Cloud dating, cloud drinking, cloud bouncing, cloud jerking various forms of cloud interaction, enriching people's spiritual and cultural needs. Always advocating diversification of the fast hand naturally will not be absent, in line with the trend launched the world's first cross-border live "big brother cloud skewer".
April 3, 20:00, "big brother cloud crosstalk of secondary youth" began to broadcast, this program by AcFun (that is, A station) joint production of the fast hand, the design industry big brother and host of the program Jia Wei will focus on the field of secondary yuan, respectively, mic idol star Wang Dongcheng, animation producer Zou Shasha, comedian Zhang Quanyuan egg, A station signed UP master not south, small pup, chatting about different generations of youth, share secondary yuan, and share the youth of different generations. The second yuan youth, share the second yuan positive energy quotes.
Breaking down the second dimension wall, A station invites stars to speak out for the second dimension
The second dimension crowd accounts for a large proportion of Racer's user profile, but a part of the users consume the second dimension content but have no concept of second dimension. This can not help but think of the fast hand acquisition of A station, some industry insiders question: "local flavor" and "secondary" with, what kind of chemical reaction will be generated? What kind of drama should be sung on a well-built stage? This installment of "Big Brother Cloud" may be the answer.
The guests invited to this program, in addition to the well-known identity there is a **** sex, that is, the same as the secondary yuan enthusiasts - Wang Dongcheng for everyone's well-known identity is a singer, actor, but he is also a senior secondary yuan cosplayer; net red Zhang Quan egg, both a comedian, but also the PGC! Netizen Zhang Quan egg, both a comedian, is also a PGC "ghost animal star" in the golden age; and the two ladies, Weinan and Xiaoxiao, are the UP masters of the dance area of the A station with high popularity. In the live broadcast, they told Racer's old iron about their relationship with the secondary yuan, and also popularized the concept of hardcore secondary yuan to all the viewers.
(The stars in the "big brother cloud string door" for the secondary yuan voice)
Wang Dongcheng has been teased by netizens as the star sector secondary yuan "bearer", not only in public occasions to express himself as a gray-grade secondary yuan enthusiasts, but also privately he is particularly fond of participating in the Comic-Con, collection of a variety of hand-do, often by netizens sunshine! He is often shown by netizens as a photo of his cosplaying anime characters. In this live broadcast, Wang Dongcheng's appearance directly let the "cloud string door" second "cos cloud disguise", he also showed his cos makeup - beard, and teased: "You can call me Hu", microblogging topic # Wang Dongcheng straight man beauty # reading volume has reached 120 million. Not only like, but also the love of the secondary yuan, so Wang Dongcheng body continues to emit "hot blood in the second" youthful atmosphere, which is consistent with the A station advocated "choose to live in the main secondary yuan hardcore life".
(Wang Dongcheng - "Straight men teach you how to draw a mustache")
Taking advantage of the node of the popularity of "Big Brother", Station A and Shutterbugs jointly produced the content of this issue, inviting celebrities and net celebrities to speak out for the secondary yuan, so as to make the "two worlds" of the world more attractive to the Chinese people. The "two worlds" sub-dimensional wall gradually revealed a light - the fast hand use station resources to strongly promote the exposure of the program, search bits, pop-up windows, selected first recommendation, etc. everywhere, at the same time in the microblogging, Zhihu, Douban and other off-site channels, the topic of the hotness is also very high. In terms of the live broadcast data of this period, the total number of people who watched the live broadcast of the whole channel reached 202W+ in a single game, and the cumulative exposure of the whole network exceeded 169 million people, which not only helped to spread the secondary culture to the users of Racer, but also increased the brand exposure of A station.
Hardcore culture needs suitable channels to have a chance to enter the mass market; the mass market also needs hardcore culture to inject new vitality in order to keep moving forward. As a matter of fact, the combination of "Station A + Shutterstock" is proving to be a marvelous chemical reaction.
Hardcore A station to rebuild the foundation, help fast hand to expand the boundary
After a series of ups and downs, A station is still guarding its original heart, to establish the "gathering of young people's hardcore secondary meta-entertainment community" positioning, and complete the "rebuild foundation The work of "rebuilding the foundation" has been accomplished.
As the first acquisition case of Racer, Racer assisted A station to complete the reform, more than 10 technical center of the video cloud, recommendation, search, etc. directly into the latter, and comprehensively repaired the A station's product features, visual design, technical architecture, etc., greatly improving the user experience.
