What is a business plan? It is a record of the introduction of the enterprise, the goal, and the future of all the development of the enterprise on the operation of the instrument, from finance to financing, from production to sales, all need to be a complete plan, in order to be ready for everything, the following is my wigs for you to organize the business plan, for your reference.
Part I: Business PlanBusiness Plan (planning, planning)
Project Name: Wig Rental Business Plan
Humanities
News Network Communication
Zhang Zhang
201013025288 Department: Specialty: Name: No.
May 2012
Table of Contents
I. Project Summary
II. Project Introduction
III. Market Analysis
IV. Overall Progress Arrangement and Development Strategies
V. Funding Operation and Financial Forecasting
VI. Risk Forecasting and Countermeasurement
VII. Vision Planning
I. Project Summary
I. Project Summary
I. Project Summary
I. Project Summary
II. With the development of the times, the trend tendency. Wigs are more and more popular among young people and gradually become the object of pursuit. Famous film and television actress Fan Bingbing is a typical wig control, she once broke the news on a TV program that she already has more than 100 wigs collection. Many of them were worn by her on the set, and she claimed that she usually likes to wear wigs. Love of beauty is a woman's nature, for modern women's image change often, wigs have become a props of beauty, every woman's heart is eager to be able to change the image of girls appear in front of the public. According to market demand, we decided to open a wig rental store in the school, to meet the needs of young people on beauty.
Second, the project introduction
Wig rental business project by the students of the College of Arts and Sciences of Jianghan University independent founders, the founding mode is mainly a joint venture. Site selection, due to the hospital scattered a lot of individual small stores used to rent to college students to practice entrepreneurship. These small stores are mainly located on the roadside of the basketball court and the main road of the playground leading to the cafeteria. All of these conditions provide a relatively good condition for college students to start their own business.
The location of our project is set in a small store near the Arts and Sciences Cafeteria, which is close to the cafeteria, with a large flow of people, and the size of the store is within ten square meters, which is the perfect size for our project. We will have two or three people to take turns watching the store so that we won't miss our school work. We are doing wig rental, so we can choose a simple and generous decoration style. This can also save us some expenses and reduce the risk of starting a business.
Our focus will be on the product we want to sell? Wig above, wig rental can
said to be our first, with the characteristics of novelty, because it is the first of its kind in the market competition pressure will be much smaller, as long as the operation of the proper possibility of success is also greater. Nowadays, young people, whether male or female, are very beautiful, love to dress up, do hair, change the hair is also a recurrent expenditure. To do a common perm and coloring at least 200 to 300 dollars, sometimes hair do bad or make their own dissatisfaction to do a new hair also need a relatively long waiting process. This time the emergence of wigs and production technology continues to improve, giving more choices for beauty lovers, people can wear wigs to give themselves a new hairstyle, but also a new mood. When the time comes, we will purchase a number of superior craftsmanship, suitable for male and female students to wear fashion wigs. And at a relatively low price for rent.
I believe that with this idea as well as the market, we will be able to implement this project successfully.
Third, market analysis
1, market demand analysis: in Wuhan, including the country, and wigs directly related to the industry is mainly the production and sale of wigs. Sale is divided into wholesale sale and retail. Famous wholesale sales locations are Hanzheng Street, Green Bridge, Han Street and other wholesale places; and retail mainly in major shopping malls, street stores, online stores and night market stalls. And engaged in the rental is not. For the consideration of the price of entry, the market price of wigs ranges from dozens to hundreds, generally people will choose more than one hundred to two or three hundred price wigs. First, this price is the ordinary wage earners and students can accept the price, the equivalent of doing a hair money; Second, this price of the finished wig craft level has been able to meet the requirements of the public, quality and color also basically meet the requirements of the majority of consumers. And our consumer group is the college students and staff just within this grade. Then 90% or more of our orders will be such mid-range wigs.
