Summary of Barre

Founder: Carl Bally

Designer: Designer Group

Birthplace: Switzerland (1851)

Representative products: Leather shoes and leather goods brand lines: leather shoes, leather goods, fashion

Design style: exquisite, modern and high-quality Bally, a classic brand that has been in business for a hundred years, but at the moment when Carl Bally founded the brand, the origin story But it is moving and beautiful. In 1850, Carl Bally, a Swiss gentleman on a business trip, discovered a shoe store on the Avenue de la Mode in Paris one day. The beautiful leather shoes in the window caught his eye deeply. He was so lingering that he decided to buy a pair of shoes for his beloved wife. , but because he forgot the size, he bought all the leather shoes of the same style and different sizes. This beautiful encounter between Carl Bally and leather shoes triggered his idea of ??producing the most advanced leather shoes in the world. A year later, the first pair of Bally leather shoes was officially born.

Bally, which started with shoes, has a footwear museum in Switzerland. In addition to collecting ancient and modern shoes and related history from China and abroad, it also preserves the leather shoes made by Bally in every important era for 150 years. So far, Bally has developed leather bags, fashion, accessories, etc., becoming a world-class boutique kingdom. Scribe leather shoes, which go through 350 procedures to complete, are the most popular classic representatives of Bally shoes. On average, each pair of Bally leather shoes undergoes 200 strict production and inspection steps before being put on the market. Quality is a no-brainer. Leather goods for women and men, whether they are bags, belts, wallets, business card holders, or even ties, scarves and other embellished products, the exquisite and ingenious design and clothing matching create a finishing touch. The "B" on the piece seems to symbolize the traditional European style of refinement and elegance, and the trend towards modern design style can also be seen in the use and changes of metal materials. Exquisite texture and workmanship make the Bally clothing series, which are easy to wear and match, reveal a timeless classic style. Boutique style and classic craftsmanship are its important features. This also explains why Bally has always been popular among people for 150 years. Among the many famous brands, Bally can be said to be a unique one. Whether it is fashion, footwear or handbags, Bally always devotes itself wholeheartedly to realizing a "total shape" design concept, making its works exude a charming temperament. For example, Bally's shoes and handbags all have similar design features, are made of the same color leather, have the same sewing method, and even the side logo techniques are the same. All of this is based on one concept, that is, BALLY wants to create a rich and diverse brand. A fashion world that has evolved but is still a perfect whole. Leather shoes are the centerpiece of Bally's classics. The rigorous production process is definitely the most important reason why Bally leather shoes can withstand the test of history. Taboo

1. Avoid collision with sharp objects. 2. Avoid animals scratching the leather. 3. Avoid exposure to the sun or close to heaters, stay away from heat sinks and avoid direct sunlight. Cleaning 1. For daily cleaning, use a clean cloth dipped in water with a trace amount of detergent, wipe it to remove dust and dirt, and then wipe it with clean water. Apply it twice, wait until the water is 80% dry, and then evenly apply leather stain remover and polish. This can make the leather as bright as new and prevent the leather goods from becoming dry, brittle, hard, or even cracked and damaged over time.

2. If a drink is spilled on the leather, Qiduniao experts recommend that it should be soaked up immediately with a clean cloth or sponge, wiped with a damp cloth, and allowed to dry naturally. Do not use a hair dryer to blow it. Dry. 3. If it is stained with grease, you can wipe it clean with a dry cloth, and let the rest dissipate naturally, or clean it with detergent. Do not scrub it with water. From the very beginning, Bally has integrated aesthetic concepts into shoemaking: the silhouette of the shoe makes people feel unique because of its personalized design. The spiral edges, brass shoe loops, and blood red shoe rims are all strong. The colors follow the characteristics of traditional Swiss patterns, making the shoes bold and innovative in style, suitable for various occasions, and will not fade with changes in trends.

The style created by Bally received a good response: by 1864, Bally's turnover had exceeded one million francs; in 1880, Bally's market expanded to Europe, the Middle East and the Americas; By 1892, Bally had reached an annual production capacity of two million pairs of shoes, and a truly global luxury goods production company was born. During World War I, Bally's company grew rapidly.

In 1916, sales of shoes reached 3.9 million pairs; during the world economic crisis of 1930, Bally was not immune, and sales suffered a setback; from 1951 to 1973, Bally once again became a world-class company. stage. It was also during that time that they established a new production base in Switzerland.

