Guinness World Records was originally created by a Guinness (GUINNESS) brewery in Ireland, and is now known as GUINNESSWORLDRECORDSLIMITED (Guinness World Records Ltd.) In 2001, GUINNESS WORLD RECORDS was acquired by Gullane Entertainment (GullaneEntertainment). In 2001, Guinness World Records was acquired by Gullane Entertainment as a whole; the following year, it was "re-married" to HiT along with Gullane Entertainment; in 2006, HiT passed it on to ApaxPartners, and two years later, it was sold by ApaxPartners to Jim Pattison, who owns Ripley Entertainment. Two years later, ApaxPartners was sold to Jim Pattison Group, which owns Ripley Entertainment. Once upon a time, Guinness, which is related to "gin", was authentically "Made in England", but now, after several changes of hands, although the company's head office still symbolically stays in London, England, the center of operation has crossed the ocean to migrate to Ripley's Entertainment. The center of operations has migrated across the ocean to Orlando, Florida, USA, the headquarters of Lipari. At present, Guinness World Records Limited and the founding shareholder Guinness (GUINNESS) Brewery has no relationship, just Guinness (GUINNESS) name is the same.
Guinness World Records in the country called just "challenge so-and-so Guinness World Records title", "challenge so-and-so Guinness World Records honorary title", but not really certified "! World Records", certified "the world's largest"; customers need to be certified "World Records", certified "the world's largest"; rather than challenge the A company's "title", not to challenge a company's "company's most". The difference between certifying a "world record", certifying the "world's best" and "challenging the title of so-and-so Guinness World Records" lies in whether or not the final "world record" is a real one. The difference between a world record and a Guinness World Record is that the final record is not a real world record.
The Guinness Book of World Records is a marvelous thing to behold, and it's a marvelous thing to behold, especially when it's in black and white, and it's a marvelous thing to behold. But now this "gold" has become more and more famous: since Norris McWhorter retired in 1995, the Guinness Book of World Records has become more and more famous. Since Norris McWhorter retired in 1995, the number of pages in new editions of the Guinness Book of World Records has stopped increasing every year, and since then, until the latest 2016 edition, the book has remained roughly stable at around 288 pages, with around 4,000 world records, while the website, launched in 2000, rotates through 3,000 records and replaces them regularly. The vast majority of newly created world records do not make it into the "Big Book" or the Guinness website, but are merely an archive, and the record holder can only prove that he or she is a Guinness record holder by virtue of the certificate in his or her hand. What's more troublesome is that many real Guinness record-holders have nothing to prove because their records may not be found in the book or on the Guinness website, while many fake record-holders are wearing the Guinness "cottage crown" to flaunt around. The first time I've seen this, I've seen a lot of people who have been in the same boat for a long time.
What's more critical is that many of the Guinness World Records certified programs utilize the "sea of people" and "sea of money" tactics, without any technical content, what thousands of people **** with the dumplings, 10,000 people singing, 10,000 people dancing, what is the technical content? What kind of technical content is there? As the world's most populous country with more than 1.3 billion people, which country's people can be compared to China, just organize a few hundred, a few thousand people, a few tens of thousands of people can become a "world record", that in China is not a matter of minutes can be done, and even more is not a matter of minutes are likely to be broken? What is the technical content? The founder of the Guinness Book of World Records would have jumped out of his grave in protest if he had seen these programs.