In order to ensure that things or work carried out in an orderly and effective manner, it is often necessary to formulate a program in advance according to the specific circumstances, the program is to solve a problem or a project, a subject of the detailed process. Programs should be how to develop it? The following is my compilation of the Tanabata Festival activities program planning, welcome to read, I hope you can enjoy.
Tanabata Activity Program Planning 1First, the background
In our country, the night of the seventh day of the seventh month of the lunar calendar, the weather is warm, the grass and trees, which is commonly known as the Tanabata Festival, and some people call it "Begging for coincidences festival". Legend has it that on this night every year, it is the time when the Weaving Maiden and the Cowherd meet at the Magpie Bridge in the sky. Legend has it that you can look up and see the Cowherd's niece's meeting in the Milky Way, or you can overhear the pulsating words of love between the two men when they meet in the sky under the melons and fruits shelf. Derived to the present, especially in recent years, Tanabata Valentine's Day has become a special festival for contemporary fashion men and women to express their love, and February 14th Valentine's Day has the same flavor. Tanabata Valentine's Day is a classic of love that has been passed down in China for thousands of years, and it is a good example of the steadfastness and beauty of love. With the invasion of Western culture, it has gradually been forgotten. However, in the new international environment of rapid changes, a trend of learning Chinese culture has arisen, and many foreigners have begun to celebrate traditional Chinese festivals. Tanabata Valentine's Day has gradually come into people's sight again. On the occasion of this romantic festival, the hotel organizes a romantic activity for the Tanabata Valentine's Day. First: in order to better publicize the traditional Chinese culture, enhance the understanding of young people on the traditional Chinese culture; Second: for the frequent work of the lack of social activities of the single groups to provide a platform for dating; Third: the Tanabata Valentine's Day as an opportunity to close the relationship between the hotel and the new and old customers, to establish the hotel's reputation, enhance the customer's recognition of the hotel, the accumulation of customer sources.
Second, the activities of the preparatory work
The activities of the preparatory work is the whole activity of the first part of the smooth development. Activities to do good or bad preparation work, the smooth progress of the activities have a direct relationship. Solid preparations, is the bombardment to be held smoothly, a complete success of the basic guarantee.
(a) Determine the theme and scope of the event
1, the theme of the event: Tanabata search for destiny - fated to love you.
2, the object of the activity: so far single high-paying class, senior white-collar, and then to the middle class of society to further promote. (Age 20-40 years old single people).
3. Activity time:
4. Activity place: Beijing Hotel
5. Registration matters
(1) The registration time is up to 24:00 pm on August 5th.
(2) Registration: You can register in the hotel lobby or on the hotel website. Bring their valid documents with you when registering.
(Note: Age is 20-40 years old single group).
(B) Activity publicity
1, in the hotel's electronic display screen continuously broadcast "Fated to love you" campaign publicity subtitles.
2, August 1 -6 days before the distribution of activity posters, the area set in the office building shopping mall downtown.
3, August 5, the day of Tanabata huge publicity posters for its publicity momentum.
4, August 1 - 7 activities during the consumer coupon distribution.
5, pre-event, and major websites and newspapers to publicize the event news.
(C) the activities of the scene layout
1, the restaurant peripheral layout
(1) Tanabata magpie bridge modeling layout → add restaurant cultural characteristics of the atmosphere
creative design of large Tanabata magpie bridge at the entrance to the hotel doorway, the traditional Tanabata Xiangqiao will be the cultural practice of the hotel's humanistic style and the uniqueness of the festival. In order to attract consumers' attention, the hotel also invited local famous photography organizations to join in, leaving the most beautiful figures for every consumer in the store.
(2) Cowherd modeling creative layout → create more publicity topics
Combined with the Tanabata Magpie Bridge entrance, the layout of the cowherd, the weaver characteristic modeling character modeling, not only from the peripheral environment intuitively increase the style of the Western-style restaurant and culture, but also for the consumers to take photos to provide opportunities to take photographs to remember the opportunity to take photographs passed on to the hotel as a word-of-mouth publicity of an effective way.
(3) Ancient publicity columns → point out the theme of the event
Abandon the traditional Chinese columns, according to the Tanabata marketing theme of the creative design of the ancient publicity columns, and labeled with the "Fated to love you" campaign theme slogan, play a role in the promotion of activities and atmosphere.
