The so-called ordinary people, that is, people who simply shoot video but do not use video to profit. Most of the big netroots video has a strong profit-making role, Li Ziqi has its own online store, the video is the best advertising; Mao Guangguang (full name: is Mao Guangguang ah) the video itself has a cosmetic bandwagon role, you can receive advertising fees; "sweet wild boy" Ding Zhen and snow horse female governor to shoot a video to publicize the local area, to support the Tourism. Part of the official government platform to shoot video is to improve the popularization of the people's policies, to help people understand the current political situation, to improve the "for the people" service efficiency. Some netizens also have a platform subscription volume given the corresponding wages, some hosts shoot short videos to attract fans, is to live with goods to increase popularity ...... but there are also a large number of users are ordinary people, that is, shoot the video likes from single-digit to thousands of people, simply share, do not bring goods do not advertise not profitable people.
I myself was originally a person who likes to shoot small videos, usually like to shoot handbook and painting. Around the classmates and friends more or less have shot a few small video, elementary school study is not busy, with sisters go out to hit the net red store to shoot, even if that net red store does not give us advertising fees, we want to take pictures in the inside still have to consume a plate of French fries. At the same time not just peers, classmates had found our host teacher's jitterbug number , she also sends a post of their own selfies and so on, relatives talk about my aunt, are saying that she is not moving to shoot jitterbug, including my grandmother dancing square dance dancers. After WeChat opened the small video function, we will also find that our teachers also like to shoot some small videos. At the same time, there are many people whose videos are very popular but not profitable, such as the trapeze-dancing couple Fan Deduo and Peng Xiaoying, Xiaonazi (full name: Xiaonazi Loves MaMa), and Little Star (full name: Qiming's Little Star). Naturally, none of this group is profiting from this.
This phenomenon arose, I think there are several reasons.
To promote the exchange of netizens in the same circle
I have a friend who likes the Times Junior Group (a male singing group in mainland China), likes the whole group, and also has a particular fondness for a little bit of the love beans. She shoots a lot of little videos that are mostly mixed cuts, cutting out footage of her favorite beans on various variety shows and splicing them together. Naturally, her favorite beans don't pay her for publicity. But her joy is not just a little bit of publicity for their own beans, but the comment section, the likes can be found in the appropriate exchange of the same hobbies of fellow enthusiasts. We exchange news to recommend the new work of the aegyo, share the collection of photos of the aegyo, the way to buy hand banners, stand-up signs, etc.. And in the reality of the circle of friends, gathered to so many people who also like the same love beans, have **** the same topic is actually very difficult.
? Including my own shooting paintings and the like, and sometimes people in the comment section will exchange experiences and show their works. The distance of communication on the web actually makes opinions more pertinent and bold, and there is no longer any fear of "those who are private, those who are afraid of me, and those who want to ask for my help".
At the same time, the short video actually has the function of linking up individuals and related groups to encourage each other. For example, at the moment everyone is concerned about the Olympic Games, ping pong mixed doubles lost to the Japanese team to make everyone angry and sigh, short video cut out of the light of the national ping pong moments, cut out Chen Meng interviews on Ito Miyagi's views and so on, but also let the hearts of Chinese netizens together, looking forward to and more confident in our strength.
Showcasing the second life
? We exist in different communities in different roles, but the community around us is ultimately very small.
? At home we are sons and daughters, at school we are students, and at work we are employees of a certain department. We have our own tasks in reality, and even slowly get used to assume a certain role in the group, and even form a persona in life.
? And make small videos that show our second life.
? Since our psych teacher launched his WeChat video number, his popularity has gone up. He is the role of our teacher in the school community, is the psychology class is very interesting, is to do psychological counseling is very gentle and patient, and perhaps a very tall and handsome image. But from the little WeChat video, we can know that he also plays the guitar, learn that he sings very well, and know that he has a very beautiful wife. Psychology teacher is his profession, including his other aspects of the relationship such as relatives may know that he is a psychology teacher, but the small video allows the world to learn about his second life.
