In order to ensure that the event goes smoothly, it is often necessary to formulate an event plan in advance. The event plan is a plan that clarifies the time, location, purpose, expected results, budget, and activity methods of the event. So how should the activity plan be formulated? The following is a promotional activity plan (selected 6 articles) that I have compiled for you. It is for reference only. Let’s take a look. About promotional activity plan 1
1. Purpose of promotional activities
Use the golden holidays to carry out large-scale promotional activities to increase product sales, digest inventory and seasonal products, and stimulate channel activity. And effectively grasp the customer information of consumers.
2. Promotional activity objects
xxx’s target consumer group
3. Promotional activity time
20xx year x month x-x On the day, the promotion interval can be appropriately advanced or extended as needed to ensure that the amount of promotional activities reaches consumers.
4. Promotional activity cities
xxx retail outlets nationwide. Large-scale promotional activities are mainly held in tertiary markets and cities with poor sales performance. This can not only avoid large-scale damage to the brand image, but also greatly improve xxx's local sales performance and popularity.
5. Promotional activities
Use strong and effective price tools and multiple preferential combinations to create a revolution and popularization of colored cotton, and highlight the style of strong brands and strong marketing .
6. Promotional activity theme
May Day 3 1-day shopping spree
7. Promotional activity products
xxx series of special products
8. Promotional activity strategy
In order to complete the work of clearing out the inventory for the season before the year, the planning of this May Day promotion is to give profits to consumers as the main operation method; in order to display the xxx brand The integrity of the product line conveys the comprehensive image of the first-line brand to consumers, so this promotion will be carried out for all terminal sales products. According to the inventory time arrangement of the product, the discount on the inventory product will be amplified to generate sufficient sales, and the new products will be launched on the market. Appropriate profit sharing is aimed at contacting consumer terminals and generating a certain amount of sales.
This event takes into account that during the May Day Labor Day, major shopping malls will launch various theme promotions and low-price discount activities for female consumers. In order to avoid being confused with these activities, three types of activities will be adopted The plan of superimposing promotional content uses four major gifts to surprise you as the sub-theme subtitle, and attracts consumers to buy with multiple benefits:
1. If you have bought it before, you will definitely get it! (The first gift) If you have purchased xxx products before, you can go to a business outlet to exchange for a pair of colorful cotton socks with your accumulated shopping receipts of 300 yuan.
2. Buy now and get it immediately! (Second gift) During the 4 days of May Day, designated products enjoy happy May Day prices! New products 8. 20% off, see the May Day price on the tag for details, and you will get a pair of underwear when you spend xx yuan on any xxx product, and you can get it after discounting!
3. Special items at special prices, special gifts! (Third gift): The company will provide special products to dealers, including underwear, sweaters, pants, underwear, home furnishings, shirts, etc. The detailed list of special products, supply price, and market sales price are provided by the customer service department.
4. Even if you don’t buy it, you can still give it away! (The fourth gift): Use additional benefits that women are more interested in to attract female consumers to come to buy and get in touch with the product. At the same time, a high-value beauty product is used as the first prize to strengthen the connection between promotional activities and the psychological needs of female target consumers, thereby attracting consumers to contact the brand and creating the possibility of offline communication and trial purchase.
Warm reminder: Even if you don’t buy anything at the xxx counter, as long as you are willing to fill in customer information, you can participate in the lottery game.
Prize setting: first prize of beauty and skin care products worth xxx yuan (can also be replaced by xxx products of higher value)
Second prize: a pair of xxx colored cotton underwear or the equivalent of xxx Products
The third prize is a pair of xxx socks or equivalent xxxT products
Note: The number of first prizes is set to three, but the specific execution quantity and execution price can be arranged according to actual conditions. This event is for female consumers. The first-prize prizes are purchased locally by dealers, and the number of second- and third-prize prizes is set by dealers based on local daily sales estimates. The lottery tool uses the mobile phone WeChat marketing function, so there is no need to purchase and make. Lottery game props can be used to conduct lottery draws, and merchants can also view lottery data in the background, eliminating the labor cost of management. Furthermore, the mobile WeChat marketing function of Activity Ju has a variety of lottery methods to choose from, and the lowest cost is only 198 yuan, which can be said to be very cost-effective.
