The emblem of the Olympic Games is the most authoritative image of the Olympic Games. According to the Olympic Charter, the emblem designed by the host country shall not be used for advertising and commercial services without the consent of the Organizing Committee of the Olympic Games. This provision guarantees the seriousness and authority of the Olympic emblem.
Since the 1896 Athens Olympic Games, all the Olympic Games have emblem design. 1988 Seoul Olympic Games emblem, by the blue, red, yellow three colors, on behalf of the sky, the earth, man "three elements of a single" philosophical meaning. 1992 Barcelona Olympic Games emblem, the upper half by a point and the two curved lines, the colors of the blue, yellow, red. Blue is the blue Mediterranean Sea, yellow is the sun that always shines on the land of Spain, and red is the vigorous life. The pattern represents Barcelona's long history of culture and the vitality of modernization. One point and two lines not only symbolize the earth and sky, but also constitute a person's state of motion, like running like jumping, symbolizing Barcelona's active participation in the Olympic Games awareness. At the same time, this pattern can also be interpreted as the people of Barcelona are open arms to welcome guests from all continents.
The Winter Olympics also designed its own emblem. These emblems are mostly based on the Olympic flag or the flag of the host country's Olympic Committee as the background, and with winter scenery or winter sports patterns, very distinctive. For example, the emblem of the 10th Winter Olympic Games held in Grenoble, France in 1968, has the Olympic flag in the background and a white snowflake in the center, which is surrounded by three roses, symbolizing the industry, culture, education, tourism and winter sports here.
Beijing Olympic emblem
The Beijing 2008 Olympic emblem was officially unveiled by Wu Bangguo and Verbruggen, President of the 29th Olympic Games Coordination Committee, at the Temple of Heaven in Beijing at 21:00 on the evening of August 3, Beijing time.
The emblem is divided into three parts, the main body of the upper part of the large red background of the white "Beijing" graphic, accounting for about 3 / 5 of the entire emblem, "Beijing" shape resembles the Chinese character "文", in reference to the Chinese character "文". The shape of the character "京" resembles the Chinese character "文", which is a reference to China's long tradition and culture. The shape of the character "京" is similar to the Chinese character "文", which is a reference to the long history of Chinese culture. The entire "京" character is an athletic figure running forward to meet the victory. Underneath the "Beijing" character is the English word "Beijing 2008" in black, and underneath it is the five rings of the Olympic symbol.
The Beijing 2008 Olympic emblem is unique in that the English word "Beijing" and the year 2008, as well as the five rings of the Olympic Games, are a perfect combination of the Olympic spirit and traditional Chinese culture.
Features of the Beijing Olympic Games emblem
1. The design of the emblem skillfully combines the Chinese characteristics, the characteristics of Beijing and the elements of the Olympic movement.
"China Seal - Dancing Beijing" takes the seal as the main form of expression, combines the traditional Chinese seal and calligraphy and other art forms with the sports characteristics, and through the artistic techniques of exaggeration and deformation, skillfully transforms into a running forward, dancing to meet the victory of the sportsman. The shape of the human figure also resembles the charm of the modern character "京", which contains a strong Chinese flavor. The work conveys and represents four messages and meanings:
(1) Chinese culture. The traditional Chinese cultural symbol - seal (Xiao Xing Yin) as the expression of the main pattern of the logo, the seal has appeared in China as early as 4,000 to 5,000 years ago, is a traditional Chinese cultural art form of deep origin, and is still a widely used form of social integrity, implying that Beijing will realize the solemn promise of "hosting one of the best Olympic Games in history", and that Beijing will be the first Olympic Games in history. It symbolizes that Beijing will fulfill its solemn promise of "hosting the best Olympic Games in history".
(2) Red. Red, a traditional Chinese festive color, is chosen as the base color of the main pattern. Red has always been regarded as the representative color of China, and is also the color of our national flag, representing the great Chinese people*** and the country, therefore, the main color of the logo is red, which has the characteristics of representing the country, celebrations and traditional culture.