2, the hall environment atmosphere
(1) Tanabata Chinese lanterns
In the hotel hall and the main aisle set up Chinese lanterns, adding humanistic tone in the hall.
(2) Modeling promotional banner layout
According to the Tanabata marketing theme of unified design promotional banner images and content, and creative modeling orderly layout, used for event publicity and atmosphere building.
(3) Photography photo pick-up desk modeling layout
According to the actual site set up photography photo pick-up desk (initially set as the front desk), the event theme modeling layout, such as sign-in board, modeling veil, X-racks and so on.
(4) partition stage modeling layout
According to the actual hotel site for partition planning design, stage creative modeling design, layout.
(5) Light and shadow art equipment layout
According to the actual restaurant site layout of the day of the event required lighting equipment, light and shadow show equipment.
3, the staircase layout
Walking on the stairs, whether it is from the high and down, or from the bottom and up, often gives a very peculiar feeling, both sides of the very special arrangement, it is easy to give people a sense of being in the integration. The use of warm light purple with a slightly curved staircase, plus a little flowers next to it, just like a happy avenue.
(D) special product preparations
1, the Sunshine Café for you to launch
Walk into the Sunshine Café with your lover, you can taste the "Romantic House" and "Kisses" Valentine's Day cocktails, each glass of 88 yuan + 15%. Each glass of RMB 88 +15%, so that this special night overflowing with charm. 268 RMB +15% of the package, including two glasses of rose sparkling wine, gift a bottle of hardcover 375 ml Chateau de St. Pierre red wine, exquisite gifts, boxed roses, French snacks, hot, heart-shaped strawberry cake, and a live band rendition of the classic romantic music. You can also taste the special selection of buffet dinner, 698 yuan / pair, including two scallop king, two Valentine's Day specially made cocktails a rose, heart-shaped CHOCOLATE box.
Beijing Hotel, Block A, first floor
2, five people people Japanese restaurant for you to launch the Valentine's Day package, let you feel the beauty of the meal on the tip of the tongue jumping, especially the head chef special design of the flame sweets worthy of promotion. 1,688 yuan/pair.
First floor, Block E, Beijing Hotel
3. Recreational facilities (spa) launched Valentine's Day Spring Romantic Journey
Reservation for 90-minute aromatic fusion massage treatment + oxygen newborn facial treatment, another will be given a warm bath treatment and mellow champagne. Prices are subject to a 15% service charge.
Beijing Hotel, Block E, second floor
4, housing facilities launched 999 yuan + 15% / pair of packages are very chic: seven-course holiday special dinner, including two glasses of pre-dinner wine, flowers, photos, chocolates, band performances and so on. And 1999 yuan / room Valentine's Suite is more designed for couples: special room dining, champagne bubbly, luxury suite (including breakfast for two), free use of hotel fitness facilities, and chocolate gift boxes and roses. Check-out is extended until 3pm the following day.
If you want to hold a creative, romantic confession or proposal on this day, the hotel has a professional team to help you out! In addition, the hotel will also launch a variety of customized services: band playing, violin gold songs on demand, flower booking, luxury concierge car pick-up and drop-off, couples spa trip for two (399 yuan / seat), etc., so that the touching spread infinitely at this moment.
Tanabata Activity Program Planning 2I. Introduction
In recent years, with the increase in the future population brought by foreign enterprises, many young people are in urgent need of a platform to communicate with each other, and at the same time, Hukou Hotline Forums, the love of the Hukou section of the attention of the large, and the release of a large number of marriage solicitations. We organize such an event in such a large social environment, with certain social significance and economic benefits. The event is characterized by a combination of dating, love affair, game interaction as a whole, dating, communication fully integrated, so that the event from the personnel gesture, environment, cultural atmosphere to achieve a certain social impact and economic benefits.
