In order to ensure that activities are carried out in a solid manner, it is often necessary to formulate an activity plan in advance. The activity plan has the characteristics of clear content and clear steps. What are the format and requirements for the activity plan? The following is a sample article on the 2021 shopping mall Mid-Autumn Festival event planning plan that I carefully compiled (5 articles in general). It is for reference only. Everyone is welcome to read it. Shopping mall Mid-Autumn Festival event planning plan 1
1. Event Organizing Committee
1. Responsible for: Board members, General Manager Office, Planning Department
2. Members : Heads of each department
2. Activity time:
September 18th to September 30th
3. Purpose of the activity:
< p> Taking advantage of China's traditional festival "Mid-Autumn Festival" and the second long holiday "National Day" for Chinese people to create a second sales peak in shopping malls, and to target the cold market after the long holiday to slow down and reduce the sales decline trend.4. Activity theme:
Celebrate the Mid-Autumn Festival, welcome the National Day, and give big gifts!
5. Activity slogan: abbreviated
6. Scene layout:
(1) Off-site layout (artistic presentation):
Couplets on the gate: thousands of families reunite to welcome the Mid-Autumn Festival, and the world celebrates the National Day, horizontal couplets: celebrate the festival;
Huge hanging on the exterior wall: width: height = 10x13M, content of promotional activities;
Hang 8 red lanterns above the door.
(2) On-site layout:
1. Hang promotional signs at both ends of the elevators on the first, second, third and fourth floors.
2. Set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department);
3. Set up an archway at the entrance of the first floor and display a mooncake behind the cashier. Street, hang tags at the top of the mooncake street to enhance the atmosphere of the mooncake street;
4. Hang corresponding palace lanterns on the main passages, elevator entrances, and mooncake piles on each floor; 300 palace lanterns.
5. Hang Mid-Autumn Festival and National Day flags (one each) in the main aisles of each floor; 1,000 hanging flags.
6. The stair guardrails are surrounded by golden velvet, and the layout of the elevator entrance is strengthened.
7. Hang a large (2.5 meters wide) lantern in the center of the middle hall, hang a square with the words "Happy Mid-Autumn Festival" below the large lantern, and add other decorations.
7. Publicity Strategy
1. DM poster publicity (see attached table for specific operation details);
2. Television media publicity:
< p> A. Promotion content: mooncake launch, group purchase, bulk purchase of mooncakes and related activities;B. Time: September 20-26;
C. Fee collection:
D. Promotional form: animated pictures and text.
3. Large banners and display boards outside the venue;
4. Announcement and promotion inside the venue;
5. Small banners to promote the content in crowded places in the community. : "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: xxx
8. Activity Strategy:
Activity Time: September 1---September 30
Activity content: If you spend more than 20 yuan in this mall at one time, you can participate in the lottery with your computer receipt at the wedding photography consultation office for beautiful brides at the entrance of the mall.
Award settings:
First prize: Photography package worth 288 yuan
Second prize: Photography package worth 198 yuan
Third prize: Photography package worth 98 yuan. Shopping mall Mid-Autumn Festival event planning plan 2
1. Good flowers, full moon, longevity - gift exhibition and sale
Since August Starting from the 28th, a variety of high-quality mooncakes, tobacco, wine, health products and other good gifts will be held in the lobby on the first floor. Preferential prices and exquisite gifts will express your deep friendship
2. Promotional activities
Activity 1. Haidilao Monthly Operation
Activity time: September 9 to September 11
Activity method: September From the 9th to the 11th, if a single checkout receipt for general merchandise exceeds 300 yuan or a single checkout receipt for special merchandise exceeds 3,000 yuan on that day, you can use your shopping list to participate in the game at the supermarket entrance on the first floor of the shopping mall.
Lottery setting: Set up a transparent glass lottery box with 100 glass balls inside. With the back of one hand facing upward, the customer will be given shopping coupons corresponding to the number of glass balls they take out at one time.
How to draw the prize: Customers can go to Haidilaoyue with their shopping list to pick up the glass ball. If the purchase of a single checkout slip for general commodities exceeds 300 yuan or a single checkout receipt for special commodities exceeds 3,000 yuan, the customer can press the button. The rule of touching the ball is to touch it once (each person can only touch it once), and the bonus is determined by the number of glass balls caught by the customer. Each ball is 1 yuan, and the number of balls caught will be given away.