(3) Beijing, China, welcomes friends from all over the world. The work represents that Beijing is welcoming athletes and people from all over the world to gather in Beijing with reform and opening up, which vividly expresses Beijing's warmth and sincerity in welcoming guests from all directions and conveys the concept and spirit of the Olympics. The work is rich in connotations, indicating that Beijing, China, is welcoming people from all over the world with open arms.
(4) Sprinting to the limit, creating brilliance, and promoting the Olympic spirit of "faster, higher, stronger". The modern Olympic movement has always emphasized the athletes as the core, and the emblem "China Seal? Dancing Beijing" is the embodiment of this principle. The seal of the sportsman in the shape of rigid and flexible, friendly image, in the Chinese culture, full of dynamism at the same time.
2. The font design of the emblem adopts the style of the Chinese brush character Hanjian, which is unique in design.
The font of the emblem work "China Seal - Dancing Beijing" adopts the style of Hanjian (Han Dynasty bamboo writing), which organically integrates the strokes and flavors of Hanjian into the font of BEIJING 2008, which is natural, simple and smooth, and is consistent with the graphics of the emblem and the font of BEIJING 2008, which is full of dynamics, It is natural, simple, smooth, and blends well with the emblem and the five rings of the Olympic Games. The font not only meets the purpose of market development, but also harmonizes with the style of the main pattern of the logo, which avoids the legal disputes of counterfeit infringement that may arise from the use of ready-made fonts in the future registration of the overall logo and the registration of standard fonts.
3. The overall structure of the emblem is harmonized with the proportion of the independent structure.
After repeated refinement and modification by the experts, the main part of the "Chinese Seal - Dancing Beijing" has been harmonized between the Chinese Seal, "Han Simplified Chinese" "Beijing 2008" and the three parts of the Olympic Rings. The layout and proportionality between the three parts of "China Seal - Dancing Beijing", especially the part of China Seal, are nearly perfect. At the same time, each part is still well-proportioned and harmonized when used on its own.
Meaning of the Beijing Olympic Emblem
The "China Seal - Dancing Beijing" emblem combines the Xiao-shaped seal, the Chinese characters and the five rings, and is full of profound vitality. The size of the emblem unites the East and the West; between the strokes, it sublimates the spirit of the Olympic Games.
"China Seal - Dancing Beijing" is not an ordinary seal. It is the biggest gap in the list of host cities in the nearly 100-year history of the Olympic Games! She is the first step taken by the Chinese nation in the history of organizing the Olympic Games! She is the first interpretation of the Olympic Charter by the Chinese civilization! She is also the largest number of people committed to the Olympic Movement!
French sculptor Rodin once said: "Beauty is everywhere, for our eyes, not the lack of beauty, but the lack of discovery". Below, the author would like from the cultural and aesthetic point of view, taste her beauty, dig her deep connotation.
I, Chinese seal
Chinese seal anciently known as seal, seal, treasure, chapter, "seal", "seal letter", "mark", "Zhu Ji", "contract", "customs defense", "seal", "charm ", "deed", "bet", "stamp" and so on, is the history of the emergence of a variety of customary name. Ancient seals were popular in ancient times, and their simple and childish appearance embodies the understanding and pursuit of beauty by people in different times, and is steeped in the deep and mysterious beauty of history. Among them, there is a class of pictures into the seal of the seal, which is the Xiao-shaped seal.
Shaw-shaped seal is our country in the pre-Qin that has been the form of seal. The two Han Dynasty is the flourishing period of the ancient Xiao-shaped seal. That period of the Xiao-shaped seal, there are engraved national veneration and myths and legends of the "four spirit seal", "tiger seal", "deer seal", "phoenix seal "," Fuxi seal "," the gods and men manipulate snake seal "and other seal patterns; also reflect the reality of social life of various types of Xiao-shaped seal, such as" drumming seal ", "drummer blowing yu seal", "long-sleeved dance seal" and other seal graphics; there are also "cattle plowing seal", "juggling seal, "animal taming seal" from different sides to reflect the Han Dynasty people's life, entertainment scene of the seal form.
