Sample gym business plan
Part 1: Gym business plan
I. Entrepreneurial background 1, the project background With the advent of the sports era, most of the young people like to the NBA's The group of heroes, the Premier League's battle of wits and courage? Along with the popularization of sports, more and more college students hope to improve the ability to compete by strengthening physical fitness. Given that many colleges and universities now have a limited number of fitness equipment and generally do not casually open to students, however, the social gym charges are often more than the average student's affordable range, resulting in college students can not effectively carry out physical fitness quality exercise. Research in the past few years has shown that the physical health of college students is not optimistic, such as the decline in physical fitness, easy to get sick and so on. This not only affects the current study of college students, but also on their future careers engaged in a non-negligible impact. Especially in these years, the popularity of NBA, English Premier League and other sports activities has inspired college students' desire to show off in the arena. College students nowadays hope to enhance their physical fitness through physical exercise. However, the exercise facilities provided by the school is relatively obsolete, and the current market gym charges are often beyond the affordability of college students, therefore, the opening of a gym for college students has a bright future. Combined with the lack of college student gyms in Fuzhou, the proposed selection of the university city as a starting point for entrepreneurship, by virtue of the university city's large student population and the advantages of physical education, it can be predicted that we have a huge market space and space for development. Second, the business idea 1, the project We plan to set up a gym, to the university city as the center, the customer to the nearby university students as the main, as well as nearby around the community customers. The project is intended to rent a large warehouse, the location is selected in the relatively low land price of the lot. Related facilities are: treadmill 5, five integrated trainer 1, sitting stirrup trainer 1, sitting pectoral push lifting trainer 1, downward inclined weightlifting bed 1, arm trainer 2, table tennis table, billiard table, table games equipment, etc. 2, table tennis table, table games equipment. 2, the operation of the project Situation analysis: The early stage because of limited facilities and low visibility, customers do not have a high degree of awareness of us. Corresponding countermeasures: We must first grasp each of the customers who come in, we intend to customize the fitness program for each of the customers who come to patronize, and strive for each customer to have a special coach hand in hand with the guidance and training. In the customer to leave a good reputation, a good image, through the customer word of mouth, open our market in the university city, so that we can stand firm. After the later development and growth, first of all, the expansion of the area, the renewal of equipment and the introduction of new equipment, the number of professional coaches to increase the number of staff. And it is possible to develop into the country's only professional fitness chain stores for college students. 3, the project advantage There is not a well-equipped gym near the university town, the price is suitable for college students. And even if there is not a professional fitness team mainly for the college population. The need for good physical fitness in modern society requires us to urgently change ourselves and improve our physical fitness. Middle school and high school we are under academic pressure to exercise opportunities and time are very little, the university time is very sufficient and we are in a transition from school to society. Have a good body for us to society, to the workplace are very helpful. Nowadays, many career interviews are based on appearance. As the saying goes, a good body is the capital of revolution. Therefore, strengthening exercise and enhancing physical fitness is a need for modern college students. It is an emerging social need that is growing. Part II: 180 Fitness Club Business Plan 1. Executive Summary 1.1 Introduction to the Club Our fitness club was created to provide physical fitness exercise to school students. It is different from the commercial fitness clubs that currently exist in society, and it provides fitness and other group (class-based, etc.) sports venues for university students and staff, as well as fitness venues and facilities for residents in the neighborhood, starting from the university. The club's initial stage of operation is mainly for college students, while the club employs fitness experts to provide professional guidance and training courses for students, and we strengthen the promotion of the latest international fitness concepts, dedicated to providing the best quality service for every student, to create a student's journey to a healthy life. We intend to set up the club in Mingdi Royal City, the south gate of Anhui University of Science and Technology, and rent a floor in the form of leasing facade. The club's fitness program will be designed around the interests of our students and staff and will exceed the expectations of our students. The club is designed to have a floor area of 750 square meters, with a recreational service area (buffet bar, convenience desk), a multi-functional gym, a gymnasium, and badminton and ping-pong courts. We also offer a "Special Weight Loss Program" for female students. We are gradually improving our services according to the different needs of students. Club venues are equipped with advanced ventilation equipment, while hiring excellent coaches, equipped with advanced fitness equipment to provide students with scientific, reasonable and efficient service. Goal: to build college students as the theme of the fitness club, so that it spread throughout the country's university cities. Idea: customer first Slogan: God creates life, we build the body 1.2 Nature of the enterprise The enterprise is called "180 Fitness Club", the registered capital of 1 million yuan, based on its own funds, by way of raising funds through bank credit. Raise funds. 1.3 Entrepreneurial category The fitness center business is mainly to provide venues and facilities for college students to participate in fitness, and professional staff to provide technical guidance and teaching, in addition, the center also actively promote the participation of units and families around the university campus. 