2, the project competitiveness analysis: we have a unique advantage in the marketing approach, others only
is wholesale and retail, and we are not only so, we also rent. This is one of our major features, is the real meaning of the people I have. For rental we will be based on the color of the wig and the market price to divide the range of 2 ~ 5 yuan / day; in addition to take into account the degree of wear and tear of the wig, rental time we will take to reduce the price and ask for compensation measures; renters need to be delivered to the deposit of 30 yuan and birth certificate or student ID card and other valid documents as a collateral; in order to ensure that the richness of the style of our longest rental cycle of one month; if the consumer If you like, you can also buy at a discount.
Fourth, the overall schedule and development strategy
1. Project overall arrangements
wig rental retail stores in the capital and all the preparations for the perfect, we will be divided into three phases: the promotion of the sales phase, the trial stage, the stability of the stage of business to implement the progress of the management and arrangements.
2. Project development, production strategy
Consumer groups: students of the College and the mobile student groups of the University of Jiangnan;
Young faculty and staff of the College;
Families of the College staff;
Operators and their families near the College
Other mobile customers
Before the official opening of the business, we will conduct a period of sales promotion and publicity. Before the official opening of the business, we will carry out a period of sales promotion and publicity. We will design our own creative flyers and distribute them in schools and colleges. On the day of the official opening, we will also plan a college hair show. The content of the activities and steps are as follows: First, in the school to invite the students as the activity of the model (model selection is different from the usual runway model selection mode and style, twelve models require a different face, different body shape)
Part II: The old to enjoy the business planElderly products franchise and training institutions
Faculty: School of Mathematics and Computer Science Major: Mathematics and Applied Mathematics Class: should be the number of 0.5 million people in the world, the number of people in the world. Applied Mathematics Class: Yingjian 09101
List of Members: Liu Xiaofen, Dong Liangyong, Zhang Zong, Ding Cheng
Table of Contents
1. Description of the Company?3 2. Products and Services4
3.
Market Analysis?5
4. Marketing Strategies and Implementation Plans8 5. Organizational and Management Outline:12 6. Exit Strategy13 7. Financial Plan?14 8. Risk Factors and Countermeasures15 9. Appendix?16
Description of the Company
The company is a specialty store and training institution for the elderly, and it adopts the branding model of products operated by Amaya. The company is able to provide all kinds of supplies to meet the needs of the elderly, covering all aspects of the elderly convenience life, leisure exercise, clothing, shoes and hats, health care treatment, and sincere, thoughtful service to meet the needs of the elderly consumer groups, and at the same time, the elderly in the computer knowledge, theater, musical instruments, dance and other certain training . The company's desire is to make the world's elderly people to enjoy their old age, enjoy the joy of heaven.
Based on? Integrity-based, reciprocity first? The principle of the company to? Health, integrity, quality, service, sense of value? For the spirit of enterprise, actively advocate the new concept of elderly supplies, develop the elderly patient supplies and training business. Force to promote? Respect for the elderly, filial piety, care for the elderly? Chinese traditional virtues, scientific planning, integrity management, wholeheartedly for the majority of middle-aged and elderly friends. Strive for excellence, with sincerity and unremitting efforts to do the most practical health products? is the company's product philosophy. Standing in the customer's position to think about the problem, to solve the problem from the customer's point of view. Create market, create demand, create value? is the company's concept of cooperation.
The company as a comprehensive brand of supplies for the elderly, for the elderly to bring together the most complete range of products, to provide the most attentive service, truly reflects the company's brand philosophy.
Corporate culture: people-oriented, love first, integrity management, virtue-based, filial piety to the elders, scientific and technological innovation and sustainable development
Spirit of enterprise: solid development, realistic and innovative
Service tenet: high-quality, honest and efficient
The principle of cooperation: good faith, cooperation and mutual benefit, hand in hand with the **** into the *** to create a brilliant
Corporate slogan: for the cherished reputation to address the needs of the elderly to create wealth for the operator. The elderly need to create wealth for the operator
Enterprise positioning: health science and technology e-commerce store business
Enterprise goals: three five-year plan
☆ the first five years: the development and integration of large and medium-sized store 3000, sound 32 provincial branches
☆ the second five years: the formation of a comprehensive group
under: sales company, Investment Guarantee Company, Cultural Media Company, Elderly Products Enterprise Club, Elderly Products Production Base Management Company, Elderly Health Base Management Company, Elderly Housekeeping Company, Elderly Legal Aid Center, Elderly Tourism Company.