With the support of Shutterstock, Station A has also made efforts in copyright procurement, OGC, PGC and UGC. Among them, the UGC is more focused on, has launched the "super UP master support program" and "2020 plan", which also makes A station's cumulative UP masters, video playback times, the cumulative number of scripts, playback time have been greatly increased. It can be said that in the past two years A station has re-built the foundation, there is a foundation to feed the fast hands.
For example, this time to participate in the "big brother cloud skewer" live broadcast of the unnamed and cub, are from the A station dance area of the well-known UP master. Weinan, who has the "leg of the town" on A-station, is proficient in ancient, cute and youthful dance styles; and Xiaoyu, who is a ghostly and elfin dancer as well as a soulful singer, both of them initially gained high popularity on A-station. Later, at the suggestion of Station A, they were stationed on the Racer platform, bringing Station A's otaku dancers, sing-mees and other secondary yuan content to Racer users. Currently, Minan has 1,387,000 followers on Racer, making her a very hot dance UP master on both Station A and Racer.
In addition, Su Ziyi, Kexin Meow Meow, Lou Yan in the dance area, Chang'an a Chai in the life area, Fatty Hilltop and other UP masters of A station, also brought the otaku dance, ancient style, sing see, hardcore food content to Racer, opening the door to a diversified world for themselves. At the same time, more than just movies, such as A station quality long video UP masters, as well as no threshold to attract Racer users, to become a source of quality content for Racer, Racer original content system to form a useful expansion. It can be said that the young culture of the UP master, is feeding the fast hand, help to tear off the outside world on the fast hand "earthy" prejudice label.
The role of A-stop for Snapdragon, in addition to the expansion of the content boundary, there is also the upgrading of the user group.2018 Aurora data show that nearly 50% of the users of A-stop are concentrated in first-tier and new first-tier cities, and Snapdragon's users accounted for more than 60% of the users in the third-tier cities and the following cities, and the A-stop for Snapdragon's expansion of the user circle has a strategic significance. In less than two years after the acquisition of A station, the daily active users in first- and second-tier cities of fast hand are more than 60 million, with a growth of 50%, and the proportion of users under 30 years old is more than 70%, which is supported by the data in the 2019 Fast Hand Content Ecology Report. This shows that A station can help fast hand to the bottom-up development of the road.
Quickhand is relying on Station A to seek changes, and Station A is also relying on Quickhand to accelerate
For Station A at the current stage, its focus is on positioning itself with hardcore secondary content and people, and accelerating its run on the secondary content community track. And for Quick Hand, the recovery of Station A is related to Quick Hand's ambition to tap into the vertical field and build a product matrix layout from tools, content to community.
Ma Hongbin, senior vice president of fast hand, has said that focusing on vertical content can have an impact on the long-term daily life of fast hand. In this, the young people as the core of the secondary yuan vertical category is a good choice, after all, after 90 and 00 is the current consumer main force, and is willing to pay for secondary yuan content.
When competition is white-hot, Racer needs a long video platform and subculture content community of its own to expand the battlefield while expanding the traffic entrance and perfecting the commercialization structure. Based on this, Racer has struck hard in the field of ACG and vertical culture. And in August last year, Racer participated in the first exhibition of ChinaJoy with Station A. The marvelous fusion of Old Iron and AC Nymphets can also produce a novel emotional collision for young people.
Deep plowing hardcore secondary yuan A station, and into the pan-secondary yuan fast hand secondary yuan pendant, content positioning distinction and hit complementary is obvious: fast hand has more than 40 million pan-secondary yuan users, after the content fusion and time precipitation, it will become a station of the flow of A station source; on the contrary, the station of the A station's UP masters and content development to the fast hand, there is also the possibility of accelerating the secondary yuan breakthrough circle. The most important thing is that the fast hand can help secondary creators realize the value of "content production - public domain traffic exposure - private domain traffic precipitation - the establishment of the brand to obtain income" closed loop, to solve the problem of secondary content cash difficult.
This issue of "Big Brother Cloud" is just a small step on the road to expanding "secondary yuan", and there will be more multi-dimensional cooperation in the future.
In the long run, the two products can continue to link up and further expand the ecology of secondary yuan users. The fast hand that connects every kind of subgenre, and the A station that helps otaku find the main subgenre of their lives, are cultivating a fertile soil suitable for the growth of ACG multiculturalism, and new vitality and new energy are rising here.