Question 1: How to do a good job in enrollment publicity? Enrollment publicity is nothing more than adopting two methods, one is offline and the other is online.
Let’s talk about the offline method first,
1. Use free open classes to recruit students
Maybe you already know this method, or have even done it. But I felt that the effect was not satisfactory, so I stopped doing it. In fact, the reason why it is ineffective may be because you don’t know how to use this method correctly. The purpose of free open classes must be clear, that is, to attract people to watch. But since it is free, not only will you not receive any money, but you will also have to pay for it yourself, so cost control is an inevitable thing. In order to save costs, some people rent the most remote venues and the simplest facilities to hold free open classes. This of course does not achieve the effect of attracting people to watch.
Since being free is not the purpose, but to attract more people to participate and take the opportunity to make your school famous, then the class location cannot be in your classroom, but outdoors. You can move the classroom to a residential community, a park, or a square to keep students away from remote classrooms and allow students to get closer to nature and breathe fresh air. What's the benefit of doing this? Students feel fresh, grassy, ??outdoor, oxygenated, lively, and surrounded by onlookers. This can greatly stimulate students' desire to perform, while you reduce the space occupied in the classroom and reduce fixed cost investment. In addition, you can place a big banner on the free teaching site: "Free teaching site of such-and-such school". This will easily attract the attention of a large number of people and increase the reputation of your school or training class at once. It was spread.
2. Send flyers to promote enrollment
For start-up dance schools that don’t have much money, sending flyers is a relatively low-cost way of publicity. But people who have done it know that if you just deliver to ordinary people on the street, the conversion rate is usually only about 0.3 to 0.5. In other words, even if you send out 10,000 flyers with enrollment advertisements printed on them, only 30-50 people will call and inquire through the contact information above. Do you feel bitter when you look at the printed flyers that you have worked so hard to produce and receive no response or are simply thrown away? Distributing flyers is a relatively popular marketing method. Is there any trick to increase the acceptance rate of flyers?
The key is to find your target group. For example, the main enrollment target of the dance training class you want to run is children, then you need to deliver it at the door of primary school or kindergarten. If your enrollment target is For college students, you have to go to the university campus to deliver the goods. In short, you can't just walk out on the street and send it to passers-by aimlessly, because the browsing rate will be extremely low. The better person is to walk to a place where you can't see it and then throw it into the trash can on the roadside. It almost throws it on the street in front of you, giving you a hard time.
Let’s talk about online enrollment promotion methods.
For training classes and training schools, a large part of their promotion efforts in the future will probably be placed on the Internet, and furthermore, on the promotion of mobile Internet. Why choose mobile Internet for promotion and marketing? The reason is simple. You only need to look at the people around you to find the answer - no matter what kind of public place, such as parks, roads, bus stations, subways, you most often see people. The scene is just people with their heads down and playing with their mobile phones.
1. Use QQ space for promotion and marketing
First of all, if you choose QQ space for promotion and marketing, you must do it in a stylish way. You can dress up QQ space as an official website. The appearance of the website allows users to see QQ Space in the form of a website after opening the space, and navigation links, homepage content links, etc. are all clickable. The purpose of this is to make users feel that our QQ Space is more authoritative and Trust.
Generally speaking, the certified QQ space is made into a website, so the non-certified space can also do this. How to do it? Just use PS to design it. The prerequisite is that you have Yellow Diamond, which has a custom upload function. You can click to view the case, and the navigation and content are all clickable, completely imitating the real official space template. Secondly, join the target QQ group and add others as friends. After the space is decorated, the next job is to join a large number of target QQ groups. Add some target groups every day, and add those groups with more than 200 people. Don't add those with less than 200 people. After adding to the group Change your waistcoat, and then get familiar with the people in the group. Chat with the people in the group when you have nothing to do, and make sure you know them all. Then add everyone in the group as friends, add...gt;gt;
Question 2: How to do a good job in enrollment publicity. In fact, the most important thing in enrollment publicity is to promote your school’s most important Find out the attractive features and further promote them. It is best to have good cases so as to attract talents.
Question 3: How to do a good job in enrollment promotion 1: You need to have enough patience. 2: You need to be very attentive and pay attention to other people's needs. It can't all be based on deception.
3: You need to have confidence and always know that what you do will be of great help in the future. If you think that you do not have the joy of success, it is because you have not reached the time of success.
Question 4: How does the art training center do a good job in enrollment promotion? Display the college entrance examination results of the art students in the training school and various honorary certificates obtained from various competitions, and send people to tour crowded places to promote the art.