☆ The third five years: to create a strong sales system in China, listed on the market, to the international market.
Products and Services
1, the elderly supplies
Convenient life category: magnifying glass, presbyopia, wear teeth, denture cleaner, timed reminder pill box, fast dry hair, senior wigs,
pipe, cups, shoe dryer, ear pillows, all kinds of crutches (multi-legged, telescopic, folding, hidden, wooden crutches) and so on. Leisure exercise category: practice sword, dancing and fan category, practice fan, fitness ball, goal ball, fast board, fishing gear, rocking chair, etc. Clothing shoes and hats: 1, clothing category: practice clothes, Chinese jacket, coat, windbreaker, undershirt, shirt, cashmere sweater,
Suit, bat shirt, etc.
2, shoes and hats: soft bottom shoes, dancing shoes, cloth shoes, leather shoes, woolen hats, fleece hats, Cashmere scarf,
silk scarf and so on
Health care equipment: traditional Chinese medicine heat therapy packages: cupping device, gua sha tablets, cervical spine traction, hearing aids and so on
Physiotherapy: multi-functional massage chairs, natural wood massagers, electric massagers, physiotherapy beds, cervical spine traction instruments, hypertension treatment
therapeutic instrument, potty breaks, bedwetting supplies, etc.
Sleep class, the main purpose is to help people to get rid of the pain.
Sleep: pillows, cervical pillows, kneading pillows, magnetic therapy bedding, sleep instrument and so on.
2, training programs
1 the use of high-tech products such as cell phones, computers, digital cameras, etc.
2 theater musical instrument learning
3 elderly health care sports: fitness dance, Tai Chi, etc.
4 elderly health, safety and psychological knowledge training: nutritional diets, burglary and fire prevention, psychological counseling.
5 Literature, painting and calligraphy study
6 How to communicate with teenagers
Market Analysis
A market analysis of the elderly supplies
Part III: Business PlanOld and disabled patient supplies camp store business plan
A basic situation:
1, business name: the old and disabled patient supplies camp store, both Elderly physical examination, elderly health advice.
2, industry type: retail
3, form of organization: individual business
The main business scope: the sale of supplies for the elderly, the old disabled patient supplies store.
4, business location: mainly elderly activities (parks) and residential areas
5, area: covers an area of about 100 square meters
Reasons for choosing the location: the elderly, the location is a concentration of traffic, convenient transportation, the market is very broad prospects.
5, the entrepreneur's personal situation:
Name: Li Hongming
Gender: male
Age: 21
Education: college
II. Company Profile
Our company is a specialty store selling products for the elderly, as well as medical checkups for the elderly and health counseling for the elderly. Can provide seven categories, more than 100 kinds of products, a variety of services, and sincere, thoughtful service to meet the elderly consumer groups customer goals, with the gradual increase in the elderly group, the elderly group has become the largest domestic customer groups, the consumption potential of infinite, we are affectionate, humane marketing approach to consumer satisfaction, is the consumer certification.
III. Products
◆ Clothes, shoes and hats: Chinese jackets, coats, trench coats, undershirts, silk shirts, cashmere sweaters, suits, skirts, pants, jackets, casual wear, polo shirts, soft-soled shoes, dancing shoes, Chinese clothes, bat shirts, wigs, hair clips, woolen hats, fleece hats, cashmere scarves, silk scarves
◆ Health care equipment: natural wood massagers, electric massagers, rheumatism, lumbar, lumbar and leg
◆Health equipment: natural wood massager, electric massager, rheumatism, lumbar leg, lumbar disk protrusion, cervical spine, frozen shoulder special health care equipment, sleeping pillows, infrared physical therapy equipment, blood pressure meter, thermometer, oxygen concentrator, hearing aids
◆Physical therapy: cervical spine kneader series, cervical spine therapeutic instrument series, multi-functional massage chair series, high blood pressure (blood pressure reduction) therapeutic instrument series?