9. Preparation for large-scale promotional activities
1. During the event, the event points will send sales staff to distribute event DM leaflets at the entrances of major shopping malls.
2. When the store or specialty point closes on x, month x, the activity theme hanging flags and posters will be hung in the store or specialty point to attract consumers to stop and watch and highlight the theme promotion activities. Atmosphere.
3. Place a theme background and content explanation material (x display rack or other materials) in a conspicuous place at each sales point.
4. The activity area must be at least 50 square meters. For May Day activity planning, you can choose an open-air square in front of the shopping mall or on foot, or you can choose an event square in the shopping mall, because the brands that hold activities on May Day, There are many manufacturers, so the venue must be negotiated in advance, the earlier the better.
5. In order to enhance the attraction of the event and the atmosphere of the scene, the client can also hold model catwalks, song and dance performances or special entertainment activities that local people like at the event venue. When engaging in these activities, preparations must be done well. The setting up of the live stage, the selection of the host, the determination of the actors, and the selection of entertainment content must be meticulous and thoughtful.
Venue requirements: A T-shaped stage can be set up in the center of the venue. A large-scale background inkjet painting can be produced at the back, which can be used for catwalks and performances. Several models are placed around the T-shaped stage, and 10-20 floats surround it. All the goods are placed between the float and the T-stage. All available places on site must have xxx advertising inkjet printing to create a good on-site atmosphere.
10. Personnel Arrangement
This activity is operated by local dealers according to the plan. In order to ensure the smooth execution of this activity, two details during the execution of the activity need to be Designate a dedicated person to be responsible for:
1. Single-page distribution personnel
During the event, the DM single-page will be distributed every day during business hours at the event venue's pedestrian flow channel, and will be responsible for delivering the event's information to female consumers. First-hand information, requirements: good image and temperament, neat clothing, and clear xxx logo.
2. Activity inspection personnel
During the execution of the activity, each region will send personnel to conduct activity inspections. If any deviations in the operations of dealers in various regions are found, they will be adjusted immediately to ensure the safety of activities in various regions. Proceed simultaneously. About promotional activity plan 2
1. Purpose of the activity
With the improvement of living standards, milk has become one of the indispensable nutritious foods in people's lives. Plays an important role in our health. In the Chinese market, Mengniu, Yili and Guangming are three-thirds of the world. The total sales of these three products account for 80% of the total sales in the market, and Mengniu accounts for 30% of the total, ranking " "top" status.
In order to give back to consumers and establish and maintain Mengniu’s corporate image. This promotional activity was conducted to enhance Mengniu’s popularity.
2. Target audience
This promotion is aimed at consumers.
3. Activity theme
Mengniu delivers health, weekend mobilization!
4. Activity methods
1. This activity is mainly based on joint promotion between Mengniu and supermarkets.
2. Anyone who purchases Mengniu Deluxe, Mengniu Real Fruit and Mengniu Future Star at the same time will get a ticket to participate in the game event.
3. The game objects participate in the activities in the form of mother and child or mother and daughter, and the children must be between 5 and 10 years old. (If you don’t want to participate or are not within the scope of the game, you can convert it into a shopping voucher with a face value of 50 yuan in the supermarket, which can be used in the designated supermarket.)
5. Games
1 , Game theme
Move milk and win big prizes!
2. Game rules
A. Mothers can bring their children to participate in the activities.
B. Mothers can carry their children on their backs and pick up the basket, run to the designated location as quickly as possible, put different types of Mengniu bulk milk into their own basket, and then run back quickly. Put down the children and the baskets in their hands, each child sorts different types of Mengniu bulk milk, and then repeats the previous actions until all the milk has been moved and sorted. Shortest time will be given priority.
