The second "Beer Culture Festival" in Laixi City will be held from July 11 to July 19, with the theme of "Meeting the Olympics, Cheers to China" and adhering to the principle of "the government sets the stage and enterprises sing the show" , mass participation, and market operation" model, we carefully designed three special areas of brand display, food, and entertainment, and arranged wonderful theatrical performances and cultural entertainment activities to provide participating citizens and tourists with a passionate summer carnival feast, creating "A carnival for citizens and a big stage for enterprises."
It is understood that on the opening night of the second "Beer Culture Festival" in Laixi City, about 30,000 people gathered at Yuehu Square in Laixi City to celebrate the festival and celebrate the approaching Beijing Olympics. Actors from the Beijing Art Troupe made a special trip to add to the fun and performed wonderful cultural programs. With their passionate songs and dances and rich ethnic customs, they turned Yuehu Square into a sea of ??joy and captivated the nearly 10,000 spectators present. .
It is reported that the 9-day Laixi City's second "Beer Culture Festival" will be divided into five major sections: opening and closing ceremonies, talent competitions, famous product exhibitions, real estate and home furnishing exhibitions, and cultural activities. Cultural activities such as the Theater Fan Club, Olympic Baby Show, Fun Drinking Competition, and Happy Family fully reflect the participation, interaction, and entertainment of the masses, highlight the local characteristics of Laixi, and provide the masses with a rich, bold, and popular "summer experience." Cultural feast”.
The second "Beer Culture Festival" in Laixi City was initiated by Qingdao Sapphire Liquor Group. As the only county-level beer brand industry in the Jiaodong Peninsula and even the entire Shandong Province, Qingdao Sapphire Liquor Group has grown from a small factory with an annual output of less than 5,000 tons of beer in 1986 to a company that owns beer, liquor and mineral water. It is a key enterprise with a large series of more than 100 varieties, and more than 10 varieties have been rated as Qingdao famous brand products. Currently, the company produces more than 60 varieties of "Wanyou" beer and 180,000 tons of beer annually.
According to Sun Weihua, general manager of Qingdao Sapphire (Liquor) Group Co., Ltd., holding the Oktoberfest is an important measure to promote the harmonious development of Laixi’s catering culture, leisure culture and entertainment culture. This year's "Wanyou Beer Culture Festival" will fully demonstrate the warm, open, civilized and progressive city style of Laixi with an open mind, meticulous service, distinctive cultural characteristics and a strong festival atmosphere, and help the outside world understand Laixi, Laixi goes global to provide a platform to inject vitality into the scientific development, pioneering development and harmonious development of Laixi.