Weibo Night 2021 in Shanghai.
Weibo Awards Ceremony is a comprehensive honorary ceremony hosted by Sina in mainland China, founded in 2004. It is a comprehensive honorary ceremony that annually takes stock of and selects the year's hot people and popular events, formerly known as Sina.com Top Ten News of the Year, Sina Network China Annual Awards, and Sina Network Ceremony. 2021 Weibo Movie Night was held on June 12, 2021 at the Shanghai Center Mansion in Shanghai, China.
The key awards for Weibo Night are: Movie of the Year, TV Series of the Year, and Director of the Year. The results are determined by Sina Weibo's year-round "Weibo Index" to determine the candidates for each of the honors, and then based on the number of votes cast by netizens for the candidates and a combination of expert opinions to make the final judgments. The Weibo Night is held at the end of the Chinese New Year every year.
Features of Weibo Night
Compared with the traditional awards, Weibo Night has a wider participation, and in the honors ceremony, the protagonists of Weibo Night are not only the entertainment artists who have appeared in various awards ceremonies, but also more grass-roots people who come from the Internet to the front of the stage. One of the important values of the Weibo Night is that it allows online culture, which has always been difficult to be recognized, to be on a par with the mainstream of social culture. With the help of the microblogging night stage, the popular online fashion, which is favored and embraced by netizens, has successfully entered the mainstream culture.
As a model for netizens to create their own influence, and with the influence of Sina's mainstream media platform and the active participation of netizens and celebrities, Microblog Night has grown to become an influential event in China's Internet community that manifests the will of netizens and reflects the mainstream culture of the Internet.