The following is a tutorial on the rear eight movements of the ribbon dragon:
"Yan said that every year the five valleys, the dragon coiled nine sections of colorful clouds steaming, glimpses such as the sound of surging waves boiled, the fire tree thousands of rolled dragon lantern." According to the "Qingyunpu District Records" records, the dragon dance is Nanchang Qingyunpu District Qingyunpu Town, a traditional folk cultural activities, every festive season, people will dance meaning auspicious long dragons, to express their prayers for a better life.
Because of this, in Qingyunpu Town Chengnan Village, many villagers have a hand in the production of dragon lanterns, inherited more than 700 years of history. 2008, Chengnan dragon lanterns were included in the provincial intangible cultural heritage protection list, as the inheritor of the Shi Kerbin in 2005, the production of dragon lanterns studio, and later developed into the Nanchang Chengnan Dragon Lanterns Industrial Company Limited.
Shi Kebin told reporters that before the epidemic, not only in Jiangxi, there are many local customers to customize dragon lanterns, there are many Fujian, Guangdong and other extra-provincial customers, and the products are even exported to Europe and the United States market. "Before, a year's sales can reach 10 million yuan, after the epidemic, domestic orders fell off a cliff, foreign orders have also been sharply reduced." Shi Kebin said, more so that he was caught off guard is the cooperation of shareholders for many years to see this situation withdrawal of capital withdrawal, and staff wages, plant rent and other costs but not less, which makes the original struggling business is
Adding insult to injury. Breaking
R&D small and light development of new markets
The hard work of the enterprise, can not be so collapsed. For Shi Kebin, dragon lantern is not only business, but also a kind of perseverance. A thought, Shi Kebin found that the traditional south of the city dragon lantern big and long, although beautiful, dance lively, festive, but often tens of meters long, the volume of activities, the number of people involved in the current epidemic prevention and control policies do not meet. So, Shi Kebin decided to improve the traditional dragon lantern, innovation and development of small and light dragon lantern. After more than 30 days of research and development, a delicate and lightweight ribbon dragon came into being.
Small and light ribbon dragon is not only suitable for fitness, both performances and ornamental functions, but mainly affordable. With the previous seven or eight thousand yuan or even tens of thousands of yuan a big dragon lamp compared to the small and light colorful ribbon dragon each sold only 100 yuan, the average family can afford, is conducive to market promotion. New products, how to open sales? Shi Kebin on the one hand, with the help of online shopping platform to promote the product into thousands of households, on the other hand, through the local government matchmaking, and actively cooperate with schools and communities to open the dragon lamp culture
room, set up a dragon dance team, and arrange for professionals to guide the teaching of the scene, the use of the network live. 22 May, in Nanchang City, Qingyunpu District, Sports and Fitness Plaza, the coach led the students to demonstrate how to dance the ribbon dragon fitness, and at the same time, the coach led the students to demonstrate how to dance the ribbon dragon fitness. Dragon how to dance fitness, at the same time, the city south dragon lamp jittery live room is also interactive, the day received more than 1,000 ribbon dragon orders. In addition, Scribe also established a long-term partnership with the China Dragon and Lion Dance Association, and for every national training course, Scribe presented 50 colored ribbon dragons. In this way, has been in
National more than 30 provinces and municipalities to open up sales. Shi Kebin told reporters, small and light colorful ribbon dragon sales has reached 6,000, this year is expected to complete the 20,000 sales target, sales will reach 5 million yuan, more than 50 employees stabilized, the enterprise has a new hope.
Web Links