2021 Tanabata Valentine's Day shopping mall activity program
In order to ensure that the activities of the smooth and successful implementation, you have to need to formulate a program of activities in advance, the program of activities is a specific action for a particular activity formulated the implementation of the details of the implementation of the method, the steps and arrangements, and so on. So what kind of activity program is good? The following is my collection of 2021 Tanabata Valentine's Day shopping mall activity program for your reference, I hope it can help friends in need.
The activity program of the mall on Valentine's Day of Tanabata 1
I. Activity Theme
Mutual love, the most love Tanabata
II. Activity Time
x month x day-. -x month x day
Third, the main planning
1, Tanabata to distinguish between Valentine's Day, from the caliber of the dissemination of the organization of the event, landing in the couple's love.
2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activities
1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities.
Remember your first photo together? "I and my lover" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promise ......, after the end of the activity, according to the date of the photo shoot, the wedding time sooner or later scheduled.
The earliest wedding photos 5, the owner of each photo reward xx value of 200 yuan of exquisite gifts;
The earliest wedding promises 5, each promise of the owner of the reward xx value of 200 yuan of exquisite gifts.
Photos (after the collection is completed, made into a display rack, the original photo will be returned to me) / promises handwritten by the customer, signed, made into a display rack placed in the ZTE Plaza event site display.
Responsible person: xx
2, mutual love, the favorite Tanabata - xx Walking Street wearing class price based on the upper limit of 77% off. (Time-limited discounts, announced on-site radio) Walking Street is responsible for negotiation, implementation.
The counterpart: xx
3, mutual love, the favorite Tanabata - xx large-scale cultural performances, wonderful on-site activities.
xx month xx - xx, x Liuhe Square wedding show;
xx month xx - xx, x Zhongxing Plaza wedding show;
xx month xx, x Zhongxing Plaza Iris flow rhyme --Century Taihua cultural year series of activities;
Responsible person: xxx
4, mutual love, the most favorite Tanabata - thousands of paper cranes table sincere.
x Xintiandi Walking Street 10,000 thousands of paper cranes to meet the Tanabata Festival, the early stage can have xx staff folded themselves, the materials used by the company reimbursement, Tanabata day, you can prepare a thousand paper cranes at the site of the paper and pens, customers can be in the guidance of the staff, fold their own thousands of paper cranes, expressed their prayers for love and a happy life, and finally hanging uniformly in the Walking Street - -Zhongxing Plaza range.
xx month xx afternoon began to send out notices, asked the staff of the pedestrian street first folding thousand paper cranes.
Responsible for: xx
5, mutual love, favorite Tanabata - x Tanabata Magpie Bridge!
Purpose: The "Tanabata" this traditional Chinese festival, organized with the social welfare nature of the "magpie bridge" activities, to attract more customers to enter and understand the xx.
Time: xx month xx to xx month xx
Cooperation unit: xx month xx to xx month xx
The company is responsible for the "magpie bridge" activities. p>
Cooperation unit: xx radio station
Activity theme: meet you and me, fate in Taihua? --x Tanabata Magpie Bridge Club
Media Profile: Radio XX has four professional frequencies: News, Economic Life, Traffic and Music, and Health and Entertainment, and currently adopts the dual-coverage transmitter of 10 kilowatts of medium-wave and 5 kilowatts of FM, which is now in addition to the twelve counties and municipalities in Weifang, with a direct audience of more than 10 million people. The main program of the news frequency "Star Magpie Bridge" is a veteran program started nearly ten years ago, now with fifteen regular matchmaking cooperation, each matchmaker has thousands of single members, "Star Magpie Bridge" program has tens of thousands of special audience.
Activity phases:
Phase I: Registration phase August 9 to August 25
Interested persons can register at the xx general service desk, the Century Taihua Plaza general service desk, the Saino supermarket service desk;
Phase II: Matchmaking phase
A large-scale township meeting was held at x on August xx, and a list of enrolled persons was made by the company's personnel. The list of enrollees is made.
Person in charge:
6, mutual love, favorite Tanabata - what to take to my lover!
August 17-August 20, in xx shopping full of 100 yuan, send Weifang famous florist - Zhilan flower house special discount card. *** Counting 1000, sent until completion, while enjoying the free delivery of flowers to the home of the special planning services.