According to the relics and historical records, as late as in the Warring States period, China has been the general use of seals. At first, the seal was used as a commercial exchange of goods when the credentials, but also a mark of credibility. After the unification of China by Qin Shihuang, the use of seals was expanded to characterize the rights and interests of those in power as a legal object, a symbol of the power of those in power.
China's seals have a certain understanding of the seal, if you come back to taste a "China Seal - Dancing Beijing", you will find her more lovely. Her above strokes, like words not words, like paintings not paintings; melting words in paintings, paintings in words; between strokes, dancing; dance in the rhyme, pen and ink indulgence; written in the form of bamboo bamboo Chinese characters "Beijing2008" is more permeated with the depth of the Chinese art of calligraphy. All of this not only condenses the development trajectory of China's ancient seals from words to paintings, but also interprets the mainstream view of China's ancient philosophy of striving for mediocrity. All these, together with the red seal clay and the giant square seal symbolizing China, make "China Seal - Dancing Beijing" accumulate a lot of historical information and rich cultural essence, no wonder Mr. Brad Copeland, the design director of the 1996 Atlanta Olympic Games and one of the participants in the 2008 Olympic Games emblem, said that he had learned a lot from the designers of the Olympic Games, and that the designers of the 2008 Olympic Games emblem had been very impressed by the design of the emblem. Mr. Copeland, from a number of emblem design proposals, as soon as he saw the "China Seal - Dancing Beijing" will be immediately out of the mouth: she is China!
2. Dancing Beijing
"China Seal - Dancing Beijing" is a metaphor for China's credibility and calmness. As the emblem of the Games, it also shows the vitality and charm of Beijing. Beijing is dancing, dancing with the rhythm of the times; Beijing is not only an ancient city rich in cultural traditions, but also a modern city rich in the spirit of innovation -- this is another implication of "China Seal -- Dancing Beijing".
According to the investigation, the dance pattern colored pottery basin unearthed in Shangsunzhai, Datong County, Qinghai Province, which is about 5,000 years old, is the oldest known primitive dance image in China. On the inner wall of the pot, there are three groups of dancers, each group of five people dancing in line arm in arm.
China's ancient Daxia music and dance has nine sections, the performance of the actors wearing leather hats, dressed in plain clothes, ancient style. Shang dynasty witch dance is widely used in a variety of sacrificial occasions. The son of Zhou had the dance of "eight rows of dancers", and the Qin and Han dynasties had specialized music and dance organs. Zhao Feiyan at the end of the Western Han Dynasty was a well-known dancer. Wei Jin and North and South Dynasties, the scholarly class enjoyment wind is very prevalent, light singing and dancing, day after day. Sui and Tang dynasties is a very prosperous era of dance, "Nishang Yuyi Dance", "Hu Xuan Dance" is one of the best. Ming and Qing folk songs and dances are also very rich, only the Han people have rice-planting songs, flower drums, tea, lanterns, playing Lianxiang, running boats, bamboo horses and other various titles. In modern times, the Chinese traditional dance has been revitalized, producing many excellent works, such as the "Po Lin Lantern", "Dagger Club" and "Silk Road Flower Rain" and so on.
It can be seen that in all ages in China, dance has been inseparable from life. Our ancient ancestors accompanied the dance to labor, sacrifice, hold various ceremonies and express various feelings. We are going to host the Olympic Games for the first time. For such a world event, we can certainly express it in the language of dance. Moore, the famous British abstract sculptor, said: "The most outstanding feature of all primitive arts is their vibrant vigor. This is exactly the kind of vigor we see in "China Mark - Dancing Beijing".
The human figure in "China Seal - Dancing Beijing" is a déjà vu, which is the dancing posture in Dunhuang murals that originated from the dance "Silk Road Flowers and Rain". The exaggerated proportions of the body and the position of the limbs, the stretching strokes and the simple composition fully express the enthusiasm and boldness of the Beijing people, and the unrestrained dancing fully predicts the future of the city of Beijing. We seem to see a dancer full of enthusiasm and hope, passion and vigor, cheering to those who cheer him. Of course, he danced not only the people's enthusiasm, he also will be the Olympic Games "faster, higher, stronger" concept written "dance" out.
