in order to enhance the hotel's popularity and reputation, and enhance the impression and memory of the target consumer groups on "mother's day", we package it with "affection" through the media, calling on children to express their love and blessings to their parents, taking advantage of the situation, strengthening family responsibilities, feeding back their mothers and dedicating filial piety. On the occasion of Mother's Day on XX May, we planned to "be grateful to mothers and eternal maternal love".
2. increase the purchase rate and consumption of the target consumer groups in the hotel;
3. Through activities, we can enhance the understanding and communication between hotels and the public, create news clues and expand external image publicity.
Second, the activity time
2xx May XX -XX (the second weekend of May)
Third, the target group
The target group of Mother's Day activities is fashionable white-collar young women aged between 25 and 45 and successful people who hold middle and senior positions in government agencies and enterprises. Due to the busy official business or business, they usually spend less time with their families, especially with their parents. The complex of "repaying the kindness of parenting" can trigger their potential consumption possibilities and emotional needs.
IV. Theme of the event
1. Advertising theme: Grateful mother, eternal maternal love!
2. Advertising words: There is one of the most beautiful voices in the world, and that is the call of mother.
V. Contents of activities
1. Giving carnation flowers: Every lady who goes to the store for consumption on May XX, 2xx will be given a carnation. (Rooms will be distributed by the front desk when guests register, Chinatown Food City after guests are seated, and the taste cafeteria will be distributed after guests are seated, with mother's holiday greetings)
2. Weibo lucky draw: you will get a free buffet coupon worth 228 yuan when you go to the store to spend photos and @ Hotel Official Micro and three friends.
3. Birthday wishes: Any lady whose birthday is on May XX can receive a beautiful gift with her ID card. (hotel coupons, Bayan Kara-Rhodiola series travel packages with pure natural ingredients)
4. Ladies' nutrition menu: The catering department has launched three nourishing dishes. Ladies who spend money in the buffet can choose any dish for free.
5. Preferential rewards: the original price during the event is 228 yuan for viewing buffet, and the exclusive Mother's Day package is XXX yuan. Chinatown Food City launched a Mother's Day exclusive Hong Kong-style afternoon tea package.
VI. Promotion of activities
1. Mass sending of short messages: Grateful mother, eternal maternal love! On May XX, XX Hotel launched "Mother's Day exclusive special activities, and the birthday ladies will be given exquisite gifts on that day! (sent on XX May) (market planning implemented)
2. POP in the store: one in the lobby, one in front of the restaurant and one in the elevator on the first floor. (completed before May 5th) (market planning is implemented)
3. Network promotion: Online promotion will be conducted through Weibo and WeChat, and the warm-up will start on May 2nd, and a 7-day online lottery will be held from May 5th. Pay attention to the hotel official and @3 friends, and send out a free buffet coupon every day. (Implementation of marketing plan)
After the event, the planners of the marketing department will follow up in time and publicize and report the Mother's Day activities in relevant media. Mother's day activity planning 2
1. Activity theme: Thanksgiving Mother's Day: Mom, you have worked hard!
second, the purpose and significance of the activity: mother is the greatest title in the world; Motherly love is the most selfless emotion in the world. Since childhood, we have grown up without worry under the nourishment of maternal love. When we are injured, our mother is the object we can confide in and rely on without scruple. Inheriting Huaxia virtue-filial piety, deducing Huaxia soul-love, writing Guohua virtue-spreading Huaxia civilization and promoting community culture. Through a series of activities, enrich the cultural life of the community, pay attention to family ties, relive the growth process, and be grateful for the great maternal love. Let community residents learn to be grateful and learn to care with their hearts. Within the scope of the whole community, the selection of "glorious mothers" was held, and the activities of condolence to the glorious mothers in the jurisdiction were carried out on the eve of Mother's Day. I hope that through this activity, we can provide a platform for communication, exchange and learning, promote the harmonious exchange between mother and child, and show the positive spirit of contemporary young people.
3. Activity time: 9: am on May 11th
4. Object-oriented: all residents in the community
5. Activity promotion: Posting the mother's day-related stories on the community publicity column, the origin and the silhouettes of mother's day celebrations in various countries over the years.
VI. Activity Organization: Xiaoxigou Community Neighborhood Committee
VII. Activity Plan:
Option 1: In the week of Mother's Day (that is, the second week of May), the community will launch an inspirational film about mother's love, and the community women's congress will do a good job in propaganda and mobilize community residents to actively participate in watching.
