The first China Hubei Yangtze River Three Gorges International Tourism Festival was held from September 30 to October 29, 2000; the second China Yichang Yangtze River Three Gorges International Tourism Festival was held from September 23 to October 7, 2001. These two are to the Three Gorges hold out Yichang City, the world rising hydropower city as the theme, to foreigners traveling to Yichang, Chinese people traveling to Yichang, Yichang people traveling to Yichang as the keynote. The Third China Yichang Three Gorges International Tourism Festival was held on October 1-7, 2002, with the theme of Golden Three Gorges, Silver Dam, Green Yichang, and the tone of an event for tourists and a festival for the public.The celebration of China's main venue for World Tourism Day in 2003 and the Fourth China Yichang Three Gorges International Tourism Festival were held on September 26-28, 2002, with the theme of Tourism - Poverty Eradication, Expanding Employment, Power of Social Harmony; New Hubei - New Three Gorges - New Yichang. From 2000 to 2009, the 10th Yichang Three Gorges International Tourism Festival carried the hope and blessing of Yichang people to enrich the people and strengthen the city. With the continuous enrichment and innovation of the form and content of the festival, and the increasing participation of the people, the Yichang Three Gorges International Tourism Festival has gradually become a festival for all people in the city, which is looked forward to by the people of the city, organized by the whole society***, and widely participated by the public to show the elegance of the city.
Since 2000-2009, the festival has matured step by step from a young age and explored a "government-led, social participation, enterprise follow-up" of Yichang characteristics of the festival ideas. From a single to multiple, from the traditional project into a high-level, high-grade theme activities, from pure economic and trade activities to the people *** with the participation of the tourism festival along with the continuous development of the city and thrive.
With the success of each tourism festival, the festival of the masses, widespread and attractive, infectious, influence is also increasing. 2005, the Three Gorges International Tourism Festival was named the International Festival Association of China's top ten most promising festivals, 2008 by the Association for the Promotion of Chinese National Culture and the Festival of China Collaborative Council as the first "
The Three Gorges International Tourism Festival has been recognized as one of the top ten festivals in China by the International Association of Festivals and Festivals.
Ten years of grinding a sword. Tourism Festival as a traditional brand, has now become to carry forward the culture of Yichang, promote Yichang tourism, efforts to create a world famous city of hydropower tourism, speed up the construction of the core city of West Hubei ecological and cultural tourism circle, and promote the rapid and coordinated economic and social development of the process of Yichang a colorful stroke. "The tourism festival has become a hot business card of Yichang city, an open window and a bridge of friendship." Qu Peng, director of the city tourism bureau, commented so.
Enhancing city branding and integrating into the international arena
City branding is becoming an important driving force for urban development, and the conception and implementation of city brands such as Dalian's "City of Romance" and Hangzhou's "City of Leisure" mark the emergence and formation of a number of cities with distinctive characteristics and strong tourism brands. The conception and implementation of city brands such as Dalian's "Romantic City" and Hangzhou's "Leisure City" signify the emergence and formation of a number of branded cities with distinctive characteristics and strong comprehensive competitiveness. Yichang organizes tourism festivals in successive years, which is a strategic move to let the world know more about Yichang and accelerate its development towards the world with the grand goal of building a world famous city of hydropower tourism and a city brand that meets its own qualities.
The second Yichang Three Gorges International Tourism Festival, with its theme of "Three Gorges, Yichang City, the world's rising hydropower city," for the first time proposed that the festival's fundamental purpose is to build the city's brand and to increase Yichang's attention and influence at home and abroad.
The success of the festival has brought the news media to focus on Yichang. The organizing committee of the festival held many press conferences in Beijing, Hong Kong, Wuhan and other places, "People's Daily", Xinhua News Agency, CCTV, "Economic Daily News", China News Agency, "Hong Kong Business News", "European Times" and other mainstream news media and overseas news media, have gathered in Yichang interviews and reports, according to statistics, the nine tourism festival **** more than 3,500 press releases, and effectively promote the According to statistics, more than 3,500 articles were published in the nine tourism festivals, which strongly promoted the shaping and promotion of the city brand of "Golden Three Gorges, Silver Dam and Green Yichang". The reputation of "the world's hydropower capital, China's power heart", "the Three Gorges hold out Yichang City, the world's rising hydropower city", "the Three Gorges Project in Yichang, high gorges and flat lakes, good scenery" spreads all over the world.