Clothing, handbags and other leather goods were added to the Bali Kingdom in 1976, but this was also the last year that the family business was controlled by the family. In 1977, Bally's company was invested and operated by outsiders. Warne Carrier owned the majority of Bally's shares and served as chairman of the board and CEO. Nine months later, he sold his shares to an arms dealer called Oerlikon-Buhrle Holding (OBH). After Bally's company was owned by OBH, although sales increased over time, its positioning in people's hearts was not as good as before due to poor positioning, poor operation, and unclear brand image. Texas Pacific Group (TPG) was convinced of the brand's potential and acquired the brand from OBH in 1999. They customized a marketing strategy for Bally, invited experts from other top luxury brand companies in the world, and formed an international design team. The new image coupled with the advertising campaign, starting in the spring of 2000, gradually brought back old customers and attracted a group of new customers.

Young and talented designers, a unique and splendid history, from shoes to men's clothing, women's clothing, handbags and other leather goods, plus today's vibrant life, no wonder some fashion experts predicted that another GUCCI is about to appear. The most iconic product features of Bally shoes are: delicate and subtle decorative patterns like plucked harpsichords, back-and-forth stitching, pinning, and unique technology of artistically stitching the uppers and soles together, etc. . On the shoelace tip, the unique Bally logo formed by upper and lower stitching and slits is a personalized touch of the brand. The bright colors cultivated with these characteristics make people feel unique, classic and attractive.

Few people who are familiar with Bally know that Scribe and Havana are the most classic items of Bally shoes. Been a member of the Bally shoe family for decades. Scribe is a gentleman's shoe. It joined the Bally product team fifty years ago and was named after the Scribe Hotel in Paris. Max Bally, a descendant of Carl Bally, stayed at this hotel every time he went to Paris on business. The exquisite and complex structure of the hotel, the elegant guests coming and going and the relaxed aristocratic atmosphere have brought countless inspirations to Max.

Havana casual shoes are moccasins launched twenty years ago. When you are free, you can put your feet into the shoes at will. The soft heels can be folded in, making them as comfortable as slippers. It shows a new look through softer shapes and more luxurious leather materials such as crocodile skin, snake skin, etc., which is also a typical representative of Bally's new image. The Bally designer team, led by Scott Fellows as the creative director, uses their own lifestyle to express the lifestyle of urban fashionistas: they travel with a comfortable lifestyle and live with good facilities and services. Hotels are casually and appropriately dressed, fashionable but not overly luxurious, well-tailored, with intriguing details, but not overly flashy and fashionable... This group of people not only includes men, but also has good qualities, is independent but has no lack of taste. of women.

In Bally’s aesthetic concept, classic means casualness, comfort and durability. The transition from day to night follows the same principle. Fashion attitude depends on a person's lifestyle. If you are tired of fashion, it is not something that truly belongs to you. Barry expresses the modern elegance in their hearts in various ways: leathers such as deerskin and lambskin are more popular, while knitting and cotton are common fabrics in women's clothing. Because of the simple silhouettes and meticulous tailoring of tops and trousers, there are often unexpected new inspirations in sewing methods, knitting techniques and pattern selection. Choosing similar styles of clothing brings people with similar interests together. When couples who choose Haha Bali meet for the first time, they are likely to start their romance because they admire each other's clothing style that is so similar to themselves.

Bali shoes designed for women are extremely feminine.

Taramia shoes are elegant and suitable whether in the company or at a cocktail party; Scribe, originally a gentleman's shoe, has also begun to consider women, with exquisite and brilliant shoes, giving the classic New content has been added to shoes.

