tools in our lives, visual art workers began to replace paper and pen with computers and digital technology, and a new form of art, widely known as digital media, came into being.
The emergence of computers has had an impact and significance on humanity beyond imagination, and has been an epoch-making milestone both in the history of human technology and in the history of art. In terms of digital graphics, the first to appear
were engineering drawings rather than works of art. As with the development process of any form of art and design, after satisfying the functional needs, people unconsciously began the artistic pursuit of digital creation.
Before 1963, people called some scientific and technological personnel with mathematical algorithms and electronic equipment to form the graphic works of "computer paintings". 1968, the first computer art works touring exhibition from London
Dun, throughout Europe, and finally in New York closed, and from then on declared the Computer art has become a distinctive form of applied science and artistic expression, creating a new heaven in the field of art and design
.
From the 1970s, books and magazines such as Computer
Fine Arts and Computer Painting came into being in western industrialized countries. Computer painters as a profession also appeared in this period.
Since the 1980s, due to the increasing progress of computer hardware
and software technology, the production level of digital design and painting has also improved significantly. Simple numerical computation mapping program gradually to rich two-dimensional graphic image system and three-dimensional animation system
development.
After the 1990s, with the development of computer graphics and the computer industry, there are numerous examples of digital design and drawing being widely popularized around the world. In many countries, from elementary school to universities, there are many students who can use computers to create digital
design and digital painting works, the intervention of computer multimedia and network technology makes digital design and digital painting is no longer limited to the use of flat hard copy (paper, slides and photos) in the form of exhibitions and exchanges
but with a more abundant and efficient means of creation and observation, we call it digital media art. In addition to digital design and painting, digital media art is also an art that can edit
, edit, reorganize and deconstruct moving images, which makes it very close to film art. Therefore, digital media art can also be summarized as a kind of "comprehensive art" that can synthesize all kinds of other temporal
media, such as film, animation, video, sound, especially digital media art can be integrated with the network by means of "interactive", making the viewers and the audience to be more satisfied with the digital media art, which is a kind of "comprehensive art".
In particular, digital media art can also be combined with the network, making the audience and the work of the "sense of distance"
disappear, to achieve a richer artistic experience.
From the perspective of artistic communication and dissemination, the creation and development of digital media art has made the traditional art of digital oil painting Mediterranean Landscape, by Li Zhen. Dissemination and communication mode of revolution
Destructive transformation, the mode of artistic communication and dissemination also from the past closed, individual and personal transformation to the current globalization and interaction, the dissemination of culture also crosses the international. Therefore, digital media
art will become the main media form of art and communication in the network era.
Tradition and Modernity in Digital Media Art
Embodying national, global, and comprehensive cultural traditions is the essence of traditional culture, and its influence runs through all traditional cultures, which governs the behaviors, thoughts, and even the souls of Chinese people. It is
unchanging or extremely difficult to change. Cultural traditions are stable and constant and single. Traditional cultural symbols are the most important expression of national spirit and constitute the discourse system of national culture.
Digital media art embodies the organic combination of tradition and modernity, which will promote the globalization of cultural traditions, culture and art, and at the same time further accelerate the process of cultural pluralism in China. If you are good at
combining traditional cultural symbols with modern design, boldly displaying national, folk, vernacular, traditional symbols and mythological expressions in the form and content of the idea conveyed, and integrating the international design language and modern design concepts while maintaining the
national traditional art style, you can make the design gain strong spiritual support and vitality.
Therefore, the perfect combination of national traditional art and modern design language is an important way for China's digital media art to go global and be recognized by the world culture.
The more globalization, the more the need for deeper exploration of national personality. Therefore, it is necessary to constantly pursue new ideas of digital media art design with internationalized language and China's own national connotation. "Culture and art with Chinese characteristics
will emerge in the spiritual and sensory world of the Chinese people.
The modern society of networking, technology, and informationization has brought a great impact on traditional cultural symbols, and at the same time brought new opportunities for their development. The introduction of new concepts and ways of thinking
has provided more thinking directions for us to re-examine the traditional cultural concepts, and the emergence of new technologies and materials has also provided more possibilities for the redesign of traditional cultural symbols.
At the same time, our attitude towards tradition and modernity should be a critical inheritance, where the traditional elements are broken up and transformed into modern elements, which are integrated into the details of modern design, thus developing the traditional
and innovating the modern.
With the development of digital media art, and the deepening of people's understanding of the national nature of art, only on the basis of actively absorbing foreign cultures, and constantly developing national art, can make art works
have a true global nature. The national nature of art refers to the use of the nation's unique art forms and artistic methods to reflect real life, so that works of literature and art have a national flavor and national style.
Art works characterized by ethnicity are based on the cultural and artistic traditions and aesthetic sense of the nation, and are created using traditional art forms to express the lives, thoughts, feelings, aspirations and
artistic aesthetic interests of the people of the nation.
Therefore, as long as the interactions between the various ethnic groups exist, artistic exchanges will inevitably exist. The ethnicity of art can only continue and perpetuate the traditional culture by showing its
own beauty on the stage of world art and changing itself in the interaction with other nations.
At the same time, the synthesis of art is also an important element in the development of digital media art. To focus on the interconnection of different art forms, but also to focus on art and other disciplines. To be good at combining various
media forms of expression, familiar with the characteristics of various arts, to do comprehensive art, rather than a single. In the future, all kinds of art towards integration and mutual interaction. The technology of the digital age makes the development of digital media art
possible. It should gradually move towards the comprehensive advancement of art, and the future works will have higher and higher requirements for synthesis. A single discipline system can no longer meet the future of art and science and technology works
creation needs. 2008 Olympic Games opening ceremony is a pioneering spirit and significance of the performance, will promote digital media art to a new height, open up a new era.
