Kodak duck music box has been fired to sky-high prices. Who is behind it?
1, the origin of Koda duck
It is reported that this explosion of Koda Duck was jointly launched by KFC and Baokemeng? June 1st? The music box is one of the toys included in the Children's Day package. According to the KFC App, there are four kinds of Bao Meng toy packages for Children's Day * * *, the prices are 69 yuan, 109 yuan, 73 yuan, 1 15 yuan, and each kind can be given a toy at random. Because the package is limited and the toy styles are given away at random, Kodak Duck Music Box is just one of them, so there is a certain threshold for obtaining it.
KFC is the biggest promoter.
As a catering enterprise, KFC's fast food is a time-limited commodity, which is characterized by instant consumption on demand. Under normal circumstances, consumers will not buy too much. What is the limited blind box sales based on? Hunger marketing? Stimulating consumption by means can easily lead consumers to spend impulsively in order to get a limited number of blind boxes, and cause unnecessary food waste due to over-purchase.
3. The magical brainwashing of Gotha Duck.
In fact, to be honest, the mass base of Kota Duck is not bad. In Bao's first animation, there are many scenes of MengMeng's dull Kota Duck, which is one of Bao's films. In this era, people prefer stupid creatures to smart ones. What helps it achieve this success is this toy's magical dance and brainwashed square dance style BGM. Compared with the other two Pikachu toys, Koda duck is obviously better in playability.
Postscript: In fact, it is not easy for young people nowadays. Besides, Kota Duck is cheerful. Kota Duck is happy when it is cute, and its music and movements are magical and relaxing. Nowadays, young people are under great pressure, so they can forget the fatigue of the day and bring happiness, hehe.