Hello KFC, there is no Koda Duck", can let the KFC clerk a mouth to tell consumers this sentence, it is enough to see the popularity of Koda Duck value. The "weird" dance steps coupled with retro fashion songs, not long ago Koda Duck music box was released to capture the hearts of many people. Originally, it was a limitation of the June 1 Children's Day, but many people couldn't resist this danceable family duck.
Some people even spit out, "June 1 Children's Day children want to think of gifts are tablet computers, cell phones, switch, while adults want to think of gifts is KFC's Koda Duck." This "silly" duck, for many people are not strange. Publication materials indicate that the Koda Duck is Japan's Nintendo company released the handheld game series products "Pokémon" in the appearance of the elves Pokémon a kind of Pokémon.
Being a traditional IP, this time KFC collaborated with Pokemon, it and another traditional IP Pikachu were selected, releasing the Koda Duck Music Box, Pikachu Outing Teapot and Pikachu Octave Box 3 Pokemon mega toys.
According to KFC details, the Children's Day package has been on sale since May 21, 2022, buy the Children's Day package including Elf Pokémon mega toys 1. 3 toys to be distributed at any time, the day of the style of the specific availability of the hotel as the standard. The package is limited to a cumulative total of 2.21 million points across the country, while supplies last.
While KFC has previously released a limited number of Koda Duck toys, the popularity of the "singing" and dancing Koda Duck was unexpected. "Why is the Koda Duck so hot" into a hot topic, many netizens message board message: "to think of a Koda Duck, how so difficult?" "Tread all around the store, it is difficult to buy a Koda Duck." The first time, a "duck" is hard to find.
24, the reporter on several Beijing KFC stores to carry out inquiries, sales staff have indicated that the store up to the duck toys have been sold cozy. "up to the duck on the 21st on that day has been sold out, the other 2 models are also sold out on the 24th." Beijing Fengtai District, a KFC store salesman told news reporters.
Store around it is difficult to buy Koda Duck music box, in the case of e-commerce platform, many companies are selling this toy. The reporter noted that the online price is significantly higher than the price of the package of about 59-109 yuan in stores. At this stage a part of the online store, Koda Duck music box pricing has exceeded 200 yuan, not including dishes.
In addition, on the second-hand e-commerce platform, there are also many postings for the sale of KFC Koda Duck music box. The sale price is centralized in the middle of 60 yuan to 100 yuan, but there are also businesses priced at several hundred or even 1,000 yuan.
A KFC store management personnel told news reporters, "up to the duck this originally divided back to less goods, itself did not receive the content of the stocking information, probably should be gone." But the news reporter noted that the second-hand e-commerce platform, some merchants sunshine in the photo, indicating that there are many spot transactions, part of the business also pointed out that you can manufacturers wholesale, and even some merchants to open the pre-purchase mode. This also suffered the skepticism of the buyers.
"It's not even June 1, the Koda Duck is gone, and the scalpers who sell Koda Duck are a whole lot." Many fans in the KFC official blog under the evaluation, some even suspect whether there are internal staff trafficking, "the first day of the opening of the sale of the fourth-tier cities is not on the two hours, our city stores are not, how can and no internal staff trafficking." "Second-hand platform on the theme of the event did not gradually in the process will have to sell the whole set, internal structure whether early trafficking."
On the 24th, KFC issued an affirmation on the APP: recently some customers reflected some people to raise the price of selling KFC toys, the company decisively does not apply, the individual behavior is really for the behavior of the company is not related. The total number of certain styles of toys is relatively limited, coupled with the supply, freight logistics and other reasons, has been emergency preparation, please submit your order according to the official website.
Additionally, according to a report by the New Beijing News, the relevant management personnel of KFC indicated that, at this stage, the public announcement of the App is only visible to App customers in the Shanghai area. Affirmation of the preparation plan program, at this stage also only for Shanghai, other areas of the preparation of the preparation plan program is still unknown.
Because the 3 toys are distributed arbitrarily, and at the same time to limit the set meal for two people or home bucket way, some netizens said, "If you want to have a Koda Duck, you have to eat a bunch of KFC."
This is also a derivation of the "generation of eat Reporters on social media to search for "eat KFC", there will be several bidding to find a substitute for eating, bidding to receive a substitute for eating the evaluation, such as, "looking for a Koda Duck to eat, 70 mail mail to help me, the package trouble you to eat" "to receive Koda Duck eat, 109 yuan package, must pay the courier fee." Accompanied by the popularity of the Koda Duck music box, in the second-hand e-commerce platform, but also occurred to find a substitute to eat and pick up a substitute to eat the order, the pricing is mostly seen 60 diversified.
This is not the first time due to toys KFC "eat on behalf of" service program. 2022 January, KFC had released KFC China 35th anniversary commemorative KFCXDIMOO limit models blind box. Because there are customers in order to better set the whole set of KFC blind box willing to spend a one-time cost of 10,494 yuan to buy 106 sets of meals, there are also customers for the "begging baby" and buy "eat on behalf of" service program, that is, ask someone to help buy on behalf of eating sets of meals and get blind box.
Then, this situation was nominated by the Consumer Council accused, "to limited edition blind box market sales is to 'event marketing' way to stimulate consumption, very easy to lead to the customer in order to better get the limited edition blind box and impulse consumption, and because of the excess purchase lead to unnecessary food consumption. " At the same time, the CCA advocates that customers work together to curb poor consumer behavior such as blindly following the trend of trading, impulse spending, overshooting and so on.