1.4 Business Content 1 area: multi-functional gym (fitness, bodybuilding, weight loss, exercise) 2 area: gymnastics room (aerobics, yoga) 3 area: table tennis, badminton 4 area: leisure service area (set up: tea, beverages, coffee, yogurt, health care products, such as hot and cold beverages of their own choosing) 1.5 Operation Mode (1) Ticket System: Saturday, Sunday, 7:00-24:00 pm Adults: 30 yuan each time, limited to 3 hours. Students: $20 per visit, limited to 3 hours. Monday through Friday, 20% discount. (2) Membership system: 1. Gold card member. 888 RMB/year, no name, no limit, no time. 2, Silver membership. 488 yuan / half a year, anonymous, unlimited, no time. 3, VIP card members. RMB 288/quarter, anonymous, unlimited, untimed. 4, ordinary card members. 98 yuan / month, anonymous, unlimited, no time. 1.6 The highest goal of the expected benefits The center in line with the "service first, guide consumption, the development of business" for the purpose of creating a brand enterprise. Our business philosophy is "the pursuit of sustained growth", within our reach, we will do our best to serve the majority of large consumers loyal friends. The company's expected benefits target: payback period of 2 years, from the second year the company began to make a net profit. 2. Market Analysis 2.1 Market Opportunities Along with the improvement of living standards and the concept of healthy life, people are paying more and more attention to health. According to some scientific reports, the proportion of sub-healthy people increases along with the increase of work, life and study pressure. With the deepening of fitness awareness and the change of people's fitness consumption concept, various fitness clubs are springing up in the society. A good fitness club allows people to release their body and mind, relieve stress, strengthen their bodies and cultivate their emotions after a stressful day of work and study. Changes in the times have driven the development of sports, and put forward the goal of lifelong physical education requirements for students. National fitness program for the implementation of the whole country as the object, to college students, youth school sports as the focus of their healthy growth is related to the country's wealth and prosperity of the nation. College sports should be to cultivate students' sports and fitness 'basic ability and scientific self-exercise ability, improve students' physical fitness, teamwork consciousness and will quality, as a social oriented goal to cultivate modern people However, some of the contemporary college students do not have a deep understanding of sports, sports awareness is weak, consciously participate in sports and exercise initiative is poor, and the interest in participating in sports and exercise is not high. The reason is mainly because most of the sports activities organized by the school are mainly competitions, missing the characteristics of leisure and entertainment. Part III: Fitness club business plan The location of the gym must be convenient for the masses, the location should have a wide place to park the car, the traffic is more suitable for the bustle; clubs operating in the region, the surrounding 3-6km range is the main customer service area, the club opened in the location of the main Customer service area, the club opens the location is divided into commercial areas, office areas, residential areas; the main response to the surrounding flow of people, the income situation can be determined only after analysis. Site lease matters: 1. site lease costs: rent, deposit, property management fees, common charges, utility costs and other costs accounting; 2. site lease years 3. site lease annual incremental costs 4. site lease payment gym site and facilities: strong> 1. strong> I. Area: according to the actual need
Usually the use of the area of 800 square meters or less for small clubs, 800-1500 square meters for medium-sized clubs, 1500 square meters or more for large clubs.
Second, the space requirements: spacious, bright, airy
The height of the gym and the distance between the columns is the key to attract fitness club fitness. Fitness clubs are mainly open space, the floor height of 3m or more to ensure a good sense of vision and training space. The size of the column spacing affects the utilization effect of the aerobics hall, generally 8m spacing is more common.
Third, facilities and equipment
According to the actual situation, the main considerations: the walking route of the gym users, the characteristics of the functional areas and other elements, or is the security considerations (fire escapes, etc.). With the cooperation of professional designers, it is an indispensable process to understand the parameters of the relevant aspects in order to determine whether the property conditions are suitable for opening a club.
1, the club layout design
The club's layout and the proportion of the area of each area is the key to the club's design and even the future success of the business. Roughly divided into areas:
(1) front desk (service desk): cashier / distribution / consulting
(2) leisure / rest area: reading, chess, with a water bar, merchandise area.
(3) changing area, shower area, bathroom: men's and women's locker room / shower room / bathroom (steam room?).
(4) equipment area is divided into: aerobic training area, free weight area, fixed equipment area, etc.
(5) bodybuilding jumping hall: according to the club's overall area and teaching strength to set up a jumping hall,
(6) Yoga room: room temperature yoga, high-temperature yoga (can be used as a dance studio)
(7) Dynamic cycling room
2, the club's equipment and decoration style design
Supporting equipment:
(1) locker area equipment: with lockers (lockers), shoe racks and benches.
(2) shower room equipment: cold, hot water shower steam, (such as conditions can be designed for steam room)
(3) aerobic training equipment: dynamic bicycle, treadmill, elliptical, etc.
(4) weight training equipment: the equipment to train a specific part of the body's muscle groups.
(5) free training equipment: bench press racks, barbells, dumbbells and so on.
(6) Aerobics equipment: there should be an independent sound, mats, dumbbells, pedals, fitness balls and so on.
(7) rest area: water bar corresponding equipment, merchandise display cabinets, computers, television, telephone, audio and other equipment. (8) Staff clothing, medical first aid supplies, member gifts, promotional items, etc..
