Merchants planning program
First, the organizer of the introduction
Guangdong University of Foreign Studies International Economics and Trade College of hard work and thrift will be referred to as the economic and trade hard work and thrift, in order to the College of the students, to provide a platform of services and spiritual home for the purpose of actively assisting the hard work and thrift students in the life of the study.
We have a specialized talent pool, the operation is efficient and reasonable, and we can gather a lot of talents for this "We are together" public welfare activities program collection competition, and provide many excellent public welfare activities program.
The slogan of the economic and trade thrift is "Strivefordreams". Since then, the economic and trade thrift has maintained the tradition of carrying out excellent and fine activities: in November 2007, in response to the spirit of the College of "Learning to be thankful, learning to be touched", it organized the Economic and Trade College's "Warming the Heart and Moving the Minds of Guangwai" Class Thanksgiving Culture Construction Competition, which aroused a great deal of attention from both inside and outside of the school. In May 2008, the School of Economics and Trade cooperated with Guotai Junan Securities Company Limited, China Life Guangzhou Branch, Sino-German Allianz Life Insurance Company Limited Guangzhou Branch, American International Assurance Company Limited Guangzhou Branch, Construction Bank and other ten companies and organizations to hold a part-time internship and part-time job fair to provide part-time internship positions for the students who are studying and working, and to put into practice the principle of "learning to move". In November 2008, in line with the establishment of the XX Alumni Association of the College of Business and Economics, we assisted the College in organizing the Business and Economics Alumni Forum on "Dialogue with Corporate Executives - Discussing the Required Qualities of Contemporary College Students", inviting distinguished alumni of the College of Business and Economics, such as U.S. Presidential Roundtable Congressman Mr. Hsu Yiu-liang, and other alumni of the College of Business and Economics, to carry out a multi-faceted exchange of opinions on the development of college students, which received an enthusiastic response. The response was enthusiastic. Half a year after the Wenchuan Earthquake, we held a half-yearly memorial service to mourn the deceased and to inspire people's hearts. in November 2009, we hosted a large-scale school-level event, "South Lake Tours Maldives Cup", which embodied the diversity of the activities of the Economics and Trade Thrift and increased the influence and popularity of the society. in March 2010, we started the interview and research for the clients of the Thrift service. Since the establishment of the activity, the economic and trade thrift has successfully exchanged and cooperated with a number of well-known merchants for many times, and has carried out activities such as lectures, exhibitions and sales, etc., which have won a lot of favorable comments, and the planning program, "Public Service Activity Program Merchants' Proposal", has won a lot of favorable comments.
II. Activity Background:
Since the reform and opening up, China's economy has continued to develop, and many ordinary people are living a well-off life. However, there is still a group of people, they are lonely, they are helpless, they need our help. They are the disadvantaged groups in the society - out-of-school children, lonely old people and so on. At the same time, the rapid development of the economy has also brought a lot of environmental problems, due to the deterioration of the environment caused by a variety of disasters also seriously affect the lives of many people.
The School of International Economics and Trade of Guangdong University of Foreign Studies, in line with the purpose of "diligence and thrift always stand by the side of the people in need of help", carried out the theme of "we are together" public welfare activities program collection competition, hoping to awaken the public welfare of the idea, and let them put into action, to help more people in need of help.
III. The purpose of the activity:
Guangdong University of Foreign Studies, College of International Economics and Trade, Work and Thrift Association hopes to carry out a photo exhibition and the theme of "we are together" public welfare activities program collection contest, so that we pay more attention to public welfare activities, and put into action, into the public welfare activities, in the University of the emergence of a public welfare trend at the same time to help around the people in need of help, and to help people in need. The competition will make everyone pay more attention to the public welfare activities and put them into action. On the other hand, in this activity, can not only improve your company's visibility, but also for your company to establish a good image.
IV. Theme:
"We are together" public welfare activities program collection and selection
V. Format:
(1) Photo exhibition to publicize the public welfare activities
(2) Call for public welfare activities program
(3) Public welfare activities program preliminary round
(4) Public welfare activities program rematch
(5) Execution of the winners of the Public Service Program
VI. Venue
School Road (photo exhibition and publicity) Classroom (venue for the final round)
VII. Publicity
(Continued from above)
VIII. Market Analysis
Since the reform and opening up, China's economic
The economy has been developing constantly, and many ordinary people are living a well-off life. As a result, people have begun to pay more attention to philanthropy in the context of a relatively stable material life. Merchants who start from the charitable cause, in the masses to establish an excellent brand image, positive and progressive company culture, which will be more easily accepted by consumers. Consumers will also be more willing to choose goods from merchants with a good image. The intangible assets of the merchants will increase significantly, in the fierce commercial competition with the more advantageous, for the long-term development of the merchants to lay a solid foundation.