◆ Leisure and exercise class: practice sword, dance and fan, practice fan, fitness ball, nunchaku, fast board, fishing supplies, practice fan, dance handkerchiefs, tai chi softball, magnolia circle, no pole fitness ball, gate ball, nunchaku, hand holding fitness circle
◆ Leisure and entertainment: hardcover CD-ROM of the middle-aged and old people fitness, hardcover CD-ROM of the middle-aged and old people dance, hardcover CD-ROM of the tai chi, hardcover CD-ROM of the taiji sword CD-ROM
◆ Magnifying glasses, presbyopes, needle threader, denture cleaner, timed reminder box, quick dry towel, convenient miscellaneous supplies, ear pillows, multi-foot crutches, telescopic crutches, folding crutches, Tibetan sword crutches, wooden crutches.
◆ Elderly health care products: mainly to improve the immunity of the elderly health care products.
III. Industry and market analysis
Good market development prospects
Into the 21st century, China's demographic structure is increasingly aging. With the progress of society and the continuous improvement of population quality, a part of society, the elderly are also getting more and more attention from the society. With this comes a thirst for multi-functional, diversified, high value elderly products and high-quality services and professional guidance.
As the clock strikes the 21st century, China has entered the ranks of the world's older population. Population aging, usually refers to the process of increasing the proportion of middle-aged and older people in a population as a whole. At present, the age structure of China's population has exceeded the internationally recognized standard of aging. In 2000, China's elderly population over 60 years of age had reached 130 million, accounting for more than 10% of the total population; by 2006, it had reached 180 million, accounting for about 18.4% of the total population; and in 2050, it will reach about 400 million, accounting for about more than a quarter of the total population. How to make these elderly people can? have a sense of old age, old people have medical care, old people have fun?
According to the data of the second national sample survey on people with disabilities in 2006, the number of people with various types of disabilities in China has reached 82.96 million, accounting for 6.34% of the country's total population. Due to the existence of varying degrees of physical defects, they have a lot of inconvenience in life compared with normal people, and in terms of daily necessities also need to have a special production and sales of disabled people's products manufacturers or stores. Relevant data show that China's disabled people account for about one-fifth of the total number of disabled people in the world, but the production and sale of disabled people's goods in China is far less than one-fifth of the world. There is still an unmet demand for 90% of the special appliances for various types of disabled people, such as living apparatus, living and working aids, and cultural and sports goods. Statistics released by the National Bureau of Statistics and survey information provided by the National Committee on the Elderly show that the current spending power of the elderly amounts to RMB 400 billion per year, and in 2010 it is expected to reach RMB 100 billion. Increasingly large elderly groups, triggered by the demand for their clothing, food, housing, transportation, medical care, spiritual consumption, etc., so that the proportion of elderly consumption in the overall consumption of society continues to be injured, some experts say, do ? Elderly economy? will be the following? Holiday economy? After the social and a new point of economic growth.
At the same time, with the progress of society and economic income, the modern elderly hand?
Now the elderly although relatively little income, but income stability, like pensions, pensions. At the same time spend less, no longer worry about buying a house and car. Elderly children also care about their parents, filial piety, often in the New Year's holidays to buy clothes for their parents, health care products, generous.
Consumer attitudes and spending power has been a big change and improve the rapid growth of a strong market has been formed
As the saying goes: spend money to cure as well as spend money on health care. Now, people pay attention to health consciousness has been gradually improved, in the past 20 years, China's demand for health products is growing at a rate of 15%?30%, with great potential for development, health care health care products have become a national sunrise industry. How to let the elderly spend their twilight years in peace, so that people with disabilities to overcome their own shortcomings, so that the patient to alleviate the pain of disease, to enjoy the life of a healthy person, has become a great concern to the people, the focus of the urgent need to invest. With the further improvement of economic development, people's economic income increased several times, the standard of living has shifted from subsistence to well-off, no longer satisfied with the general material consumption, the spirit of the consumer demand has increased, the health aspects of the consumer demand is dominant. Therefore, the market outlook for the elderly products business is very broad.
