Nowadays, it is actually more attractive for stars to become online celebrities. On the evening of September 9th, Li Xiang invited Zhao Wei to sell products in the * * * live broadcast room. This was the first time that Zhao Wei broadcast products live, but the popularity brought by the two people instantly exceeded one million. I have to say that the popularity of stars is really much better than that of online celebrities, and the live broadcast room is boiling for a time. The products they sell in the live broadcast are also red wine produced by Zhao Wei's own winery. The original price of these two bottles of wine is more than 500, and the price is relatively close to the people.
In fact, the live broadcast of goods by stars in the past two years is nothing new. Since the beginning of this year, Ada, Li Xiang, Aaron Kwok, Huang Chulin and other stars have played live broadcasts one after another. Whether playing with tickets or really selling things, the sales results are very bright. According to media reports, Ada, together with more than a dozen online celebrities, conducted live broadcast of goods by shouting wheat on the live broadcast platform, creating a sales miracle of 6.5438+0.5 million yuan in three hours.
In July this year, Zheng Shuang also revealed in a video that she wanted to transform into an online celebrity. "If online celebrities can support me, I may give up filming." Her reason is "because sometimes people think that people don't just like me to make movies, but prefer myself."
In fact, the real reason why some stars live with goods is that it seems that making money by live broadcast is faster than making money by filming and singing. Now some big V anchors in online celebrities have made live broadcasts, and the effect of making money is amazing. In August this year, Simba (whose real name is Xin Youzhi), an online celebrity, married another online celebrity, Chu, and spent tens of millions of yuan to invite 42 stars including Jackie Chan, Wang Leehom, Wang Wei, and Wang Wei to hold a large-scale concert in the Bird's Nest and sell goods to fans on the spot. That night's sales reached 65.438+0.3 billion yuan.