In September 2016, Liaoning TV ranked 12th in the country's TV channels, and Liao TV's "small goal" is to be among the top ten in 2017.
The top ten, which means steady into the top of the satellite TV. However, this small goal is down to earth.
According to the data released by the staff of Cool Cloud Big Data, Liaoning TV rose three places in the ranking of provincial TVs in the first half of 2016, with the biggest promotion of TVs and a three-place increase in the 34-city ranking.
The higher the ranking, the more difficult it is to break through, but in all fairness, the "top ten" is not too low and not too high, and the pursuit is not overly ambitious, which is in line with Liaoning Satellite TV's consistent down-to-earth and pragmatic style.
On the afternoon of October 11, Liaoning TV's "Happy Family" 2017 key resources promotion will be held in Beijing, and the new year's program resources will be unveiled one by one.
Liang Hongda (Lao Liang) was "wrapped up", all future programs will only be broadcast on Liaoning TV; the same commentary talk show host Jin Xing, will also return to Liaoning hometown to launch a new program. Liu Xiangyang's goal is, "I hope to mention Jin Xing, Lao Liang, people will naturally think of Liaoning TV."
As for TV dramas, the historical drama "Winning the World," starring Fan Bingbing, is coming on strong. Reality TV show "Surfing the Clouds" is back, with stars like Li Yapeng, Wu Zhenyu and Tong Dawei **** to fulfill their flying dreams.
In 2016, Liaoning TV reaped a great harvest with its Spring Festival Gala leading the way and comedy programs escorting the show.In 2017, Liaoning TV innovated and sought changes to create quality columns with differentiated features, striving to present a brand-new look with northern style and northeastern characteristics.
Channel main comedy card, the Spring Festival Gala led the laugh non-stop
2016, Liaoning TV Spring Festival Gala can be described as a breakthrough, many viewers are fresh in the memory of Song Xiaobao starring in the "Eat Noodles".
In fact, according to young 85-year-old director Wang Zixuan, the 2016 Liaozhou TV Spring Festival Gala was the "No. 1 TV Spring Festival Gala" with a 2.271 percent ratings, 7.526 percent audience share and 470 million video hits.
The 470 million video hits were more than three times that of the second-place satellite TV, according to CoolCloud data; and the Liao TV Spring Festival Gala's user loyalty index won the championship with 28%, ranking first in the satellite TV Spring Festival Gala. It can be said that Liao TV Spring Festival Gala has become an unshakeable golden brand.
The "Spring Warmth and Joy Season" created around the Spring Festival Gala is the deep excavation of this brand value. According to Wang Zixuan, this year's season will include "New Year's Comedy Feast", "Groups on the Spring Festival Gala", "Countdown to the Spring Festival Gala", "Liaoning TV Spring Festival Gala", "Lantern Festival" and other five parts.
The "New Year's Comedy Feast" is a new program, 12 high-level, meaningful, interesting, thoughtful, creative and grounded works will be held "big broadcast".
"Happy Mahua" "hip-hop baggage store" "80 comedy" and other comedy groups, and Yue Yunpeng, Song Xiaobao, Liu Xiaoguang and other young comedians will be accompanied by the audience to joyfully The show will be held at the same time as the New Year's Eve.
"Sketch drama" is a unique subject matter for Liaoning TV. As a variant of sketch, Liaoning TV has developed and integrated the resources of Northeast China's comedy, and at a time when all kinds of powerhouses are trying to seize the comedy position, and when all kinds of comedy forms are dazzling, the pure Northeast China's comedy tells us that we should watch Liaoning for the sketches.
The "Joyful Rice Rice Grainer" brings a new mindset to the nation's studio-based comedy programs by laying out the drama's beginnings and endings in a complete plot, while taking into account the skit's dense laughs.
The program's ratings have been among the top 10 in the country for many times, and it has won both ratings and word-of-mouth, making its debut as a "dark horse" in the variety show battle that has brought laughter to all satellite TVs.
All-media public service interactive program "China's Good Family", which is also known as "Joyful Rice Pellets" and "Joyful Twins", has been praised by "People's Daily" and "Guangming Daily" for many times and has been listed on the list of innovative and excellent programs of broadcasting and television in the second quarter of 2016.
