In the year of 2020, there are as many tears and sweat as there are highlights. In 2020, Lundy's annual sales reached a record high of 3.9 billion, behind the reputation of China's calcium king, there are many unknown efforts and pay. Looking back on Lundy's development in 2020, Lundy will not forget where it came from and move forward on the road of building healthy bones for the people of China!
Hand in hand with the brand **** build - to achieve ultra-high exposure
Strong cooperation with Focus Media
300 million people in the city, 200 million watching Focus.
Zhendong Lundy calcium and Focus Media has reached a strategic partnership, worth 1 billion investment, covering 30 provinces and 150 cities, so that "Lundy calcium, calcium suitable for Chinese people's physique," in-depth reach the people's daily lives.
CCTV 5 channels of authoritative media
CCTV advertising title, five channels, occupying the "brand space", reaching 730 million people.
Cooperation **** win Shanxi TV
Zhendong Group Lundy calcium exclusive title Shanxi TV Palace puzzle breakthrough parent-child game - "Rush the Grand Canyon" Season 7, good calcium to help the baby a "bone" for the smooth rush.
Strategic cooperation with Anhui TV
Lundy multi-linked, in the Anhui economy, Anhui variety, Anhui film and television channels, all day scrolling broadcast Lundy advertising.
Anhui TV has a monthly average of 8,000 times of ultra-high exposure, so that the Lundy calcium into the people's homes.
Londi's advertising campaigns have been featured on Suzhou TV, traffic radio, and subway buses, giving Londi's brand high visibility.
Make Chinese people healthy - lead the health trend
Lundy's Eight Duan Jin, Healthy Chinese
In 2020, Lundy's Eight Duan Jin will lead the trend of the Square Cabin Hospital, accompanying people to return to work and school....
Up to now, Lundy's Eight Duan Jin has attracted more than 100 million attention on the whole network. This year, Lundy launched the square dance public welfare line "Lundy's Eight Dance Brocade, Healthy Chinese People", which held more than 4,000 events, covering 28 provinces and cities, and indirectly affecting millions of families.
Landi new products, brand value re-empowerment
"Landi" brand under the four new products:
Landi Vitamin C tablets, Landi Vitamin K capsules, Landi B vitamins tablets, Landi Iron Vitamin D Folic Acid tablets, will realize the multi-dimensional nutritional supplementation, all-round protection.
Lundy Cup Chinese Medicine Culture Painting and Calligraphy Exhibition, help cultural tide
Zhendong to help "Lundy Cup" Chinese Medicine Culture Painting and Calligraphy Exhibition, painting and calligraphy as a medium, to explore and promote the culture of Chinese medicine, not only a traditional cultural heritage, but also a "cultural breakthrough". The exhibition is not only a traditional cultural heritage, but also a "cultural breakthrough" innovation.
National Media Salon, Wide Open
Zhendong Pharmaceuticals in collaboration with more than 30 domestic top stream media *** words of scientific management of enterprises, in-depth exchanges; Wide Open, *** with the discussion.
Healthcare Industry Trends Salon, see the wise and wise
The big names in the field of health were present to share the current situation of the healthcare industry and related policies, strengthen the industry exchanges, *** with the industry to discuss the development trend and the future.
Continuous eye-catching - China's Calcium King is a real winner
Appearance in the exhibition, stable C position
Boao Xipu Conference, the 83rd National Pharmaceutical Fair, West Lake Forum ...
Lundy's Calcium made a stunning debut with its unique "Chinese Red" color, attracting many chain pharmacies to experience and exchange ideas.
Strength is not bad, China's calcium king
Landy Calcium, focus on doing the country's calcium, calcium conscience.
With an annual sales volume of 3.9 billion yuan, Landi Calcium has been ranked as one of the top brands of calcium preparations in China, which is the most deserved calcium king in China in the eyes of consumers.
Renewed success - return to the honor
2020 is the ninth consecutive year that Lundy Calcium has been ranked in the "Healthy China - Brand Ranking", which is the strength of the strength of Lundy, but also the recognition of customers.
Zhendong Pharmaceuticals with the "broken Chen Li Xin, asked the king of China's calcium" marketing case breakthrough, won the "2020 China's top ten pharmaceutical marketing case award-winning enterprises", into the industry benchmark!