? As my language teacher once said, "You've seen the side of me that stands here and teaches, but you haven't seen the side of me that dances." No matter what, small video is the way to let the world know your second life, it there, without the high level of professional restrictions and rules and regulations, you can let go of your original pressure and compromises, choose to genuinely like, love and let go of the struggle of whether or not it is suitable to show a mood and real. In addition, you can also harvest some recognition.
Satisfy the desire to share
Jitterbug's tagline is "Record the good life", and Shutterbug's tagline is "If you feel happy, you shoot Shutterbug", which is a kind of record of life.
Some people like to record it on their computer hard drive and look at it themselves, while others are willing to share it with the world.
Netflix Aunt Xue Rui is this type, she is sixty years old, but because of maintenance and self-discipline, the body is very good, but also very young. As you can see from the video, she belonged to the high-income group before she retired, and some people say that every set of her clothes is a famous brand. I began to think that she should be the type of Grandma Wang who does some bandwagoning by the way, but later found out that she did not live bandwagoning and implanting advertisements within the small videos, but simply sharing her life, making desserts, doing beauty maintenance, practicing yoga, learning English, learning flower arrangement, going to the market to pan for copper, recording her own song discs, and sometimes also sharing clothing collocation. Even though her videos are already relatively hot, she still falls into the category of not using them for profit.
? Sharing one's life is actually a quite interesting thing, because there is sharing, so will unconsciously do a thing better. "Succulent Wang Zhaojun" (also an ad-free blogger) is a girl who is losing weight, and although she lives in bootcamp land, losing weight still relies more on self-discipline, but by sharing her journey of dropping the scale, it internalizes it and makes her do each fat-burning move better and harder. That way, no matter how many or how few people watch her videos, when they are sent out, the whole world is monitoring her and the whole world is encouraging her.
? Life blogger "Tall, short, fat and thin family" once said in the video, "People like to praise people who do things quietly, but as long as they are willing to do things, it's not bad to do things with drums and gongs." This is a recognition of the desire of ordinary people to make small videos to share, and it is this desire to share, to promote a better life, but also to make a variety of small videos, more exciting.
What does making small videos give us?
? In addition to the purpose before we make small videos, the process of making small videos will also have special benefits.
? Video editing, perhaps at one time it was a highly specialized thing. But when small video popularized the whole population, the basic operation of editing has also been popularized. Simple operations such as cutting, pasting, soundtracks, split-screen, filters, and other editing software that can be used on cell phones such as Cutting and Screening have lowered the threshold of video, so that most people can have some ability to make videos. As students, we had parodied the Conservation International Foundation's public service film "Nature Speaks," and our editing abilities allowed groups to complete this assignment without worrying about technical issues. Perhaps the fundamental test of this activity is the ability to write copy, but this way of sharing is more creative and interesting to the students, which is in line with the integrated learning being promoted nowadays. At the same time, in birthday parties, graduation parties, company receptions and other occasions, the production of promotional videos is also more simple and easy.
? Satisfaction and fulfillment. Although we can't receive actual income, the number of likes, views, and friendly comments give us some little joy. Although the viewers are not necessarily professionals, the recognition of the general public is still of some value. And most of the "ordinary" bloggers, shooting videos are not their own professional aspects, often hobby-oriented, and do not particularly need to be very professional judgment and standards.
? Do not want to become a big network red, but like to shoot small videos. It is a symbol of the improvement of the standard of living, we live a better life, the mood is the trend, but also the network has brought people closer to the embodiment of the distance. Although there are still some video quality of good and bad, unfriendly comments and other bad phenomena, but most of the platform has introduced a strict check, the owner of the deleted comments function, as well as brush the praise to limit the flow of the mechanism, we would like to believe that the quality of all the people of the *** with the same improvement and the progress of the network platform, the age of the small video, it will become a better time.