Beijing

Bally, Beijing Peninsula Wangfu Boutique Gallery

Address: No. 8, Jinyu Hutong, Wangfujing, Beijing (100006)

Bally, Beijing Oriental Plaza

Address: Oriental Plaza, No. 1 East Chang'an Street, Dongcheng District, Beijing

Lotte Intime Department Store, Beijing

Address: First Floor, Lotte Intime Department Store, No. 88 Wangfujing Street, Beijing

Beijing Oriental Plaza Store

Address: SS07BALLY store on the first floor of Oriental Plaza, No. 1 East Chang'an Street, Dongcheng District, Beijing

Beijing Zhuangsheng SOGO Department Store

Address: Shop 101, Floor 1, Beijing Zhuangsheng SOGO Department Store, No. 52 Xuanwumenwai Street, Beijing

Beijing Shin Kong World Store

Address: Shin Kong, No. 87 Jianguo Road, Chaoyang District, Beijing Tiandi Store No. M1027

Beijing Scitech Outlets

Address: 1-120, Beijing Scitech Outlets, No. 28 Xiangjiang North Road, Chaoyang District, Beijing

Changchun

Changchun Zhuozhan Times Square Baili

Address: Zhuozhan Times Square, No. 1233 Chongqing Road, Changchun City

Changsha

< p>Changsha Meimei Department Store

Address: S103A, 1st Floor, Meimei Department Store, Yunda International Plaza, No. 478, Section 1, Furong Middle Road, Changsha City

Changsha City

Changsha Tongcheng International Store

Address: A3, 1st Floor, Tongcheng International Hotel, No. 159, Shaoshan North Road, Changsha City, Hunan Province

Chengdu

Chengdu Renhe Spring Store

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Address: BALLY store on the first floor of the first phase of Renhe Spring Department Store (Rendong Store), No. 59, Renmin East Road, Chengdu City, Sichuan Province

Chengdu Spring Department Store (Zongbei Store)

< p>Address: First Floor, Renhe Spring Department Store (Brown North Store), Weston Federal Building, No. 19 Renmin South Road, Wuhou District, Chengdu

Dalian

Dalian Furama BALLY

Address: No. 1, 1st Floor, Furama Hotel, No. 60 Renmin Road, Dalian City

Fuzhou

Fuzhou Oriental Department Store

Address: Yangqiao, Fuzhou City No. 1-12, 1st Floor, Oriental Department Store, No. 8 East Road

Guangzhou

First Floor, Guangzhou Youyi Store

Address: No. 369 Youyi, Huanshi East Road, Guangzhou The first floor of the store

Guangzhou Garden Hotel Shop F

Address: Shop F on the first floor of the Garden Hotel, No. 368 Huanshi East Road, Guangzhou

Guiyang City

Diamond Plaza Lizing Famous Store

Address: Diamond Plaza Lizing Famous Store, No. 52 Zhonghua South Road, Guiyang City

Harbin

Harbin New World

Address: Shop 5-6, First Floor, New World Department Store, No. 403, Huayuan Street, Nangang District, Harbin City, Heilongjiang Province

Hangzhou

Hangzhou Tower Store

< p>Address: No. B114, Floor B, Building B, Hangzhou Tower Shopping Center, No. 1 Wulin Plaza, Hangzhou

Hohhot City

Hohhot Victory Plaza

Address: Hohhot, Inner Mongolia No. 8 Xinhua East Street, Shixin District, 1st floor, Victoria Plaza

Wuhan City, Hubei Province

Hankou New World Department Store

Address: Hankou Construction, Wuhan City, Hubei Province No. 1-2, 1st Floor, New World Department Store, No. 566 Avenue

Wuhan New World

Address: No. 22, 1st Floor, Wuhan New World Center, No. 634 Jiefang Avenue, Qiaokou District, Wuhan City< /p>

Wuhan International Plaza Shopping Center

Address: Block D, 1st Floor, Wuhan International Plaza Shopping Center, No. 690 Jiefang Avenue, Wuhan City, Hubei Province

Jilin

< p>Jilin City Times Square Store

Address: 1st Floor, Tower A, Zhuozhan Times Square, No. 1255 Chongqing Road, Changchun City, Jilin Province

Jinan

Guihe Shopping Exclusive

Address: Floor F1, Guihe Shopping Center, No. 1 Tianditan Street, Jinan City, Shandong

Kunming

Kunming Department Store Boutique Department

Address: No. 105, Boutique Department of Jinge Department Store, No. 90 Minbai Tower Road, Kunnan Province

Nanjing

Nanjing Deji Plaza

Address: 18 Zhongshan South Road, Nanjing Shop L 120, No. Deji Plaza

Nanning

>Nanning Friendship Store

Address: 1st Floor, Guangzhou Friendship Store Nanning Store, Diwang International Chamber of Commerce Center, Wuxiang Plaza, No. 59 Jinhu Road, Nanning City