In 2005, the city of Yichang was recognized as one of the most important cities in the world.
In 2005, the Three Gorges International Tourism Festival was rated as one of the top ten festivals with the greatest development potential in China by the International Festival Association (IFA), marking the formal integration of the Three Gorges International Tourism Festival into the world's festivals and activities, and building a platform for Yichang to reach out to the world, and creating a precedent for Yichang's contact and cooperation with the World Tourism Organization (WTO) and the International Festival and Events Association (IFEA).
WTO officials visited Yichang twice in 2000 and 2003 to attend the opening ceremony of the festival. Mr. Steven, President and CEO of IFEA, has sent congratulatory messages for the festival, and Mr. Zhang Nuan, Vice President of IFEA Asia, has visited Yichang several times
The festival has become a window for the world to understand Yichang. The festival brings people of all colors together in Yichang, spreading the beauty of the Three Gorges to the five continents. The Fifth Tourism Festival has more than thousands of foreign guests from 18 different countries and regions participated in the opening ceremony of the parade and the World Linba City Development Forum, is the largest scale of foreign guests of the festival; the Seventh Tourism Festival has 650 people, 50 countries and foreign guests to participate in the opening ceremony of the parade, is the largest number of overseas performers and countries participating in the festival; the Sixth Tourism Festival Economic and Trade Fair Attracted 17 countries and regions such as the United States and other overseas merchants to participate in ......
Accelerating industrial development and pulling the economic engine
Yichang is known as a tourist destination, tourism resources integration of the natural scenery, historical sites, modern engineering, national culture as a whole, is very rich. How to turn the resource advantage into a development advantage? City Tourism Bureau Director Qu Peng that tourism festival is the integration of tourism resources and industrial elements of the carrier, is to enhance the quality of the team and the quality of service opportunities, is to promote the overall development of the tourism industry's driving force.
The organization of the tourism festival has accelerated the pace of Yichang's construction of the Three Gorges tourism destination city. At present, the city is open to the public 49 important scenic spots (points), of which 5A level 1, 4A level 10, 3A level 13, the national industrial and agricultural tourism demonstration sites 5; launched the high gorges and lakes of the Three Gorges Essence Tour, the double God Tour around the dam, two dams and a gorge tour, the Qingjiang River style tour, Three Kingdoms relics tour, the Qu Yuan Zhaogun Shennong tour, the Yichang city tour 7 Yichang Three Gorges Tourism New Trunk Line, the formation of the ecological, sightseeing, vacation, business tourism and other colorful tourism products.
The festival further integrated the six elements of tourism, improved the quality of the industry, and grew the scale of the industry. The city has 64 star-rated hotels, including 10 four-star hotels; 114 travel agencies; the city's tourism industry employs 267,000 people. Registered in Yi foreign star cruise ship 14, luxury travel vehicles more than 400.
In 2000, 2001, 2002, the city's reception of overseas tourists and tourism foreign exchange earnings for three consecutive years to maintain a high growth rate of 80%, is the average speed of the country and the province's 6 times and 2 times. 2008 the city *** received 9,922,500 domestic and foreign tourists, the total revenue of 6.5 billion yuan of tourism, equivalent to the city's GDP of 6.3%, the number of overseas tourists received in the National Tourism Administration statistics of prefecture-level tourist cities continue to rank eighth.
With the development of the market economy, tourism festivals are no longer just festivals, but are becoming more and more commercialized, and their relationship with economics and trade has reached the point of blending. Tourism festivals have become a driving force behind the Yichang economy.