(9) water, electricity, fire and other equipment
Decoration, style design:
(1) the unique design of the club Logo (located in the most prominent place)
(2) signboards (in the most notable ways and means of display and design)
(3) interior decorations: through the choice of materials and the main colors to determine the style of the club (the use of murals to create fitness). atmosphere). And set the coach introduction column, excellent staff list, health knowledge column, club notes and regulations column, member information column, fitness card price column
(3) construction bidding, decoration.
Fourth, the domestic fitness club license for the procedure
At present, there is no domestic business fitness clubs on the complete regulations and industry regulations, but can be roughly according to the following procedures.
1. The club should be operated before the fire safety inspection opinion, business license, business permit, tax registration and other related procedures.
2. The application of computer management software.
3. Clubs to achieve computer management can be completed fitness card management (card, payment, card inspection, lost, card replacement, etc.), locker management, cashier management, the club's business status all in the computer information, managers can easily, quickly and accurately to get a first-hand data, which facilitates managers to carry out rigid control of the flexible management.
V. Market environment analysis
1. Comprehensive environmental analysis
2. Competitive environment analysis?
(V) Employee Recruitment and Training
Recruitment Steps:
Publish recruitment information.
Initial screening of candidates.
The screened personnel to carry out the relevant assessment and interview.
Negotiate the rights and obligations of both parties in terms of labor and management.
Signing the contract.
Recruitment requirements
General information: name, gender, education, place of origin, health status, work experience and experience.
Professional situation: can be divided into professional knowledge and professional skills.
Trial. Candidates are required to participate in actual work to assess their working ability.
Personnel management
Employee and coach training: when the required personnel to participate in the work of the staff should be trained, the training should include the following aspects: professional ethics, professional knowledge, practical work skills, the spirit of teamwork and cooperation, inculcate the purpose of the enterprise. Encouragement mechanism. Encouragement is an effective means to stimulate the initiative spirit of employees within the enterprise and expand the efficiency and energy of the enterprise, which is mainly reflected through the management provisions and systems. It includes position and treatment changes, spiritual rewards, material rewards and so on. Evaluation embodiment. Each employee of the club's workload, work efficiency, quality of work and interpersonal relationships and other quantitative assessment.
Such as: the establishment of the attendance system and forms, the establishment of the work task book and the completion of the evaluation form, etc., in particular, the evaluation of the fitness club customers is very important.
Recruitment position:
Membership counselor. (focus), to have good sales ability
Personal Trainer. (school students) (emphasis) Requirements: with professional machine fitness knowledge, as well as good basketball skills
Customer service.
Logistics. Finance.
Fitness club cost control
Process re-election: improve the cost composition For example, the current gym personal trainer class first stage sweep basically use a treadmill, run until slightly sweaty. But the warm-up must have a treadmill? From a technical point of view, the warm-up can be completely replaced by a combination of low-weight strength equipment and limb movements. A treadmill price of tens of thousands of dollars, a day of power consumption of more than ten degrees, if less than a few hours, the enterprise a year in the depreciation of equipment and electricity savings will be a considerable amount of money, especially for the many branches of the large health clubs to speak. Coaching and sales must be separated? Personal trainers do not have to patrol the field? Do clubs have to have hot water baths? Must the personal trainer program follow the four major processes of warm-up, strength training, aerobic training and stretching? Does the club have to have free cardio classes? Each process has the space to change the choice, the key is whether we have the mind to improve, the difference in profit is between the small process.
If the club from the planning to the operation of the process of procurement layer by layer peeled to see, each of our procurement process has a lot of cost control space. In our research we found that almost all clubs use the same brand of equipment in order to get a good discount. The question is, did you compare more than 5 equipment vendors at the same time when you made your purchase? Have you inquired about what the lowest discounts of your peers are? Have you utilized the internet to do your global equipment shopping? Did your club get the lowest discount? In fact, there are many channels to understand information, magazines, newspapers, networks, customers, peers, exhibitions and even training will give you a lot of effective information, effective procurement data collection, cost control is incredibly important. We can also collect information from the following aspects. ◎ Upstream method to understand what materials make up the products you purchase, all analyze his manufacturing costs. The downstream method understands where the product you are purchasing is used, understands the demand and price of this product, and analyzes how it is used in your club. The parallel method
Understand what are the alternatives to the product you are purchasing, for example, could the treadmill be replaced by an elliptical? Is it possible to replace it with a bicycle? Get a detailed physical and supplier profile of the new product. Of course, not every purchase is worth catching every detail, otherwise our labor costs and transaction costs will be much more than the savings. So we need to categorize every purchase for the club and capture the major purchases, such as equipment purchases, renovation material purchases, and so on. Purchasing equipment, for example, may account for more than 60% of the club's fundraising budget, so we must manage the equipment procurement contract. To develop a good standardized procurement contract, including signing, recording, auditing, processing, inspection, etc., at any time to check the progress of procurement and standardize the behavior of procurement staff. Remember a principle: to be able to purchase from the global not to find an agent, to be able to purchase more than one not to find one.
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