After all the controversies of plagiarism, fraud, tearing and copyright, "Love Apartment 5" returns with an 8-minute long trailer and declares that it is the last season.
Chen He is just a guest star, not a star
To be honest, I personally feel that Chen He is very smart in this wave of operation, variety show curiosity, their own resources are not lacking in hotness, and there is indeed no need to star in a criticized hanhuanhua drama. Compared to Wang Chuanjun hard core exit more mellow, and absorb a wave of good sense, really is 666 ah
Once love apartment this IP once because of the movie's failure of the marketing approach into the reputation of the low tide, a large number of drama fans also expressed disappointment. This also means that before and after the launch of "Love Apartment 5" will face an extremely harsh public opinion environment, on the one hand, because of the "plagiarism" of the ordinary netizens who sentenced the drama to death in advance, on the other hand, because of the deception of the IP fans who have the feeling of solidarity.
They are the main force behind the spread of word-of-mouth about the drama, and a slight mishandling of the drama's publicity and distribution will result in a downturn in the drama's word-of-mouth, which will affect its commercial performance. So in order to salvage the hearts of the audience, the production of this trailer uses a Broadway-style song and dance mode + lines, and with the help of self-hacking marketing and sentiment play, cleverly completed a wave of warm-up.
On top of the big sentimentality hit, the other thing that makes this spot great is the self-hacking. Anyone who follows this IP knows the controversy surrounding Love Apartment, and instead of choosing to avoid it, the showrunners faced it head on. The movie's Douban rating is over two out of ten, the original cast can't get it together, and all of this without waiting for the audience to say it first, the officials have already begun to laugh at themselves.
Nolan girl I have always loved her, if put in reality is how beautiful and heartbreaking girl, but unfortunately is the female second, destined not to the audience like, but also destined to give way to the main man and woman. So love five no her thing. Once again to the point: Zi Qiao Mei Jia has a baby.