Yichang Municipal Party Committee and the municipal government of the tourism industry as a pillar industry and power industry to cultivate, put forward the goal of creating a world famous city of hydropower tourism, and actively support the development of the tourism industry and the organization of festivals, over the past nine years, only the festival of tourism directly invested 40 million yuan. The tourism festival has brought people, logistics, information and capital flow and huge business opportunities to Yichang. Nine tourism festival investment fair *** signed 313 investment projects, investment totaled 42.6 billion yuan, direct tourism revenue of 1.88 billion yuan.
Strengthening regional linkage to promote the circle of accessibility
"West Hubei Ecological and Cultural Tourism Circle" is the Hubei Provincial Party Committee, the provincial government made a major strategic decision. Measuring this "circle", Yichang 3A or more scenic spots accounted for 44.2%, the number of tourists received accounted for 23.4% of the total tourism revenue accounted for 32.2%, licensed tour guides accounted for nearly half of the province.
To this end, the city of Yichang for the scientific development of positioning: seize the opportunity to build the ecological and cultural tourism circle in western Hubei, closely relying on the Three Gorges tourism as the core brand, to accelerate the establishment of Yichang as the core city of the ecological and cultural tourism circle in western Hubei, the Three Gorges into a tourism leader.
Yichang utilizes the opportunity and platform of organizing the tourism festival to take the initiative to strengthen cooperation and integration with other cities, and actively promotes accessibility within the circle. Fifth Tourism Festival, Yichang and Beijing *** with the invitation to overseas style show tours; all along the Three Gorges of the Yangtze River actively participate in activities related to the Festival, *** playing the Three Gorges card; Yichang City, Shennongjia, the two sides of the government and the Tourism Bureau signed a regional tourism economic cooperation agreement; the Three Gorges of the Yangtze River Regional Tourism Development Fellowship Association of the various members of the unit to form the "Yichang*** knowledge," the Three Gorges regional tourism integration process further accelerated.
In 2008, Yichang, Shiyan, Xiangfan, Jingzhou, Jingmen, Enshi, Shennongjia seven cities signed the "Hubei one river, two mountains and three countries tourism cooperation agreement", realizing the region's tourism enterprises docking, product docking, market docking and festival docking, to create a good environment for tourism development and festivals.2009, in Hohhot City, to participate in the twenty-first session of the Tourism Cities Cooperation Meeting , and Hohhot City signed a "tourism cooperation agreement", the Great Three Gorges and the prairie complement each other's strengths, the hydropower capital and China's dairy capital cooperation **** win.
The tourism festival has become a bridge and link to carry out city cooperation within the West Hubei circle, and at the same time has become a booster for Yichang to build the core city of West Hubei ecological and cultural tourism circle.
In the upcoming 10th Tourism Festival, a conference on tourism development cooperation of West Eurasia Circle will also be held in Yichang. At that time, eight regions in West Hubei will *** business tourism development plan for Yichang to build the core city of West Hubei ecological and cultural tourism circle to provide a better platform to further promote the circle around the mutual sharing of resources, reciprocal policies, information interoperability, transportation interconnections, sources of passengers, lines, mutual promotion, not only better integration of similar resources, but also better highlight the characteristics of each region, make up for the shortcomings and shortcomings of each region, maximize the play of the The resource advantage is maximized.
Exciting China Yichang Three Gorges International Tourism Festival The China Yichang Three Gorges International Tourism Festival has been held in beautiful Yichang in late September every year since 2000. 2005, the China Yichang Three Gorges International Tourism Festival was rated by the International Federation of Festivals and Events Association (IFEA) as one of the top ten festivals with the most potential for growth in China, and 2008, it was named as the first "Three Gorges International Tourism Festival" by the Council of the Association for the Promotion of Chinese National Culture and the Chinese Festivals and Events Collaborative Body. In 2008, it was honored by the Association for the Promotion of Chinese National Culture and the Festivals of China Collaboration as the first "Festivals of China" Top Ten Award. The China Yichang Three Gorges International Tourism Festival is organized by the National Tourism Administration and the Hubei Provincial People's Government, and hosted by the China Three Gorges Project Development Corporation, the Hubei Provincial Tourism Administration and the Yichang Municipal People's Government.
