In order to ensure that things or work are carried out at a high starting point, with high quality and at a high level, it is often necessary to prepare a plan in advance. The plan is the detailed process of solving a problem or a project or a subject. How should we formulate a plan? Below is my carefully compiled beauty salon opening event planning plan. Welcome to read and collect it. Beauty salon opening event planning plan 1
1. Image preparation
Appearance, appearance, 30 minutes of preparation, three seconds of impression, three minutes of expression (concise and to the point). Act like an expert.
2. Mental preparation
Be fully mentally prepared, fight, and overcome difficulties. Don’t go without sales for a few days, and your face will not be sunny. People who want to give money will When you come in, you will feel like you have encountered bad luck, and you will leave immediately. At any time and at any time, be high-spirited and passionate as if you are facing a battle, affecting everyone around you. Do it cheerfully, happily, and joyfully, which means that you should let your soul keep up and enjoy it at all times. Cheerfulness is like a magnet, which will invisibly retain wealth.
3. Preparation of in-store facilities - Create a warm environment for beauty and skin care care.
It is warm, innovative and has complete hardware - air conditioning in summer and heating in winter. This is the most basic facility. Although the majong is small, it must be fully equipped with all the necessary equipment and customers can protect the cupboard.
When displaying display cabinets, high-end products are mainly of the same series. The first thing customers see is the high-end products. Low- and mid-price products are placed slightly lower. The highest part of the display bar can show your graduation. Certificates, photos, posters, certificates of honor. The products must be listed completely, so that people will have the desire to buy at a glance. The cosmetics should be placed uniformly, and some green and fashionable decorations should be placed. For example, a white lily can be placed next to the elegant and beautiful white box of Ruihen, which reflects the The elegance and nobility of this set of products also reflect the purity and safety of the products. In summer, you can put some cucumbers on the vines, which are green and green, showing an environmentally friendly and natural look. The bed linens are all bed covers, sheets, and towels with the company's logo (ordered from Fourth Sister), reflecting professionalism. At least two sets, replaced once a week!
Various printed leaflets for beauty projects in beauty salons, including green beauty products. Let every customer read the promotional materials in their free time before entering the treatment, and give the read promotional materials to the customer before leaving for Perfect Beauty. The beautician's verbal product recommendations leave an auditory impression on the customer, and the promotional materials the customer takes back visually deepen this impression. In addition, posters of relevant products in beauty salons should be hung (pasted) in conspicuous places in the beauty salon. Certificates of relevant product quality inspections, corporate honorary medals, etc. can build customers’ confidence in beauty, especially from national authoritative institutions. The issued certificate will play a big role in attracting customers and selling products.
Relevant information can be downloaded and printed from the company website - the R&D institution webpage.
IV. Preparation of items in the store
Special products for product demonstration: cleansing cream, facial cleanser, water, milk, essence, cream, BB cream, oxygen mask, eyebrow razor , eyebrow clips, eyebrow scissors, saline, cotton wool, alcohol, plastic wrap, film guide bowl, mirror, cotton pads, etc.
5. Preparation of professional knowledge
This is the most important point in all preparations before opening! Without this item, there is nothing, and there is no way to make money. Whether the cleansing steps are rigorous and fluent and impressive, whether the massage techniques are comfortable and make people linger, whether the skin diagnosis is accurate, and you must not prescribe the wrong medicine, otherwise it will harm others and yourself, and it will be impossible to deal with. If you don't have the ability to practice as quickly as possible, it's useless to be impatient. Practice will make perfect.
6. Carefully plan to lay the foundation for good activities
Based on one to two months of trial operation, issue a large number of experience card items to allow acquaintances and friends to experience the product. The main focus is on selling goods, which is a process of raising fish and paving the way for the activities’ free gifts. If you want to do this project after experiencing eye fire therapy, the fee is 15 yuan per time. To experience the spa skin irrigation, the fee is 20 yuan per time. This will lay a good foundation for the gift of the event. Make referrals to customers during the trial operation and see the results. .