The development of China's digital media art
Must be the integration of art and technology digital media art must be rich in artistic and cultural heritage in the digital technology to improve today, the mention of digital design has long been no novelty, casually open
hand a book will be found in the layout design, fashion publishing, advertising, music and images, digital cinema, web design, and other areas, digital design and painting. Digital design and drawing can be found in a variety of fields, including layout, fashion publishing, advertising, music graphics, digital cinema, web design, and so on. Digital design is being
accepted by more and more people, and is becoming a popular, civilianized art situation. Undoubtedly, digital media art brings
great pleasure to people with its own unique features of convenience and rich visual effects. However, while technology gives people convenience and entertainment, there are also some problems. For example, some digital media art works on the cultural and artistic emotions show a particular lack of. The essence of art
, encompassing a profound cultural deposits, national psychological feelings, customs, aesthetic concepts and aesthetic interests, so that people's psychological and emotional exchanges triggered by a strong affinity, resulting in the heart
**** song. The creation of newborn digital media art works is developed on the basis of science and technology and industry, the lack of cultural foundation in aesthetic emotion, in the content and expression of the form of larger limitations
, so that people produce in the cultural inheritance of strange and alienation.
Digital media art is only in the process of creative expression, constantly absorbing different cultures, various disciplinary fields of mutual supplementation, reference, is the fundamental development of digital media art, in order to make the creation of
works of art. Combining the excellent traditional culture and art forms of the nation is to continuously enrich the charm and vitality of digital media art. Therefore, it is necessary to enrich
digital media art creation with national culture and art to make up for the lack of cultural connotations in digital media art creation, and the work that expresses the culture, emotion or thought that the creator wants to express by using skillful hands of computer digital design technology
can only be called artistic. Art is a special way for human beings to grasp and respond to the world characterized by emotion and imagination, that is, through aesthetic creative activities
Reproduces and expresses emotional ideals, and realizes the mutual objectification of aesthetic objects in imagination.
It is only when one understands Chinese aesthetic thought that the charm of Chinese art can be realized. The key to the development of Chinese art is to open up new artistic paths and new techniques based on the study of traditional Chinese culture.
If we just stay only at the stage of brush and paper, we can't keep up with the society's urgent demand for digital media art talents, and can't really enter the world of digital media art.
Mankind is moving towards the digital era, and digital technology is being filtered by traditional art while washing away art forms. As far as artistic development is concerned, although digital painting is an
important way of painting in the digital era, it is still a new form of artistic expression, which can only be truly rooted in the soil of traditional painting art.
The development of digital media art must be a fusion of technology and art Digital media art and traditional painting are the same as belong to the category of visual art. Traditional painting is a kind of imitation of the image,
Whether you use realistic or abstract techniques to paint a cow, the "cow" on the canvas is not a real cow, it has a virtual nature, the same way with the computer painting is also an imitation of the image
. Therefore, the "virtuality" of painting is a basic feature of both computerized painting and traditional painting.
Virtual reality technology is a technology used more in the design of digital media art
, and it is a hot issue discussed by domestic and foreign scientific and technological circles in recent years. Different scholars have different understanding and definition of virtual reality, academician Qian Xuesen
translates it as "spiritual realm", and domestic scholar Cong Hangqing thinks that virtual reality is: "an interactive three-dimensional spatial effect created by the use of computers, in which the objects have the meaning of spatial existences
". /p>
". Virtual reality is written in English as "VirtualReality" abbreviated as "VR", the original meaning of the English performance has some of the attributes of the real thing, essentially unreal. As you can see from the name
, VR is actually a reflection of the real world. For example, in 1997, the epic film "Titanic", which won 11 awards at the Oscars, featured incredible cinematic digital effects to recreate the disaster at sea 70 years ago, marking the advent of the digital movie era. At present, digital technology has permeated the performance of movie style, many images without the participation of digital technology will
not produce the performance style sought by the movie.
Therefore, we have to organically incorporate some new practical and feasible new visual technologies based on Chinese aesthetic concepts, which are embodied in the expression of visual arts.
In the future, the interface of digital media art will be more humanized and emotional, and with people's deeper contact with the digital world, such as virtual reality, digital media art will become an extremely important part of people's daily life design
.
As a rapidly developing fringe discipline, digital design must synthesize art and science and technology, and will bring great changes to human social life. At the same time, people's artistic expression
of the means, forms, carriers, the choice of artistic expression of the understanding of the concept will also be a huge change.
At the same time, digital media art should mobilize high-tech means, content innovation, integration and enhancement of a variety of humanities resources, create and develop new market demand, multifaceted provision of modern cultural products
products, so that the traditional humanities research and cultural undertakings to adapt to the socialist direction of the development of the industry with Chinese characteristics. Any culture originates from the creation of cultural meaning. In a technology-driven world
, the creation of cultural meaning, at the same time, must be the creation of her technical expression, and the revolutionary change of digital media art innovation is the creation of cultural content in a digital virtual reality environment
technological form to obtain the perfect realization.
In short, the combination of modern digital media technology and traditional art, greatly enriched the artistic expression, expanding the space of artistic expression, digital media technology and traditional art communication is
inevitable trend, so that the digital media technology means of expression in the integration of traditional art, mutual complementation of each other to radiate a more brilliant light. (