The theme of the festival is "Golden Three Gorges, Silver Dam, Green Yichang", "New Three Gorges, New Image, New Tourism" and "Chutian Shu, Romantic Hubei Tour"; Festival emblem for the Yichang Three Gorges tourism logo, the mascot for the Chinese sturgeon (seek); the tone of the event is the tourists' event, the public's festival; the overall requirements are grand, warm, safe, successful and run out of characteristics, run out of level, run out of benefits; run the festival principle is "four prominent": highlighting the promotion of the Three Gorges city brand, highlighting the optimization of the urban environment, highlighting the cultural color of the festival, highlighting the market, and highlighting the cultural color of the festival, highlighting the market, and highlighting the cultural color of the Three Gorges. Highlighting the cultural color of the festival, highlighting the market-oriented mode of running the festival. The significance of tourism festival tourists' event, the public's festival of China Yichang Three Gorges International Tourism Festival has been held for eight consecutive sessions, each session of the festival has distinctive features. The first festival set up the Chongqing Tourism Distribution Center and the World Tourism Organization contact and cooperation bridge, the World Tourism Organization Secretary-General's Representative Beris Tetikiri came to Yichang to participate in the festival, he believes that "the Three Gorges International Tourism Festival is very well done, all the organization of the activities are nearly perfect, the Three Gorges International Tourism Festival out of the world standard, unforgettable forever! It is unforgettable forever". The second session of the festival for the first time will be the opening ceremony of the festival and large-scale concerts, the implementation of market operation, to ensure the opening ceremony and large-scale concerts a complete success, so that the general public at home to see Hong Kong, Taiwan, inland stars.
The third tourism festival, the first proposed "Golden Three Gorges, Silver Dam, Green Yichang" new image of urban tourism, through the festival, further demonstrated the new image of urban tourism. 2003 World Tourism Day China's main celebration and the fourth China Yichang Three Gorges International Tourism Festival 2003 in Yichang City, held on September 27, 2003 in Yichang City. The festival was held in Yichang. September 27, 2003 was the 24th World Tourism Day in the world and the 20th anniversary of China's membership in the World Tourism Organization. The festival is an unprecedented event held after the Three Gorges Dam successfully achieved the three major goals of water storage, navigation and power generation, and the high gorges and flat lakes became visible. The opening ceremony was held in front of the Three Gorges Dam, in the middle of the New Three Gorges, and under the Huangniuyan Rock, with the high gorges and flat lakes as the platform, and the Three Gorges Dam as the background, and the environmental installations are novel, enthusiastic, atmospheric, and dynamic. The festival displayed an open Yichang and an ever-developing Yichang in front of the world. The fifth tourism festival for the first time to implement the capital - Yichang regional joint, "Beijing International Tourism and Culture Festival" and "China Yichang Three Gorges International Tourism Festival" interaction, *** with the invitation to the overseas style show troupes to participate in the two festivals. 18 different styles of foreign flavor Performing troupes of 18 different styles of foreign flavors, for the first time at home to the public show, so that Chinese and foreign tourists and Yichang City, the people of the eye-opening. Sixth Tourism Festival, the International Festival Association President and CEO Steven sent a congratulatory message, marking the China Yichang Three Gorges International Tourism Festival for the first time with the international festivals to achieve convergence, at the same time, the overseas style show troupes continue to go on the streets of Yichang, into the Yichang scenic spots, each Yichang bring a strong exotic flavor, joy parade has become Yichang City, the people of Yichang City every year to look forward to; the seventh festival created two of the most: one is the Overseas tourists, performance teams, the number of floats, the size of the cast for the most travel festival ever. Opening Ceremony and Joy Parade *** there are 50 squares, 16 floats, more than 3,600 people, including 55 countries, 650 overseas style performers, 4 provinces and cities of foreign national style performance groups and tourist floats, as well as counties and municipalities, municipal departments and enterprises to participate in the three gorges style performance groups and tourist floats. Secondly, the number and types of fireworks display fireworks for the previous tourism festival of the most. Fireworks party **** 21,000 rounds of fireworks, high school air salute to increase the number of nearly 10,000 rounds. Eighth Tourism Festival highlights the "Olympic Games in Beijing, tourism to Yichang" Olympic theme, the opening ceremony joy parade, in the Olympic Games flag, under the guidance of the Tourism Festival flag, the Olympic Fuwa and Tourism Festival mascot seek hand in hand, 200 people's colorful fan dance to show the Olympic Rings and the "2008" modeling, flower dance, flower drums, the "2008" modeling. The colorful fan dance of 200 people showed the five rings of the Olympic Games and the shape of "2008", and the flower drum dance, waist drum dance, Bashan dance, fitness gymnastics and Wudang Kungfu performance showed the fitness style of all people in Yichang. Leaders of the Beijing Olympic Organizing Committee were invited to attend the opening ceremony, and many of the overseas style show troupes were from Olympic host cities, showing the concept of Yichang interacting with Beijing and traveling with the Olympics to run the festival.