(1) the feasibility of the organizer:
Our College of Business and Economics is in the Guangwai, the largest number of people in a college. And all the departments in the college are very active, and always drive the whole school to activities together. Moreover, we have quite frequent contact with other colleges and universities in the university city, so we can invite students from foreign departments to participate in it. In addition, this time we organize this activity is so meaningful, the number of participants in the event tens of thousands is not a problem.
(2) Time feasibility:
Now it is the beginning of the new semester, everyone's spare time is very generous, there is sufficient time to care about activities other than learning. And can actively participate in them. And it is because of a lot of time after school, students at this time the spending power is very strong. Businesses do publicity at this time, the effect of publicity will soon be reflected.
(3) the feasibility of the form of activities:
This time we organized this public service activities planning contest, is to cater to the needs of social development. Merchants can also get intangible assets from it, for merchants to occupy the consumer market to provide convenience.
All in all, this activity, the business can be gained from the benefits, is far more than pay. It's a great way to see how this campaign works.
IX. Budget
Ten. Remarks
(1) the plan involves the sponsorship of other materials, can be negotiated with your company to decide the sponsorship mode;
(2) during the event, your company can send a person in charge to the scene to inspect the publicity work of the process and the effect;
(3) after the end of the event, such as the business need to provide feedback on the publicity work;
(3) after the business need to (3) After the event, if the business needs, you can provide feedback on the publicity work;
(4) If your company is not clear about the details of the event, we will be dedicated to your company to provide detailed answers
XI, contact information
address: guangdong university of foreign studies in guangzhou city, panyu district, xiaoguwei university town
unit of the university of foreign studies in guangdong province.
Unit: Guangdong University of Foreign Studies, School of International Economics and Trade, Work and Thrift Club
Merchants planning program II
Theme: 2018 Drug Marketing Wealth Forum Summit and the national class of new drugs to lower sugar: "xxx "
Purpose: to show the characteristics of the product and the company's strength, to establish the confidence of dealers, to facilitate the signing of potential customers.
Procedures and specific details:
First, the investment meeting time strategy and location strategy
(1) time strategy: investment meeting was held on Sunday to facilitate customer participation.
(2) location strategy: choose a certain strength and conditions of the hotel conference hall, the conference hall must have audio, audio-visual features, moderate area, geographic location to be in the transportation boom. (For example, the Great Hall of the People)
Second, investment personnel and staff training
First of all, the investment personnel to make some necessary training:
A team wants to win, relying on the individual ability of the players is far from being enough, it must be a team of grinding and training. Similarly, after the formation of the Merchants team, it is also necessary to carry out training. On the one hand, through training is the team to understand the current situation of enterprises, products, investment strategy and operational steps, but also the process of integration. The training for investment mainly in the following areas:
a. Corporate and product knowledge, so that team members have a clear understanding of the current situation of the enterprise.
b. Communication skills (such as answering the phone, reception language, negotiation skills, instrumentation and demeanor, etc.), in order to cultivate a sense of professionalism among team members.
c. Investment expertise (investment process, negotiation skills, answering the phone, precautions, etc.)
d. Merchandising gist (investment strategy statement and interpretation of the contract, etc.)
(1) Merchandisers must be truthful to the product's various characteristics.
(2) Merchants must do their own customers before doing things to understand, including the customer's economic strength, sales network, personal preferences and so on.
(3) Merchants must have a full understanding of the current market, especially their target customers in the regional market to further understand.
(4) Merchants must have a certain negotiation strategy and ability.
Third, the meeting invited to determine the object
Mainly divided into new customers, old customers, the media, dignitaries, four parts
Define the object of investment through the market segmentation: through the market survey, in each urban area of each province to select three to four with the strength of the dealers, send out invitations, and finally in the investment meeting or Later to determine a strength of the local municipal level to join the dealer. (Invite the more prominent old dealer as a representative to participate, you can speak on the spot and drive the atmosphere of the venue.)
Fourth, to determine the investment promotion channels
(a) through the proposed investment in the area of large circulation of the media to send out product investment advertising.
(b) through the SMS platform to have a certain strength of the dealer to send investment information, and be tracked to determine.