Three, a monument in the emblem
To understand more about the "China Seal - Dancing Beijing" as an Olympic Games emblem of the reason, we need to make a general examination of the previous Olympic Games emblem.
Counting the "China Seal - Dancing Beijing", there have been 46 emblems in the history of the Olympic Games. In the Olympic Games nearly 100 years of history, the Olympic Games emblem from scratch, from complex to simple, the emblem design out of a road from concrete to abstract. In the previous Olympic Games, the emblem had not yet appeared, and the visual images representing the image of the Olympic Games were often undertaken by posters. Initially, the emblem pattern, mostly represents the organizing country's regional symbols or sports images of the pattern; later, the combination of regional and sports motifs of the emblem arose; and then later, the emergence of the abstraction of the pattern.
The changes in the emblem's design, such as those described above, fit perfectly with the imprint of the Western School of Painting. Leaving aside the older to the realism of the academy and religious schools of painting do not talk about, just from the 19th century romanticism (including symbolism), realism (including naturalism) to impressionism and then later the fauvism, expressionism, abstract art, surrealism, and then later post-modern painting, the history of western art has traveled through a "realistic" to "abstract", "realistic" to "abstract". Western art history has gone through a development path from "realism" to "abstraction" and then to "no subject matter". Whether in terms of aesthetic theory or art practice, abstract patterns are the most metaphorical patterns, the most expressive patterns.
If we take "China Seal - Dancing Beijing" as a Chinese character "京", it is the first time in the history of the Olympic emblem that Chinese character glyphs are introduced. Chinese characters are ideograms, a symbolic symbol system. The strokes of the Chinese characters are full of the atmosphere of life and metaphors of the meaning of life. If we consider "China Seal - Dancing Beijing" as a "human" painting, it is an outstanding application of oriental painting techniques. Compared with the strict realistic approach of the West, Oriental paintings are more flexible and generalized in terms of spatial requirements, allowing for virtualization and omission. However, it is this virtualization and omission that creates a real and unlimited space for the viewer's imagination. "Chinese Seal - Dancing Beijing" is a successful art practice that combines Chinese calligraphy, seal, dance, painting and Western modern art concepts. She expresses the ideas that people want to express, and also holds the ideals that people want to give to her. She is Chinese and she is global. She will deservedly become an artistic monument in the history of the visual image of the Olympic Movement.
"China Seal - Dancing Beijing" of a stroke, each of her constituent elements, carrying the heavy Chinese cultural traditions and the Olympic spirit, highlighting the advanced concept of aesthetics and the passion of the times. What she brings to people is not only an unprecedented emblem in the history of the Olympic Games, but also another development of Chinese civilization in the history of world civilization.
Beijing Paralympic Emblem
The Beijing 2008 Paralympic Emblem is based on the harmony and unity of heaven, earth and human beings, and integrates Chinese characters, calligraphy and the spirit of the Paralympic Movement, which centrally embodies traditional Chinese culture and the spirit of the modern Olympic Movement, and reflects the harmonious unity of the Paralympic Movement, which is the harmony and unity of the "mind, body, spirit" and the "spirit" of the Paralympic Movement. It embodies the spirit of the Paralympic Movement of "mind, body and spirit" and has a profound traditional Chinese cultural heritage.
The graphic part of the emblem, i.e. the shape of "zigzag" composed of red, blue and green colors, shows a moving human figure with calligraphic strokes, as if it were a gymnast jumping forward, or an athlete rotating in the air on a pommel horse, which embodies the concept of movement. The character "之" has the meaning of birth, endless life and arrival. The zigzag shape of the character implies success in reaching one's goal after all the ups and downs.
