As the fifth Universal Studios project in the world and the third in Asia, Universal Beijing Resort has attracted a lot of attention since its construction. According to online information, Universal Beijing Resort will be the largest of the brand's current openings, with a core area of 1.2 square kilometers, more than twice the size of Japan's Circle of Shadows, and as large as five Singaporean Circle of Shadows.
Whether from the perspective of growth potential or market dynamics, the future of theme parks in the Chinese market is indeed unlimited, and for consumers, the most people are concerned about next year's Universal Studios Beijing after the official opening of the business, will bring what unique experience and services? What kind of creative sparks will the design teams from the East and the West collide with?
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Universal Studios Beijing Unveiled Video (03:37)
Seven Theme Attractions, Many Unique to the World
From the official information released so far, it can be seen that Universal Studios Beijing is located in Tongzhou District, Beijing.
From the official information released, it can be seen that the Beijing Universal Resort is located in Tongzhou District, Beijing, with a total planning area of about 400 hectares, and the first phase of the project covers about 169 hectares at present.
As the core experience area for tourists, Universal Studios Beijing theme park has seven themed scenic spots, which are "Kung Fu Panda Gai Shi Di", "Transformers Base", "Little Yellow Man Land "The Wizarding World of Harry Potter", "Jurassic World Isla Nublar", "Hollywood" and "Future Water World". Future Water World". The scenic area*** features dozens of specialty rides entertainment facilities, nearly 100 themed food and beverage outlets, and numerous retail outlets selling specialty merchandise.
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Universal Studios Beijing under construction Video (00:40)
First of all, the Universal Studios Beijing theme park will have the world's first "Transformers" themed attraction.
Visitors will be able to take on the role of "agents" and form alliances with the Autobots to experience the largest and most exciting roller coaster in the park, the Decepticon Coaster, which can travel from one place to another in 4.5 seconds. The roller coaster can be accelerated from a standstill state to 104 kilometers per hour in 4.5 seconds, and you can feel your heart beating faster and faster in the breakneck speed and the roar of the metal gears.
In the most popular "Transformers: Allspark Wars" ride, visitors can travel to the Allspark Energy Vault via the Space Bridge, hop on the Autobot-turned-military transporter Evac, and fight alongside Optimus Prime. In addition, you can ride and dance with Bumblebee in the Bumblebee Boomerang, and visit the Energy Crystal Recharge Station to "recharge" with the Transformers.
Transformers Base features the largest and most exciting roller coaster in the park, the Decepticon Roller Coaster
Transformers: Battle for the Allspark
Bumblebee Land is designed by Lighting Entertainment. Inspired by Illumination Entertainment's classic animated film, Transformers, the park at Universal Beijing Resort will be the largest in the world. Visitors will not only be able to see iconic landmarks from the movie, but will also be able to meet hundreds of little yellow men for a day of mischief. Inside the iconic ride, "The Hurt Locker Hurt Locker", guests will be transformed into little yellow men and join Gru on a journey full of surprises.
The Lair is also home to a "dangerous" restaurant, where the loathsome and lovable villains from "Thief of Fairy Tots" will "hang out". The Lair Restaurant. In addition, as a special feature of the park's show, guests will also have the opportunity to enjoy the lovely "singers" from "The Voice" in the Illuminated Theater.
The Little Yellow Man
The Hurt Locker Little Yellow Man
Gru's Home
In the park's premier attraction, Kung Fu Panda: Dragon Warrior's Journey, guests will board a boat and slowly sail into the Kung Fu Panda's home, where they'll be able to enjoy a unique and exciting journey through the world of Kung Fu Panda and the dragon warrior. In the park's premier attraction, "Kung Fu Panda: Dragon Warrior Journey," guests will board a boat and slowly sail into the Emerald Palace to join Po's best friends in fighting the Skeezites and defending the Valley of Peace. But if you're looking for a little training first, head to Po's Kung Fu Camp to learn kung fu from the Dragon Warrior.