(C) through the company's marketing staff, invite the main prospective customers to attend the meeting, designing invitations with super killing power.
V. Contract planning: we have to meet with the customers who signed the order on the spot individually, and according to the different strengths of the dealers of the investment contract to do a certain range of modifications, to provide certain preferential policies.
Six, the investment meeting details of the arrangements, investment personnel with targeted key customers throughout the meeting tracking service.
(1) to do a good job of attending the reception of customers, accommodation, food and drink, back to the city and other aspects of the work
(2) to create a relaxed and happy atmosphere of investment promotion, while allowing customers to come to participate in the investment promotion from the side of the customers to know that they have the same strength of their region dealers are also involved in the investment promotion, stirring up the dealer's competitive psychology.
(3) investment promotion will have marketing planners, product managers to do a detailed analysis of the current market and product explanation. Can be asked by dealers on the spot about their market prospects and marketing strategies, marketing planners to do on-site answers to help dealers establish confidence in distribution.
(4) the company designed product manuals, investment manuals must have investment personnel personally sent to the hands of participating dealers, and registration.
(5) site hanging, placed a large number of product print ads (banners, easy pull-ups, flyers, etc.)
(6) invited dealers who have joined the competition for distribution in other areas, so that the region wants to distribute without distribution of prospective customers to produce a strong shock and pressure, so that they see the market operability and profit margins, in order to their own market. Profit space, in order to their own market is not occupied by others, they may be on the spot to sign a single.
(7) on-site dealers to sign a single dealer to be more substantial price concessions and policy support, this information by the host of the scene on the dealers to explain the specific incentives by investment personnel alone on the signing of a single customer description.
(8) Gifts at the end of the meeting.
Seven, after the meeting to follow the single process
(1) telephone tracking visits
(2) marketing personnel personally visit
Eight, after the end of the investment promotion will do a good job
(1) arrange for the return of the customer
(2) summarize the gains and losses of the investment meeting
(3) the investment meeting to obtain a variety of information to organize the archives
Meeting procedures:
The content of the order of the speaker (speech) speaker time schedule
1 welcome speech, introduction of Participants host 5 minutes
2 company introduction (with text and vcd information projection display) company responsible for 10-15 minutes
3 product introduction (with text, picture projection display) product manager 20-30 minutes
4 marketing model, product promotion program introduction (text) Demonstration and advertising, promotional activities, material images, vcd display presenter 20 minutes
8 signing mode of announcement, question and answer company several main person in charge of 2 hours
9 signing business representatives, marketing chiefs for 1 day
Specific time schedule:
p> 1. 9:00-10:00 guests sign in (distribution of gifts), visit the display (personnel accompanied by explanation).
2. 10:00-10:30 leadership speech
3. 10:30-11:00 business leaders to explain. Cooperation unit introduction (such as hospitals, etc.),
4. 11:00-11:20 pre-customer representatives talk about business experience. Consumer representatives talk about the convenience of the service;
5. 11:20-12:00 signing ceremony (can be arranged for pre-signatories to sign), the staff read out the signing policy, to create an atmosphere that contributes to the signing.
6. 12:00-1:30 lunch, signing customer lottery
7. 1:30-3:00 group discussion;
8. 3:00-5:00 company visit, signing.
IX. Cost budget (calculated on the basis of expected attendance)
1. venue rental fee:
2. Chinese food (table):
3. Transportation car:
4. air floats (2-6)
5. air arch (1)
6.
6. Flower basket (6-8)
7. Gifts (200)
8. Red envelope:
9. Photography and video
10. pop (sheet)
11. 12. easy-open: 10
13. invitation (copies)
14. song and dance show (?)
15. host
16. other
The entire conference process should pay attention to three key aspects:
1, the standard of speech. Speaker dress, temperament, eloquence, content preparation are related to the effect, so prior to professional and systematic training. Because the investment conference itself is the use of a comprehensive display of the enterprise to attract dealers to cooperate in the activities, so the company's managers must strive to have the quality of the display.
2, question and answer. Because the ability to control the meeting situation is most centrally embodied here. Here to pay attention to any question can not escape, can not use diplomatic rhetoric, must be answered positively. In order to better control the situation at the meeting, to do the following: (1) "demining". Although the overall goal of the dealers to participate in the investment promotion meeting tends to be the same, but on a separate individual mentality is more complex, purpose, character is different. Individual attitude of the more radical dealers to be judged in advance, and arrange for strong communication skills of business representatives to specialize in effective communication, guidance; competing manufacturers to come to the people and maliciously make things difficult for those who want to be effectively channeled. (2) Select dealers with a more positive attitude towards cooperation as opinion leaders, take the initiative to ask questions on issues of regular concern to dealers. Avoid the atmosphere of the meeting by negative questions and skepticism, dissatisfaction control. (3) As the main person in charge of the company as a question and answer person should have strong affinity, charisma and good adaptability, the dealer may raise questions to be well prepared.