Lottery distribution: Each group is set up with 3 people, one person registers the invoice and confirms the number of catches; one person organizes the activities; and one person distributes the lottery tickets.
Estimated bonus: Estimated sales in three days are 1,188,186.86 yuan, each transaction is 300 yuan, and a maximum of 3,961 people will draw the prize. Calculated based on an average of 20 yuan per person, the total is about 79,212.46 yuan (actually about half, the cost is about 6.6% of actual sales.
Requirements
1. The quality control department has done a good job In-store broadcast of promotional activities.
2. The General Office is responsible for the promotion and organization of activities and the preparation of ball-touching props, as well as the training of ball-touching staff.
3. Security Department. Responsible for maintaining order at the event site
4. The sales department is responsible for the preparation of shopping coupons
5. Ball-touching staff must be responsible and patient in explaining to customers.
< p> Activity 2: Shopping lottery to give away mooncakes1. Anyone who purchases general merchandise and special merchandise in this mall from September 9 to September 11, 20xx will receive a cashier receipt of 100 yuan or more. You can participate in the lottery once if your cashier receipt exceeds 1,000 yuan.
2. The lottery is limited to one draw with a valid shopping receipt.
3. Place 60 table tennis balls in a lottery box. , there are 6 prize balls (one first prize, 2 second prizes, 3 third prizes), and 54 empty balls. One ball is drawn at a time, and the winning ball is determined by the drawn ball (only one ball can be drawn each time). Draw one ball, any more will be invalid).
4. If you draw a winning ball, the prize will be redeemed on the spot:
First prize: a mooncake shopping voucher worth 50 yuan. One piece
The second prize: a mooncake shopping coupon worth 30 yuan
The third prize: a mooncake shopping coupon worth 15 yuan
5. The shopping voucher can only be used to purchase mooncakes in this mall within the specified time. If it is not considered as giving up automatically, no cash will be issued.
Cost estimate:
Estimated sales within three days. 1188186.86 yuan, each transaction is 100 yuan, and a maximum of 11882 people can draw the prize. Assume that the first, second, and third prize hit rates are 1.67% (1/60), 3.33% (2/60), and 5% (3/60) respectively. , the corresponding bonuses are 198x50=9920 yuan, 396x30=11882 yuan, 594x15=8911 yuan, totaling 30695 yuan, accounting for 2.6% of sales.
Shopping mall Mid-Autumn Festival activity planning plan 3
1. Activity theme
Happy Mid-Autumn Shopping Festival, xx draws big prizes every day
2. Activity time
< p> From x day of x month to x day of x month (10 days)3. Main activities
Activity 1: Shopping for 50 yuan, and draw big prizes every day
< p> 1. Activity time: x month x day - x month x day2. Activity content: During the activity period, customers who accumulate 50 yuan in shopping can exchange their credit cards for a coupon worth 100 yuan Exchange two, and so on, the more you buy, the more you exchange. Customers can participate in the recurring lottery held at 6 p.m. every day with their lottery tickets. One ticket, multiple chances to win.
3. Award setting:
First prize: one fully automatic washing machine, 10 units per day, 100 units in 10 days.
Second prize: one induction cooker, 20 units per day, 200 units in 10 days.
Commemorative Award: One barrel of washing powder, 100 barrels per day, 1000 barrels in 10 days.
4. The winner can claim the prize within 3 days from the date of winning.
5. Winners of the grand prize must pay 20% personal income tax, which will be collected and paid by Xinglong Mall.
6. The final interpretation right of this event belongs to xx Mall.
Activity 2: Mid-Autumn Mooncake Festival
1. Top Ten National Cake Gift Boxes: xx’s top ten mooncake brands are gathered together. If you buy a box, you can taste ten famous brand mooncakes across the country.
2. Four Mid-Autumn Festival gift-giving tips: unforgettable teachers, gift of acquaintances, leaders, family ties first, relatives, reciprocity, and friends
3. At 6 o’clock in the evening on June x, the “Happy Mid-Autumn Festival Shopping Festival” had a grand opening ceremony.
4. A large-scale song and dance party called "Mid-Autumn Festival Night" will be held from 18:30 to 20:30 on the evening of June x.