The Land of the Kung Fu Panda
Universal Beijing Resort will also bring the world's first exclusive future water world theme. It is understood that this is a "green" concept of the scenic area, supporting the special diet will allow visitors to experience the future of the day the ice cap melts, the continent was flooded by the ocean in the world of food.
The future of the water world stunt show
Drifter's Pavilion
Of course, the "fans" have been looking forward to the Wizarding World of Harry Potter, the majestic Jurassic World Nublar Island, the star-studded "Hollywood" and other themed attractions will all be "Hollywood".
The Wizarding World of Harry Potter's "Flight of the Eagle and the Horse"
Jurassic World's Jurassic World Adventure on Isla Nublar
Hollywood's Sunset Restaurant
Focus on the "Chinese background", the "Chinese background", the "Chinese background", the "Chinese background", the "Chinese background", the "Chinese background", the "Chinese background", the "Chinese background" and the "Chinese background". Telling the legend in the "Chinese background"
As you can see, in terms of content, the Universal Studios Beijing theme park includes both classic projects and unique attractions, which is expected. But a good theme park, in addition to great ride entertainment design and beautiful sets, has to tell its own story.
How do you tell a story to Chinese consumers that takes place in a Western context? The design team had a lot of ideas.
Bob Dennis, Creative Director of Transformers Base, said of Transformers Base, "We didn't just build a new base, we created a whole new cast of characters. Metrobase is a 750-million-year-old Titan on an endless mission to find the Energon in the universe. After discovering the Energon crystals on Earth, he formed an alliance with the Terrans and transformed into a city to serve as the location of the Nest Force's Beijing headquarters."
Transformers Base "Decepticon Roller Coaster"
That's right, this Transformers Base is set in "China," and that's where the adventure begins for visitors. In order for the foreign design team members to better understand the Chinese market and culture, the Chinese Creative Coordinator acted as a "cultural bridge", allowing the entire design team of more than 500 designers and artists from home and abroad to work closely together to complete the props, show sets, retail and food and beverage outlets, interiors, building elevations, and the design and construction of the new Transformers base. interiors, architectural elevations, landscaping, audio and lighting fixtures.
Transformers Base's "Power Crystal Refill Station"
"We've hidden a lot of details and eggs in the park, and displayed a series of storytelling painting ideas to better explain the historical context of the Autobots' partnership with mankind. In order to echo our story with the historical development and to make the audience more convinced of the story and images we created, we also included in our design the Mixed Celestial Instrument, an outstanding instrument for observing celestial phenomena in ancient China. We also drew on Chinese ink and wash styles in our presentation and added elements such as flying skies," said Sabrina Han, Creative Coordinator of the Transformers Base Scenic Area.
"I also wanted to incorporate contemporary Chinese pop culture as well as our own creative mindset into the story characters' dialog, and never just visual Chinese elements. As an example, in our newly created film and script, we added a lot of humorous dialogue to the characters that Chinese tourists could understand and had the whole team work together to choose the voice roles."
Butterbeer in the Wizarding World of Harry Potter
If the Transformers Base Scenic Area required the design team to tell an adventure story from the West in a way that Chinese tourists could understand, the challenge for the Kung Fu Panda Gaijin Land design team was to present a story with a strong Kung Fu Panda flavor, while remaining true to the Kung Fu Panda IP. The challenge for the Kung Fu Panda Gaijin design team was how to present a "Chinese Legendary Experience" with strong oriental elements while staying true to the Kung Fu Panda IP.
"What is presented in the Kung Fu Panda movie is not the Chinese style that we are used to in reality, but an imaginary oriental wonderland created by Chinese and foreign artists***, and we tried to find a delicate balance in creativity. As an example, the Jade Palace in the scenic area is inspired by ancient Chinese architecture, but it is not from any particular dynasty, so we have no specific prototype to refer to. Although the building also contains the basic elements of red walls and gray tiles, its unique blue tiles and jade roof ridges also display distinctive individual characteristics. Especially when you look closer at the details of the paint, the shape of the roof tiles and the details of each object, you will feel the rich imagination of the designer everywhere."