Responsible person: xxx
7, mutual love, the favorite Tanabata - couples love contest activities.
Couples love contest, Tanabata party, held in Zhongxing Plaza: released in advance through the media, invite 10 pairs of customers to participate in the couples love contest activities, more than tacit understanding, more than talent, more than craft.
Invite jewelry and cosmetic manufacturers to raise the title sponsorship, as well as event gifts, background version, performance, jewelry category limited time 60% off.
Responsible person: xxx
Material preparation:
1, mutual love, favorite Tanabata poster 500.
Designed to reflect the atmosphere of traditional Chinese festivals, reflecting the love between husband and wife, warm, soft.
2, x-stand artwork to determine the number, content, design department to complete.
The above is done by the design department.
3, on-site radio script, on-site music selection.
4, xx the main entrance to the dp point, focus on the customer department is responsible for.
V. Activity publicity
1, Weifang Evening News 1/2 edition;
2, banners.
3, x display racks, publicity columns.
4, 50,000 SMS publicity.
5, the use of xx radio channels for publicity;
6, materials and costs
Publicity:
1, print ads Weifang Evening News 1/2 version of the xx yuan
2, Chenhong information xx yuan
3, banner costs xx yuan
4, X exhibition stand xx yuan
5, 100,000 SMS xx yuan
6, bulletin board costs xx yuan
7, radio advertising costs xx yuan
Subtotal: xx yuan
Single page printing costs:
1, folks conference profile card xx yuan
2, information form fees xx yuan
< p> 3, thousand paper cranes material costs xx yuanSubtotal: xx yuan
Gift costs:
1, "I and my loved ones" gift costs xx yuan.
2, "couples love contest activities", the site required material costs: xx yuan.
Subtotal: xx yuan.
1, the theme of the event
mutual love, the most love Tanabata
2, the activity time
x month xx day - x month xx day
Third, the main thrust of the planning
1, Tanabata to distinguish Valentine's Day, from the caliber of the dissemination of the organization of the event, landing in the couple's love.
2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activity
1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (x month x - x month xx).
Remember your first photo together? Remember you face friends and family when you made a promise? xxx "I and my lover" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promise ......, after the end of the activity, according to the date of the photo shooting, wedding The time is scheduled to be early or late.
The earliest wedding photos 5, each photo of the ` master reward xxx value xx yuan exquisite gift.
The earliest wedding promises 5, each promise of the owner of the reward xxx worth xx yuan gift.
Photos (after the collection is completed, made into a display rack, the original photo will be returned to me) / promises handwritten by the customer, signed, made into a display rack placed in the xx Plaza event site display.
Responsible for:
2, mutual love, favorite Tanabata - xxx Walking Street wearing class price based on the upper limit of 77% off. (August 18 - 20, time-limited discounts, announced on-site radio)
Walking Street is responsible for negotiation, implementation.
Counterpart:
3, mutual love, favorite Tanabata - xxx large-scale cultural performances, wonderful on-site activities.
x month x - xx, xx square wedding show;
x month xx - xx, xx square wedding show;
x month xx, x month xx, xx square kite flow rhyme --xx series of activities;
Responsible for:
4, mutual love, the most love Tanabata - thousands of paper cranes table true heart
xx Walking Street, 10,000 cranes to meet the Tanabata Festival, the early stage of the xxx employees can have folded by themselves, the materials used by the company reimbursement, the day of Tanabata, can be prepared at the scene of the thousand paper cranes of paper and pens, customers can be under the guidance of the staff, folding their own thousands of paper cranes, expressed their prayers for love and a happy life, and finally hanging uniformly in the scope of the pedestrian street - xx Plaza.
August 10th afternoon began to send out notices, requiring the Walking Street staff first folded thousand paper cranes,
Responsible for:
5. mutual love, the most favorite Tanabata - xxx Tanabata magpie bridge will!
Purpose: To take advantage of the "Tanabata Festival", a traditional Chinese festival, to organize a social welfare nature of the "magpie bridge" activities, to attract more customers to enter and understand the xxx.
Time: August 10 to August 20
Cooperation unit: Kukui, the company's headquarters. >
Cooperation: Kuba Mall, Gome Electrical Appliances
Activity theme: meet you and me, the edge of the Gome - xxx Tanabata magpie bridge will
Format:
Matchmakers registration in the form of a form, fill out the application form for the matchmaking party.