C. Each group has ten pairs of mother and son or mother and daughter, competing at the same time.
3. Game awards
The first place will receive a bonus of 300 yuan
A box of high calcium milk
The second place will receive 150 yuan bonus
A box of high calcium milk
The third place will receive a 100 yuan bonus
A box of pure milk
The rest are All participating consumers will receive a box of pure milk
6. Event time and location
Time
20xx-10-01-20xx-10- 05
16:00-18:00
Location
In front of major supermarkets
7. Early preparations
1. Carry out promotional publicity in front of major supermarkets and post promotional advertisements to publicize the promotional activities as much as possible to prepare for the smooth progress of the promotional activities.
2. Arrange in front of major supermarkets: 3 promoters, 3 event organizers, 3 maintenance programmers, and 3 porters.
3. Material preparation: Place 30 boxes of milk in front of major supermarkets and prepare sufficient prizes to avoid shortages when the event is launched. About Promotion Plan 3
1. Promotional Purpose:
1. To enhance the store’s awareness in this community and expand its popularity.
2. Attract new customers to the store.
3. Encourage old customers to introduce new customers and stimulate repeat purchases by old customers.
4. Stimulate in-store transactions.
5. Increase the store’s sales and increase new customers.
2. Promotional form:
3. Material preparation:
1. 1,000 free optometry cards (need to be made by yourself).
2. One banner (banner). (Hanging at the front of the store)
3. 2 pop posters.
4. Some small gifts.
4. Event date:
5. Event execution details:
The free optometry card should be printed a few days before the event, and the staff should go out and take turns Distributed at the school gate or in nearby communities.
Things to note when distributing optometry cards:
1. Target customer groups: The focus is on customers with glasses, regardless of age.
2. When distributing cards, you should smile and have a sincere attitude, and only distribute the cards to the customer after obtaining the customer's consent.
3. There is customer information on the card. Try to persuade the customer to fill in the details such as name and contact number.
4. Specific words such as: Hello! Our Joy of Eyes glasses chain store recently launched a free vision test
In order to better improve the effectiveness of beauty salon promotions and establish the external image of the beauty salon, the beauty salon promotion plan has become a must for merchants to review. focus. The beauty salon promotion plan is the crystallization of the planner's wisdom and a scientific and rational summary of the beauty salon's marketing activities. Here we have prepared a beauty salon promotional activity plan for everyone, hoping to bring you some promotional ideas.
Beauty salons lack systematic training, especially in sales. Crossing the river by feeling the stones is a common sight in Chinese beauty salons, whether it is to adjust your mentality, improve your sales skills, manage the store on a case-by-case basis, or hold various terminal meetings. These are all parts, not systems. Only partially, not comprehensively. Just tactics, not strategy. Just for the immediate future, not the long term. It's just a headache, not an overall improvement.
If one store is running well, why can’t it be successful to open a second store? Why use big stores to support small ones? Why is it that when we grow bigger and have more people, we feel that we are unable to do what we want and that we are overwhelmed. System, or system, the lack of system engineering is a top priority for beauty salons. The future success of a beauty salon depends on a system, not on a little cleverness. The system determines success or failure. About promotional activity plan 4
1. Activity background:
With the rapid development of e-commerce, online shopping and online stores have become a fashion on university campuses. In our school, whether we are e-commerce majors or non-e-commerce majors, there are many students who are already and are willing to open stores on Taobao. In order to provide a platform for exchanges and learning between students who are willing to open stores on Taobao and students who have already opened stores on Taobao. The platform specially organized this competition.
2. Sponsor:
xxxx
3. Co-organizer:
xxx
Sponsor: xxx
4. Participants:
All students of xxxx
5. Activity time:
November 10, 20xx to 20xx November 11, 2019
6. Event location:
To be determined
7. Registration method and award setting:
(1) Students can register as individuals or as a team.
(2) The registration period is from June 20 to June 24, 20xx.
(3) Certificate and prize for one ace store manager.
1 certificate prize for the ace team
1 certificate prize for the runner-up team
2 certificate prizes for the third runner-up team
4 participation prizes Certificates and prizes
8. Activity content:
The first link: Taobao store planning
Activity arrangement:
1. The contestants will From the date of registration, the contestants will formulate their own Taobao store opening plan based on their own ideas.