Summary of pre-enrollment publicity work
This year, our college’s college entrance examination enrollment publicity work in Liuyang City. The work is now summarized and reported as follows:
1. Carefully make detailed preliminary preparations.
1. Establish an enrollment publicity team to ensure the smooth development of enrollment publicity work. The team members include experienced and knowledgeable old professors, as well as young teachers who are young and pioneering and engaged in teaching, and young cadres engaged in student education management and academic affairs.
2. Seriously participate in pre-enrollment publicity training, master relevant enrollment policies, and be familiar with enrollment business and publicity techniques. Actively participate in relevant training organized by the Admissions Office. For members of the admissions publicity team who were unable to attend the training due to official duties, they will take time to provide serious training afterwards to ensure the quality of the admissions publicity work.
3. Actively search for information on relevant middle schools in Liuyang City to ensure that the enrollment publicity work is carried out smoothly and in a targeted manner.
4. According to the overall deployment and requirements of the school, formulate an enrollment publicity work plan that is combined with actual conditions and local conditions to ensure that the enrollment publicity work is implemented smoothly as planned.
5. Take the initiative to contact the Liuyang Municipal Education Bureau in advance to obtain support from the education authorities and ensure the smooth progress of the enrollment promotion work from the institutional perspective.
2. Seize the golden publicity opportunity, vigorously carry out publicity work, and work hard to improve the reputation of Hunan University and obtain outstanding students.
1. He has a tight work schedule, works tirelessly, and is not afraid of difficulties. He travels to various middle schools to actively carry out enrollment promotion and consultation work.
On the morning of June 27, regardless of the hardships of the long journey, we went straight to the Liuyang Municipal Education Bureau to participate in a meeting organized by the bureau on filling in the college entrance examination volunteers for each middle school. At the meeting, our work plan and content were presented to each school. The middle school leaders made a briefing.
On the morning of June 28, the troops were divided into two groups and went to the provincial key middle schools in Liuyang City - Liuyang No. 1 Middle School and Liuyang Tianjiabing Middle School; in the afternoon they rushed to the distinctive joint-stock private tutoring schools far away from the urban area - ―The school gathers about one-eighth of the college entrance examination students in Liuyang City, and the candidates taking the undergraduate course in this school account for more than a quarter of the total number of undergraduate students in Liuyang City.
On June 29, we rushed to Liuyang No. 11 Middle School in Wenjia Town, where Hu ***’s hometown is.
On June 30, we rushed to Liuyang No. 3 Middle School, a normal middle school in Gugang Town.
I rushed back to Changsha on July 1 and rushed to work immediately without taking any time to rest.
2. Seriously receive calls and visits from candidates and parents, respond to their questions carefully and patiently, provide classified guidance according to the actual situation of candidates, and do not try to impress or seek fame.
3. Results of enrollment publicity work:
1. Gained a more comprehensive understanding of the 2011 college entrance examination situation in Liuyang City.
The number of students taking the college entrance examination in Liuyang City this year is 8,862, including 3,595 in liberal arts, 4,902 in science, and 365 in others; the total number of Liuyang candidates taking the general undergraduate course announced by Hunan Province is 2,139. The total number of students taking key undergraduate courses is 612, including 114 in liberal arts and 498 in science. The highest score for liberal arts candidates was 671 points, and the highest score for science candidates was 683 points.
2. Obtain the basic information of major middle schools and make preliminary preparations for establishing an excellent student base (see Appendix 1).
3. Collected basic information of some outstanding candidates (see Appendix 2).
4. Existing problems and difficulties:
1. Publicity work is essential when candidates fill in their application forms, but in order to truly obtain potential excellent candidates, it is necessary to pay attention to the market of excellent students. In terms of time, face-to-face communication with candidates should be held in advance (2-3 months before the exam).
For most candidates, the formation of their aspirations is not achieved in a short period of time, but is formed after careful comparison and careful consideration based on obtaining a large amount of information about colleges and universities. A lot of thought has been put into the ways, means, forms, etc., and it has been effective, but the traditional face-to-face communication with candidates is still a form that candidates like to see, and subjectively has a profound impact on candidates.
2. The communication with middle schools should be more detailed and humane.
Middle school is the basic link for our school to obtain outstanding students. Middle school teachers have a subtle influence on the formation of students' volunteers. In this enrollment promotion work, our school was short of time and it was difficult to conduct serious and detailed exchanges with middle schools. This stage was also the busiest time for each middle school, so it was difficult to spare manpower for reception, and even some middle school leaders... ..gt;gt;
Question 5: How to carry out enrollment publicity work? Are you a technical technical school or an undergraduate college? We can give you specific enrollment plans and suggestions in various aspects such as enrollment promotion.
