Channel positioning:
According to the principle of the party nature of the news and the requirements of the "three close to", firmly establish a sense of mouthpiece consciousness, consciousness of guidance, consciousness of excellence. Adhering to the news station, further strengthen the news program settings, the formation of news and news commentary programs, compatible with other programs, effectively expanding the new pattern of the viewing public. With its authority, popularity, closeness and high quality, high grade, high ratings, to create the main position of public opinion propaganda.
Programs:
I. News Express (Premiere)
1. Column Positioning:
Large-scale live news program. Through the integration of news resources, the implementation of the news group development strategy to further enhance the closeness of the news, increase the amount of information on the news program, strengthen the role of public opinion guidance of the news, focusing on the strong regional news program. The program consists of several distinctive sub-columns, different sub-columns to *** the same news values as a chain, not only irreplaceable each other, but also complementary, as far as possible to cover different audience groups, so that the news in-depth masses and grass-roots.
2, column style:
In accordance with the audience's viewing characteristics, the program is organized with tension and relaxation, or pitch or tilt. Breadth, depth and weight, solemn, lively complement each other.
3, column composition:
(1) "Yantai News" closely around the central work of the municipal party committee and the municipal government, publicizing the reform and opening up, focusing on the masses, give full play to the function of the mouthpiece and guidance. The content of the city's current political news, adhering to the positive report, taking into account public opinion supervision, authority and closeness of equal importance. The length of the program is 15 minutes. It is broadcasted at 18:30 daily. In addition, it is scheduled to be rebroadcast at 21:30 daily on the Economic Life Channel.
(2) "International Express" is a compilation and distribution of international news provided by Xinhua News Agency. It is 10 minutes long.
(3) "Out-of-town News" is a selection of out-of-town news provided by other city TV stations. The length of the program is 10 minutes.
(4) Social Wide Angle takes social news as the main body, focusing on social conditions and people's livelihoods, pursuing timeliness with quick response, enhancing closeness with reports on local people and events, and enhancing visibility with content and forms that are enjoyable to viewers. It highlights the sense of scene, embodies the common people, and contains deep humanistic concern in the objective report. The duration is 15 minutes.
4, the program cycle and length:
7 issues per week, each issue 50 minutes.
Two, "Viewpoints"
1, the positioning of the column:
In-depth coverage of the news feature program. With news investigation and news commentary as the main form. Focus on the social focus, comment on hot topics, tracking major current events, analyzing social phenomena, and carrying out public opinion supervision.
2. Column style:
Dignified and calm, focus on rationality, broad vision, profound content, highlighting the color of debate, reflecting humanistic concern.
3, column cycle and length:
5 issues per week, 10 minutes per issue.
Three, "News Express" (evening rebroadcast)
In the premiere based on the addition of "Viewpoints", "Information Platform" and "Media Links" three plates. The "Information Platform" and "Media Links" adopt the method of telling news and reading newspapers, covering national policies, policies and regulations, environmental and weather conditions, as well as other news and information of interest to viewers.
1, the composition of the program:
(1) "Viewpoints", 10 minutes
(2) "Information Platform", 4 minutes.
(3) "Media Links", 6 minutes.
(4) "Social Wide View," 15 min.
(5) "Yantai News," 15 minutes.
(6) "News from Outside the Port," 10 minutes.
(7) International Express, 10 minutes.
2. Periodicity and duration of the program:
7 times a week, 70 minutes long. In addition, from time to time broadcast "military camp spring and fall" 5 minutes.
Four, "News People"
1, column positioning:
Thematic news program based on recent people's attention to news people as the subject.
2, column style:
Focus on digging the inner world of the characters and the relevance of news events. Real, credible and fascinating.
3, the program cycle and length:
2 issues per week, 10 minutes each. Arranged for broadcast on Saturday and Sunday in the "News Express" section.
