1. Why are we shouting "Ollie Gives"?
The emergence of "Seeing" has largely eased the anxiety of urban youth.
In "Backwaters," we see young people attending Comic-Con in Shanghai, experiencing cutting-edge technology at the Science Museum, and dancing under the Paris Tower.
In "Seeing," we see young people singing in a field, dancing in the mountains, and a girl holding flowers embracing a firefighter.
To put it bluntly, the people in "Seeing" make us feel more real, make us feel more secure.
By contrast, "Backwash" is more like a fart with the most serious face.
When the video went viral, it was titled: "Why are we shouting at Ollie?
Yeah, why are we yelling at Ollie to give?
There's nothing special about the word "Ollie Gives" in retrospect, but it's because of an impassioned speech he gave:
"No matter what difficulties we encounter, don't be afraid! encounter any difficulties, don't be afraid! Smile and face it! The only way to eliminate fear is to face it! Perseverance is the only way to win! Ollie give!"
Are these words positive? Of course it is, but that doesn't seem to be the real reason why "Ollie Gives" became so popular.
What really made "Ollie Gives" a hit was his pompous, hideous face.
In fact, if you go to the homepage of "Ollie Gives", you will find that most of his images in short videos are "hideous" or even "weird".
Dancing naked on the ice in the middle of winter or doing the "Dinosaur Run" on the road is a bit of a curiosity.
But it is in this almost "monstrous" display that a person's true state of being is revealed.
In real life, "Ollie" doesn't have a regular job, such as a sports teacher, a comedian, a wedding officiant, or anything else that pays money.
At home, he has to take care of his elderly father and his cerebral palsy brother, the conditions at home are relatively poor, even when the audience gave him a gift during the live broadcast will be moved to tears.
Compared with the "backwaters", the world is full of more ordinary people like the "winter swimming strange pigeon".
If he hadn't become famous by mistake with "Ollie Gives", no one would have noticed him.
"Existence is perfection."
The emergence of "Seeing" has undoubtedly become a bowl of old wine to comfort young people in the city, making most people realize that there are still a lot of people similar to us in this world.
Perhaps that's the point of shouting "Olly give".
2. It's not easy to be alive
Recently, a person called "Old True Blind Beep" has been on fire.
This is a person who has been working at Foxconn for almost ten years, living in a day-to-day shift, and hardly finding any joy in life.
In his videos, he tends to use a flat tone to explain the stories of people around him, or stories about himself, accompanied by unintelligible footage, in the style of Wong Kar-wai.
This is why "Old Truth" is often referred to by netizens as "Foxconn Wong Kar-wai".
Just two days ago he updated a video telling the story of a man named "Bing" beside him.
"Bing" is 36 years old, still unmarried, and has never had a girlfriend. Every day, he runs back and forth between the factory and the rented silo, and hardly ever goes out.
When it comes to getting married, "Bing" said bluntly:
"Don't hurt others, you're a lousy person, but you're also a fucking degenerate.
I don't know how many people saw this and their noses turned sour.
Where is the so-called non-marriageism, it's just that for some people, the cost and responsibility of starting a family is just too high.
There are a lot of people who have been working at Foxconn for more than a decade, like the "old truth" and "Bing", who get paid more than 4,000 yuan a month, and either stay at the factory or in their own small rented rooms, where they get enough to eat and drink.
As for the rest, it's too much of a luxury to think about.
At the time when "Backwaters" first caught fire, there was also a young man on the b-station who was on a construction site at night, his face covered in dust, telling the camera about his one simple wish after another: that he could work overtime every day to earn 300 yuan, and then take his aunt and uncle to Beijing to see the Tiananmen Square.
***The Fujian Provincial Committee of the Youth League commented, "This is the backwave of most people."
On June 5, the vice president of the Academy of Social Sciences released a statement that although China has now achieved full poverty eradication, there are still 600 million people with an average monthly income of only 1,000 yuan, or at least 600 yuan or so, and that these populations simply can't afford to be out of work or afford to stay out of it for long periods of time.
Just like the once-popular "Sanhe Daxin", the "dream" is too much of a luxury for them.
It's not easy to stay alive.
3, "see" success, fast hand still "soil"?
Let's return to the event itself, in fact, no matter how wonderful "see", its essence is nothing more than a publicity advertisement of the fast hand.
I have to admit, this publicity advertisement is very successful.
Of course, it's based on the failure of Backwash.
What was everyone's impression of Racer before they saw this video?
Dirt eating podcasts, dirt high videos, dirt singers ........ As well as awkward out-of-this-world episodic clips.
The single phrase "the light of the right path" has become a lethal curse that rivals the sound of a wake-up call.
And one of the first lines in the copy for "Seeing" reads:
"Don't walk in on the ordinary people, those who say this place isn't hip enough without thinking about it should come here and see for themselves."
It's clear that Racer wants to change its current image too much.
Since its inception, Racer's main focus has been on the life of the underclass, which has opened up a whole new traffic gap and earned it a lot of capital.
In order to attract new users, the fast hand even spent a lot of money with the Spring Festival Gala cooperation, so as to enhance their influence, in the operation of the platform, and even invited Jay Chou stationed, and bought all the copyright of Jay Chou's songs, it can be said to be the blood of the money.
But what about the actual effect?
It can only be said to treat the symptoms but not the root cause.
In the research data given by Sohu.com, it is shown that the users of Jitterbug are mainly in the first and second tier cities, accounting for 45%; the users of Quick Hand are mainly residents of the third and fourth tier cities, accounting for 64% of the users.
In all fairness, without any geographical discrimination, the audience of fast hand users will make the entire fast hand content ecology tends to a sinking posture, it is difficult in a short period of time, large-scale content innovation.
I believe that this is also what Racer officials can see, and should be the original intention of the production of "Seeing".
But without the failure of "Front Wave," would "Seeing" have been able to achieve the desired results? It's too soon to tell.
Taking a step back, even if "Seeing" had been a promotional success on its own, would the content ecosystem of Shutterstock have evolved with the influx of new users? It's hard to say.
Afterward, netizens are actually divided on the success of "Seeing".
Some people feel that "Seeing" speaks to the real situation of young people's lives, while others feel that it merely whips up a wave of corpses in the wake of "Backwave"'s popularity.
Whether it's "Backwave" or "Ollie"? The line isn't really that clear.
In fact, the original intention of "Backwave" is just to let young people cherish the good times, while "Seeing" wants to express "see life, love life."
Just as the text says, "A gentleman is a man of peace and difference, a man of poverty is a man of goodwill, and a man of achievement is a man of the world."
So it doesn't really matter that much what the right answer actually is.
Because this era needs not only the "backwave", but also the existence of "Ollie gives", which is equally important.