Question 6: How to do a good job in enrollment 1. Enrollment skills introduction method
It is an admissions method and admissions technique used to promote the school based on its comprehensive strength. For example, the school’s management, teaching quality and other facts are explained to the students. The introduction method is the most commonly used enrollment method and enrollment technique for enrollment promotion. It requires the admissions teacher to be able to introduce all the school's situations in a comprehensive, clear and elegant way. It requires high eloquence of the admissions teacher. He cannot say the previous sentence, forget the next sentence, or be incoherent.
2. The analogy method of admissions skills
is an admissions method and admissions technique that highlights the advantages of one's own school by comparing it with similar schools in all aspects. Using the analogy method requires admissions teachers to understand the basic situation of similar schools such as teachers, teaching, management, services, practical training, school appearance, etc. More importantly, they must grasp the advantages and shortcomings of similar schools, so as to "know the enemy and know the enemy, and be invincible in every battle" "When using this method, attention should be paid to objective and fair evaluation, and no slander or defamation is allowed.
3. The authoritative method of admissions techniques
is an admissions method that uses influential media reports, the words and deeds of authoritative figures, and government department policies to promote publicity. In publicity, admissions teachers often use some influential reports, people, and honors to enhance their own publicity, which is similar to the "star effect." The best way to use the authoritative method is to let the teacher do the publicity on the spot.
Authoritative law has certain persuasiveness, strong sense of reality and good publicity effect.
4. How to recruit students using the factual persuasion method
It is an admissions teacher who uses showing certain facts to persuade students, that is, the admissions method or admissions technique of telling facts and reasoning. As the saying goes: "Hearing is false, seeing is believing" is the truth. For example: some admissions teachers organize the heavy lists of people who have been trained and take them out during publicity. Sometimes, admissions teachers bring local current students to promote the school to prove the strength of the school. When admissions teachers use this method, they must pay attention to the fact that the facts presented must be true and reliable and cannot be falsified.
5 How to induce enrollment
The admissions teacher cleverly combines the concerns of the students with the enrollment work to arouse the interest of the students. *** A method of recruiting students based on their desire to go to school.
6. The enrollment demonstration method
is a method in which admissions teachers use non-verbal forms such as promotional materials and CDs to allow students to feel the admissions information through visual and auditory practice through practical operations, and ultimately encourage students to go to school. Admissions Methods. The role of presentations in the admissions process is considerable. Some admissions teachers always make introductions over and over again, which can bore students and lead to failure in admissions. Therefore, the admissions teacher made appropriate use of audio and video tools such as recordings and CDs to conduct demonstrations. This not only overcomes some shortcomings in the introduction, but also integrates admissions information, admissions scenarios, and admissions atmosphere through demonstrations, which is highly persuasive. power and appeal. When using the demonstration method, admissions teachers should pay attention to the following issues: ① The content of the demonstration must be "suitable for the students" and must be clearly seen, understood, and accepted quickly; ② The content of the demonstration must highlight key points and be oriented. Sexuality, you cannot "grab your eyebrows and beard"; ③ Seize the opportunity when demonstrating.
Question 7: How to do a good job in vocational education enrollment publicity 1. Find out all aspects of the enrollment area.
A. The detailed address of the target school, the number of graduates, the promotion rate in previous years, etc., as a reference for enrollment. B. Find the entry point of the target school, find a suitable person in charge of external relations, and conduct effective public relations to facilitate future enrollment work. C. Be familiar with the local geography, transportation, humanities, customs, economy, etc., so that you can communicate well with parents and students during admissions consultation. D. Be familiar with the characteristics, advantages, disadvantages, costs, technology, employment, publicity, teaching staff, competitors, etc. of the majors offered by your school. Especially in front of students and parents, we must show that we are very knowledgeable about the school's majors. E. Be familiar with the enrollment market. How is the market segmented? What are the competing schools? What is the capacity of the market? The geographical distribution of target students and students; short-term development trends of the enrollment market, etc. The more specific the analysis, the better it will be for our recruitment efforts. F. Establish good relationships with local education committees, admissions offices, industry and commerce, municipal construction, etc. through various channels so that future work can be carried out smoothly and reported to the school in a timely manner. The school will make arrangements based on the actual situation of each place. and guidance.
2. Develop daily work arrangements and plans.
Mainly includes the daily work schedule, the purpose of the work, the progress and legacy of the work, etc. We must strive to be ahead of the curve in all aspects of work, plan early, take action early, and report to the school in a timely manner so that the school can ensure consistent and coordinated work within the region. During the enrollment process, admissions staff must be realistic and work creatively, develop different publicity methods for different goals, and summarize and find entry points for work in a timely manner.
