Wangfujing Outlet UP TOWN brands include BOUTIQUE, adidas, FILA, TOMMY HILFIGER, Brooks Brothers, Chow Tai Fook, Chaohongji, Li Ning, BOSIDEN, China Jewelry, China Gold, Chuanjiao Seafood Buffet, Jiangbianwai, Yuxin Szechuan Cuisine, and Beiping Ice Factory.
WANGFUJING OLYMPIC UP TOWN is located in Beijing's South Fourth Ring Road, formerly known as Beijing World Flower Holiday Plaza, which opened on December 23, 2017, and has experienced two ups and two downs. In June this year, Wangfujing Group announced to take over the remodeling, first, the introduction of a new IP "UU", image and visual memory upgrades.
The second is the B2, B3 parking lot re-division of the area, the introduction of intelligent car-search system, parking and car search is more convenient; the third is for the entrance, wall, outdoor plaza and other hardware upgrades, so that the wandering route is more clear.
A consumer who has lived near the mall for more than 10 years said that he and his family often come to visit the mall and have witnessed its changes, and he is looking forward to Wangfujing Outlet UP TOWN enriching the lives of consumers in the southern city.
Opening Activities
The brands unveiled in the first phase of Wangfujing Outlet UP TOWN cover a full range of outdoor sports, apparel and accessories, food and beverage, and service and experience, including boutique collection stores such as Wangfujing Global Shop and LT BOUTIQUE.
During the opening period, a number of brands launched discounts, full reductions, points and other favorable activities. In addition, the mall launched the Street Dance Star Competition, the original suspenseful and hilarious drama of Kaixin Maohua, and invited the Sun Magic Circus and Cercle Art to bring the high-altitude performance of "Flowers and Pixies" on New Year's Day.
Wangfujing Outlet UP TOWN said that the consumer groups in the southern part of Beijing are characterized by large scale, youthfulness, strong vitality and diversified needs, but the regional consumer venues are not sufficiently rich in terms of elements, and the experience mode is relatively single, which makes it difficult to satisfy the diversified needs of a large number of young consumer groups.
WANGFUJING OLYMPIC UP TOWN fills the blank of OLYMPIC COMPOSITE COMMERCIAL INDUSTRY in Daxing and Yizhuang area. The project has innovatively launched the concept of "Yuanqi Outlet" to create a joyful field with youthful power with four positioning keywords of joyfulness, diversity, trend and renewal.