Relying on forest and fruit resources to develop rural tourism
Shangshi Township People's Government
Shangshi Township is a well-known forest and fruit township in Suizhou, Hubei nectarine township. In recent years, at all levels of the party committee, the government attaches great importance to, our town successfully hosted four peach blossom festival, achieved very significant social and economic benefits. According to preliminary statistics, four years of cumulative visitors to Shangshi flower viewing more than three million times, Nongjiale also from scratch, from less to more, and now has developed to more than 50, the daily reception of tourists can reach more than 10,000 people, the annual realization of tourism revenue of more than 4.5 million yuan.
At the same time in the development of rural tourism in the process of the use of culture on the stage, economic and trade opera, greatly improving the visibility of the fruits of the city of Shang, the city of fruits are exported to Southeast Asia, Russia, and domestic Beijing, Shanghai, Guangdong, Fujian and other more than 20 provinces, autonomous regions, municipalities directly under the Central Government, the fruit growers have brought a greater economic benefits.
According to the meeting arrangements, I Shangshi Township, the development of rural tourism practices and experience to all the leaders here for a brief report.
One, the town of the development of rural tourism in recent years, a few practices:
(a) to accelerate the creation of a core scenic area - Qunjin village peach blossom scenic spot Qunjin village is located in the northwest of the town of the city of Shang, Taishan, Qunxiang, Ao shed, starry rain, five villages such as Dragon Vein and its connection. At the end of the eighties, Qunjin village villagers in the government's guidance under the test planting nectarine success, the mid-nineties villagers will be the hillside and mountain forests into economic forests, are planted with nectarine, the late nineties led to the development of nectarine industry in neighboring villages, in 2007 the Shang municipal government after a visit to the city government decided to base on the advantages of the industry, build ecotourism mountain village, planning out the Qunjin village as the core of the six villages around the peach blossom scenic area, scenic version of the map Area of 80 square kilometers, the population of 10,500 people. 2007 successfully held Suizhou Shang City, the first Peach Blossom Festival, planning for six peach blossom scenic spots to visit, improve the scenic area of the infrastructure, hardening of the various tourist routes, arranged five scientific tourist routes. The government sponsored and funded by the farmers built a high-standard tourist reception center, more than 50 farmhouses, a farmer's supermarket, a 200-square-meter performance stage, a 10,000-square-meter central square and a 3,000-square-meter cultural square, and set up traffic signs and explanatory signs on the main roads leading to the scenic spot and the visiting points, and constructed two standard toilets and a sanitary room with a reasonable distribution. May 2008 successfully declared Zengdu District Shangshi Peach Blossom Garden Scenic Area to create a demonstration point of agricultural tourism, and in 2010 declared a provincial ecological civilization village.
(2) carefully cultivated a support industry - fruits
Shang city's rural tourism originates from the fruits, without the development of fruits industry, the town of shangshi's rural tourism has lost an important support, but also become a source of water, fruitless flowers. For this reason, we focus on the integration of fruit industry and rural tourism, so that complement each other and promote each other.
Shanghai **** has fifty thousand acres of forest fruits, in order to make our town fruit production in the fierce market competition has always maintained a vigorous development trend, our party committee, the government has strengthened the three management measures: one is to focus on connecting the line, piece of the development of the scale of efficiency. We along the Liwan highway on both sides, to create a 20-kilometer fruit corridor, and strive to use two years of time to the corridor on the forest and fruit belt gap part to be made up, at the same time to the group of gold village as the center of the board to promote the development of nectarine planting area of 10,000 acres of grapes 2,000 acres; second is to focus on the update of the forest and fruit varieties, relying on science and technology to promote the development of the. This year we plan to according to market demand, demonstration of new varieties of 10,000 acres, the old varieties will be eliminated to update, to do early, medium and late maturity reasonable collocation, to fill the gap in the listing of fruits, expanding the space of the fruit listing; third is to focus on brand building of fruits and fruits, credibility for development. At present, we have successfully declared in the State Administration for Industry and Commerce "Shang Guo" registered trademark, involving fruit up to 8 varieties. Shang City Grape Professional and Technical Association this year, successfully selected by the national "popularization of science and technology to benefit farmers and villages program". This year, in accordance with the requirements of the Municipal Bureau of Quality and Technical Supervision, we have Shang City nectarines declared as Hubei famous brand products, is expected to be declared successful by the end of the year.
(C) full promotion of a characteristic brand - farm leisure tour
We always take the farm leisure tour as a tourism brand to do, do not seek the ocean, not greedy for the big, step by step development, and steadily promote. First, in order to let come to the town of Shangshi peach blossom tourists appreciate the most beautiful natural scenery. Our town accelerated from the town of Shangshi net Ming store village to the village of Qunjin 20 kilometers of forest and fruit corridor construction efforts, along both sides of the highway to take the government to guide farmers to voluntarily planted peach trees, plums, grapes and other fruits, along the way the construction of toilets, along the line of each village to develop the Nongjiajia reception households. To achieve the spring appreciation of peach blossom, into the farm; summer view of fruit, taste fresh peach. Secondly, the launch of the construction of boutique specialty sightseeing and picking garden. To soil expert Gong Guiqiang's 1 acre of high-quality orchard as the core, the development of the surrounding 8 acres of land built boutique characteristics of sightseeing and picking garden, come to the sightseeing tourists can appreciate the fruits, but also free to pick fruit. Both appreciate the natural scenery, and taste the fragrance of the fruit, but also personally participate in the labor. Third, the development of leisure industry. In the peach blossom garden in the main scenic area opened a new fishing pool, chess room, picking garden. On weekends, many tourists call friends, with their wives and children to Shangshi experience of farm life, taste the farm food, view the farm scenery. Leisure industry has become another important way for farmers to get rich in Shangshi.