The staff will fill in the registration form registered to the production of the blind date registration card for on-site posting.
Activity phases:
The first phase: the registration phase August 10 to August 20
Interested parties can go to the xxx general service desk, the century xx Hua Square general service desk, xx supermarket service desk registration.
The second stage: matchmaking stage
On September 2, a large-scale township meeting will be held in xxx, where the company's personnel will make the list of enrolled personnel.
First, the main body of the event
Tanabata Valentine's Day, the Chinese own Valentine's Day
Second, the time of the event
20xx x month xx - x month xx
< strong> Third, the activities
Activity 1: my lover - I'm in charge
Romantic Tanabata, the deep love, wearing the entire class 40% off, boutique leather shoes, travel shoes 20% off, wool sweater 50% off, Tanabata hot, sweet delivery, dress up your her (him). (Except for the express, special-priced goods.)
All customers born on July 7, with ID card can get a free Valentine's Day rose.
Customers who purchase more than 77 yuan are given a sweet Valentine's card, a rose.
Order flowers, flower delivery service.
During the event, the flower counter will accept customers to order and send flowers (limited to urban areas), on behalf of you to convey the fire of love.
During the event, all customers who need gift-wrapping can go to the main service desk on the first floor for free wrapping with their purchase tickets.
Activity 2: Tanabata, romantic gift - chocolate
During the event, wearing goods on the day of the cumulative total of 177 yuan (supermarkets do not discount a single ticket full of 77 yuan) to send a box of exquisite chocolate or a rose. (With the shopping ticket, go to the 1f general service desk to get.)
Activity 3: Tanabata love, tokens send deep love
1. Jewelry: foot gold xx yuan / gram, platinum pt950: 385 yuan / gram. Silver 75% off, jade counter 50% off,
Hong Kong good luck diamonds 50% off, the old Fengxiang brand gold 208 yuan / gram, 20% off diamonds.
2. Watch category:
During the activity period of high-end watches 15% off the entire site, and a gift of the Grohe series of women's watches a (value of xx yuan).
Cartoon watches, head jewelry 30% off.
3. Cosmetics: Olay, Maybelline, 10% off the entire site (except for specials). xx sunscreen series 15% off the entire site, the gel white series 20% off the entire site, Feixi, Dr. Lee, Ghosn 9% off the entire site of the hot sale.
4, the start of the school run, affectionate students chapter ......
The start of the new school year run, the new century for the students carefully prepared: bags 20% off the whole class, sporting goods class, living supplies discounts ......
5, Happy Tanabata Valentine's Day, supermarkets and other stores.
6, down jacket anti-seasonal sale (4f down jacket outlet)
Fourth floor down jacket outlet thousands of down jacket anti-seasonal sales, freezing hot 88 yuan! The first time I saw this, it was a very good time for me to go to the store.
Fourth, advertising
1. Rainbow Gate: romantic Tanabata Festival, sweet giveaway, x month x day - x day
2. 16 open color pages: 10,000
3. TV station publicity
4. Meteorological Bureau publicity
5.
Activity theme
Romantic Tanabata love in Xinglong.
Activity time
xx month xx - xx month xx.
Activity 1
The romantic Tanabata meeting Xinglong Magpie Bridge.
xx month xx day - xx month xx day, Xinglong Mall North Gate set up a large magpie bridge, magpie bridge is magnificent, such as the Milky Way across the north and south, and the scene for the customers to prepare Chinese dress, so that you dress up to climb the magpie bridge, go to experience the cowherd weaving the unswerving love of the cowherd!
During the activity period, customers who have purchased more than 100 yuan in the mall can participate in the following activities with the shopping ticket:
1, on the Magpie Bridge in Chinese dress as the Cowherd and Weaving Maiden, free of charge to take a group photo to commemorate the event
2, on the Magpie Bridge to hold hands, love, happiness, long life
3, do not shoppers can spend 10 yuan on the Magpie Bridge to take a photo to commemorate the event.
4, during the event, the second floor of the crafts store for customers to provide free raw materials for the crane, customers can write the wish of the folded paper cranes, hanging in the magpie bridge, praying for love, happiness and two perfect. （
Activities
Romantic Tanabata Begging Contest Begging.