"The challenge of realizing all this was enormous. Because in a movie theater, the audience can only watch passively from a fixed angle, but in a themed attraction, they will be watching and experiencing the storyline in an active or interactive way with no dead angles in 360 degrees, so every detail is crucial."
Kung Fu Panda: Journey of the Dragon Warrior at Kung Fu Panda Land of Gai Shi
To give visitors the amazing feeling of "breaking through the dimensional wall and stepping into the real-life Valley of Peace," Kung Fu Panda Land of Gai Shi Scenic Area Creative Director Dean O'Leon (D) has been working with the company to develop the Kung Fu Panda Land of Gai Shi Scenic Area. Dean Orion, Director of the Kung Fu Panda Gaijin Scenic Area, introduced the process of creating the "Wisdom Peach Tree".
"Creating this giant structure, which is over 10 meters tall and weighs 23 metric tons, was quite a challenge, especially in creating the tree's petals. We experimented with different materials and eventually found one that was flexible enough to bend and shape by hand, making each petal look like the one in the movie by shaping it by hand. After determining the correct petal shape, our makers finely applied it to the entire tree's 58,000 petals to make the tree look more like it did in the original movie."
The "Wisdom Peach Tree" in the land of the Kung Fu Panda Gaijin
Jurassic World Isla Nublar
"Hogsmeade" in the Wizarding World of Harry Potter
Accessories. Rich, confident in the market
It is understood that Beijing Global Resort is developed, built and operated by Beijing International Resort Co. The company is a joint venture owned by Beijing Shouhuan Culture and Tourism Investment Company Limited (referred to as "Shouhuan Investment") and Comcast NBCUniversal's subordinate business segment - Universal Theme Parks and Resorts***.
In fact, in addition to the Universal Studios Beijing theme park, the key construction projects at the Universal Beijing Resort include the Universal Citywalk Beijing and two resort hotels, the Universal Studios Hotel and the Noggin Resort.
The Universal Citywalk Beijing is a mixed-use commercial complex with retail, dining and entertainment. Upon completion, the boulevard will feature 24 stores, including a multi-purpose theater, 15 restaurants blending Chinese and Western specialties, eight world-renowned retailers, and 11 retail and food and beverage vending carts, providing a wealth of unique entertainment, dining experiences, and shopping options.
Red Oven Pizza Bakery on Universal CityWalk
Cool Crafts - The Chocolate Shoppe and Tasty Feast Kitchen on Universal CityWalk
Universal Studios Hotel, the world's first Universal-branded hotel, is located at the entrance to Beijing's Universal Studios, and features some 800 With approximately 800 guest rooms, the Universal Studios Grand Hotel is designed in a classic Spanish style that encapsulates more than a century of Universal's movie history and Hollywood's glittering history. The Noggin Resort & Spa offers a picturesque escape from the world with the design of a classical Chinese royal garden.
Universal Studios Hotel
Noggin Resort Courtyard
In terms of transportation, Universal Studios Beijing is located in the Tongzhou District of Beijing, with rail connections to Tiananmen Square, the Capital International Airport, and the Daxing International Airport, as well as a subway station and two subway lines - the It is connected to Tiananmen Square and Daxing International Airport, and has a subway station and two subway lines, the East Extension of Metro Line 7 and the South Extension of Batong Line, which provide convenient travel and recreational options for tourists and residents who visit Beijing Universal Resort.
Beijing Global City Avenue
On November 16th, Beijing Global Resort and Ctrip launched the "Beijing Global Resort Ctrip Flagship Store" and offered a limited number of "Priority Ticketing Rights" packages from November 16th to November 18th.
According to the data released by Ctrip, the 10,000 rights packages in Ctrip's flagship store were sold out in just 60 seconds after the sale started at 10am that day, and the other 20,000 rights packages were also quickly snapped up by consumers.
Tom Mehrmann, President and General Manager of Universal Beijing Resort, said, "Universal Beijing Resort is telling a new story, presenting guests with an immersive entertainment environment that redefines the stylish vacation and creates an exciting, personalized entertainment experience. We are confident and look forward to seeing everyone at Universal Beijing Resort in 2021!"
Proofread by Yan Zhang