The sky goes with the earth and the heaven, the left goes with the right and the left goes with the god.
There is a language phenomenon that is very prevalent in China. Whether it is leading cadres or the general public, many people can come up with a few phrases off the top of their heads. For example, to show their own or others in the dining room heroism, the drinkers vibrant: deep feelings, a mouthful of boredom; feelings of shallow, lick a lick; feelings of thick, drink enough; feelings of iron, drink blood. For example, to describe individual leading cadres corrupted, the society a moment in circulation: drink white wine a catty two catty not drunk, down the dance floor three steps four steps will be, playing mahjong five nights six nights do not sleep, play women seven eight not tired, receiving thousands of gifts not returned.
This language phenomenon, the people generally called "jingle". The most common is to sell goods vendors use, the goods sold good or bad and jingle compilation of good or bad has a great relationship. If you use the right jingle, you can even achieve the purpose of selling goods.
What is "shunkouyao", according to the "Modern Chinese Dictionary" explanation, refers to the "folk popularity of a Chinese verbal rhymes, sentence length is not the same, purely colloquial, read up very smooth." We think it may be more appropriate to call this contemporary popular language phenomenon "folk ballad". The so-called "folk ballads" are "folk songs, mostly related to current affairs and politics".
One is that it comes from the people, and is widely circulated in the people, it is a member of the family of "people";
Two is that nowadays, these "jingyi" are mainly reflecting and satirizing many undesirable phenomena in the society, mostly related to the current affairs. The most important thing is that these "jingles" mainly reflect and satirize many bad phenomena in the society, mostly related to current affairs, and have a clear tendency in the meaning of praise and blame, which is in line with the definition of "folk ballad".
The difference lies in the word "new". Because this kind of ballad is mainly a phenomenon that emerged since the 1980s, accompanied by China's reform and opening up, it is a "language product" of the new period, and it has its uniqueness in the way it is spoken - people only speak orally, not in the form of musical recitation.
The reason why contemporary Chinese "new ballads" are so "developed" is that, in addition to profound social reasons, their carrier -- language -- is also characterized by its form. From the many examples cited above, the new ballads have a **** the same characteristics: easy to catch, pleasant to the ear, good to read and remember, and humorous, vivid image. Because of this, the new ballads spread quickly and widely. From the point of view of language use, the new ballad shows a set of perfect systematic characteristics from phonetics, grammar to rhetoric.
Reflecting the national characteristics.