In the colors used in the emblem, red, meaning the sun; dark blue, meaning the blue sky; and green, meaning the earth, the three strokes of the three colors are combined to form a moving human figure, i.e., "heaven, earth, and man", which embodies the idea of "unity of heaven and man" in traditional Chinese culture and expresses the idea of "unity of heaven and man" in traditional Chinese culture. This embodies the idea of "the unity of heaven and man" in traditional Chinese culture, and expresses the concept of modern people upholding the scientific concept of development, pursuing the harmony of movement, and the harmonious development of human self with nature and society. The colors of the emblem also fully reflect the three major concepts of the Beijing Olympic Games. The red color is "China Red" with strong Chinese characteristics, which embodies the concept of "Humanistic Olympics"; the dark blue color represents high technology, which embodies the concept of "Scientific and Technological Olympics"; the green color Green, representing environmental protection, embodies the concept of "Green Olympics".
The Beijing 2008 Paralympic Games emblem "Heaven, Earth and Humankind" uses Chinese characters as the emblem pattern, and the Beijing 2008 Olympic Games emblem "China Seal? Dancing Beijing", the emblem of the Beijing 2008 Olympic Games, takes the seal as the emblem pattern, "Chinese Characters" and "Chinese Seal" are the typical cultural elements of Chinese tradition, full of Chinese cultural characteristics, and both of them echo each other ideologically and in artistic style. The two emblems complement each other, highlighting the concept of "Humanistic Olympics", with profound meaning and strong expressive power.
Other Olympic emblems
The emblem of the first Olympic Games in Athens, Greece, in 1896
In 1896, Athens organized the first modern Olympic Games. Originally, the first Olympic Games had neither an emblem nor a poster, and the painting we see here is the cover of the Athens Olympic Committee's report to the International Olympic Committee, which was later used to represent the current Olympic Games. The majestic Acropolis, the goddess Athena holding an olive branch, the y embedded horseshoe print. The bronze-colored relief of the Olympic emblem displayed before the world exudes a strong ancient Greek atmosphere. The words 776-1896 B.C. in the upper left indicate the relationship between the modern Olympic Games and the ancient Olympic Games.
The emblem of the second Olympic Games in Paris, France, in 1900
The main body of the 1900 Paris Olympic Games emblem is a woman dressed in traditional French chivalric garb, with her right hand holding up the three traditional French weapons - foil, saber and heavy sword - a simple design, but full of the French flavor, and from this Olympic Games onwards women began to enter the Olympic family, taking part in the performance of the Olympic Games. From this Olympics, women began to enter the Olympic family, competing in the performance events.
The emblem of the Third Olympic Games in St. Louis in 1904
The United States hosted two Olympic Games at the beginning of the twentieth century and at the end of the twentieth century, and the design styles of the two Olympic Games emblems differed greatly: the earlier ones were more realistic and the more recent ones were more abstract. In 1904, the third Olympic Games in the United States, held in St. Louis, the logo through the use of "fisheye" stunts to show the host city's appearance. Because of the early years of the Games, the logo appeared in the form of a World's Fair poster.
The emblem of the fourth Olympic Games in London, England in 1908
The eruption of Mount Vesuvius in Italy in 1906 made the 1908 Olympic Games, which was originally scheduled to be held in Rome, temporarily relocated to London, and the London Olympics for people to dedicate to the first opening ceremony of the modern Olympic Games in the history of the Olympic Games.
The emblem of the London Olympics in 1908 embodied the style of the era, the high jumper's costume, the high jump position, and the high jump position. The emblem of the 1908 London Olympics reflects the style of the era, with the high jumpers' costumes, the high jump positions and the cinder track behind them and the swimming pool in the middle of the stadium all bearing the hallmarks of the time.
The emblem of the Fifth Olympic Games in Stockholm, Sweden, in 1912
Sweden and Finland, located in northern Europe, are the countries where modern sports have been carried out earlier. Historically, they each hosted a summer Olympic Games, in the emblem fully embodies the Nordic people's fitness and vitality. Stockholm, Sweden in 1912 the Olympic Games emblem pattern condensed the athletes of various countries to the Olympic movement of the feelings of yearning: it describes a team of athletic Olympic athletes, waving their respective national flags to run to the Olympic field of scenarios. We can smell the ancient Olympic flavor in it.