The grand opening will be held 2 months later. The theme is mainly festive. Posters with free gifts will be posted 3 days in advance. Sales will not be sold before the time.
Predict the number of people coming to the store in advance, and call them one by one to make an appointment. On that day, we conducted pre-war mobilization, encouraged everyone who issued orders, expressed gratitude to the dealers who came, and reported on the situation of customers in the store. It was already determined how many customers would be present that day and what kind of situation they were.
Personnel division of labor:
Order issuing staff (enthusiastic, confident), reception staff (store manager): familiar with customer situations, good transfer (demonstration staff), product demonstration staff (Senior store manager, dealer), order pressing personnel (dealers with certain sales experience): They are familiar with the day's activity plan, are good at shaping the value of accessories, and have certain experience in order pressing.
Coordinate with language and personnel, introduce the situation, and achieve sales goals. Generally, in counties, there are not many customers in the morning and results are produced in the afternoon, while in towns and cities, there are more people in the morning and fewer people in the afternoon but there is a certain quality. Strive to maximize the distribution of products to customers. If the customer does not get an order from the dealer, if you are familiar with her, you must hold her and don't let her go. Pretend to plead with the dealer and ask for more items to be delivered to achieve the pressure. single purpose. Cooperate well, stay close to you at all times, understand the psychology and trends of customers, and be optimistic about the dealer's eyes.
7. Summary of activities
At the end of the day, summarize the situation of the day. Did I add a lot of new customers and the sales were not high? Still sales are high but customers are few. The gratifying thing is the number of customers. Before opening half a year, you must check the customers, not the money. Customers are extended wealth. If a customer has a demand for a certain product but does not purchase it, be sure to write it down and continue to provide follow-up introduction and service. Which customer is equipped with weekly care or not with daily care? We will give you a trial of the product and follow up on the results after use. Beauty salon opening event planning plan 2
Preliminary preparations
1. Determination of event date and deadline. (x month x day)
2. Form and purpose of opening activities: Gong and drum performances will be held in front of the beauty salon, singing and dancing performances will be combined with service consultation, product sales with prizes, and promotion of beauty salon business projects to enhance beauty. Improve the overall image and popularity of the hospital, attract new customers, stabilize old customers, and increase turnover.
3. Activity theme: Grand opening celebration, song and dance performances.
4. Reward method: divided into three rounds
1. The first round of lottery: if you purchase an 88 yuan card on site, you can participate in the lottery prizes as follows:
①10 % of the people drew free final lottery tickets for Zhuhai Haiquan Bay Tour ② The prizes for the other 90% of the people are as follows: 300 yuan of care items, 200 yuan of care items, steel and porcelain home sets, jewelry boxes, shawls, stainless steel cups, eyelash curlers Or puff.
2. In the second round of the lottery, all customers who received the lottery tickets for a free one-day trip to Zhuhai Haiquan Bay will participate in the second round of the lottery.
3. In the third round of the lottery, a free one-day trip to South Korea will be given. There are many ways for customers who have obtained Korean tour lottery tickets to participate in the third round of lottery draws, such as scratch-off tickets, carousels, and lottery boxes. The advantage of these forms is that they are convenient to hold, but the disadvantage is that they are not transparent enough, and many customers will feel that it is unfair.
Then a sincere activity should be grand enough, open and fair.
I like to use lottery machines and lottery machines for activities in the beauty salon I manage. After customers make a purchase, they can press the button to draw numbers. For example, there are 100 numbers, and No. 1 is the first prize. , then the chance of winning is 1%, and customers know it clearly. In this way, customers will feel that their destiny is in their own hands, and they will want to try their luck, which will easily promote consumption. The lottery machine I purchased was purchased from Guangzhou Qiuxuan. Friends who are interested can search it on Baidu. The price is not expensive.
5. Notification form: Dispatch orders, notify old customers by phone
1. Dispatch orders 3 to 5 days in advance until on-site on the day of the event.
2. Notify old customers by phone 3 days in advance.
6. Determination of Gong and Drum Team, Dance Performers and Singers
1. Contact the Gong and Drum Team in advance.
2. Determination of dance performers: Consider inviting professional actors from vocational dance schools to perform aerobics, aerobics, disco and other upbeat dance music. 4~6 is considered good.
