Once she graduated from university, Li Dan was assigned to work in the accounting section of Samsung Group. Soon after, she left Samsung Group to help her father manage the Hainan Ethnic Medicine Trading Company. Li Dan first from the company's internal start, the use of their own financial knowledge mastered in school, rationalized the company's finances. In the process, Li Dan found that his father's marketing approach has not kept pace with market development. On the basis of extensive market research, Li Dan opened marketing points in major cities across the country to form a sales network. Only three years, the company's operations on the leapfrog development. 1995, Li Dan took over when the company's turnover of 3 million yuan, in 1998, turnover reached 10 million yuan, the year paid more than 600,000 yuan in profits and taxes. 1998, Hainan National Medicine Trading Company after the end of the contract period, Li Dan and joined the Harbin Huayu Pharmaceutical Group Co. Into the company, Li Dan used her experience and marketing concepts accumulated in Hainan National Medicine Trading Company to carry out their work. Correct information feedback and the right marketing strategy, so that the pharmaceutical company's production and operation of rapid development, in 2000, Li Dan was formally appointed general manager of the company, the company to take care of all the big and small matters. In the successful operation of the marketing strategy, Li Dan also insisted on doing a good job of sales outlets and offices of the staff's business knowledge training and sales research, the company's sales for three consecutive years at an annual rate of 200% increase.
She got rich without forgetting the poverty of her hometown, find ways to help her hometown folks out of poverty to become rich. 1999, back to the old revolutionary areas, mountainous areas, immigrant areas of one of the city, the county key poverty alleviation town of her hometown - the town of Changshan, her hometown according to the 140,000 acres of mountains, most of them are undeveloped and utilized, and the mountains are high, Soil and water, warm and wet climate and other more suitable for tea characteristics, the introduction of Taiwan's famous tea - "Jin Xuan", "Cuiju" seedlings, widely mobilized local farmers to participate in the planting of farmers for the hometown to find a Investment is small, quick results, easy to manage, small risk of getting rich. Li Dan to assist his father invested more than 50 million yuan, in the mountains and beautiful water, people of the Changqing Reservoir scenic area in order to "natural, healthy" concept for the purpose of a high starting point set up Lianjiang Minghuang Tea Co. Base + farmers (cooperatives)" management model, free of charge to provide tea technology and tea seedlings to farmers, guiding them in strict accordance with the standards of organic food production and management, guaranteed purchase of tea green for processing and sales. In the process of developing the tea industry, Li Dan adhere to the people-oriented, independent innovation, focus on science and technology, the implementation of "high quality, high-quality products, brand-name" strategy for the tea production has laid a good foundation. 2001, the company's Minghuang Tea was awarded the State issued the certificate of Class A green food, in 2005, it has become the first in western Guangdong Province. In 2005, it became the first enterprise in western Guangdong that passed the national organic food certification and national AA grade green food certification. At present, the company has developed nine tea bases, an area of more than 10,000 acres, 2,910 poor farmers to join the ranks of tea, the average annual household income of 3,630 yuan. So that many poor farmers built buildings, motorcycles, color TV, etc., on the road to poverty alleviation and prosperity. Her company has radiated to the surrounding mountainous towns of Qingping, Shijie, Tangpeng, Heliu, Shijiao, driving the neighboring towns to plant more than 3,200 acres.
Li Dan market-oriented, the introduction of high-quality tea suitable for the taste of all classes, gradually expanding market share and popularity, called the "Ming Huang tea" brand, in the national tea quality assessment of 04, 05, 06, 07 years in succession won the third, fourth, fifth and sixth national quality assessment of famous teas "First Prize", China's three green project "assured tea tea association recommended brands", Guangdong Province, Guangdong Province, Guangdong Province, famous brand, national AA green food certification, national organic product certification, national QS quality and safety certification and other honors. And was selected as Guangdong famous tea back to the "Gothenburg" presented to the King of Sweden. Following the national green food A-level certification in 2001, the company passed the national organic tea (AA-level green food) certification in 2005. She adopted the "company + base + farmers (cooperatives)" model to drive mountain farmers out of poverty to become rich and prosperous practice has attracted the attention of leaders at all levels, in July 2003 in Macao held in the Western Guangdong Famous Products Exhibition, Macao Chief Executive Edmund Ho Hau Wah, Executive Vice Governor of Guangdong Province, such as Tang Bingquan and other officials tasted the exhibitors of the Minghuang Tea, said it was very good, even said that it could be with the King of Sweden. In 2004, the first private enterprise products in Guangdong Province Expo, China *** Central Politburo member, Secretary of the Guangdong Provincial Party Committee Zhang Dejiang personally visited the Minghuang Tea Pavilion guidance, after tasting Minghuang Tea, encouraged to Minghuang Tea bigger and stronger, for the mountainous areas of the people out of poverty and make more contributions to the rich. 2006, February, Zhanjiang Municipal Party Committee Secretary Xu Shaohua in the 2005 Annual Practical work Zhanjiang - Zhanjiang Evening News "Globe" Annual Economic Figures Commendation, expects "Minghuang Tea to have confidence, do China's best tea." Zhanjiang TV, "Southern Daily", the Internet and other major publicity media, has repeatedly reported her advanced deeds.
She is committed to public welfare, to do good things for the masses. She and her father has donated 115,000 yuan to the Changshan Township road repair; donated more than 10,000 yuan to the Li House Village Committee to improve office conditions; donations of 39,000 to the Lianjiang City, the transformation of school buildings; donations of 100,000 yuan to the Shitan Primary School to improve the conditions of the school; but also has been funded by the Li Shupei and other 8 poor students to complete their college education (15,000 yuan per student per year). Two university graduates have been awarded to study in the United States and Japan. *** subsidizes more than 500,000 yuan of study funds for poor college students.