2. Contestants and teams must submit their planning plans to the event organizing committee in electronic files and paper plans before April 5.
3. Professional teachers will evaluate the planning plans, and the excellent plans will enter the second round.
Requirements:
1. The planning document includes Taobao store positioning and goals, overall situation analysis of Taobao peer stores, Taobao store team formation plan, Taobao store decoration plan, Taobao Online store logistics plan, Taobao online store promotion plan, Taobao rules and after-sales service, etc.
2. The planning book must contain the store design of the Taobao store.
Second link: Store opening plan ppt display
Activity arrangement:
1. Contestants and teams make ppts according to their own planning plans, and evaluate their own plans. Explain the planning plan.
2. Shop owner competition, analyze the stores of your competitors in the arena, know yourself and the enemy, and you will never be in danger.
Requirements:
1. Use office2003 to make ppt.
2. The analysis of the future development of your store must be well-founded.
3. Analyze the stores of competitors in the competition, highlighting the advantages of your own store and the advantages and disadvantages of the other party.
9. Event arrangements:
Before November 9, event planning and publicity.
November 1st to November 7th, registration time.
Before November 5th, it is the deadline for submission of the activity plan.
November 10th will be the second phase of the store opening plan ppt presentation. About promotional activity plan 5
1. Purpose of the activity
Take advantage of the good business opportunity of xx and attract people through planned promotional activities, increase the sales of the whole store, and enhance the image of the supermarket. Reputation, establishing an image of "affordable and affordable" in the minds of consumers.
2. Time period
From x month x day to x month x day, 20xx, a total of one week.
3. Promotional theme
"Congratulate xx with joy, treat relatives and friends with courtesy and trustworthiness."
4. Detailed plan
(1) Shopping with "gifts"
Main content: Anyone who purchases in this supermarket from x, x, to x, x The first 10 customers who shop with a shopping amount of 200 yuan can go to the customer service desk with their shopping receipts and receive a 5kg bag of rice for free. Each ticket is limited to one bag, and 10 bags per day are available while supplies last.
(2) Implementation points
1. No matter what publicity method is used, it must be marked "Each ticket is limited to one bag, and 10 bags will be delivered every day." Stop now," otherwise it will easily lead to customer complaints.
2. There is a separate office for giving out gifts. Please note: be patient and polite.
(3) Happiness falls from the sky
Main content: All customers who shop in this supermarket from x, x, to x, x, will have the opportunity to get the purchased goods for free. During these five days, the supermarket will hold two "Happiness from the Sky" activities from time to time in the morning, noon and evening every day. At the beginning of the event, the first customer in front of each checkout counter is the contestant. As long as the ping pong ball drawn shows your checkout counter number, you will be the lucky winner of the event. Experience the joy of "happy falling from heaven".
(4) Implementation points
The props required for this activity are:
1. Table tennis.
2. A lottery box. (Commodity packaging boxes can be used, but not too big. The box must be sealed and a small hole should be opened on the top of the box. The size should be enough to allow an adult hand to just reach in and there should be basically no gaps.)
3. An electric small speaker.
At the beginning of this event, the person in charge with the right to sign orders (free shopping) needs to be present.
The operation process of this activity is:
1. Broadcast notification to start the activity.
2. All cashiers stop cashiering operations.
3. The host briefly introduces the rules of the game.
4. Invite a customer to assist in the lottery.
5. After the host announces the winning cash register number.
6. After the host announces the amount of goods purchased by the winner.
7. The winning customer speaks.
8. Announce the end of the event.
(5) I am a fan of special offers
(1) Main content:
In order to repay the local people for their continued patronage of our supermarket, the supermarket will From x, x to x, the 7-day "I'm crazy about special offers" promotion will be launched. There will be many fresh products, food, and department store promotional products for you to choose from. We look forward to your visit again. See flyers or supermarket posters for details. This event lasts for 7 days, and the original price will be restored upon expiration.