At the 20th China Pharmacy Summit Forum held in Qingdao, Lundy's Calcium Carbonate D3 Tablet was awarded the "2019-2020 China Pharmacy Staff Recommendation Rate of the Highest Brand".
At the West Lake Forum, Lundy was honored as one of the "Top 30 Big Health New Retail Brands", and Lundy Calcium Carbonate D3 Tablet was honored as the "Most Welcomed Star Single Product by Pharmacies".
2020 13th China Pharmaceutical Industry Development Summit Forum, Zhendong Pharmaceutical won the "Top 100 Chinese Medicine Industry Award", ranked 51; Zhendong Group Chairman Li Anping won the "China's pharmaceutical industry 10 leaders"; Zhendong Group won the anti-epidemic charity award. Zhendong Group won the anti-epidemic charity award.
In 2020, Lundy won the "China Pharmaceuticals - Brand List" for the second consecutive year
Lundy, with its excellent brand influence, professional recognition and respect in the industry, Lundy Calcium Carbonate D3 Granules was awarded the "TOP 10 Popular Drugs and Nutritional Products for Mothers' Supplies" and the "TOP 10 Popular Drugs and Nutritional Products for Babies' Supplies", and the "TOP 10 Popular Drugs for Babies' Supplies". The company's products have been recognized as one of the most popular in the world, and are now recognized as one of the most popular in the world.
Epidemic without mercy - Zhendong have love
2020 new coronavirus caused by the epidemic, affecting the hearts of the whole country. Zhendong benevolent angel fund ad hoc "new crown pneumonia relief special fund", as far as possible for the community to contribute their own amount. 2020 anti-epidemic period, Zhendong to the country's 28 provinces 876 hospitals, donations of various types of anti-epidemic drugs, emergency prevention and control supplies and disinfection supplies, such as the cumulative total of more than 5,000,000 yuan.
Zhendong Health Industry Group in 2020, the 22nd "Poverty Alleviation and Relief Day", thousands of people gathered together in Zhendong, poverty alleviation and relief. 2020 *** counted 1,930 students in need of financial assistance, and 12.85 million yuan of subsidies were issued.
Zhendong Group's 20th "Winter Help Day" has gone through 20 years. 20 years, Zhendong Winter Help Day has accumulated more than 70,000 people, issued 142 million yuan of aid.
Zhendong for the hometown and the various divisions of the resident 60 years of age or older to set up a "day of respect for the elderly" has been held for 26 consecutive sessions.
Zhendong Group has always been concerned about and support for social charities, and will continue to sow love and care, to transmit the power of life, and to carry on the charitable cause to the end!
Landi's content innovation-multiple concerns
New Year's warmth video, ultra-high exposure
Landi's New Year's warmth video, "The G-Square of Love" and "Love and Perseverance", on the day of the launch of the video, both of which triggered millions of viewers, the two microblogging topics were 140 million concerns, 120,000 people commented on the video, and the annual exposure of the whole year exceeded 500 million.
High-quality popularization of science, sought after by mothers
Experts, media, celebrities, grassroots and other combinations of word-of-mouth, 12+ million times the value of dissemination, the annual exposure of the precise crowd broke 200 million.
President of the live broadcast, "bring" out a new style
President of the live broadcast, all the jitterbugs for Lundy brand to win hundreds of millions of free traffic, play live, bring popularity.
Lundy Brothers, the first number of million fans in the pharmaceutical circle
Lundy Brothers' self-owned Jitterbug number of fans exceeded one million, creating a deep emotional link between the Lundy brand and the mom group, and ultimately winning the trust of consumers.
Lundy, thanks for your support!
High-speed rail title, warming the whole country
China's high-speed rail is a national business card that shines in the world, and Lundy's Calcium is a star product in China's calcium preparation market.
As the Spring Festival is approaching, many strangers have already set foot on the road to their hometowns. The high-speed rail carries the travelers and Lundy's calcium, Lundy's calcium is full of love. Let the science of calcium supplement, healthy calcium supplement to benefit more people, warm thousands of families.
2020 is an extraordinary year, all the achievements will become the past. For Lundy, 2021 is a brand new start and a new year full of opportunities and challenges. In the future, Lundy Calcium will continue to dedicate itself to guarding the health of the nation and contributing to the construction of "Healthy China". Goodbye 2020, hello 2021, let's work together!