3. Signing: Although the dealers are rationally analyzed to decide their own choices, but the herd mentality is still very obvious here. In order to make the venue of the signing of the negotiation in a positive direction, to do the following two aspects of work: (1) effective, purposeful communication before the meeting, selected conditions, positive attitude, cooperation tendency of clear dealers to determine beforehand, but also to listen to their suggestions and comments. (2) in the investment meeting, by prior communication to determine the attitude of several positive dealers first take the lead in signing.
In short, the investment meeting is a special significance of marketing public relations work, but also to show the company's organization, control management, the company's basic quality of the activities, the relationship between the company's overall investment in the success or failure of the activities and the next step in the marketing operation to do the smooth development. Therefore, the organization should be professional, meticulous, and thorough.
Merchants Planning Program III
I. Company Profile
Xinxiang Shengrun Real Estate Development Company was established in August XX, with a registered capital of 10 million yuan, is a collection of real estate development, entertainment and oil industry, with real estate as the leading enterprise. The company, under the Tianrun Court Entertainment Co., Ltd, the development of the project has Huanggang villa area, chemical road camping housing, Shengrun City Impression (more than 30,000 square meters), the recent new project has Asia-Pacific Plaza (more than 60,000 square meters), has been developed more than 40,000 square meters of the area.
Second, Sheng Run Plaza Introduction
Xinxiang Sheng Run Plaza is the first meeting of the Xinxiang City Planning Committee in XX years agreed to by the development of Xinxiang Sheng Run Real Estate Development Company, Wuhan Yadayi Business Planning and Management Company for planning, preparation, investment, set of shopping, living, leisure and entertainment multi-functional one-stop shopping center. Surrounded by high-grade communities, government agencies, banks and securities, the business atmosphere is exceptionally strong. It is the throat of the city planning to the southeast development, with huge appreciation potential.
Third, the function, equipment configuration introduction
1, the square address: Xinxiang City, the main road in the middle of the People's Road,
2, the function of the plaza: the proposed for the residential and commercial complex,
3, the plaza with the conditions: square building area of 16,000 square meters, is the Xinxiang City, a key project project, is also a landmark building on the People's Road, in the People's Road in the middle of the south side of the construction of a high-rise (a 16-storey, b 12-storey) of the complex building, the north back of the People's Road red line of 10 meters, the east back of the land boundary of 6 meters, the west from the high-rise battalion of residential buildings 16 meters, the building for the full frame structure of things, the east-west total length of 49,054 meters, the north and south of the depth of 63.24 meters, the basement of the parking lot and equipment room, the first to fourth floors for business, construction of the building is a commercial building. One to four floors for business, building area of 11937016 square meters, a building five to sixteen floor residential building living in the north end of the complex, east-west length of 49054 meters, north-south depth of 19044 meters, 4809 meters high, building area of 115,33066 square meters; b building five to twelve floors of the residential building is located in the south end of the complex, east-west length of 4905 meters, north-south depth of 12,064 meters, high 40.6 The residential building area is 4881.03 square meters, and the exterior decoration requirements are deep camel-colored bricks for the first to fourth floors, and tooth-white bricks with yellow and orchid-colored external dry wall paint for the part of the fourth floor and above. Our company will be adjacent to the street negative one, the first floor, the second floor, the third floor, the fourth floor for lease, (each floor XX square meters -3000 square meters). Each layer of cargo load kg, the proposed mall configuration escalator 6, sightseeing elevator 1, square design parking space of about 3000 square meters and other facilities.
Fourth, the investment outlook analysis
1, the location of the square: Sheng Run Plaza male in the middle of the main road People's Road, the road is spacious, convenient transportation, near the downtown terrain - Turtle Back Plaza, the north-west connects the railway station and major shopping malls of the huge flow of people, logistics, the east side of the People's Park, the sports center is close at hand, leisure, entertainment, economy, a touch. Leisure, entertainment, economy, a touch, coinciding with the city planning to the southeast development, is expected in a short period of time, this place will replace only a street away from the commercial bustle of the plains Avenue, where there is not yet a large-scale shopping malls, but the surrounding supporting commercial outlets are being formed, such as restaurants, photography, on the Island Coffee, Hualian supermarkets, beauty salon, a small pedestrian street, snacks and so on. Along the Sheng Run Plaza commercial and residential buildings to the east, a large number of residential buildings are under construction, this is mostly a high-level residential area, should have very good prospects for development.
