Small Ming students" sells very well. 2015, unified sales and net profit margins rose sharply. 2015 annual report net profit of 830 million, an increase of 192.26% year-on-year (but 2014 would have been a more serious decline). Among them, the new products "Xiaomingsu" and "Hai ZhiYin" deserve a lot of credit. in the annual report, these two new beverages contributed 2.5 billion yuan of revenue, accounting for nearly 20% of total sales, which is a very nice figure. I think this is the winning of the unified new production strategy: under the premise of maintaining the existing products, launching differentiated products, and focusing the whole product strategy on high value and high brand. Simply put, it is to focus on 4 or 5 yuan beverages. This is the unification of value enhancement to make a bet, these high-priced beverages, in the unification of the internal called "2.0 products", to the effect that "consumption is upgrading". Under the high-value strategy, the unified internal construction of a number of brand groups through many rounds of investigation and research, to break the big company "fear of error" thinking, the courage to make mistakes to try. 2015 unified beverage launched no less than 10 new goods, these brand groups can not be credited. Back to the high-priced brands, high-priced strategy is simple to say, but any executive knows - sell cheap as long as the cost control, but it is difficult to sell a bottle of beverage at a high price. Set a high price, can sell well? Positioning title to the noble origin, water source limited, health signs. Then invest a lot of resources in various media. Finally, it is spread all over the channels. High prices never come out of nowhere. First of all, the taste is good, high acceptance, tea flavor is lighter, fruity flavor is more refreshing. Secondly, as a company that always focuses on product packaging design, the unification of the bottle packaging and get a new play. Cover the lid.