Scheme 2: Each resident group is the unit, and each group leader is the person in charge, and one or two "glorious mothers" are selected from each group. The selection methods are recommendation and secret ballot.
Scheme 3: On the eve of Mother's Day, the theme is "Thanksgiving Mother's Day: Mom, you have worked hard!" Consolation activities. Visit and express condolences to the glorious mothers and outstanding mothers over 8 years old selected within the jurisdiction.
Scheme 4: Carry out a series of thanksgiving activities in No.9 Middle School in the jurisdiction. Organize students to carry out "Ten Ones" activities (i.e. cooking, washing clothes and washing feet for mother once; Write a letter or speak your mind to your mother, perform a program, make a pot of tea, send a carnation, tell an interesting or meaningful story and beat your back once; Take a walk with mom. )。
Scheme 5: Mobilize the students in No.9 Middle School to organize a blackboard newspaper with the theme of "Thanksgiving for Mother, Building Harmony" to promote the traditional culture of filial piety.
VIII. Activities and initiatives:
1. Continue to do a good job in the establishment of "Five Good Civilized Families" and strengthen women's ideological and moral construction.
2. During Mother's Day, mobilize students to do practical things for their mothers and mobilize residents to do good things for their mothers, such as having a physical examination for their mothers; Go out for a trip with my mother; Help mom solve a difficult problem in life, etc.
3. On the occasion of Mother's Day, we will carry out the activity of "striving to be a good mother, a good in-laws, a good wife, a good child, a good daughter-in-law, a good sister-in-law, a good neighbor, and promote parenting, loving husband and wife, brotherly affection, and so on. Mother's Day Activity Planning Chapter 3
Purpose
Fuzhou Children's Academy, with the mission of "spreading China culture and promoting social harmony", has been focusing on the enlightenment education of Chinese studies for children aged -12. In order to spread Chinese culture more widely, and provide a convenient interactive platform for children and parents to experience and deeply understand Chinese culture, we launched this parent-child activity with the theme of "promoting Chinese filial piety and thanking mothers all over the world" as the second Chinese Mother's Day is coming. We are willing to sow the seeds of "love" in children's hearts through this "grateful maternal love" activity, so that children can learn to be grateful and know how to respect their elders and understand their parents.
the activity time is from 2: 3pm to 5: pm on May 12th.
The venue is Baolong City Plaza.
Participants are children aged 3-8 and parents (free registration).
The registration time is from now until May 1th (about 3 applicants are enrolled until the quota is full).
Event planning and organization
1.
2. Activity preparation: Baolong City Plaza will provide the venue, set up the stage, audio equipment, activity scenery and live prizes; Weisi is responsible for the publicity in the early stage of the activity and the invitation preparation of the participants.
3. Security protection: Baolong City Plaza is responsible for providing security personnel and safeguard measures.
Reward method
Activities are conducted in groups, which are divided into Superman group, Little Angel group and Sun group. The slogan of Superman group is: "Superman, Superman, Knock-cha-cha, Knock-cha-cha." The slogan of the little angel group is: "Angel, angel, love to brush, love to brush". The slogan of the Sun Group is "Sun, Sun, Warm". Each game link is ranked by the cumulative score of the group. First place, get 3 points, second place, get 2 points, third place, get 1 point. In addition, at the end of the activity, we will judge the "Civilization and Fashion Award" of this activity, and an extra reward of 2 points will be included in the total score. The selection requirements of "Civilization and Fashion Award" are: the team members actively participate, be disciplined, orderly, help each other, have good teamwork and maintain good hygiene. After the event, the team that scored the most points was the champion team, the second was the Asian Army, and the third was the quarterly Army. Each team member will receive corresponding prizes.
prize setting
lucky prize: five lucky people were selected on the spot, and the lucky one got a special schoolbag from the Children's Academy+a traditional culture experience class: Wenquxing+Zhiduoxing "package gift package+an ancient entrance ceremony" worth 1,2 yuan.
Champion group: prize to be determined+one desk calendar of Children's Academy+opening ceremony of ancient entrance
Runner-up group: prize to be determined+CD of traditional culture lecture+opening ceremony of ancient entrance
Runner-up group: prize to be determined+opening ceremony of ancient entrance
Some prizes to be determined above are provided by Baolong City Plaza.