The thousand blind date by the **** Youth League Hukou County Committee hosted, Hukou Hotline website full planning, creativity and hosting. This dating conference we through the applicant information in the form of public, the applicant self-expression, self-expression, free choice, free exchange of ways to let each applicant are finally a couple of people. In the whole process, we will also be interspersed with a series of interactive activities, the whole activity will be organized more meaningful and effective
Second, the purpose and significance of the activity
The purpose of the activity: is to be through a fair, open, just to achieve the free and romantic form of choosing a spouse and selecting the form of love. The significance of the activity: through this activity for the park, the city to solve a large number of single young people, enterprise migrant workers a chance to choose a spouse, and at the same time for the park enterprises to retain talent, for the construction of a harmonious society to dedicate their strength. As long as it is single, sincere search for the other half, you can find your heart here he (she), may the world's lovers finally get married.
Three, the activities of the composition:
Organizer: **** Youth League Hukou County Committee
Undertake: Hukou Hotline
Activity time and place:
Media support: Hukou Hotline Hukou Radio and Television
Four, the activities of the organization, steps
All preparations must be made in V. The main operational steps
The time of this dating conference pre-advertising can be roughly divided into three phases, layer by layer, and gradually set off the climax.
1) warm-up phase: June 28 to July 5, belonging to the entire activity of the pre-publicity warm-up period, through the Hukou hotline website, posters, external release, publicity and detailed activities.
2) Intermediate stage: July 5 to August 5, the matchmaking conference in-depth publicity, focusing on special reports.
3) late stage: mid-July to the official opening, the preparations are ready;
4) publicity points: the pre-date to do a good job of the fate of the Tanabata-thousands of people matchmaking conference advertising.
5) News media: A, Hukou hotline network publicity; B, television publicity; C, leaflets; D, outdoor banners.
6) advertising content: focus on the edge of the Tanabata - thousands of dating conference for the activities of the prelude and publicity reports, to provide a strong publicity campaign.
Six, recruiting co-organizers:
On-site investment in the scope of the fashion class clothing class wedding photography agencies flower store food and beverage, beauty salon leisure and entertainment class automotive real estate, etc.
Seven, the form of enrollment (abbreviated)
Online enrollment; telephone,
Online registration; telephone, e-mail registration; enterprises and institutions set up registration points
Activity positioning:
Tanabata, China's own Valentine's Day.
Activity theme:
Tanabata
Chinese traditional Valentine's Day, romance hand in hand.
Number of registrants:
50 men and women, **** 100 people.
Activity time:
Tanabata night. 18:30-20:30
Activity location:
xx
Activity purpose:
rendering
Implementation plan:
1, this activity focuses on the object for the middle and high-level people, so in terms of activities, the layout of the scene needs to be elegant, warm, reflecting elegance, taste, level, the scene host (recommended by professionals) to create an atmosphere of relaxation, enjoyable, and at the same time, can positively mobilize the enthusiasm of the guests, so they have a full opportunity to show their own. Full opportunity to show themselves, increase their attractiveness, to achieve the initial purpose of participating in this activity.
2, the personnel requirements of specialized education, salary 20xx ~ 3000 yuan above the male and female couples.
3, the advertising design needs to be novel, the visual sense is refreshing (recommended to use the concept of professionals), publicity, reflecting the seriousness of the activity of the responsible attitude, improve the company's sense of trust, show the difference with other activities of this type.
4, after the end of the event, the customer service staff to call back, reflecting the company's sense of responsibility and service, for the applicants to put forward the relevant issues to be included, for the weekend dinner program to lay the foundation for the arrangements.
5, the office staff is responsible for the enrollment of candidates and the management of information.
6, this activity in order to ensure the authenticity of the information, to reduce the company's review efforts, the enrollment of personnel must be the main carrier of the work unit.
7, customer service personnel with a hidden way through the enrollment of the work unit to verify the reliability of their identity, but must ensure that the privacy of the enlisted personnel are not disclosed.
8, through the newspaper, posters and other media way to publicize, cause people's awareness.
9. The qualification of all the personnel for this activity is a reserve for the operation of the later activities.
Activities
1, a hundred people through the needle competition
Self-supporting block, the requirement is within the specified time, which pair of combinations to wear the most needles, who will win the final victory. The winner will receive the grand prize of a pair of diamond rings.
This segment is based on an ancient folk event held during the Northern and Southern Dynasties in honor of the Weaving Maiden's wisdom and ingenuity. The original name was "Knotting colorful strands and threading seven-hole needles".