3. Understand the collective activities of students in local target schools.
Including: high school entrance examination, college entrance examination, inspection of examination rooms, physical examination, filling in application form, announcement of results, consultation meetings, etc.*** time. Make reasonable arrangements for publicity or lectures.
4. Prepare various enrollment tools and materials.
For example: brochures, newspapers, banners, brochures, registration forms, posters, laptops, PPT courseware, etc., and according to regional conditions, you can realistically make some of your own promotional materials.
5. Choose a good admissions office.
A. First of all, please note that the admissions office is located in a well-known place so that students can find it easily. B. Secondly, pay attention to areas with large population flow, convenient transportation, close to the target school, or areas where schools are concentrated. C. Finally, the office should be arranged like a public place, orderly, spacious, bright, clean and tidy, so that students and parents will feel friendly as soon as they enter the door.
6. Do a good job in early publicity.
Enter the school for legitimate reasons and strive to directly face the students for publicity. Be careful not to cause resentment. Pay close attention to key target students, do their ideological work, and guide them to register. We should also pay attention to students' herd mentality, try to maintain good relationships with these students, and maintain regular contact to encourage other students to sign up.
7. Collect a list of target students.
In fact, there are many ways to collect lists. The collection should be based on personal social relationships or actual situations, so I won’t go into details here.
8 Get ready for the admissions season.
After all the work is ready, a final inspection will be done, and any omissions will be rectified in a timely manner.
Question 8: How to do a good job in vocational education enrollment publicity work 1. Make careful preliminary preparations carefully.
1. Establish an enrollment publicity team to ensure the smooth development of enrollment publicity work. The members of the group include experienced and knowledgeable old professors, as well as young teachers who are young and full of pioneering spirit who are engaged in teaching, and young cadres who are engaged in student education management and academic affairs.
2. Seriously participate in pre-enrollment publicity training, master relevant enrollment policies, and be familiar with enrollment business and publicity techniques. Actively participate in relevant training organized by the Admissions Office. For members of the admissions publicity team who are unable to attend the training due to official duties, they will take time to provide serious training afterwards to ensure the quality of the admissions publicity work.
3. Actively search for information about relevant local middle schools to ensure that enrollment promotion work is carried out smoothly and in a targeted manner.
4. According to the overall deployment and requirements of the school, formulate an enrollment publicity work plan that is combined with actual conditions and local conditions to ensure that the enrollment publicity work is implemented smoothly as planned.
5. Take the initiative to communicate with the education authorities in advance to ensure the smooth progress of the enrollment publicity work from the institutional perspective
Question 9: How to do a good job in the vocational education enrollment publicity work? It is recommended that we should actively do it now Public opinion propaganda and positive guidance work:
First, innovate the way of publicity for vocational education. Make full use of existing media, such as radio, television, newspapers and magazines, Liaoyuan information websites, etc., to widely publicize the advantages of vocational education and the prospects of learning professional skills, and strive to make everyone understand and identify with vocational education.
Second, relevant departments should vigorously publicize relevant national, provincial and municipal policies and measures to promote the development of vocational education.
The third is to publicize the employment situation of vocational college graduates. The news media should extensively collect and compile relevant information on the employment of graduates from vocational colleges in our city in recent years, the employment demand situation in domestic and foreign markets, follow up and report on typical employment cases, and form a good atmosphere for the development of vocational education.
The fourth is to publicize ***’s funding policy for poor students studying in vocational colleges. During the annual enrollment period of the city's vocational education colleges, the policy and methods for funding students from poor families in secondary and higher vocational education colleges are widely publicized through the media to the majority of junior and high school graduates and the society, making the funding policy well-known and deeply rooted in the hearts of the people. *** and schools must do everything possible to ensure that students from poor families studying in vocational education colleges can successfully complete their studies.
Question 10: How to do a good job in independent college enrollment promotion work? Increase the spring college entrance examination, relieve the pressure of the summer college entrance examination on candidates, give candidates more opportunities to receive higher education, and also encourage some young people in society Continuing further studies will help to delay the pressure of social employment. The spring college entrance examination has also alleviated the pressure of entering middle school to a certain extent and created a relaxed environment for the comprehensive implementation of quality education. Moreover, the spring college entrance examination provides opportunities for colleges and universities to expand their enrollment scale and creates conditions for schools to explore the implementation of the credit system, which is conducive to improving the efficiency of running schools, promoting schools to accelerate professional transformation, and promoting colleges and universities to accelerate reforms in teaching and management. Over the past few years, spring college entrance examination has achieved successful experience and has had a good impact on society.