3. After confirming the singer, you can consider hiring a band. The band will have 1 to 2 singers.
4. Confirmation of host
5. Preparation for beauty salon employees to perform small programs (1~2, hand exercises, chorus, etc.)
7. Door Preliminary venue confirmation (one week ago)
8. Preparation of promotional materials
1. Arrange colorful balloon arches in front of the door
2. Beauty salon banner: Grand opening reward 88 yuan card
3. Preparation of leaflets: 1,000 copies
4. Preparation of store business cards
5. Preparation of vouchers
6 , consumption, rewards, customer information registration during the event
7. Product posters, product manuals, price lists, etc.
9. Equipment preparation: audio, microphone, background music, color TV for skin tester, and power socket for the instrument.
10. Product preparation and prize preparation 1. Sales product preparation 2. Prizes and gifts preparation.
11. Other preparations 1. Product exhibition stand and tablecloth. 2. Lottery box. 3. Organize etiquette and product knowledge training for all employees. 4. Organize all employees to learn the plan and master the donation methods. 5. Personnel are divided into responsibilities.
12. Preparation the day before the event 1. Hang the banner in front of the door. 2. In-store product display: The main products should be placed in a prominent location, preferably in the middle of the product display cabinet. 3. Create in-store sales atmosphere: poster posting, product promotion pop, etc. 4. All employees should study the plan again, use the same commitment caliber, and carry out pre-war motivation and mobilization.
Implementation rules on the opening day
1. Personnel organization
1. There is a general person in charge of the activity, who is the manager. Responsible for the command, implementation, coordination and problem solving of the entire activity. Have the final say on the event. 2. Event host, responsible for hosting the event, mobilizing the atmosphere, explaining the performance, etc.
3. Special personnel will be assigned to distribute event flyers.
4. After the customer has finished spending, a designated person will be responsible for drawing and receiving the prize.
2. On-site preparation
1. From 8:00 to 9:30, arrange the balloon arch, inspect the layout, product information desk, product exhibition stand, and skin testing stand (power supply and socket) , prize table, placement of floor-to-ceiling product POP, and other related unfinished details.
2. From 9:30 to 10:00, the commander-in-chief organizes a meeting of heads of departments to coordinate among the hosts, dancers, band singers and other heads.
3. From 9:30 to 10:30, the lion awakening with gongs and drums will be carried out in due time, the sound will be adjusted, and background music will be played.
3. The event begins
1. At 10:30, the opening performance begins. (See the attached table for the process)
2. During the event, the host will give on-site explanations, ask questions with prizes (beauty salon location, projects, features, how many days of the event, etc.), and introduce the day's activities in a timely manner.
3. During the event, consultations will be conducted at the same time, and orders will continue to be dispatched on site.
4. During the event, the event program will be flexibly adjusted in a timely manner according to the actual situation, and all departments will cooperate closely. This plan is the most reference plan and can be flexibly adjusted according to the actual situation.
Attachment: Activity flow 1. 10:30, gongs, drums and lion dance performance 2. 10:40, host opening ceremony 3. 10:45, leaders cutting ribbon and unveiling
IV. 10 :50, Leader’s Speech Square:
5. 11:00, singer performance, host opening
6. 11:15, dance, audience interaction, prize distribution
7. 11:25, Zhuhai Tour Lottery
8. 11:35, Korea Tour Lottery
9. 11:45, Dance Performance.
10. Audience participation in the game at 12:00.
11. Singer performance at 12:20.
12. 12:30, the event ends, gongs, drums and lion dance performance
Notes:
1. The host should fully grasp the atmosphere of the venue and use various Make adjustments during the program breaks, such as asking questions on the spot and distributing prizes. Questions may include the location of the beauty salon, special projects, event discounts, etc.
2. Adjust the program according to the on-site situation.