Why are many people rushing to buy online celebrity ice cream brands and 20 yuan?

In the past year, in the field of food and beverage, "network celebrities" emerged one after another through the Internet, and the "network celebrity ice cream" clock was one of them. ? According to relevant data, on the day of Shuang 1 1, Zhong was the brand with the largest sales volume of Tmall ice products, and 50,000 ice creams were sold 42 minutes before the opening of Shuang 1 1, and the sales on that day exceeded 4 million yuan. ? In winter, it causes so many consumers to spend out of season, which is a unique commercial phenomenon in the field of "network celebrities" ? The clock, in appearance, has a high face value, a magical shape and a tile shape. The stick body is made of degradable straws, and there is a sentence on each ice cream stick, which will bring you a little surprise after eating.

Not long ago, in a speech entitled "Sunshine All the Way-Cultural Consumption Summit Forum with Tao as the Head" sponsored by Daodao Foundation, the founder of China shared several major elements of making consumer goods: "We make ice cream honestly one by one, which may be more to meet the spiritual needs of consumers, but what we do as actual products is to meet the material needs of consumers. Neither of these needs is easy, but on the whole, I think material needs seem a little more difficult.

Let's talk about methodology here today Many people are asking why you can make the product so well. China is the youngest company and is in a leading position. It has been eight months since its establishment, and our products have been on the market for about seven and a half months. We may be young, but we have made some achievements. "

The reason why online celebrity ice cream brand clocks are around one in 20 yuan, there are still many people rushing to buy them, just because the taste is particularly good and the brand has made special efforts.