1, see more, think more, ask more, to observe how others are, to understand you want to know the behavior of people in the industry, listen to what they say, to understand the purpose behind them, to dig out the human nature of the point. Heard a thing, I do not know the truth "It is said that the staff of the beauty show, every week will spend a day to go to Xiamen University to find girls research, and even after gaining trust, promised to follow a girl all day, to see what she does all day, but next to the silence", if it is true, then they make the beauty show, the beauty of the shoot such products, not at all surprised. Not surprised at all. Not everyone is Steve Jobs, and I don't believe Apple when they say they never research users, I think it's built on Steve Jobs' rich life experience. More to go outside to take a look, do not close the door, to a certain extent, less reading, more reading people, as much as the book is not as good as the book, more thinking. 2, to find their own pain points, and push their own to others is right. Each person is not completely independent and unique, although it is said to be your pain points, but behind a group of people, this group is not small at all, to solve their own pain points, it solves the pain points of a group of people. Full of initial curiosity about the world and the desire to explore, you will find so many interesting things, you want the pain point naturally came.