V. "Virtue and Law"
1. Positioning of the program:
Through multiple perspectives, it focuses on the morality of the legal system. In the form of case analysis, event review, character interviews, reporter investigation and other forms of publicity on laws, regulations and moral norms, to enhance the public's awareness of law and morality, and to provide a good public opinion environment for the rule of law and the rule of morality in the city.
2. Column style:
Authoritative and accurate, easy to understand, thought-provoking and alert.
3, the composition of the column:
(1) "Law Enforcement Frontier" - reports on the law enforcement departments on-site law enforcement, to show the authority of law enforcement, deterring illegal and criminal.
(2) "Moral Cordon" reports on the phenomenon of social morality, promotes truth, goodness and beauty, and attacks the false, evil and ugly.
(3) Lawyer's Handbook takes lawyers' sights as a clue, analyzes cases, popularizes legal knowledge and enhances legal awareness.
(4) "Talking about the Law" - reviewing moral and legal instances, establishing correct legal and moral concepts.
4, the column cycle and duration:
5 issues per week, 10 minutes per issue
6, "News Express"
1, the column positioning:
Instant broadcast news program. From 1:30 p.m. to 4:30 p.m., every half-hour broadcast just received a brief news. The news content is broadcast on a rolling basis.
2. Column style:
Brief and rapid.
3, column cycle and length:
4 times a day, 5 minutes each time.
Economy? Life Channel
Channel positioning:
Economic financial management of the stand, the people's life guide, the city's image of the window, civilized education classroom. It aims to closely cooperate with the central work to promote economic development, vigorously publicize the city image and show the charm of Yantai, pay comprehensive attention to social life and strengthen the sense of serving the people. The program's closeness, fun, education, and service are effectively enhanced, and the level of public opinion guidance is improved in a subtle way.
Programs:
Open Wind
1, column positioning:
Focusing on publicity, education, guidance, and efforts to publicize Yantai's economic activities, changes in ideology and people's concern about social phenomena. Both the reform and opening up achievements, a comprehensive display of the charm of Yantai; but also concerned about the people's joys and sorrows, guide to improve the quality of the public; so as to promote the spirit of upward mobility, scourge of ignorance and backwardness of the concept, to promote the construction of the "three civilizations". The content involves economic and social aspects.
2, column style:
Advanced concept, novel form; focus on plot, fascinating.
3, column composition:
(1) "Wonderful Zone" reports on the economy and other sectors of the work of all levels of achievement and collective typical.
(2) "Flavor of Life" reports on the sweet and sour experiences of ordinary citizens in business and life in the tide of market economy in the form of short documentaries and character features.
(3) "Long Mirror, Short Focus" focuses on exposures and documentaries, showcasing a wide range of economic and social conditions to inspire, warn and educate people.
(4) "Topics" is an in-depth report on hot topics of concern in economic and social life in the form of conversation.
4, column cycle and length:
Five issues per week, fifteen minutes each.
Second, "talk about the stock market"
1, the positioning of the column:
Stock experts to analyze and introduce the stock market trend and individual stock quotes.
2, column style:
Ahead of the curve, predictive, objective.
3, the column cycle and length:
5 issues per week, 10 minutes per issue.
Three, "into the countryside"
1, the positioning of the column:
Care about the countryside, attention to agriculture, caring for farmers, for the "three rural" issues to strengthen publicity and reporting. Strive to achieve "good-looking, useful, can learn from" purpose.
2, column style:
Clever and warm, close to the practical: natural and simple, vivid and dynamic.
3, column composition:
(1) "Side by Side", to the county and city and township, village characteristics of the event as the main object of coverage. Focus on novelty and pioneering.
(2) "Rural Economy" reports on new practices, new features and new achievements of rural economy, reflecting exploratory and forward-looking.
(3) "Agricultural Technology Lookout" promotes the introduction of advanced agricultural science and technology and advanced agricultural products, matching science and technology to agricultural development. At the same time, it introduces the common sense of recognizing agricultural materials and exposes the fake and inferior agricultural materials.