Tanabata Valentine's Day, originally known as Beggar's Day. "Begging" is begging, "coquettish" is clever, "begging" is to ask the gods for wisdom, begging for happiness. There are many ways to beg for coquettishness, such as: threading a needle to check the coquettishness, making small objects to race coquettishness, making coquettish food to race coquettishness, placing melons and fruits to beg for coquettishness, and so on. In order to inherit the classics, interpretation of romance, August 2, Tanabata Valentine's Day night 7:07, Xinglong Mall North Stage Tanabata Valentine's Day of Begging for Coquettish Competition will be on stage! Take you into the ancient and beautiful romantic world!
Competition items: the moon piercing needle, paper cutting, do clever food, back daughter-in-law competition, Tanabata singing love songs, tacit understanding test.
Competition requirements: couples with, *** with the completion of the above competition, according to the number of points in turn awarded: tacit understanding of the first, second and third prize, the value of each prize ranging from the mysterious lover a grand prize!
Now the competition is hot registration!
Activity three
Tanabata Valentine's Day, the love of gold show - 20xx Valentine's Day series new listing.
Xinglong Gold House Tanabata Valentine's Day couples counter to send lover's gift.
Romantic Valentine's Gift ---- Couple's Rings Special Recommended Valentine's Gold Ring 299-799 yuan / piece (happiness ring, vow ring, blessing ring).
Dreamy Collection Gift ---- couple pendant.
Blessing lover gift ----- gold necklace, bracelet.
Activity 4
Romantic Tanabata Love in Golden Autumn Hundred Couples Dress Matching Contest.
From xx month xx-xx month xx day, customers can in the clothing, shoes and hats, needlework shopping malls randomly selected Xinglong dress match, with a pair of "Lang wealth and female appearance", shopping malls to take pictures to show, and at the same time for the selection. 2 Tanabata Valentine's Day night, in the North Gate stage to the selected match dress contestants to give awards. The selected match dress players to give awards.
Prizes:
First prize diamond lover 1 pair of awards face value of 299 yuan a prize; second prize gold lover 6 pairs of awards face value of 99 yuan a prize.
Shopping malls activities:
Food malls: romantic Tanabata - the Chinese Valentine's Day
Tanabata Valentine's Day activities during the purchase of chocolate gift boxes to send roses, and free packing.
In the food mall on the day of the cumulative purchase of 50 yuan plus 9.9 yuan can be exchanged for a bag of imported chocolates. Exchange place: food mall imported food store
Famous shopping malls:
1, Tanabata Valentine's Day gold to send valentine: gold house gold jewelry full valentine price - 235.99 yuan per gram.
2, Tanabata Valentine's Day lovers to meet, Ming jewelry four great offer.
3, diamonds to lovers - love eternal Xinglong jewelry couples ring show.
4, Xinglong jewelry, k gold, finger ring exhibition.
5, Xinglong make-up - dress up the perfect lover.
6, Xinglong couple watch witness love minutes and seconds.
Shoes and hats mall:
1, Tanabata Valentine's Day romantic lover gift.
20xx new fall shoes on the market, full of 300 send fashion couple drag.
Wonderful life, drawn from the scene of the production of couples painted shoes (location: the main road of the shoe city)
2, Tanabata Valentine's Day, the "love" package up.
Valentine's Day in the bags cabinet group of customers purchasing bags of a single credit card full of 200 yuan that is a gift of pure leather money clip or belt;
Valentine's Day to meet the man's "waist demand", to enhance the lady's taste, the purchase of a brand-name belts full of 100 minus 21.
Department store:
Thousand miles of marriage: two customers at the same time from a number of red line each selected one, if the end of the red line tied to the same doll, it is the winner. 10 yuan three times, if the three are not winning a gift.
Clothing malls:
Tanabata Valentine's Day Romantic Valentine's Day
Fall clothing on the market.
Love in the autumn wedding recommended clothing.
Needlework mall
Romantic Tanabata - underwear expression of intent:
1, "ancient and modern" brand, large-scale sale xx yuan.
2, 20xx new underwear new listing
Home appliance mall: xx month xx Valentine's Day, couples cell phone recommended.