2, the plaza's surrounding environment: Sheng Run Plaza is located in the commercial, cultural, administrative, clustered in the busy area, the business atmosphere is exceptionally strong, the surrounding Finance Bureau, District Committee, District Government, many administrative units gathered, Huilong Garden, Jin Guiyuan, Lotus Garden, Fuda Garden, Fuda Hotel, etc. are high-grade community, where the cultural atmosphere is good, and the residents are spending The cultural atmosphere here is good, the residents' consumption is high, the taste of life is high, and it is the most suitable location for community shopping center in Xinxiang City. In addition, hospitals, schools, banks, securities companies are in close proximity to each other, and the roads are spacious and convenient for travelling, which can attract the consumer groups in four districts and eight counties, and it is an ideal place for home and business, and it is also the golden place for the merchants who are capable of expanding their commercial outlets and building prosperous stores with advanced management level. The original site of Sheng Run Plaza is known as "Turtle Back Fairy Land", which is a feng shui treasure land where businessmen gather, and it is expected that in the near future, Sheng Run Plaza will become a new business center that determines the economic development of the whole region.
3, Sheng Run Plaza decorative business supporting situation: Sheng Run Plaza is a qualification certificate of the China Construction Technology Group Limited designed to European style as the main body to create a personalized, colorful architectural style, reflecting the modern life of the fast pace, simplicity and edginess of the building's shopping malls part of the whole by the glass curtain wall to deep camel marble, showing the building of the fast pace, simplicity and edginess of modern life, the building's shopping malls part of the whole by the glass curtain wall to deep camel marble. The mall part of the building is all made of glass curtain wall and dark camel marble, showing the building's solemnity and calmness, and the tower is composed of horizontal windows with high-level ivory exterior paint, reflecting the building's elegance, nobility and solemnity.
4, the two towers are all composed of high-grade residential, negative one to the fourth floor of the shopping mall part (facing the People's Road), for the shopping mall of the total exit, in order to solve the popularity of the mall, the flow of interaction, ad hoc a vertical elevator imported, two escalators, so that customers in the shopping mall consumption really step with the elevator, out of the ladder to buy the view of the consumption.
5, property management and fire: Sheng Run Plaza with a professional property management company, for merchants to solve the worries of business, professional business management company for the mall to plan, always grasp the business opportunities, business pulse, the mall's hardware by infrared monitoring, automatic sprinkler system, each layer of the hydrant self-help for 1 to 3 hours.
V. Intention to cooperate and the way:
Sheng Run Plaza has a better location and environment, and the surrounding area has not yet been a large brand of integrated commercial centers, it is the ideal place for all walks of life merchants and groups of business. Considering the community's consumer market and the ability of the group to buy, the company drew up the focus of the foreign lease:
1, the square as a large-scale integrated shopping centers, recruiting with visibility, has a smooth logistics channels, there is a reasonable and effective market layout, there is a brand of business group companies;
2, other aspects of the business intentions can be negotiated.
Six, the form of leasing:
In order to cooperate with the initial positioning of the square and unified management, the company proposed to the first floor, the ground floor to the fourth floor of the open store, the overall leasing.
VII. Appendix I, the ground floor of the ground floor, the ground 1-4 floor plan
Annex II Shengrun Plaza area overview
Annex III Shengrun Plaza location map
Annex IV Shengrun Plaza rendering
We are committed to providing good services for businesses and professional firms with brand strength and good reputation. Strength of the business and professional companies to provide a good business venue for the expansion of commercial outlets, show their talents, increase the development opportunities for aspiring individuals to provide a place to use. In order to make interested merchants and groups, companies *** with the participation of design, decoration of the business site, to ensure that the site before the Mid-Autumn Festival in XX, in order to achieve better social and economic benefits, the company will be a long-term lease, a wide range of investment to the community, in the early stage of the preliminary agreement with the company's initial intentions of the merchants in the plaza after the completion of the plaza, we will be in the same conditions, priority consideration.
Xinxiang Shengrun Plaza Merchants Office
Address: the middle of Renmin Road and Labor Road intersection west 150 Road South
Contact: Contact Person: