The conformity rate of Pinduoduo and Taobao users reached 72.4%. In addition, more and more users are more evenly distributed, with a user share of only 0.49 percent in sinking markets and first- and second-tier cities. But the headlines are different. Even after three years of development, the number of users of interesting headlines and today's headlines is still only 20 percent, industry sources told Tech Koala. Both products appear to be content platforms that use algorithms to distribute information, but they are actually attracting other users.
It's not hard to see why. It's a matter of "things to do" for those who give marketplace users more disposable time. But for many busy primary and secondary users, spending a lot of time and money for a pittance isn't very appealing. Aside from the online money-making model, the titles' products and content are not significantly different, but they do have a competitive advantage. The cost of attracting new headlines is increasing as the shipwreck market gradually shifts from a blue ocean to a red ocean. However, I couldn't find an effective way to enter a two-tier city like Pinto. This means interesting headlines will face a tough test of scale growth.
Many users in Tier 1 and Tier 2 cities are not familiar with interesting headlines. The important reason for this is that interesting headlines dominate the major markets in cities below Tier III. It has long been assumed that interesting headlines would penetrate deeper into the sinking markets.
It's not just the information business. So is the fast-growing innovation business in the headline space. Whether it's watching videos or two new short-form video products, their target remains the five-ring user. For watch videos, video content is transmitted from other platforms almost without permission.
But in reality, as content-driven content apps, the main source of revenue for titles is ad revenue. The problem is that in the advertising industry, tier 3 and 4 users are worth far less than tier 1 and 2 city clerk users.
At the same time, users in other regions vary widely in their content requirements. For example, users in Tier 1 and Tier 2 cities prefer financial, digital and fashion content, while users in the sinking markets prefer interesting and immersive topics and content, such as square dancing and healthcare -. Revenues are significantly different from the former.