One, innovative factory - expanding the new form of organizing, functional segmentation of the characteristics
The current factory will innovatively expand the new form of organizing the factory will be held in the form of a "place, a line, a garden
This year's Factory Deen Temple Fair innovatively adopts a new form of expanding and organizing, forming "a place, a line, a park", that is, the source of the East and West Liulichang City District, through the Hufang Bridge - Hufang Road - Taiping Street, to the Tao Ranting Park Folklore District, forming the atmosphere of the capital festival belt and new highlights of the festival activities.
The cultural downtown area relies on the historical and cultural cluster of Liulichang, and takes the theme of "Enlightenment of thousand years of culture, interpretation of Zhenwu taste" to give full play to the resources and advantages of Liulichang's "scholar culture".
Taoranting Park in the folk area, with the theme of "non-heritage flowers of the Pavilion, folk customs and flavors of Taoran", presents the folk culture of the Temple Fair in Beijing, so that the public can feel the original folk culture of the old factory.
Expansion of the factory held a temple fair breakthrough in the original site limitations, rooted in Xuanwu fertile soil, relying on the Xuannan large cultural circle. With Xuanwu District "three two nine" space industrial layout in the "traditional landscape protection belt" advantage, combined with the surrounding environment to create greater business opportunities. Expanding the holding of the "modern, international, boutique" concept of regional development, create a better life in the city and create a platform for the display of the core area of the capital's functions as the goal, enriching the space and content of the activities of the temple fair in the factory, the realization of the functional segmentation, to enhance the level and influence, and to promote the development of the regional tourism economy.
Second, the charm of the factory Dian - "a place, a line, a garden" *** haunted the New Year
In order to create "a place, a line, a garden" overall atmosphere. We in the environmental layout, will be in the east and west Liulichang, South Xinhua Street, Hufang Road, Beiwei Road, Taiping Street North Exit to the Taoranting Park line on both sides of the book "modern Xuanwu, harmonious Xuanwu, humanities Xuanwu" and other content of the colorful banners, to create a red-hot, joyous festive atmosphere. Wandering in the cultural district, immersed in the literary treasures, ink and books in the rich flavor; linger in the folk area, intoxicated in the joyful, lively and festive atmosphere.
The Wen City district is uniformly decorated, contrasting with the businesses, accentuating the elegance and festivity and highlighting the characteristics of Wen City.
The folk area is decorated in festive red color. The landscape outside the east gate, "Joyful New Year", takes the ancient Chinese copper coins as the main element and the Chinese Taoist circle as the expression. North Gate Landscape "Mulberry and Bamboo Blending, Friendship Blossoms" puts a large-scale firecracker in a red Chinese knot, which is novel and unique. South gate landscape "wind and rain" will be very ethnic characteristics of the red windmill, red lanterns, red door, embroidered balls combined together, welcome guests from all over the world.
A smooth brush stroke poured out, drawing the logo of the Temple Fair, and will be used as a permanent logo. Inclusion of Chinese cultural elements, the traditional seal into the brush strokes, elegant breath. The traditional old three windmills, firecrackers, sugarplums hidden, folk flavor at once, fully reflecting the characteristics of the Factory Deen Temple Fair YaYuanJiJi.
In order to allow visitors to fully feel the enthusiasm, joy and peace of the Temple Fair, we first introduced the mascots "Huanhuan" and "XiXi" to send the blessings of the Temple Fair. Holding the windmill and sugar gourd "Huanhuan", "Xixi", dressed in new clothes, full of smiles, welcome guests from all directions. These two naive, witty and cute little guy in the design of the lively, cute, affinity for the design concept, to the tiger hat as a design element. They will also be in the guise of a child who invites wealth and welcomes spring, surrounded by a variety of ice-cream gourds, at the north gate of the folk area to meet the arrival of tourists and bring the blessing of all things are as expected, the tiger has the vitality of the blessing. In order to let more friends who love the factory Dian Temple Fair can enjoy, satisfied and return, the mascot "Huanhuan", "Heihei" will be issued in limited quantities for everyone to cherish, but also to cherish a memorial and memories of the factory Dian Temple Fair.