1920 Antwerp, Belgium, the seventh Olympic Games emblem
In 1920, the Olympic Games chose Antwerp, a historic port city in Belgium and Europe's most prosperous commercial and artistic city, and in 1928, Amsterdam, the largest city in the Netherlands, attracted the world's sports enthusiasts with its rich human history. The two Olympic Games have a similar design style in the logo.
Belgium Antwerp Olympic Games emblem on the upper right is the host city's coat of arms, the middle of the hand holding a discus, a strong half-naked man reminiscent of the ancient Olympic Games. In the background is Antwerp's famous city tower. In the logo, the flags of the participating countries are flying in a scroll, symbolizing the unity of the five continents.
The emblem of the Eighth Olympic Games in Paris, France, 1924
Paris has hosted two Olympic Games, and while Paris in 1900 could only serve as a supporting role to the World's Fair, the Parisians in 1924 used their enthusiasm to organize the best Olympic Games in the history of the time. Here's a look at the city through the emblems of these two Olympics. The main body of the 1924 Paris Olympic Games emblem is the coat of arms of the city of Paris, with an old sailing ship sailing on the sea in the center, accompanied by the words "VIII Olympiad Paris 1924" and "French Olympic Committee". Strictly speaking, this is the first emblem in the history of the modern Olympic Games, and from then on the Olympic Games emblem and posters are officially separated.
In 1928, the Ninth Olympic Games in Amsterdam, the Netherlands, the emblem
In 1920, the Olympic Games chose Antwerp, a historic port city in Belgium and one of Europe's most thriving cities for commerce and the arts, and in 1928, Amsterdam, the largest city in the Netherlands, attracted people from all over the world who were interested in sports because of its rich human history. The two Olympic Games share a similarity in the design style of the logo. Compared to Antwerp, the Amsterdam Olympic Games logo eight years later incorporates more modern elements. On a blue background, a long-distance runner holds up a white laurel branch symbolizing victory. At the bottom of the emblem are the red, white and blue waves of the Dutch flag. The emblem creatively combines the elements of the Netherlands, sport, victory and the Olympics.
The emblem of the 10th Olympic Games in Los Angeles, USA in 1932
The two Los Angeles Olympic Games have extraordinary significance for the Chinese. 1932, Liu Changchun represented China for the first time to participate in the Olympic Games track and field competitions, and the Los Angeles Olympic Games in 1984 was the first time that a delegation of the new China to participate in the Summer Olympic Games after returning to the Olympic family. 1932, the main body of the emblem of the Los Angeles Olympic Games is a red, blue and blue wave. The main body of the emblem of the Los Angeles Olympic Games is the flag of the host country, the five Olympic rings in the center of the emblem, representing the victory of the laurel branch through the middle of the Olympic spirit of faster, higher, stronger appeared for the first time in the emblem of the Olympic Games, fully demonstrating the pursuit of the spirit of the United States by the Americans.
1936 Berlin, Germany, the eleventh Olympic Games emblem
In the history of Germany held the 1936 Berlin Olympic Games and the 1972 Munich Olympic Games in people's psyche left a gray shadow. The design of the emblems of these two Olympic Games embodied a style of simple colors and deep meaning. The choice of Berlin as the site for the 1936 Olympic Games was a historical mistake, as Nazi Germany used the Olympics to whitewash peace and blind the world. Its emblem was full of hegemony, an Olympic clock with an eagle symbolizing class standing on the five Olympic rings, and the Brandenburg Gate was the symbol of Berlin. The five rings under the eagle's talons and the sacred flame and the oath are symbols of Berlin's Olympic might.
The emblem of the 14th Olympic Games in London, England, 1948
In 1948, the world was still in a period of recovery from World War II, and there was a debate over the need for a sporting extravaganza in this period