Enhancing the city brand and integrating into the international arena
The festival has become a golden name card of Yichang, an open window and a bridge of friendship, accelerating the enhancement of Yichang's city brand and promoting Yichang's integration into the international arena. The festival has brought the news media to focus on Yichang. The organizing committee of the festival held many press conferences in Beijing, Hong Kong, Wuhan and other places, People's Daily, Xinhua News Agency, China News Agency, China Central Television, Central People's Broadcasting Station, Economic Daily, Guangming Daily, Hong Kong Commercial Daily, European Times and other mainstream media at home and abroad gathered in Yichang to cover the story of the festival, the eight festival **** more than 3,000 articles. The World Dam City Forum, China Yichang Three Gorges Tourism Fortune Forum, China Netizen Tourism Festival New Three Gorges Ten Scenic Spots Selection, China Netizen Tourism Festival Yichang Three Gorges Tourism National Network Jigsaw Puzzle Competition, International Forum on Event Tourism and Destination Construction and Management, and Forum on Festivals, Innovations and Tourism Development, etc. held in the festival are very influential, and have promoted the city brand of "Golden Three Gorges, Silver Dam, and Green Yichang". Yichang" city brand shaping and promotion, "the world's hydropower capital, China's power heart", "the Three Gorges held out Yichang City, the world's rising hydropower city", "the Three Gorges Project in Yichang, the high gorges and flat lakes, a good view". The reputation of "Three Gorges Project in Yichang, High Gorges and Flat Lake" spreads all over the world. The tourism festival has built a platform for Yichang to go global. The festival has pioneered the contact and cooperation between Yichang and the World Tourism Organization (WTO) and the International Festival and Events Association (IFEA). Officials from the World Tourism Organization (WTO) visited Yichang twice in 2000 and 2003 to attend the opening ceremony of the festival. Mr. Steven, President and CEO of IFEA, sent a congratulatory message for the 6th Tourism Festival. Mr. Zhang Nuan, Vice President of IFTA Asia, visited Yichang in person. The festival became a window for the world to know Yichang. The festival brings people of different colors together in Yichang, spreading the beauty of the Three Gorges to the five continents. More than thousands of foreign guests from 18 different countries and regions participated in the opening ceremony of the Fifth Tourism Festival and the World Linba City Development Forum, which is the largest scale of foreign guests in the festival; 650 foreign guests from 50 countries participated in the opening ceremony of the Seventh Tourism Festival, which is the largest number of overseas performers and countries participating in the festival; and the Sixth Festival attracted 17 countries including the United States and other countries to participate in the Economic and Trade Fair. The Sixth Tourism Festival Economic and Trade Fair attracted overseas merchants from 17 countries and regions, including the United States. Representatives of the World Tourism Organization and the International Association of Festivals, dignitaries from more than 40 countries, important businessmen, experts, scholars, Chinese businessmen, and overseas style performers gathered in Yichang, and the festival allowed the world to learn about Yichang, and allowed Yichang to go global.