5. From x month x to x month x, the xx mooncake manufacturer will have a large-scale exhibition and special performance.
6. River Crab Exhibition, Famous Tobacco and Wine Exhibition, and Fruit Exhibition.
Activity 3: Related promotional activities
1. Department stores will give out gifts during the Mid-Autumn Festival.
2. Newlyweds' big campaign - wedding home appliance month, gold shop, men's and women's clothing, bedding wedding gifts.
3. On x month x day, Shoe City has a shoe shopping event of 99 yuan = 200 yuan.
4. Autumn clothing is fully available. Shopping mall Mid-Autumn Festival activity planning plan 4
1. Purpose of the activity:
The moon is a symbol of national and family happiness. Since ancient times, the Mid-Autumn Festival has not only been a day for family reunion, but also a time for the whole country to celebrate. From a seasonal perspective, the Mid-Autumn Festival is the "Autumn Harvest Festival". From the perspective of origin, in ancient my country, there was a ritual system of offering sacrifices to the sun in spring and to the moon in autumn. The Mid-Autumn Festival is also called the "Moon Festival". The custom of worshiping the moon began in the Wei and Jin Dynasties, flourished in the Tang and Song Dynasties, and was even designated as a national festival. Burning incense, releasing sky lanterns, walking on the moon, dancing fire dragons... Mid-Autumn Festival activities have been greatly enriched. A nation cleverly combines the most perfect moments of cosmic and celestial phenomena with farming, and treats the night of the full moon as a festival celebrated by the whole country, giving the originally pure natural phenomenon a rich humanistic meaning.
Focusing on the main theme of "Mid-Autumn Festival is more intense", we strive to highlight the three major festival characteristics of the Mid-Autumn Festival: "reunion", "affection" and "gifts", and use highly humane activities to impress consumers. Through the Mid-Autumn Festival series of product promotion activities, we will strive to not only strive for product sales peaks, but also win personalized product reputation, price reputation, and commercial presentation to truly penetrate our holiday market.
2. Activity time:
xx, xx, 20xx - xx, xx, 20xx
3. Activity theme:
< p> "The flowers are full, the moon is full, the people are reunited, and the Mid-Autumn Festival is full of gifts"4. Activity content:
"Happy Mid-Autumn Festival, strong love"
1. xx Mid-Autumn Food Festival - The Mooncake Exhibition will be held in conjunction with the Food Festival to hold the "Famous Moon Celebrates the Mid-Autumn Festival - Joint Exhibition of Famous Brand Mooncakes", which will focus on launching new mooncakes with different characteristics and flavors from famous brand mooncake manufacturers.
2. "Hualian sends affection and Mid-Autumn Festival gifts"
Anyone who purchases mooncakes or tonics over 200 yuan in this supermarket will receive a beautiful gift. (Gifts are recommended to be red wine, lighters and other fashionable items)
3. "Ode to Joy and Luck"
The lucky wheel keeps spinning, giving away big gifts one after another!
Any customer who purchases more than 66 yuan in this supermarket will have the opportunity to spin the lucky wheel once, twice for 132 yuan, and so on! You can get the corresponding prize pointed by the pointer.
4. "Ode to Joy and Affordable Prices"
During the Mid-Autumn Festival holiday, we launch a product at a super shocking price every day. Holiday decorations provide customers with tangible benefits.
5. "Ode to Happy Membership"
Launch hundreds of membership products so that members can feel the substantial difference between getting a membership card and not getting a membership card. Let customers who are not members see the benefits of membership and want to become our members. Make Hualian’s membership card one of the must-have items you carry with you.
6. "Ode to Happy Fashion"
Fashionable home textiles and gifts, happy coupons keep coming!
Anyone who spends RMB 100 or more on home textiles will get a RMB 20 home textile shopping coupon. If you spend 200 yuan in shopping, you can get two, and so on! (Suggestion: Home textiles can also be used to stimulate newlyweds to purchase complete sets in the form of packages for the climax of the National Day wedding celebrations.)
5. Cooperation with activities:
Purchasing Department: Negotiate activities and gifts with suppliers relevant and appropriate.
Operations Office: Provision of venues and piles.
Planning Department: venue layout, DM production and distribution, supervision and execution of activities.
6. Others
The page size is 4k.8p, and the cost is about 6,000.
