" In the era of the mobile Internet, short videos have risen strongly, setting off a craze of creation, sharing and revelry among all people, and promoting subversive changes in the mobile video ecosystem. The short video market has endless opportunities and everyone wants to come and get a piece of the pie, however, at this stage, it is not easy to run a new account and make it stand out in the red sea competition.
NasResearch next teaches you how to start from the basics to make a good short video account.
1 Content positioning?
There are a lot of short video whites who make a big mistake when they come up, which is to send very miscellaneous and a lot of content. This practice is actually very inefficient, easy to make their account directly into a dead number. If the beginning of the positioning is not sure, it is recommended to do a few more positioning differences in the account, until the best positioning direction is tried. The more vertical the content, the easier it is to be labeled by the system, thus increasing the rate of recommendation.
So the operation of the initial stage of video content should be reasonable planning for each video contains the number of content bursts, that is, to be able to meet the trigger conditions of the user's liking behavior. It is also important not to waste creativity by having too many content bursts and make the user's focus on the content missing, which leads to the user "not knowing what to do" with the video content.
Keep your videos as concise as possible. Do not be greedy in the selection of content, not complex, do not let the user wait too long, do not let the user annoyed, do not let the user brain, to the most simple logic presentation.
2 copywriting skills
Many times we write copywriting do not know where to start, no inspiration. This time we can go to these sites to take a look:
Copywriting dog:
The world's top creative sharing platform, to "enlightenment" as the core, since 2003 has begun to comprehensively share the world's best creative information. It has become the most popular website for copywriting, advertising, creativity, design, architecture, art and other aspects of sharing.
3 Work review?
There are a few "hard rules" in short video works: you can't implant a hard-copy; you can't have bad operations, such as the appearance of weapons, some shots and images that shouldn't appear; you can't let the video appear to have watermarks, fuzzy picture quality and other problems; you don't want to brush the volume, if the completion rate is low but the number of likes is huge, the algorithms will be able to monitor all the indicators, and the algorithms will be able to monitor the video. After comprehensive monitoring of the indicators, the algorithm will monitor your data according to the abnormalities; frequent account switching, the same IP under a dozen accounts and so on
Of course, there is also the most easy to miss the forbidden word check, when your work somehow not through the audit, it is likely that there is a forbidden word. Nas recommended using the sentence easy to check before publishing /
Sentence easy to online filtering tools, providing the latest advertising law in 2020 prohibited words. The tool is suitable for all kinds of real estate, medical and other industry copywriting press release checking, the thesaurus contains all kinds of prohibited words limit phrases. You only need to enter the text, you can easily check the sensitive words.
4 release time
According to the data, more than 60% of people brush the short video time is in the meal drink before going to bed, and some other fractions of time, such as on the road, toilet and other scenes in about 10%.
In fact, the best time according to the different content, are not uniform standards, generally what we call weekdays at 12:00 noon, 18:00 pm and 21:00-22:00 pm, or Friday night and weekends, etc., are widely recognized as some of the time may be more idle.
So what's the real scientific time to post a short video? We can use our imagination, when your video release, your precise user groups, in that time node, is not the most appropriate state to watch this video? For example, chicken soup, emotional class in the evening 21:00-23:00 hair is very suitable, because this will be most of the men and women are empty, lonely and cold golden high period, just to cater to; and inspirational class, the workplace class, 8:00-9:00 in the morning and 11:30-12:30 at noon is belong to their prime time.
On the release time, there is no best, just the most suitable, need to be combined with their own video content, user groups to consider.
5 fast powder?
1, rub hot
Cliché, every operator knows rub hot, rub hot can be said to be the most simple and easy to learn way to pry very high traffic in a short time.
2, low threshold
Behind the explosive text is a very deep logic called low threshold, any fire things exist in this logic. A young and old or square dance mom can understand the short video, it is very likely to become a hit, because it is very low cost of dissemination, not only a specific group of people can appreciate.
3, produce *** Ming
Want their own short video to become a hit it must be and user fans produce *** Ming, *** Ming is divided into positive *** Ming and reverse *** Ming.
Positive **** chirping is other people's identification with you, and reverse **** chirping is other people's disapproval of you. Recognition will bring the value of identity, disapproval will bring controversy, both are easy to trigger the fans, which will drive the topic, the chances of generating a pop-up is greater.