Qingdao

Qingdao Sunshine Department Store

Address: 1st Floor, Sunshine Department Store, No. 38 Hong Kong Middle Road, Qingdao

Shanghai

Bally BALLY, Shanghai CITIC Pacific Plaza

Address: No. 101, CITIC Plaza, 1168 Nanjing West Road, Shanghai

Shanghai Jiuguang Department Store Bally

Address: No. 1618 Nanjing West Road, Shanghai

Shanghai Pudong New Area Store

Address: No. 132, 1st Floor, Shanghai No. 1 Yaohan, No. 501 Zhangyang Road, Pudong New District, Shanghai

Shanghai

Shanghai Outlets

Address: No. A109, Shanghai Outlets, No. 2888 Huqingping Road, Qingpu District, Shanghai

Shanghai

Shanghai Jiuguang Department Store

Address: No. D114, 1st Floor, Shanghai Jiuguang Department Store, No. 1618, Nanjing West Road, Jing'an District, Shanghai

Shenzhen

BALLY BALLY, Shenzhen Jinguanghua Plaza

Address: L1-001, 1st Floor, Jinguanghua Plaza, Renmin South Road, Shenzhen

China Resources Center Mixc

Address: Shop 150, China Resources Center Mixc, No. 1881, Baoan South Road, Luohu District, Shenzhen< /p>

Shenzhen Seibu Department Store (Futian Store)

Address: No. 1026, First Floor, Seibu Department Store (Futian Store), CITIC City Plaza, Shennan Middle Road, Shenzhen

Shenyang< /p>

Shenyang New World Department Store

Address: No. 14, 1st Floor, Shenyang New World Department Store, No. 2, Nanjing South Street, Heping District, Shenyang City, Liaoning Province

No. 1, Shenyang Meimei Department Store Building

Address: First Floor, Shenyang Meimei Department Store, No. 65, Zhonghua Road, Heping District, Shenyang City

Shenyang Zhuozhan Shopping Center

Address: Beijing Street, Shenhe District, Shenyang City Unit 1125, Floor 1, Shenyang Zhuozhan Shopping Center, No. 7-1

Suzhou

Suzhou Taihua Mall BALLY

Address: Suzhou Tai, No. 383 Renmin Road, Suzhou City No. 116, 1st Floor, Hua Shang Mall

Wangdun Road, Suzhou

Address: 1A-M10, No. 268, Wangdun Road, Suzhou Industrial Park

Tianjin

Tianjin Friendship Commercial Building New Building

Address: L5, 1st Floor, Tianjin Friendship Commercial Building New Building, No. 21 Youyi Road, Hexi District, Tianjin

Urumqi

Urumqi Meimei Department Store

Address: S-113/114, Meimei Department Store, No. 589 Youyou North Road, Urumqi, Xinjiang

Wuxi

Wuxi Yaohan

Address: No. A125, 1st Floor, Wuxi Yaohan, No. 168 Zhongshan Road, Wuxi City, Jiangsu Province

Wuxi Commercial Building Store

Address: 1st Floor, Block A, Wuxi Commercial Building, No. 343 Zhongshan Road, Wuxi City, Jiangsu Province

Xi'an

Xi'an Paris Printemps Department Store

Address: No. 103, 1st Floor, Xi'an Paris Printemps Department Store, No. 88 Nanguanzheng Street, Xi'an

Xiamen

Xiamen Marco Polo

Address: No. 4, Xiamen Marco Polo Oriental Hotel, No. 8, Jianye Road, Hubin North, Xiamen City, Fujian Province

Yantai

Yantai Zhenhua Commercial Building

Address: 1st Floor, Zhenhua Commercial Building, No. 8 West Street, Yantai City, Shandong Province

Yiwu

Yiwu Intime Department Store (Yimei Store)

Address: No. 1A-07, 1st Floor, Intime Department Store (Yimei Store), No. 128 Chengzhong Road, Choucheng District, Yiwu City, Zhejiang Province

Zhengzhou

Zhengzhou Dennis Department Store

Address: First Floor, Dennis Department Store, No. 2 Renmin Road, Zhengzhou

Chongqing

Chongqing Meimei Bally

Address: No. 1005, Zou Rong Road, Yuzhong District, Chongqing