(2) Main content:
In this moment of saying goodbye to the old and welcoming the new, there are many dreams that I hope to realize this year. As long as you shop in this supermarket from x month x to x month x, 20xx, and the shopping amount is more than 50 yuan, you are eligible to participate in this activity. Please bring your cashier receipt to the customer service desk to exchange for lottery tickets, and drop the coupon copy into the lottery box. Our supermarket will hold a public lottery draw at the entrance of the supermarket at 8 o'clock in the evening on June x. (See the supermarket poster for specific details)
1. Implementation points:
Provide a lottery plan for this event for reference:
The first prize is a microwave oven (two people).
Second prize: a set of household cabinets (six winners).
Third prize: one glove or hat (ten winners).
100 commemorative award souvenirs.
Note: Souvenirs must be provided by the supplier.
2. This activity requires props:
(1) One lottery box.
(2) Several lottery tickets. The lottery tickets must have a primary and secondary ticket, and the primary and secondary tickets must have the same number.
Notes:
(1) During this event, the front desk must register. The registration content is the customer’s name, address, gender, purchase amount, and lottery number; to facilitate verification.
(2) The specific plan of this activity should be informed to customers in the form of posters in a prominent position at the entrance of the supermarket.
(3) If it is convenient near the entrance of the supermarket, the actual prizes can be displayed prominently; if there is difficulty, pictures of the prizes can also be displayed.
(4) After the event starts, the in-store broadcast must inform customers of the information every half an hour.
(5) The public lottery invites the notary office to send people to on-site notarization; and invite on-site customers to assist in the lottery; after the final winning list comes out, the list of winning customers (first prize, second prize) will be posted on the local TV station published to enhance the credibility of similar events in the future. Regarding promotional activity plan 6
1. Activity background:
With the arrival of the Double Festival of another year, all major brands are gearing up and launching various promotional methods. The market is about to stage the annual In the hottest promotion war, how to develop more favorable market shares and attract and stabilize target customers has become the top priority in this promotion war. In order to win the Mid-Autumn Festival and National Day promotion war, Gold Medal Bathroom must launch effective promotion methods to win a place in the market.
2. Purpose of the event:
Deepen the promotion of the brand through investment in the event, thereby increasing brand awareness.
Provide consumers with discounts while increasing sales in specialty stores everywhere.
3. Activity theme:
Meet with gold medal bathroom and celebrate the Mid-Autumn Festival and National Day
Alternative: Gold medal trip to China, double festival fun
4. Promotional slogan:
Happy and colorful festivals, enjoy gold medal gifts!
Choose gold medal bathroom ware and enjoy a golden life!
Gold medal bathroom, ten years of quality, five years of commitment!
5. Activity time:
x. x—x.
x was held simultaneously across the country, and the company assisted in the promotion throughout the entire event. The pre-publicity and warm-up time for each store's event was x-x weeks, and the event lasted x days.
6. The plan is applicable:
All stores in first- and second-tier cities, third- and fourth-tier cities choose to implement it.
7. Activity content:
Carnival 1: Carnival lottery, who will win?
From now on, consumers will fill in the questionnaire in the gold medal sanitary ware store You can participate in the lottery for free and get the right to buy a toilet at a lucky price.
1. Anyone who enters the store and fills out a questionnaire during the event will receive a free lottery ticket if the questionnaire is valid. Each person is limited to one, and 100 lottery tickets are issued every day. (Each household is limited to one piece)
2. On x of month x, x, x, and x of month x, x, and x will be drawn from 11:00 to 11:30 every day, and you can enjoy the lucky price x the original purchase price of 99 yuan A set of RF2xxx toilets from xxx. Before 11:00, put the duplicate coupons of the lottery tickets into the lottery box in public on site.
3. Unwinner’s raffle tickets can be used as 100 yuan vouchers, and those who place an order of 20xx yuan or more can use one (excluding special offers).
Implementation points:
1. During the lottery process, the fairness and openness of the lottery must be ensured
2. The price of the product X99 yuan is determined by the dealer himself
3. The lottery is mainly to attract popularity, and pay attention to controlling the order of the scene
Analysis:
Take advantage of customers’ greedy psychology to attract customers in the early stage of the event. Collecting customer information and conducting questionnaires can help new customers increase their confidence in purchasing gold medal sanitary ware. X99 yuan needs to be marked with an explosion.
