How to write short video copywriting How to write short video copywriting

1, rubbing hot spots: cliché, every operator knows rubbing hot spots, rubbing hot spots can be said to be the most simple and easy to learn way to pry a very high flow in a short time, which is not achievable by ordinary selection.

2, low-threshold: a very in-depth logic behind the explosive text is called the low threshold, any fire things exist in this logic. A young and old or square dance mom can understand the short video, it is very likely to become a hit, because it is very low cost of dissemination, not only a specific group of people can appreciate.

3, produce *** Ming: want their own short video to become a hit it must be and user fans to produce *** Ming, *** Ming is divided into positive *** Ming and reverse *** Ming. Positive **** chirping is the recognition of others to you, reverse **** chirping is the disapproval of others to you. Recognition will bring the value of identity, disapproval will bring controversy, both are easy to trigger the fans, which will drive the topic, the chances of generating a pop-up is greater.

4, the star effect: the stars have enough influence on our lives, through the entertainment and user emotional interaction, so that users can enjoy the spirit of the same time to convey the value of our own, is not a good way. Star-related in addition to entertainment gossip can also write other content, and star cooperation for live interviews, chat, such content for the user is actually enough.