Activity content
Theme preheating-egg protection activity
Every child brings a raw egg from home, gives it a good name, and writes the name of the egg on it. It can only be packed in food bags. The child plays the role of the parents of the egg, protects the egg, prevents the egg from being broken, experiences the hardships of parents in raising the baby, and learns to be grateful. After all the programs on the spot, we will see whose egg is well protected. Special emphasis: eggs can only be protected by children, and parents can't help.
Chapter 1: Gratitude for Motherly Love (4 minutes)
1. Tea Ceremony Performance (Performers: Huang Tingyu, Zi Mo, Zhong Hui, Bing Run)
2. Opening remarks of the host
3. Performance of Disciple Rules and Tong Xuequan
4. Recitation of You with Music Poetry.
6. Sign language performance "Kneeling on the Sheep" (performer: Children's Academy Disciples)
Chapter 2: Happy Hour (3 minutes)
1. Tacit test: How well does Dad know Mom
Game object: each group sends a family to participate, and each family answers 6 questions,
Rules of the game. All questions are not repeated in order to answer the question that many families win.
2. My mother is the most beautiful
Game object: in groups, each group sends a family to participate.
Rules of the game: Take a group as a unit, and each group sends a family to participate. Children will tie their mother's hair, put on a hat, put on a scarf and put on clothes. Within the specified 5 minutes, they will see who dresses up her mother more beautifully. The dressed mother will be voted by the surrounding audience to choose the most beautiful mother. After the activity, the mother and the child will take photos as a souvenir.
3. physical strength against beading
game object: take a group as a unit, and each group sends a family to participate.
Rules of the game: Take a group as a unit, each group will send a family to participate in and delimit the venue. two fathers will stand at both ends of the designated venue, and his mother will stand 2 meters in front of his father. The fathers will wear thick ropes around their waists to see who wears more beads within the specified time. The mother will take the beads and the children will cheer for his father.
4. See who eats fast
Game object: Take a group as a unit, and send two families to participate in each group.
Rules of the game: The child is blindfolded, holding a cake in his hand, and his father squats in front of the child. The child feeds the cake, and his father eats it. In 1 minute, see who finishes it first. After eating, his mother wipes his mouth and face clean to win.
Chapter 3: Childhood Memories (3 minutes)
5. Father and son roll the hoop
Game object: three groups, each group sends four fathers and children to participate in
Rules of the game: the fathers and children of the two teams stand at the two ends of the field respectively, and the fathers hear the whistle, cross the obstacle and roll the hoop to the child's end, and the child relays and rolls the hoop to the place opposite to the father. The hoop can't go out of the hook and cross the prescribed route during the rolling process. The first group to complete the relay is the winner, and the winning group will compete with the third group, and the last winner will be the first.
6. Kicking shuttlecock
Activity target: Three groups, each with 4 mothers and children.
Rules of the game: each group sends 4 parents and 4 children to kick shuttlecock relay. Parents stand in the hula hoop, while children stand outside the hula hoop, responsible for counting. After hearing the whistle, the mother starts kicking for 1 minute, and the next mother will continue after one minute. After all 5 are completed, the one with the largest cumulative number will win.
7. Jumping rope competition
Game object: groups
Rules of the game: parents of four families are selected for each group, and parents are required to jump together. Within one minute, see which group jumps more times, and then the next group relays. Within the specified time, the one with the largest cumulative number of jumps of four families wins. The children are cheering for their parents, and the referee is responsible for counting.
Chapter 4: Let love speak out loudly (2 minutes)
1. Sharing of egg protection activities
Let children show their raw eggs to see if they are in good condition, and talk about their feelings to inspire gratitude to their parents for their parenting;
2. Love should be said out loud
Every child present said a word to express their love and gratitude to their parents;
3. Collective chorus "Grateful Heart"
4. Fill in the love card
Children and parents collectively fill out the love card and stick it on the gratitude wall to take pictures as a souvenir.
At the end, announce the results of the competition and receive prizes (2 minutes). Mother's Day Activity Planning Chapter 4
When I think of my mother, my depressed ambition will turn into high spirits; When I think of my mother, wasting my time will turn into great pride; When I think of my mother, the wandering wanderer will sprout back.