Meet for carnival II: Crazy buying day, invite you to have a carnival
On the buying day from 10:00 to 11:00 every morning, a variety of limited edition products at shocking prices will be released on site. Limited to 30 sets. Every day from 15:00 to 16:00, bargain hunting and discounts are available for 1 hour. Shocking specials, bargain hunting, and on-the-spot announcements!
The crazy buying days are Mid-Autumn Festival (x. x) and National Day (October 1).
Execution points:
1. Release on-site limited edition products at shocking prices: one toilet, one shower faucet, one bathroom cabinet, each limited to 30 sets.
2. The information about surprise special offers must be amplified, so that consumers themselves become our publicity team;
3. The main purpose of formulating the information is to let consumers know that the special offers are hard-won. Therefore, the time limit must be strictly controlled;
4. Limited-limit rush buying reflects the limited number of special products to increase market popularity.
5. Specially place low-priced products and unsalable products in the Zhongdao area, and make an explosive sign of the special price area
6. The specific rush purchase time arrangement and product type are determined by the dealers themselves , pay attention to controlling the on-site atmosphere and consumer emotions.
Analysis:
This activity is mainly to accumulate popularity. The Mid-Autumn Festival (x. xx) and the National Day (x. x) are crazy buying days, which attract customers to the store. Understanding the product is very important.
Carnival Three: Selected Packages, Carnival Combinations
During the event, consumers can choose either AB or ABC from the designated product type A/B/C set. combination.
A B carnival price: 2XXX yuan
A B C carnival price: 3XXX yuan
Product type collection is as follows:
A: Toilet: (3 styles)
B: Bathroom cabinet: (2 styles) (including faucet)
C: Shower faucet: (3 styles)
Implementation points:
1. The product model is determined by the dealer
2. The package price is determined by the dealer
3. Choose products with similar prices
Analysis:
This activity is mainly to increase popularity and promote consumer purchases with low-priced packages. If a consumer needs to replace one of the products, the price difference will be refunded at the normal sales price, making the consumer feel respected.
Meet for carnival four: Lucky wheel, happiness falls from the sky
1. During the event, you can participate in the Lucky Wheel event once for every 20xx yuan you spend (excluding special offers and a deposit of about 40 yuan), that is, 4,000 yuan can participate twice, and so on.
2. Lucky Wheel Awards:
First Prize: 200 yuan
Second Prize: 100 yuan
Third Prize: 50 yuan
Lucky prizes: ashtrays, umbrellas and other small gifts
Implementation points:
1. Lucky wheel prize setting. (***20 cells)
First prize: 200 yuan (accounting for 10, ***2 cells)
Second prize: 100 yuan (accounting for 20 , ***Four small boxes)
Third prize: 50 yuan (30%, ***Six small boxes)
Lucky prize: ashtray, umbrella and other small gifts (Proportion 40, ***8 cells)
2. The specific amount and deposit percentage can be adjusted by the dealer. Increasing the deposit percentage is mainly to withdraw funds.
3. The purpose of this activity is to attract popularity, and the packaging should be focused. The turntable should be placed in a conspicuous place to satisfy people's psychology of entertainment and interaction.
4. During the rotation of the turntable, human touch is considered invalid.
5. The turntable needs to rotate for more than one turn to be valid. When the turntable reaches the disputed position (the line where the two awards combine), it needs to be rotated again.
6. This activity can be carried out at the same time as other activities.
Analysis: The proportion and amount of the first, second and third prizes cannot be too low, otherwise it will feel like a show. The key is to select several time slots in the morning and afternoon for the carousel. This will allow customers who have placed orders to stay and greatly improve the lively atmosphere of the store. At the same time, setting a span of 20xx yuan will help promote consumers to make large orders again.
Meet Carnival Five: Carnival Gold Medal, Pass on Love
During the event, all shoppers can get 8 love cards for free, and subsequent consumers with love cards will enjoy the shopping price activity, each household can only use one), the recommender will receive an exquisite love gift worth 168 yuan (single transaction amount exceeds xxx yuan).