(4) "Green Mailbox" answers all kinds of production and life problems for farmers. The column to oral form to answer all kinds of rural audience questions, and strive to do so.
4, the program cycle and length:
Five issues per week, 10 minutes each.
Four, "love between the mountains and the sea"
1, the column positioning:
grasp the life-oriented, improve the quality of life, shaping the elegant life, to provide life services.
2. Column style:
Leisurely and relaxed, with knowledge, culture and education in the fun.
3, column composition:
(1) "Jiaodong style" on the local mountain and sea scenery and folklore, folklore, culture reports.
(2) "Travel the world" tourism reports, mainly on domestic and foreign tourist information film editing series.
(3) "FeiYiNiShang" is mainly on the domestic and foreign some models style clothing display and other materials for editing series editing.
(4) "Health" invites the audience to introduce some experiences, tips and knowledge on health care.
(5) "Cuisine than fine" introduces the knowledge of diet. In order to carry forward the spirit of Lu cuisine for the purpose of comprehensive promotion of Yantai's food culture and culinary arts.
(6) "Can't Help It" is a wonderful compilation of humor and short jokes in life.
4, the column cycle and length:
Three issues per week, each thirty minutes.
V. New Woman
1. Positioning of the column:
Reporting women's achievements, analyzing women's phenomena, exchanging women's information and focusing on women's life.
2, column style:
Youthful and beautiful, fashionable style, parents, true feelings.
3, column composition:
(1) "Liren line" interviews and reports on women's dress, makeup and beauty hair and body trends.
(2) "Emotional Line" analyzes women's emotional world and tells women's emotional stories.
(3) "Very Woman" introduces the entrepreneurial history of successful women and other unusual and touching stories.
4, column cycle and length;
Two issues per week, 15 minutes per issue.
6, "Baby Le Sunshine Garden"
1, column positioning:
To organize a variety of fun and games activities beneficial to the physical and mental health of children and young people as the main children's program.
2, column style:
Lively, interesting, healthy, lovely, knowledge, entertainment, fun and heavy.
3, the program cycle and length:
1 period per week, 30 minutes per period.
Film Channel
Channel Positioning:
Focusing on film and television dramas, it builds a family theater overflowing with affection, friendship and love. To meet a considerable part of the audience on the film and television drama to see enough, not addictive requirements. To further expand the TV series, movies this enduring ratings hotspot.
Programming:
Concentrate on film and television dramas.
City? Culture and Sports Channel
Channel positioning:
Collecting literary and artistic excellence, reproducing sports moments; strengthening audience participation, emphasizing the program interaction, and strive to build a passionate variety and sports grandstand. At the same time, based on the urban area, facing the city, reporting city highlights, disseminating business information, and establishing a distinctive urban style. Focus on the introduction of new channel management concepts, explore innovative forms of expression on the efforts.
Programs:
One, "Happy Clicks"
1, column positioning:
Platform for art appreciation, a window of excellence; the transfer of arts and cultural information, enriching the literary life.
2, column style:
Light-hearted, witty and humorous, string editing, brilliant.
3, column composition:
(1) "Literary DV" self-written and self-filmed TV essays, novels, MTV and short plays.
(2) "Laughing Down on You": editing series of classic comic sketches material.
(3) "Classics and Pop": broadcasting some popular classic old and popular songs.
(4) "movie box office list": broadcast the week on the list of the ten films of the highlights of the clip and the content of the introduction, the U.S. box office and the Hong Kong box office round weekly broadcast. Strive for the column and the U.S. release date synchronized introduction broadcast.
(5) "Talent Showcase" provides an opportunity for newcomers to showcase their talents, including singing, dancing, instrumental music and other forms of arts and culture.