You can see the couple's cooperation and the girl's dexterity. Since it is a traditional Chinese Valentine's Day, there should be traditional Chinese cultural factors. This can be seen in the wisdom and ingenuity of Chinese women.
2, interactive games
Talent show (can be a plot show can be singing or other talent)
Plot show is required to interpret the modern version of the ancient love story (find your partner). The story of the love of the cowherd and the weaving maiden is the version of the story. Participants in the performance will receive souvenirs.
Venue Setup
Considering the environment of the Bund Stylish's own venue, we do not do too much floral arrangement, only on-site use.
Lighting: hang a small light source in the paper crane garland. Because the venue itself is darker, need to use two spotlights for stage effects.
Ribbons, paper cranes, flowers, candles to make a simple decoration, the use of light to create the effect.
Ribbons: Use ribbons to knot a flower ball on the ceiling, stretching out four shelves. Hang colorful strips, paper cranes and flower petals on the racks.
Paper cranes: make two garlands under the flower ball and hang paper cranes.
Flowers: place lilies and orchids in a prominent place on the venue.
Candles: place a candle on the tabletop of each table. To bring out the romantic atmosphere.
1, do a good job of publicity before the promotion
"Wine is also afraid of the deep alley", and then the good way to promote the consumer does not know, can only be "fetal death". Doing a good job of publicity before the promotion of Tanabata is the premise of the promotion to achieve the purpose.
Generally speaking, a store's radiation due to its own strength of the strength of the size of the difference, in the store radiation outside the scope of the publicity work can only be a waste of money, and can not play a substantial role. The promotion of publicity in the store within the radiation range, for the target consumers.
For strong shopping malls, the use of television advertising, strong media, a full range of multi-channel to consumers to pass the information, and the general small and medium-sized stores do not have to "go to great lengths" in the store around the distribution of flyers, make full use of the store radio, posters, signs and other resources, or the use of promotional tools such as cars, will be able to achieve the corresponding purpose. Nowadays, a lot of stores' promotional policies "gently come", and "gently go", in the crowd "can not be shocked by a ripple", naturally, can not achieve the purpose of enhancing the popularity.
2, clever system of promotional policies
The promotion of reasonable or not directly related to the promotion of good or bad, in the development of promotional policies, be sure to first target customers market survey, there is a grasp of the whole, and then targeted development of relevant policies, so as to receive better results.
(1), the charm of the play attached to the gift
In McDonald's store every holiday are packed, which in the end what is the reason for it? The original attraction of the diner is not only hygiene, convenient, tasty fast food, especially for children more attractive is the toy giveaway, each toy are different styles of creative novelty. Children's needs brought about by the whole family's consumption, children eat happy, toys to hand, happy, parents pay a little more out of pocket is also willing. The cost of giveaways was not high, due to the large number of low-cost, fast-food restaurants with a small number of free gifts to bring a substantial return.
(2), set point consumption
Now many shopping malls have launched a membership system, the issue of discount cards, when customers in the store shopping to reach a certain number of rebates. Such as the cumulative purchase of 100 members of the rebate of 20 yuan, the purchase of 200 yuan rebate of 50 yuan, in kind or in the form of shopping coupons to cash, attracting a lot of consumers to buy, and effectively cultivate customer loyalty.
The key to using a few points of consumption promotion is to speak credibility, commitment to the policy must be realized, so that consumers get practical benefits.
(3), pay attention to innovation
Times are changing, but many stores promotion is "the same", in the face of flying promotional ads, consumers on the "old face" is no longer "cold", because of the old ` promotional methods into the "deaf ears", so the promotion must be to win the letter, only new to have vitality, only new to attract more consumers "! The new one can attract more consumer " eyeballs ".
"The donkey pulls the mill" - this only in the countryside can see the scene, but recently appeared in a newly opened restaurant in Beijing. A green stone mill is fixed at the entrance, a gray donkey wearing a blindfold keeps circling around the mill, and the pre-positioned grains are crushed into pieces in no time, which are then processed into delicious food if needed by the customers. And not far from the mill there is a water well, the windlass set up above can directly draw water from the well. From time to time, there are curious people come over to try their hands, surrounded by donkeys, water wells are a lot of people to take pictures. Donkeys pulling mill into the restaurant's creative people living in the long term between the skyscrapers opened the eyes, but also make the restaurant popularity bucket increase, customers.
