The analysis report shows that as of the first quarter of 20 17, the user stickiness gap between short video and mobile video has narrowed from 12.4% to 6.4%, and short video has been infinitely enlarged in terms of content production, platform distribution and discussion index since this year. At present, in domestic short video applications, Aauto Quicker leads the short video market with the absolute advantage of10.2 billion monthly active users, followed by the second echelon composed of Faceu, Meipai and headline video, followed by the rightmost, second shot, small win, small card show and the newly emerging Tik Tok and Frog Fun.
Although the short video market has not yet reached full competition, the development direction of short video platforms has begun to differentiate obviously. UGC short video platforms, represented by Aauto Quicker and Mei Pai, occupy the absolute advantage of traffic, while selfie video and social interaction, represented by Facue, represent another development direction of social carriers, while PGC and UPGC, represented by headline video and rightmost video, occupy most of the traffic of mainstream video dissemination and distribution.
In the development of UGC short video market, Mei Pai and Aauto Quicker are obviously developing rapidly in two different directions. One is user-interest-oriented, and traffic is distributed through algorithm recommendation. Aauto Quicker uses rapid content production to gain a large number of users; The other is guided by high-quality content, with young users in first-and second-tier cities as the main user groups, deeply cultivating vertical content such as food, beauty, sports and dance, cultivating community atmosphere and attracting high-quality video creators to settle in. The development of these two short video platforms presents the overall development trend of China short video industry in a complementary way.
Trustdata mobile big data monitoring platform shows that the number of users of Aauto Quicker has rapidly increased from 222 1 10,000 daily users in April 2065,438+06 to 43.66 million, with a year-on-year increase of more than 20 million. According to official data of Meitu Company, as of February 3, 20 16/day, the number of monthly active users of Meitu was1.1300 million, and that of 201July was1.600 million. Since it was launched in May, 20 14, the activity of American auction users has been continuously improved. In 20 16 years, the average time spent by each user on beauty photography every day is about 28 to 36 minutes.
With the entry of BAT this year, the short video market has developed rapidly. Relevant media reports pointed out that short video will become one of the important carriers of Internet information dissemination in the future. Since the beginning of this year, the short video market has shown a rapid development pattern, and the short video original platform represented by Meipai will further develop with the continuous incubation of video creators and people's demand for short video viewing and emotional expression.