The specific content is based on the company’s overall arrangements. Shopping mall Mid-Autumn Festival event planning plan 5
1. Theme:
Pray for reunion, celebrate National Day, Jinnia Double Festival Calligraphy and Painting Exhibition
2. Market status:
Entering September, the retail industry has entered the peak season, and various merchants are gearing up and preparing to flex their muscles in the peak sales season. This year's Mid-Autumn Festival and National Day are only two days apart, so businesses will naturally rack their brains and rack their brains to come up with ideas and activities. Due to the size of our supermarket and the particularity of the basement, it is impossible to compete with large shopping malls and chain companies in terms of price and scale of activities. But we still need to find our own position, find a new way, be different, and create our own characteristics. Because our supermarket is a newly opened supermarket and it is located in a basement, it should be promoted more vigorously than other supermarkets of the same size to make it slightly better. Although I have not done market research, I know that the reputation in this city is very small. According to the principle of spending less money to do big things, after many negotiations with the Secretary-General of the Municipal Elderly Calligraphy and Painting Institute, I want to hold a calligraphy and painting exhibition and calligraphy and painting exhibition during the Double Festival. As a promotional activity for gifts, you can increase sales by giving away calligraphy and paintings. So as to achieve our publicity purpose.
3. Purpose of the activity:
To enhance the taste of corporate culture; to increase corporate visibility and reputation; to expand the business district, retain fixed customers, and increase new customers; to increase store sales.
4. Activity content:
〈1〉. Hundreds of calligraphy and paintings by Nanyang famous artists to celebrate the Double Festival
Let you enjoy Nanyang while shopping in a relaxed and leisurely way Famous calligraphy and painting cultivates sentiments... Participating famous artists include: Zhu Jianfeng, Qiao Xiyan, Li Zonggui, Jiang Guangming, and social celebrities include: Chu Qingfu, Lu Zhengqian, Xue Xiuji, Cao Wenqi, etc.
<2>Happy shopping and receive free calligraphy and paintings
Anyone who purchases over 150 yuan at a time in the supermarket will have the opportunity to receive a calligraphy and painting from a well-known Nanyang calligrapher and painter.
<3> Calligraphers and painters splashed ink on-site to celebrate the Double Festival
More than ten calligraphers and painters in our city splashed ink on-site. Anyone who purchases over 200 yuan will have the opportunity to receive on-site calligraphy and painting. Limited to September 28th and October 1st.
〈4〉、Ultra-low special prices, celebrate the Double Festival happily
More than a thousand kinds of products in supermarkets are on sale at special prices, don’t hesitate, take your favorite products home! (9.28-10.7).
5. Activities:
1. On-site calligraphy, painting and calligraphy exhibitions are set up in the children's playground.
2. Some of the free calligraphy and paintings are also displayed in the children's playground to stimulate enthusiasts and increase their desire for shopping.
3. Free calligraphy and painting for purchases over 150 or 200 yuan will depend on the specific situation. If the purchase is more than 150 or 200 yuan, a lottery will be used. The winning rate is higher, and some other gifts will be supplemented.
6. Advertising promotion form and cost budget:
Option 1:
1. Print 30,000 copies of 4-open DM on 105g coated paper, with daily newspapers, The evening newspaper publishes 25,000 copies, and distributes 5,000 copies by itself; cost: 10,830 yuan + 1,500 yuan, subtotal: 12,330 yuan
2. Daily advertisement on page 1/16, about 1,800 yuan
3. The store broadcasts the event content two days in advance.
Option Two:
1. 8,000 yuan for the 2/3 edition of Nanyang Evening News;
Option 3:
1. Bafang Business News Or postal delivery half page 3000 yuan
2. Nanyang Evening News 1/8 page 1500 yuan
3. TV special 2 minutes 1400 yuan
Subtotal: 5900 Yuan
7. Partial budget:
<1> Calligraphy and painting
1. The cost of mounting calligraphy and painting for exhibition is 4,000 yuan
2. Spare 200 paintings and calligraphy, 3,000 yuan
Subtotal: 7,000 yuan
<2>Others:
Catering for 2 tables, 400 yuan/table, 800 yuan
< p> 8. Analysis of activity value and cost financing1. To attract popularity through the art exhibition, 200 calligraphy and paintings will be given as gifts. It is expected that 150 will be given away and 50 will be reserved for the company’s own use. The minimum value of each painting is 70 yuan, and the total value is 3,500 yuan. It can be given as a gift of the same value.
2. There are more than 100 suppliers in our supermarket (including counters and leasing). The fee is 100 yuan for large households and 70 yuan for small households. It can raise about 7,000 yuan to 8,000 yuan.