Xiaoxinfang.
The market for supplies for middle-aged and elderly people is difficult to develop, as many companies are well aware of. Based on the traditional concepts of the Chinese people, middle-aged and elderly people think mostly about how not to burden their children, how to share the pressure for their children, how to take care of their grandchildren, and how to use pensions to supplement the family. Pensions and pensions are basically used for the daily life of the family. expenses, or to help children through difficult times in the family. Under such circumstances, it is no wonder that the market for products for middle-aged and elderly people is not taken seriously by everyone.
However, times are changing, people's concepts are also changing, and the market for products for middle-aged and elderly people has become more potential. Xiaoxinfang Middle-aged and Elderly Products Store, which focuses on the middle-aged and elderly products market, has grown from one directly-operated store to nearly a thousand franchise stores across the country from 2009 to 2020.
Development.
Squeezing the bus to the supermarket to buy discounted eggs and vegetables in the morning, queuing up to receive rice and experience products at the health food store, and active in the square dance circle in the evening, they are a familiar group, and they give people the impression that Groups with low consumption desire.
Therefore, most companies are still limited to how to sell health care products to middle-aged and elderly people, and how to use the elderly people’s psychology of joining in the fun as a store marketing method. Little do they know that they are wasting the development potential of the middle-aged and elderly market.