(6) "Art Sea Fax": editing and broadcasting the latest film and television documentaries, dramas and beauty pageants, reporting on the shooting scene of large-scale evening parties, behind-the-scenes and actor interviews.
4, the column cycle length
three issues per week, each 30 minutes
2, "Flying the Five Rings Flag"
1, the column positioning:
Reporting the wonderful sports events, introducing sports personalities and knowledge, organizing competitive and interesting sports competitions, and enhancing the participation and interactivity.
2, column style:
Celebrities and famous matches, wonderful scenes; audience participation, strong visibility.
3, the column composition:
(1) "classic events" clip classic sports competitions information film
(2) "sports life": report on the elite of the Yantai sports world and come to Yantai famous athletes, coaches of the sports career.
(3) "Family Match": organizes family matches to showcase mass sports.
(4) "Sports World Picking": reports on sports work, sports activities and sports competitions.
(5) "Challenge the Limit" clips TV films that challenge the limits of physical fitness.
4, column cycle and length:
Three issues per week, thirty minutes each.
Three, "the theater qu forum"
1, the positioning of the column:
For the majority of fans, selected classic opera masterpieces, the introduction of popular features of the opera, the promotion of local opera elite.
2, column style:
Easy to understand, elegant and popular **** appreciation.
3, the composition of the column:
(1) "expert commentary": experts explain the singing, reading and playing and the characteristics of the genre.
(2) "fine playback": at the request of the audience, replay fine opera clips.
(3) "Actors' Voices": the sweet and sour stories of their careers.
4, column cycle and length:
One issue per week, 30 minutes each.
Four, "Very Entertainment"
1, the positioning of the column:
Extraordinary form of entertainment reports.
2, column style:
Interactive, knowledge, fun, entertainment.
3, column composition:
(1) "Entertainment Breaking News"
Hosts off-the-cuff broadcast of the week's entertainment news from domestic media, highlighting the personalized and humane.
(2) "Very Spliced"
Using widely known movies, sketches and other materials to edit and splice, fused with dialect dubbing, forming a comedy effect, highlighting the humor and hilarity.
(3) "The Very Top"
All the authoritative movie and song charts of the week, highlighting the authority and information.
(4) "Very Star"
Through the Internet, viewers can have a three-way live conversation with the studio hosts and stars at home, highlighting the sense of scene and timeliness.
(5) "Very Bonus"
Through cell phones, viewers can participate in live quizzes held in the studio to win huge prizes or fulfill their wishes. It highlights the novelty of the way the questions are asked and the knowledge and interest of the questions asked, and tries to enhance the shocking nature of the prize money, which can be accumulated on a rolling basis.
(6) "Very Situation Drama"
Let the audience, hosts and corporate sponsors mobilize to participate in a self-written and self-filmed skit, highlighting comedy and humanistic colors.
(7) "Very SHOW Field"
Exploring talents, searching for newcomers, and displaying the whole process of packaging and production, highlighting the sense of scene and realism.
(8) "Very On Demand"
Birthday-based, through the exchange of cell phones and studio, to express emotions, highlighting the sense of site and true feelings.
(9) "Joy from Heaven"
Sending text messages to draw lucky viewers.
4, column cycle and length:
Weekly, 55 minutes each.
Fifth, "Super Song Club"
1, the positioning of the column:
Invite domestic and foreign super singers to Yantai to hold song clubs, fan clubs.
2, column style:
Elegant, funny, festive, lively.
3, the column cycle and length:
Monthly, 50 minutes each.
Six, "Zhifu News"
1, the column positioning;
Reflect the Zhifu District Committee, the district government's important work, report the city's important news, reflecting the community's public sentiments, concerned about people's lives, in-depth thousands of households, advocating a new style of civilization.
2, column style:
Objective, true, authoritative, timely and close.
3, the column cycle and length:
Weekly premiere on Monday, Wednesday, Friday, Sunday key news review, 10 minutes each.
Seven, business-oriented fee column.