Shenggongs I understand to be songs that are highly recognizable and are only popular for a short time, but of course those who sing them tend to be short-lived. If he only has one hit, it will soon become outdated and he won't become a big star, so to keep appearing in the audience's field of vision you need to keep coming up with good works. For example, Gong Lina, the singer of "Disturbed", was a big star back in the day, and her love affair with Lao Luo was also rumored to be a big deal in the entertainment industry. But since then she lost the news, and after a few years of silence finally published the song "Golden Hoop", but the rating was not high, so after that she fell silent again.
Then there are the classic old songs of singers, such as "Walking in Style", "Wine Dry If Sold Without", "Song of Departure", "Red Sun" and so on, which are all red for a while, but due to the lack of energy and no new works faded out of the public's field of vision. Fortunately, in recent years, some variety shows have appeared on some TV channels, including inviting some outdated stars. This gives them a chance to reappear in front of everyone. This is also a kind of law, to break this law need is to sign with the company to continue to build on the star, when built into a superstar will not worry about the lack of opportunities to appear. Because some directors, musicians will look for you to appear and sing of course some variety shows will often participate.
There are many stars who are famous for their work, but now we can't remember their names or recognize them on the street, and we can't help but feel sorry for them. But these are the problems that star-making companies need to reflect on and solve, and they can't just look at the small and medium-sized fresh meat and ignore the market value of the older generation of actors and actresses. Because rebuilding a star is far more difficult than continuing to cultivate a star.