Nowadays, more and more promotional patterns, but only in line with the customer's psychology and needs of the way may receive good results. In general, the store should be combined with the nature of the product, the characteristics of the different ways and consumer shopping habits and other factors, choose the right way to win with the new, and determine a reasonable period. But no matter what kind of way, the promotional process must be to eliminate false, or damage to the store's reputation, can only "move the stone up their own feet".
At the same time, in the process of promotion, do not ignore the publicity in the middle and late, on the one hand, so that consumers feel the credibility of the business to cash behavior, on the one hand, to cause more consumers to pay attention to and desire to buy, another important aspect is to enhance the good image of the store, the formation of a good word of mouth, and in return for more customers.
Activity theme
Mutual love, the most love Tanabata
Second, the activity time
August 16th - August 20th<
Three, the main planning
1, Tanabata to distinguish Valentine's Day, from the caliber of the dissemination of the organization of the event, landing in the couple's love.
2, the entire planning theme around "emotion, love, family", to achieve the integration of activities and marketing activities.
Fourth, the content of the activities
1, mutual love, the most love Tanabata - "I and my lover" large-scale collection of activities (August 16th)
Remember your first photo together? Remember the promise you made to your friends and family? xx "I and my loved ones" large collection of activities kicked off, that is, the collection of the earliest wedding photos, the earliest wedding promise ...... activities after the end of the date, in accordance with the date of the photo shoot, wedding time The first thing you need to do is to get your hands dirty.
The earliest wedding photos 5, the owner of each photo reward xx value of 20xx yuan exquisite gift.
The earliest wedding promises 5, each promise of the owner of the award xx value of 20xx yuan gift.
Photos (after the collection is completed, made into a display rack, the original photo will be returned to me) / promises handwritten by the customer, signed, made into a display rack placed in the ZTE Plaza event site display.
Responsible for:
2, mutual love, favorite Tanabata - xx Walking Street wearing class on the basis of the current price of 77% off. (August 18 - 20, discounts, site radio announcement)
Walking Street is responsible for negotiation, implementation.
Counterpart:
3, mutual love, favorite Tanabata - xx large-scale cultural performances, wonderful on-site activities.
August 10 - 13, xx Liuhe Square wedding show.
August 14 - 17, xx Zhongxing Square wedding show.
August 18, August 20, xx Zhongxing Square Iris flow rhyme - Century Taihua cultural year series of activities.
Responsible for:
4, mutual love, favorite Tanabata - thousands of paper cranes table sincere
xx Xintiandi Pedestrian Street ten thousand thousand paper cranes to meet the Tanabata Festival, the early stage can be xx staff folded by themselves, the materials used by the company reimbursement, the day of the Tanabata, the site can be prepared to prepare thousands of paper cranes of the paper and pens The customers can fold their own cranes under the guidance of the staff to express their prayers for love and a happy life, and finally hang them uniformly in the pedestrian street - the range of Zhongxing Plaza.
August 10th afternoon began to issue a notice, requiring the Walking Street staff to fold the first thousand paper cranes,
Responsible for:
5, mutual love, the most love Tanabata - xx Tanabata magpie bridge will!
Purpose: To take advantage of the "Tanabata", a traditional Chinese festival, to organize a "magpie bridge" activities of social welfare nature, to attract more customers to enter and understand the xx.
Time: August 10th to August 20th
Cooperation unit: Kuba Mall, Gome Electrical Appliances
Activity theme: meet you and me, the edge of the Gome - xx Tanabata magpie bridge will
Format:
Matchmakers registration in the form of a form, fill out the application form for the matchmaking.
The staff will fill in the registration form registered to the production of the blind date registration card for on-site posting.
Activity phases:
The first phase: the registration phase August 10 to August 20
Interested parties can go to the xx general service desk, the Century Taihua Plaza general service desk, the Saino supermarket service desk registration.
The second stage: matchmaking stage
September 2, a large-scale township meeting was held in xx, where the company's personnel will make the list of enrolled personnel