(4) focus on an industry key - service and outreach
"Good wine is also afraid of deep alley", in order to strengthen the publicity work, and constantly improve the town's tourism visibility. We actively cooperate with the county government to grasp the reception of the annual Shangshi Town Peach Blossom Festival, the production of publicity signs 35; road signs 28; printed Shangshi Town Peach Blossom Scenic Area guide map of 10,000; Peach Blossom Garden Scenic Area Tourism Matters brochure of 20,000; in the "People's Daily", "Hubei Daily", "Yangtze River Daily", "Suizhou Daily", "Chutian Sound Screen Newspaper" and other news media for related reports; with Suizhou Golden Holiday and other travel agencies to establish good relations of cooperation. Now open the Baidu web page search "Shangshi", the first appearance of the information is the Peach Blossom Festival.
In order to comprehensively improve the service level of the reception households, the town set up a task force headed by the leader in charge of tourism, the establishment of a tourism service reception center, annually organized the reception households of the culinary lectures, reception etiquette lectures; scenic area management personnel training; tour guide training; medical personnel, firefighters training, to ensure that travelers in the enjoyment of the safety of the tour and the quality of the service personnel to improve the quality of the Nongjiale. The quality of the personnel to improve.
Two, the next step in the development of rural tourism work intends to
(a) focus on the construction of attractions, in the expansion of tourism space on the effort.
Shang City peach blossom although the scenery is fascinating, but the time is very limited, every year in late March to bloom, the end of the first half of April, the flowering period is only a short half a month or so, and the attractions are relatively single, our party committee, the government in order to give full play to the advantages of the local tourism resources, to make the tourism industry bigger and stronger, to extend the tourism time and industry chain, so that the scenic spot four seasons, tourists year-round, the attractions of the building On the proposed four new initiatives: First, the proposed peach art exhibition room, the peach blossom in full bloom bright and colorful picture in the exhibition room, with the form of painting exhibition for tourists to enjoy the four seasons; Second, the proposed peach blossom in the center of the square stage on the construction of a large barrier, both the background of the stage, but also scenic spots scene, in order to enrich the content of the ornamental; Third, the proposed peach blossom cultural corridors in the scenic area along the highway to build a corridor kiosk, monument forests and supplemented by green pines and bamboos, stone, stone inscriptions, poems and poems. The third is to build a peach blossom culture corridor, in the scenic area along the highway to build gallery pavilions, monument forest and supplemented by pines and bamboos, with stone, monument carving, poetry, the history and contemporary celebrities of the world's best work to stay in the attractions, in order to expand the cultural connotation of the attractions; four is in the scenic area of new construction, refurbished weir, put the water for fish for tourists to relax and angling; five is to build a famous fruit booth, in major festivals and in important hotels placed in the city of seasonal fruits for tourists consulting, tasting and provide a platform for fruit sales services.
(2) focus on "Nongjiale" development, in improving tourism hardware.
Peach Blossom Festival, is the peak of tourists flocking to the hundreds of thousands of tourists each year, in order to provide them with convenient and fast food service, in the County Tourism Bureau under the high priority of the leadership of the scenic area along the development of our preferential listing of more than 50 Nongjiajia restaurant, the daily reception capacity of more than 10,000 people, but at present the grade is generally not high, Nongjiajiajia need to be the overall package. At present we are in accordance with the provincial "Nongjiale" demonstration point standards for rectification, plans to rectify 20 households this year, at the same time in the Peach Blossom Garden scenic area to create a number of Huizhou village, to improve the taste of Nongjiale service, and strive to attract tourists with the best quality service.
(3) focus on environmental improvement along the way, in the display of the image of the tourism work in the city of Shang. We will increase the environmental improvement work around the forest and fruit corridor. First, the comprehensive management of the highway along the dirty, chaotic, poor, and set up a highway along the perennial cleaning work task force; second is the highway along the house building fa?ade decoration, to keep the village clean and hygienic; third is to strengthen the highway green management work for the Peach Blossom Garden scenic spot to add highlights; fourth is the innovation of highway along the folk house architectural styles, the farmers' settlements built into the demonstration of the construction of the new countryside.
(4) focus on grass-roots organization construction, in the tourism work of the leadership efforts.
Our highway along to the peach blossom source scenic spot *** there are seven administrative villages, the implementation of all the above work to cadres as a guarantee, so our party committee, the government in the grasp of the peach blossom source attractions construction at the same time attaches great importance to the grass-roots level of the construction of the party organization of the seven villages along the way, the use of the county party committee organization in the Qunjin village to do points as an opportunity, a comprehensive launch of the villages along the way of the rural basic organization of the work of the construction and the construction of the corridor of forest and fruits The construction of forest and fruit corridors and the construction of scenic spots are included in the assessment of the important content of the grass-roots organization construction in the above villages.
Leaders, comrades, my town's rural tourism work in the county party committee, the county government attaches great importance to the county tourism bureau's strong support, although some of the start-up work, with the leadership of the requirements and the gap between the brother townships compared to the big, we will take the opportunity of today's meeting of the east wind, and then add measures, and then drum up the energy, and strive to do a good job of our town's rural tourism industry, to build a solid foundation for the famous tourist towns.
June 28, 2010