Among the top brands in the world, there are not many brands that use their own avatars as LOGO, and Harland Sanders is the most successful one. However, perhaps only when he was 65 years old, he founded the KFC fast food brand, and he really understood how difficult it was to succeed!
Sandoz 1890 was born in an ordinary farm in Indiana, Central America. His childhood was ordinary and simple. His quiet life was broken when he was 6 years old, when his father died suddenly. In order to make a living, his mother, a former full-time housewife, had to peel potatoes at the local cannery during the day and sew for others at night. As the eldest son of the family, Dr. Xiao Shande naturally took on the task of looking after two younger brothers and sisters, helping his mother solve problems and cooking for his younger brothers and sisters became his first cooking class. It is said that the clever Dr. Xiao Shande learned to cook more than 20 dishes a year and became a famous "little chef".
/kloc-at the age of 0/0, he found a part-time job in a local farm, but in order to support his family, he quickly dropped out of school and asked to work full-time on the farm. Two years later, his mother remarried to the capital of Indiana, but little Tex and his stepfather were always at odds, so he stayed on the original farm, earning only $65,438+05 a month. After three years of youth here, he went to New York State in the northeastern United States to work as a bus conductor for a while. Soon, he joined the American army and was sent to Cuba as a soldier for one year. The colonel is indeed a soldier. )
After leaving the army, he got married quickly and started a dazzling career. First, he sold insurance in Alabama, and then he started a small motorboat ferry company in Ohio. While working as a secretary in Columbus Chamber of Commerce, he also opened a gaslight factory. He not only became an employee of Illinois Central Railway Bureau, but also worked as a sheriff in Little Rock, Kansas for a while.
When he struggled for a living, his footprints were almost all over the south-central United States, but none of them became a climate. It's time 1930, and the Great Depression began to affect everyone. Sandoz found it difficult to find another satisfactory job, so he decided to start another career. He is 40 years old this year, but the door of fate will open to him soon. ...
The prototype of KFC fried chicken, one table and six chairs! Sandoz soon opened a gas station next to KFC's busy Route 25. Facing the difficult period of the Great Depression, in order to increase his income, Sandoz hoped that his gas station could fill travelers' stomachs like a car. So, with the help of his wife and children, Sandoz took his first tentative step in the fast food industry: a table and six chairs! The simple decoration next to Sandoz's small gas station became the starting point of KFC's huge fast food empire in the future.
Sandoz began to introduce all kinds of family foods he was good at here, including the prototype of KFC fried chicken, which was later famous in the world. Of course, there was no name at that time, just a simple fried chicken.
This convenient fast food was so successful that soon, Sanders had to choose a new motel, where he could not only refuel the passing cars, but also build a restaurant with 142 seats. Because of his lack of hotel management experience, he went to Cornell University for further study for two months.
1935, KFC awarded him the honor of "state colonel" in recognition of his contribution to the state's diet. The clever Sandoz seized this opportunity and shaped his shop into a unique representative of American southern cuisine. What could be more authentic than Colonel KFC's southern home cooking? "Santos said. From then on, Mr. Sanders became "Dear Colonel Sanders" until today.
Two years later, after several failures in establishing a chain restaurant in KFC, Sandoz began to focus on improving the most popular fried chicken formula in his restaurant. Soon, a recipe containing 1 1 spices was born, and fried chicken was made with this recipe. The surface is soft and delicious, and the chicken inside is tender and juicy! This is the predecessor of KFC's best-selling "Finger Sucking Chicken". Now this recipe is still in use, but the number of spices has increased to 40, which has become a secret weapon for KFC to defeat the enemy, just like Coca-Cola's mysterious recipe.
Another problem troubled Colonel Sanders. It usually takes 45 minutes to cook fried chicken in the traditional way. This made the hungry guests wait anxiously, and the complaints reached the colonel's ears, which made Sanders feel very angry. ...
Fortunately, a new type of pressure cooker solved the colonel's urgent need. 1939, Sandoz bought a pressure cooker. After he did various experiments on time, pressure and fuel consumption, the new fried chicken could be cooked in 15 minutes, and the taste was more delicious. Colonel Sanders sells fried chicken crazily, and he also lives a rich and comfortable life.
Give up all previous achievements and start again-start a business at the age of 65. The plan to build Interstate 75 announced by the United States in the 1950s destroyed all the efforts made by the Colonel ... The brand-new highway robbed almost all the cars on the busy Route 25, and Sandoz's shop suddenly became worthless. In desperation, Sandoz sold his beloved motel, only to find that he couldn't even pay off half his debts. When he paid off his debts with all his bank deposits, he found himself broke. He is 65 years old this year.
However, God never shuts one door but he opens another. Sandoz's only income at this time comes from a franchise store in Utah. Three years ago, he successfully "sold" his secret recipe of fried chicken to the owner of a restaurant in Salt Lake City. For every fried chicken sold by the other side, the colonel can get 5 cents.
The colonel, who was confident in his recipe, decided to follow this practice and bring his delicious fried chicken to the whole United States. In this way, Colonel Sanders started his second venture in an old Ford with a pressure cooker and all the ingredients.
The hardest part is actually in the beginning Old Ford with silver hair stops in front of many restaurants, but few people believe in this new chain authorized sales method. He later said:
He was rejected 1009 times before he got an "ok" answer on10/0 times. I don't know how many times I failed, but several adventurous restaurants finally participated in this novel chain operation form, but the delicious fried chicken soon turned out the salted fish in Sandoz. With the chain authorized income, he not only reopened his own restaurant, but also opened more than 400 KFC fried chicken chains to the whole North American continent in just five years.
Four years later, 74-year-old Sandoz sold his industry to an investment group for $2 million and agreed to enjoy an annual allowance of $40,000. This was a high price at that time.
However, Saunders later admitted publicly that he regretted the decision, but his figure remained active in this dynamic company built by him until he died of leukemia at the age of 90. But his fast food franchise chain changed the whole restaurant industry.
Although the founder Sandoz did not disclose his KFC formula, he did disclose his secret of success: 1, never give up.
2. Always believe in yourself.
3. Be patient.
Step 4 be positive.
It's not too late to start a business at the age of 5 or 65.
6. Face the failure1009th.
7. "People rust more easily because of laziness than those who are exhausted. If I rust because of laziness, I will go to hell. "
I hope everyone, like Colonel KFC, will stick to it no matter how many setbacks they encounter, and there will be good results in the end! Share it!
Original source: Apollo network,