Recently, Xia Yu, a double movie star, and Zhang Yishan, a powerhouse "fresh meat", made their first appearance together at the main venue of Chevrolet's "Fengyun Duel - Exploding Millions of Hot Cards" challenge on the Huangpu River. China's leading business live broadcasting platform, Weihao Live, synchronized the live broadcast of the event at nine venues in Shanghai, Beijing, Nanjing and Chengdu, as well as at more than 600 Chevrolet dealerships across the country, attracting 7 million fans to watch.
According to the source of Micro Roar, in addition to the live broadcast on Chevrolet's official website and 600 screens in 4S stores across the country at the same time, Micro Roar also synchronously pushed the streaming to the four major platforms of Tencent, Tmall, NetEase, and DooYu for live broadcast. Compared with an ordinary launch event, the live streaming lines of this event are numerous and the difficulty of pushing the stream is also greatly improved. In this regard, the person in charge of the micro roar said that in the pre-live, in order to deal with all kinds of emergencies that may occur on the scene, the team had repeated simulation tests. In the end, with professional live equipment, complete one-stop integrated services, perfect live rhythm control experience, to achieve the scene of the large screen HD custom multi-screen display, at the same time, multi-location offline interaction of zero delay presentation, as well as 9 places at the same time, multi-screen real-time switching of the high degree of live.
The live broadcast effect was affirmed by Chevrolet, the event organizer. As the main marketing event of Chevrolet's 2017 Spring Festival season, the "Fengyun Duel - Exploding Millions of Hot Cards" Challenge has been meticulously planned by Chevrolet's online branding, marketing, sales and other departments as well as dealerships over a period of 2 months, and has been recognized by Chevrolet's organizer as a "ratings" event for the zero-accident live broadcasting process, high-definition live broadcasting effect and the 7 million viewers. "The organizer said that the ratings were "beyond expectation".
In fact, this is not the first time for Weihao to conduct multi-location live broadcast, in November 2016, Weihao live broadcast the square dance feast of 60,000 people in 14 cities, and the record of the 14-city linkage has also refreshed the Guinness World Record for the "Largest Line Dance (Multi-location)".
Continuing to heat up: brand marketing + business live into the standard
Since the rise of live broadcasting, the consumer's entertainment has changed dramatically, but this is only for the to C end of the live broadcast platform. But this is only for the to C end of the live platform. For the to B business video live, it is more change the brand marketing way. With the arrival of "live +", live broadcasting and various industries have been heavily intersected, changing the previous situation of brand marketing through the aftermath of the collation of audio-visual graphic dissemination, and replacing it with real-time, interactive live broadcasting, timely harvesting of consumer feedback, and strengthening of the strong association between consumers and brands.
October 2016, eWatch released "China Mobile Live Streaming Market Thematic Research Report 2016", the report shows that more and more enterprises want to use live broadcasting as an emerging communication medium to enhance the influence and dissemination of their own activities, and live broadcasting is becoming the standard for summits, forums, conferences, salons and other activities. As a micro roar live broadcast that occupies 71.8% of the domestic business live broadcast market share, it also clearly felt such a trend. Since 2016, various industries have been actively cooperating with MicroRoad to test the "live+" mode: such as Tongren Hospital's real-time live broadcast of laryngeal cancer C02 laser treatment surgery; Ezra's live broadcast of new product launches; and Google's 2016 Developer Conference in China, among others.
The report predicts that by 2020, China's online live streaming market will reach 300 billion yuan, and the number of offline activities is conservatively estimated at 10 million. 2017, the potential of the business video live streaming market will be further explored. As the earliest business video live broadcast established in China, Weihao Live is further consolidating its position as the industry leader through the establishment of technical barriers to live broadcasting, multi-dimensional cooperation with large brand names, and the effective accumulation of service reputation, and is driving the improvement of the overall service quality of the business live broadcast industry.