The two programs complement each other, continuing the traditional virtues of Chinese culture and genes, and extending Liaoning TV's concept of "Happy Family".
Integration of strong resources, enhancement of brand programs
"In 2017, Liaoning Satellite TV new upgrade, continue to strengthen the original brand programs on the basis of the launch of new programs with creativity, quality, heat and impact." Liu Xiangyang said.
In the Liaoning TV advertising resource brochures handed out at the scene, the second season of "Pushing Up to the Clouds" and the new program "Dancing Star Tide" were particularly bright.
One of them, "Surfing to the Clouds" pioneered a celebrity flight reality show in 2015, and the second season intends to invite stars such as Li Yapeng, Wu Zhenyu, Miao Pu, Tong Dawei, Wu Jing and others to join the program, which conveys the spirit of flight to challenge oneself, culture and positive exploration with the concept of 24-hour real record.
Dancing Star's Nest, on the other hand, is a large-scale vegetarian square dance competition reality show launched by Liaoning TV in conjunction with the State General Administration of Sports. As the folk activity with the broadest mass base and the largest number of participants, square dance has great potential for ratings.
"Lao Liang Storytelling has done more than 4,000 episodes, and nearly 3,000 episodes have been broadcast on Liaoning Satellite TV alone, as well as about 1,000 episodes of Lao Liang Viewing the World, and more than 700 episodes of Lao Liang Speaking of the World." Liang Hongda laughed, saying, "Basically all my years after middle age have been on Liaoning TV."
The highest ratings for "Lao Liang Plans Mi Yue," an in-depth interpretation program that is a spin-off of the 2016 year-opening drama "Legend of the Sheep and the Moon," entered the top three in the country.
It is reported that Liang Hongda's stand for Liaoning TV also signals that the famous cultural commentator will become a member of Liaotai, and that Liaoning TV will become the sole outlet and exclusive production and broadcasting platform for Lao Liang's TV program.
According to Liang Hongda, the brand-new "Lao Liang Story Club" will combine the "best parts" of his two programs, "Storytelling" and "Viewing the World", into one program, which will focus on current affairs and social issues.
Additionally, Venus will also create a program on family culture that is both personal and full of local flavor.
Strong cast of big dramas, the northern theater is now advantageous
This year, Liaoning TV's hit dramas, such as "Big Marriage Style" and "It's Not Easy to Raise a Child," have all ranked among the top 10 in the provincial TV prime-time ratings charts.
This time, in Liaoning TV announced the 2017 evening primetime drama broadcast list with the theme of "family, country, world", gathered a number of current high-profile dramas.
Multiple strong casts of quality dramas are a natural part of the show.
Fan Bingbing starred in the historical drama "Winning the World", to see the legend of the first female entrepreneur in history; Zhang Jiayi and Dong Jie led "Blossoms Like a Dream", about the love and marriage of three generations of women under the changes in Chinese history; first-time father Chen Xiao and his wife Sun Li's first touch of "That Year's Blossoms and the Full Moon", interpretation of the story of the success of the late Qing Dynasty Shanxi's richest woman, Zhou Ying, in the business world; article Ma Yili husband and wife have once again become the topic of conversation! The husband and wife team of Article Ma Yili have once again become the topic of discussion, taking on the challenge of the light comedy espionage drama "Razor's Edge"; veteran cadre Jin Dong is interpreting the responsibility and bearing of the family in his new work "Our Love".
Additionally, "22nd Wedding Rule," the sequel to the 2013 drama of the same name, will continue to focus on the strange marriage between a black loser and a rich white woman, a comedy of contrasts.
The dramas "Li Dabao's Ordinary Years", "Green Grass", "Huang Dani", "Double Happiness", "Our Family", and "My Three Parents" continue Liaoning Satellite TV's northern theater's consistent strengths in the subject matter: focusing on the daily work of the broadest number of working people, and showing the most common but most touching family ethics and emotions.
In 2017, Liaoning Satellite TV is still trying to build "China's No.1 Family Channel" under the slogan of "Joyful Family", and is steadily walking on the road to achieve the "small goal" of "Joyful Family", which is the first family channel in China. The company is also working on the realization of its "small goals".