The market needs to have the scale of operation, characteristics of the operation of the franchise has been imminent
At present, the elderly products industry has gone through the start-up period, just stepped into the rapid growth period. Such consumer groups are generally inconvenient activities, and security requirements are particularly strong. Due to the special nature of the old disabled patient supplies, the collection of its sources of goods compared with other products to be much more difficult, narrow channels of purchase. For a long time, it is only sold sporadically in pharmacies, pharmaceutical companies, medical equipment companies in some cities, and has few varieties and single performance. Historically, the terminals of traditional marketing methods are seriously lagging behind, and lack of affectionate and humanized marketing methods. And because the market is too decentralized, a serious lack of unified normative mechanism, now some individual fragmented business outside, no store with a franchise brand, and individual business defects have not been able to meet the requirements of the majority of consumers. The market is in urgent need of a brand effect, quality assurance, complete varieties, thoughtful service and can adapt to the emergence of consumer demand for brand franchises. Therefore, the brand, scale, franchise approach has become the direction of the industry. Based on a keen grasp of the industry's development and in-depth analysis of the consumer population, we feel that our company can provide products for the needs of the elderly. Is to make the world's elderly people enjoy their old age, so that enjoy the life of a healthy person.
Broader market for health care products for the elderly
Human beings are increasingly concerned about their own health. since the 1990s, the global population's health consumption has risen year by year, and the demand for nutritional supplements is very strong. In the 15 categories of internationalized industries divided by international standards, medicine and health care is one of the five fastest-growing industries in world trade, and the sales of health food products are growing at a rate of
13% per year. And with the growth of age, the body, spirit, resistance, mental endurance and other aspects will be troubled and limited, the health of the middle-aged and elderly has been imminent, urgent, the younger generation of the elders of the care and payment without stint, gift giving health, filial piety mom and dad is not ? The brain X gold? Middle-aged and elderly people's health consumption demand is extremely inflated. These health products also through a variety of media to publicize, like Platinum Brain, Gold Match, the new cover in the cover and other products have become recognized products, and now we are also in pursuit of green, safe products for the elderly is now also pay more attention to both healthy and nutritious food, from the side of the old people eat every day to see the vegetarian dishes are still dominant, and 60-year-olds are also eating at KFC to locate the 15-year-olds love to eat fried chicken. After the new era, the market has changed dramatically, consumer attitudes have changed dramatically, and our mainstream consumer population is changing dramatically. So we need to pay more attention to safety, low-fat, nutritional food market development.
Market prospects
The elderly market is huge, every family has an old man, how many old people, the market will be big. Elderly specialty is a fledgling industry with no competitors. Product marketing and experiential marketing **** exist, both senior supplies, but also the elderly health experience services, double money-making channel. In addition there are a variety of auxiliary service profits. Product personality, practical, intimate, no peer competition, filial piety emotional consumption, large profit margins, up to 150%-400%. Other industries are often only limited to a product or an industry segment, the market space is limited. More brands, peer competition pressure, market overdevelopment, profit space is narrow. Too many homogeneous products in the market, price competition pressure, profits are diluted, no other auxiliary services, narrow profitability. Competitive advantage of the field
IV. Marketing Plan
1, experience marketing
Parks, hospitals, teahouses, senior citizen activity centers and other **** public places, in the form of mobile display, to provide products to the elderly, free trial, personal experience, day after day, to strengthen the cognition, produce natural trial habits, it will form a specific and loyal consumer groups.
3, group purchasing marketing
Rebate consumption, monopoly group purchasing, is a specialty store for the elderly to dominate the market for many years marketing tool, but also a specialty store profit value-added magic weapon. Free of charge to the authorities, hospitals, enterprises, neighborhood committees and other units directed to the issuance of membership cards, VIP cards, discount cards, love cards, etc., with the card shopping discounts rebates, points back to the award, the formation of a characteristic group purchase welfare consumer groups.
4, news marketing
Joint Committee on Aging, Old People's Affairs Bureau, dry rest homes, nursing homes, Civil Affairs Bureau, Disabled Persons' Federation, hospitals, welfare institutions and other units to [care for mothers], [care for the elderly], [filial piety], [the good filial piety], [the elderly health campaigns] as the theme of the activities organized for the elderly of practical significance. Think about it, if you can mobilize these sectors, there will be amazing profits.