Pulling economic development and enriching people's lives
Yichang Municipal Party Committee and Municipal Government cultivate tourism as a pillar industry and a power industry, put forward the goal of creating the Three Gorges International Tourist Destination City and the World Famous City of Hydroelectric Tourism, and actively supported the development of the tourism industry and the holding of festivals, and over the past eight years, the festival alone has directly invested more than 37 million yuan. The tourism festival has brought people, logistics, information and capital flows and huge business opportunities to Yichang. Eight tourism festival investment fair **** signed 283 investment projects, total investment of 32.4 billion yuan, direct tourism revenue of 1.64 billion yuan. Tourism Festival adopts market-oriented operation to raise funds, through the title, auction advertising rights, designated products, co-organized activities and other forms, attracted the Yangtze River Three Gorges Tourism Development Corporation, Three Gorges Dam Tourism Group, Gezhouba Group, Juneyao Group, Tao Huaxiang Group, Taijiang Real Estate Company, Meeting Point Investment Company, Yidu City, East Sunshine and other large groups to join the sponsorship. The tourism festival promotes the development of tertiary industries such as transportation, commercial retail, social catering, entertainment and leisure. Tourism Festival is an event for tourists and a festival for citizens. Eight Tourism Festival *** held the opening ceremony of the joy parade, fireworks, Three Gorges Food Festival, Three Gorges Stone Exhibition, calligraphy, art, photography exhibition, square cultural performances and other nearly 100 activities. All the festivals are open to the public. The tourism festival improves people's life taste and enriches their cultural life.
The beautification of the urban environment to promote the three cities to create the success of each tourism festival is the Yichang city construction and management level, the quality of civilization of the public, the city environment and health of a big review and promotion. From Yichang City held eight consecutive tourism festivals in recent years to carry out the "three cities" work, Yichang City has implemented the construction of urban green space and "big trees into the city" project, "green, clean, bright, smooth and beautiful" project, "night lighting" project. "project, night lighting project, sewage treatment project, along the river avenue extension project, the city's main road blackening renovation project, commercial pedestrian street project, urban commercial and leisure area construction projects, streets and alleys, farmers markets, "seven small stores", urban and rural areas of the environment and health remediation project, Citizen civilization quality education project, "blue water and blue sky" environmental protection and other series of projects, Yichang city construction and environmental health significantly improved, social civilization and the quality of citizens significantly improved, tourism festival to promote the "Three Cities" in-depth development, "Three Cities". The "Three Cities Joint Creation" adds color to the tourism festival.
Creating a favorable environment to accelerate the development of tourism
Tourism Festival is the integration of tourism resources and industrial elements of the carrier, is to enhance the quality of the team and the quality of service opportunities, is to promote the rapid development of the tourism industry in all aspects of the driving force.
Promoting the construction of tourist destinations
Yichang is a well-known tourist destination, and its tourism resources are rich in natural scenery, historical relics, modern engineering and ethnic culture. The organization of the festival has accelerated the pace of Yichang's construction of the Three Gorges International Tourist Destination City. At present, the city has 49 important scenic spots open to the public, including 1 national 5A scenic spot, 9 4A spots, 13 3A spots, and 5 national industrial and agricultural tourism demonstration spots. The city has launched seven new Yichang Three Gorges tourism routes such as High Gorge and Lake Three Gorges Essence Tour, Double God Tour around the dam, Two Dams and One Gorges Tour, Qingjiang River Style Tour, Three Kingdoms Relics Tour, Qu Yuan Zhaojun Shennong Tour, Yichang City Tour, etc., forming a colorful tourism characteristics of eco-tourism, sightseeing tours, vacation tours, business tours, etc., and laying a solid foundation for the creation of the Three Gorges International Tourist Destination Cities.
