AMA stands for American Music Award, meaning All American Music Awards, and is one of the most prestigious music awards shows in the United States, and is known as one of the top three awards shows in the U.S., along with the Grammy Awards and Billboard Music Awards. Because the AMA's awards are voted on by consumers, they are considered to be the most representative commercial indicator of mainstream music. Last Monday, someone else's business metrics were in the spotlight when the Chopsticks' "Little Apple" won an award called "International Song of the Year," and they performed the song on the AMA stage.
The news came back to China, where questions were raised faster than applause. First, some netizens revealed that the Chopstick Brothers' performance was a commercial break, not broadcast live on TV, and that the award was not given out live, and there was also a claim that the award was bought, and that the Chopstick Brothers sang falsely. The Chopsticks Brothers were not able to produce a European or American version of the song in time to promote it locally, so they adjusted their performance time, and for the sake of the performance, they did sing falsely, but they did not buy the award - in the face of all kinds of doubts, the Chopsticks Brothers responded very quickly, but the scolding continued, believing that they went out and disgraced themselves.
"Whether it's the critic or the criticized party, they're taking this matter too seriously," said music critic Lu Shiwei, the chief writer of Music Weekly, in an interview with the Beijing Morning Post. "In the eyes of some people, Little Apple has been criticized for being vulgar and unappealing, and since it's been said to be low, it's better to go for it. Since it is said to be low, then go to find a high to, plating gold, from the point of view of the entertainment company, is it possible that they went to the United States out of this perspective? But the reality is that this award is not transformative, as exemplified by the controversy that arose afterward, and too much purpose can backfire. But critics are also taking this too seriously - who says that being able to go to the awards means that you're representing the Chinese music scene and Chinese people? It's nothing more than an artist receiving an award, and it's up to you whether you're embarrassed or not."
Music critic Ding Bo believes that the controversy over "Little Apple" represents the progress of Chinese people's awareness of music aesthetics, "When Sun Nan and Luo Zhongxu came back from awards abroad, when the news came out, people would have a feeling of adoration, thinking that the world awards were a plus, and today, when "Little Apple" has also received a Today when Small Apple also got an award from an important award show, there is a sudden controversy, reflecting China's greater confidence in its own art. We don't think that what foreigners recognize is good, we hope that what we think is good will be recognized by them. In that sense, we are more confident."