5, filial piety marketing
To travel around the world and the whole family as the object of consumption, advocating [filial piety and respect for parents, care for the elderly], to meet the heart of a child, ignite the filial piety market, and filial piety to spread the world.
6, holiday marketing
Make full use of the peak season of holiday sales, targeting the core of consumption, rapid attack. Such as Father's Day, Mother's Day, Chrysanthemum Festival, International Day of the Elderly, Mid-Autumn Festival, May Day Labor Day, National Day, Women's Day, New Year's Day, Spring Festival and other festivals, a holiday sales up to the usual several times, or even dozens of times a few days can reach the usual months or even a year of total sales.
7, customized marketing
Customized services around the elderly gifts and personalized products. According to customer needs, provide from the material style. Design. Processing until the delivery of the whole service.
8, joint operations
Local and large shopping malls, supermarkets, free markets to carry out wholesale business, through the joint venture with the strong, strong together, is a win-win approach, but also an effective way to become bigger and stronger.
9, planning marketing
Elderly birthday PARTY full tracking planning, family gatherings, birthday love, birthday 100-year-old special planning, special planning for personalized birthday banquets, create personalized gift combinations.
V. Management team
(a) Manager
1, the development of regional annual marketing objectives.
2, the development of the product's pricing strategy.
3, the development of the product's advertising and public relations strategy, including a comprehensive promotional program.
4, regular understanding of market conditions and is responsible for business contacts with key customers.
5. Evaluate the performance of the sales director and promotion director and provide business guidance.
(B) sales director
1, market research and analysis of the regional market.
2, develop sales plans and sales policies.
3, develop sales management system, and lead by example.
4, review a variety of sales reports, and guide the training of sales representatives.
5, strict management of accounts receivable.
6. Evaluate the performance of sales representatives.
(C) sales representatives
1, in accordance with the requirements of the sales quota to complete the target.
2, do the sales tour plan, and according to the plan implementation.
3, sign a sales contract and perform according to the requirements of the contract.
4, on time settlement of payment, can not be postponed.
5, truthfully fill out the sales report, and on time to the sales director.
6, do a good job of customer-related services.
7, management of the stocker is responsible for the display of products.
(D) promotional director
1, investigate competitors' promotional methods, to understand the target consumer's buying mentality and behavior.
2, the development of promotional programs and promotional management system.
3, the development of promotional programs, organization and implementation of the program, drafting a summary of activities.
4, training and supervision of promotional staff, often on-site inspection.
5, review the promotion report statement.
(V) stocker
1, in accordance with the requirements of the product display to do a good job of product activation.
2, product shortage, timely replenishment to avoid short stock.
3, keep the product clean, do a good job of merchandise rotation.
VI. Financial forecast
1, a phase of investment estimates: indoor decoration 20,000 yuan, shelves and other facilities 10,000 yuan, 30,000 yuan into the goods, about 40,000 working capital.
VII. Business objectives:
1, according to market forecasts, after the opening of the best efforts to complete the average daily net profit of about 400 yuan, monthly profit of 12,000, annual profit of about 13 million yuan. The first one or two years to stabilize the market, hit the reputation and creditworthiness, stable customers stable turnover, stable enterprise action mechanism.
2, four or five years after the development of the main, in three areas to try to develop: the development of retail customers; the development of groups of customers; the development of membership card customers; at this time the monthly profit of 18,000 yuan, the annual profit of more than 200,000 yuan. And then less than three years later can recover the investment of 550,000 yuan, you can recover costs.
VIII. Opening action plan: 1, after graduating from college, first out of work to earn money, to accumulate some social experience.
2, in the process of work, to continue to learn about the operation of the specialty store knowledge, in order to better understand the market trends.
3, try to find a partner to reduce the risk of personal business.
4, to raise funds, mainly family savings.
5, visit the community to contact customers, understand the needs of customers.
6, rent store, interior decoration.
7, the purchase of goods to prepare for the opening, to strengthen the effective publicity before the opening.
8, the official opening, the opening day to engage in a site preferential activities.
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