Three, the elegant factory Dian - Wen downtown merchants to join hands, highlighting the elegant cultural atmosphere
Wen downtown Liulichang will highlight the characteristics of the cultural city of the temple fair in the factory Dian, highlighting the cultural elegance of Liulichang Shi. As the source of Beijing's Factory Deen Temple Fair, the opening ceremony is held in front of the China Bookstore in the city of Wen, inviting the general public to come and take part in it. In order to bring out the elegant cultural taste of Liuli factory, we have carefully designed the stage background of the opening ceremony to show the long history and profound culture of the Temple Fair of Factory Deen with ink and landscape paintings, and the background to show the old scene of Liuli factory with the spreading of the axle to carry on the past and start the next, record the long years; the source of the long and continuing the splendid civilization. In the 40-minute opening ceremony, there will be wonderful Xushui lions, stilts and other programs staged on the Xinbao, indicating the prosperity of the weather and the vitality of the tiger. Wen downtown merchants of the special activities are also launched.
The temple during the city of Wen Liulichang business as usual, Rongbaozhai, Guan Gong painting hall, Zui Wenge, Ru Gu Zhai, Zisha Art Museum, Bogusai and other famous store old carefully planned activities colorful. China Bookstore held from the first to the fifth "taste of traditional culture, welcome the Year of the Tiger," the book fair; one of the pavilion art gallery from the first day of the morning 9:00 to 5:00 p.m. for five consecutive days to hold 145 years of Tibetan paintings exhibition; Yanjing painting and calligraphy society has a professional painter for the people's portrait free of charge; Kapitaka held a replica of cultural relics boutique exhibitions and sales; Qing Secret Pavilion organized "Xuan paper, porcelain on-site painting tiger" activities; and Hongbao Hall Wang Jiancheng and other famous artists exhibition, Dai Yuexuan "Pen Workshop" open to visit the experience, the Confucius Painting Hall of celebrities pen will be, Linguang Pavilion on-site clay tiger, rooster and rabbit production and other activities.
10 jade, embroidery elegant cultural taste, the organizers in line with the purpose of doing practical things for the masses, combined with the collection of the current boom, in order to meet the masses of antiques and paintings of the interests of hobby, Wen downtown will be held in the "shop Dafangdian, experience ink and calligraphy; free treasure, hold the joy of going home," treasure activities, invited the Beijing Municipal Wenbao Cultural Relic The experts such as Jiang Wenguang, expert of Beijing Cultural Relics Appraisal Center, and Wen Guihua, chairman of Beijing Hanhai Auction Co., Ltd. will appraise the treasures on the spot free of charge for the public to provide an opportunity for communication and learning, attract more collection enthusiasts to enter Liulichang, help people to remove the falsehoods and keep the truths, improve the cultural cultivation, and feel the richness of Liulichang in the city of Wen, which is a cultural ancient street. Treasure appraisal activities on the third day of the Lunar New Year (February 16) 9:30-11:30 a.m., 14:00-16:30 p.m. in the auction hall of China Bookstore Haiwang Village on calligraphy and painting, bronzes, jewelry and jades, embroidery, antique books, topographies, maps, porcelains and other collectibles to identify. Identification of treasure activities registration phone: 62148888.
Four, folk of the factory Dian - show exquisite handmade skills, a collection of non-heritage cultural and artistic performances.
As a national intangible cultural heritage protection project of the Beijing factory dean temple fair, will provide a platform for the inheritance of non-legacy handicrafts to display, fully demonstrate the non-legacy cultural handicrafts. Folkloric area Taoranting East Gate arranged a special area for the display of non-heritage, providing nine non-heritage stalls, focusing on the display of medicinal incense jewelry, clay sculpture, bamboo, shadow, Beijing brick carvings, crafts face painting, tangram boards, walnut Lu, the art of the lanterns, glazed glass, the face of the 11 projects, so that the general public more intuitively experience the fun of traditional skills, feel the charm of traditional culture.
In order to let the masses enjoy watching, the folk area also brings together national, municipal and district-level intangible cultural heritage protection project cultural performance activities. In the center stage of the folk area, "Fu's Bao San" art troupe of Chinese streamers, wrestling performance, Xue Ming art troupe's race donkey, double reed, Tianqiao Mu school of juggling and other 10 programs will be staged; lost for a hundred years of "streamers and drums move thirteen stalls," eight of the program will be reappeared! In the Temple Fair of Factory Deen, 13 excellent teams will be invited to perform "Xushui Lion", "Friends with the Heart Streamer Sacred Meeting", "Qunyin Tongle Small Car Meeting", "Middle Top Open Road", "The Middle Top Open Road" and "The Middle Top Open Road". Zhongdian Kailu", "Shangxinbao Stilts", "Zhongyou Tongle Kailu Club", and "Xizhuang Wanyuan Shuangshilao Club", "Xushui Stilts", "Unity Lake Open Road", "Minutes Temple Lions", "Dong'anmen Open Road", "Concentricity and the edge of the five tigers beat the road", "Minutes Temple Drum Club" and other programs.