Accelerated the development of tourism industry
The festival further integrated the six elements of tourism (eating, living, traveling, touring, shopping and entertainment), upgraded the quality of the industry, and enlarged the scale of the industry. The city's existing 65 star-rated hotels, including 10 four-star, three-star 29; 114 travel agencies, including 11 international travel agencies; 14 star cruise ships, more than 400 luxury tourism vehicles; 2090 registered tour guides; 267,000 people in the tourism industry. 2000, 2001, 2002, the city's reception of overseas tourists and tourism foreign exchange earnings for three consecutive years to maintain an 80% of the High-speed growth in 2000, 2001, 2002, the city's reception of overseas tourists and foreign exchange earnings for three consecutive years to maintain 80% of the high growth rate, the average rate of the country and the province 6 times and twice. During the "Tenth Five-Year Plan" period, the city received 1,078,000 inbound tourists, an increase of 1.14 times over the "Ninth Five-Year Plan" period, and generated foreign exchange of 222 million U.S. dollars, an increase of 1.27 times. Received 37.04 million domestic tourists, an increase of 71%, domestic tourism revenue of 21.73 billion yuan, an increase of 65%. The total income of tourism is 23.57 billion yuan, an increase of 69%. The main tourism economic indicators in Hubei Province, second only to Wuhan, ranked first among all cities and states in the province. 2007, the city received 10,341,000 domestic and foreign tourists, realizing a total tourism revenue of 7,233 million yuan; of which, 340,500 overseas tourists were received, and the foreign exchange earnings were 63,154,000 U.S. dollars. The total income from tourism was equivalent to 8.8% of GDP, and the number of overseas tourists received continued to rank 8th among prefecture-level tourist cities counted by the National Tourism Administration.
Expanded tourism source markets
In conjunction with the festival, Yichang continued to promote the city's tourism image on CCTV; repeatedly organized the Yichang line of the country's top 100 travel agencies; Yichang Three Gorges Tourism Float made four trips to East China, North China, Northwest China, and South China, covering a distance of nearly 30,000 kilometers into 32 cities in 15 provinces (municipalities directly under the central government); and traveled as far as Hong Kong, Europe, and the United States for promotional purposes, to Developing the international passenger market. The festival has received a positive response from the market. In 2006, there were more than 10 countries with year-on-year growth in the source countries, Europe and the United States are the main overseas sources of tourists, and the Hong Kong, Macao and Taiwan markets are growing rapidly; in the domestic source markets, 20 provinces and municipalities have realized growth in tourists, and the North and East China markets have become the main source of tourists. Seven tourism festival directly attracted nearly 5.3 million visitors, Chinese and foreign tourists into Yichang, visit the Three Gorges, experience the festival.
Creating a favorable tourism environment
One is the formation of a large tourism development pattern. In accordance with the "government-led, departmental cooperation, the main body of the enterprise, social participation" requirements, the city's tourism festival as an opportunity to raise the city's efforts, the big tourism festival, do big tourism festival, initially formed a big tourism, big market, big industry, big development pattern. Second, optimize the tourism market order. Around the festival, tourism, public security, industry and commerce, transportation, health, price, technical supervision and other departments to jointly carry out special rectification of the tourism market, the rule of law, to create a good environment for tourism development, promote the city's tourism industry integrity management, quality service, improve the quality and level of tourism practitioners, the satisfaction rate of tourists to yi is increasing. Third, strengthened regional tourism cooperation. Tourism festival is to carry out regional tourism cooperation bridge and link. Fifth Tourism Festival, Yichang and Beijing *** with the invitation to the overseas flavor of the show tours; Three Gorges along the Yangtze River around the active participation in tourism festival-related activities, *** playing the Three Gorges card. Yichang City, Shennongjia government and tourism bureau signed a regional tourism economic cooperation agreement; the three gorges of the Yangtze river regional tourism development association members of the formation of the "Yichang **** knowledge", the three gorges regional tourism integration process is further accelerated. 2008, yichang, shiyan, xiangfan, jingzhou, jingmen, enshi, shennongjia seven cities signed the "hubei one river, two mountains and three countries tourism cooperation agreement", the launch of the ten "hubei 123", the three gorges tourism cooperation agreement, the three gorges tourism cooperation agreement. Launched ten "Hubei 123 tourism" boutique line, and actively support and participate in running the China Yichang Three Gorges International Tourism Festival, realizing the regional tourism enterprises docking, product docking, market docking and festival docking, creating a good environment for tourism development and festivals