Fifth, the people's factory Dian - reflecting the participation of everyone, and strive to be the star of the Kyoto Taoran
In addition to the traditional folk performances, handicrafts, this year's factory Dian Temple Fair will be organized by the star of the art of the Kyoto Taoran show activities, not only to meet the growing cultural needs of the masses, but also for the general public to provide a show of talent, 2010 as the year of mass culture, the temple fair will be used as an opportunity to draw closer to the masses, attracting widespread participation. 11 Taoranting Park resident art groups will be on the first day of the first five days from 14:30 to 15:30 daily dedication to the programs that everyone enjoys. The masses are familiar with the red sun choir, jujube flower art troupe will bring wonderful programs; Taiji sword, playing flower stick, China through the exercise, instrumental music to let the masses perform to the fullest; and enthusiastic lively Xinjiang dance, beautiful fan dance, energetic street dance and other performances so that the masses are immersed in the atmosphere of joy and happiness.
Sixth, the public welfare of the factory Dian - volunteers constitute a bright line of scenery, charity sales full of strong feelings.
For the convenience of tourists to participate in the activities of the temple fair, the factory also recruited volunteers for the north and south of the tourists to provide assistance. The volunteer logo "Blue Cube" will be unveiled in the Taoranting Folklore District, where volunteers will provide language translation, information counseling, medical assistance and convenience services. At present, 40 volunteers have been recruited to participate in the Temple Fair and training will be organized soon.
In order to help the special groups in the district, in Xuanwu District Committee, the district government and the Youth League District Committee and other departments of the strong support, in the Kyoto company units *** with the cooperation of the theme of caring for special groups, attention to disadvantaged groups, dedication of a piece of love, from the first day of the first five in the Tao Ranting Park, North Gate Square, organized the "Factory Pavilion Temple Fair love charity sales activities From the first to the fifth day of the first month in the Taoranting Park North Gate Square, we will organize the "Factory Deen Temple Fair Charity Sale Activity. Hope that more people from all walks of life and enterprises and institutions to participate in it, provide charity sales of materials, *** with the love, to help the difficult special groups of people to ignite the hope and passion for life, feel the warmth of society. At present, has brought together the theater annual card, shadow decorations, Peking Opera face toothpick tube, calligraphy and painting, stationery, Peking Opera CD-ROM, hanging ornaments, furry toys, gloves and other charity sales materials.
Seven, the quality of the factory Dian - to enhance the taste, rich variety of New Year's goods.
The temple fair function after subdivision, in the market investment will be the introduction of brand-name as the goal, to improve the taste for the purpose of highlighting the temple fair, "shopping" word, to meet the people's demand for high-quality temple fair. Aggregate novel, complete New Year's goods, traditional snacks, foreign food, so that the people with a mouth full of fragrance, satisfied with the New Year's goods loaded return; convergence of a wealth of amusement projects, so that tourists savor the rosy childishness, the pursuit of good childhood memories. Both novel and fashionable clothing and accessories, and folk charm of the spring couplets, lanterns; characteristics of skewers, traditional tea soup, donkey roll aroma overflowing, fun amusement projects to make friends of all sizes happy New Year's Eve, so that the people who visit the temple fair can each have their own, feel the traditional classics and modern fashion.
As one of the rare temple fairs in the capital where people can experience both elegance and folklore, the Factory Garden Temple Fair will continue to lead the people of the capital in their pursuit of and yearning for the old Factory Garden. In order to let the masses stroll at ease, stroll down-to-earth, in terms of safety and security, meticulous deployment, the formulation of strict measures to achieve seamless management, the linkage of various functional departments management and emergency management to ensure safety.
Beijing Factory is the inheritance of Xuannan temple culture window, the 2010 Beijing Factory expansion of the temple fair held in the background of cultural development and prosperity of a new upgrade; is a cultural heritage and innovation under the development of a new attempt; is a carry forward the tradition of reflecting the fashion of the historic opportunity. In your support and help, we have the ability and confidence to do a good job "safe, peaceful, fashionable" temple fair, for the people of the capital to dedicate a rich, chic New Year's dinner.