Jitterbug launches multiplier playback function
Jitterbug has launched the multiplier playback function. Under the multiplier playback mode, the length of time for users to watch a single video is shortened, and the exposure of the content per unit of time will be increased, and after fast-forwarding, the users will consume the content more quickly.
Jitterbug has launched a multiplier function1
In recent years, the "multiplier" function of the medium- and long-duration video platform has become a must-have for many young viewers, and users can use the playback software to speed up or slow down the video playback rate, which is generally in the range of 0.5 to 2.0 times.
However, in short-form video platforms such as Jitterbug, the need to fast-forward the video still requires dragging the thin, white progress bar at the bottom.
Recently, some netizens found that Jinyin quietly launched the "double speed play" function. As long as you press the video for two seconds, there will be "not interested", "save to album", "double speed play", "watch together!
The video will appear with buttons for "not interested", "save to album", "play faster" and "watch together".
Among them, "Speed play" includes 0.5, normal, 1.5, 2 times and other gears.
According to the news, at present, the function is only open in a single video, the next video if you still need to multiply the speed of playback, you need to reset.
In this regard, some netizens said, "How intense is the life of contemporary young people, watching a play to two times the speed".
Some people also expressed regret that people have no patience to read text after watching so many videos, and can't even sit through a movie in a movie theater without worrying. Now that the multiplier feature is available, that patience is likely to be further eroded.
But for those who like to move at a fast pace, this feature saves them time and gives them the ghostly, entertaining experience of multiplying speeds.
By now, all long, medium, and short video platforms in China support the "double speed play" feature.
Jitterbug has also previously launched a feature that alerts you when the volume of your playback is too high.
When a user plays a Jitterbit video on mobile data or in a hotspot and the volume is too high, a "current volume is high" alert is triggered, and the user can quickly turn down the volume with the "lower volume" button.
All along, the public **** occasions Shake voice outside the playback has been criticized, there is always a kind of people, short video sound to the maximum, and a video BGM over and over again brush a few times. This behavior is as bad as the early morning square dance sound on your doorstep, most people can not stand.
As the first APP to launch the "external volume reminder" feature, Jitterbug said, "We advocate for the reasonable use of cell phones on the road and in public **** occasions, to avoid the external volume is too high to affect others."
Jitterbug launched the doubled speed playback function2
Love Qiyi, Youku and Tencent video and other long video platform "doubled speed playback" function has existed for a long time, many users are also accustomed to fast-forward playback in the pursuit of the drama. mid-September, it was observed that Jitterbug, fast hand is also on line with the doubled speed playback, before the microblogging, the small red book and other built-in short video content also support doubled speed playback, the short video content is also supported by the microblogging, the small red book. The video content of microblogging, Xiaohongshu and other built-in short video content also supports timespeed playback, so long video, video (B station, watermelon video) and short video platforms are all online "timespeed playback" function.
In the Jieyin playback interface, as long as you press and hold the video for two seconds, options will pop up at the bottom of the phone screen, including "not interested", "save to album", "multiply playback", "play together", "multiply", "play", and "play".
An official Jieyin source responded that the multiplier function is for horizontal videos posted by some accounts, which are generally 5 minutes long. These accounts are often connected to watermelon video accounts, with video content ranging from 5-10 minutes in length.
The "double speed play" function is suspected to be in the internal testing stage, September 26, in its "selection" interface found in its "double speed play" function, in addition to the pop-up function. There is also a pop-up function. But on September 29th, the speed playback function was not visible, and only the "pop-up" function was visible.
In a survey by the Southern Metropolis Daily, 68.2% of people will "multiply the speed to catch up with dramas", and 59.1% will "multiply the speed to watch video programs". 2019, Mango TV's research institute found that the entire Generation Z (those between 1995 and 2009) is the most popular generation. Generation Z (people born between 1995-2009) play from 1.25x on a daily basis, and only 0.7% of Generation Z is still used to playing at normal speed.
"This is just for the needs of special users, to provide a function to assist fast-forward viewing, for the platform, it is to provide a better user experience." A former design employee at ByteDance said.
Can Huang, former co-founder of Three Sessions, commented that Jitterbug doubles the speed of playback, which means that the entire video content ecosystem will be further accelerated in both production and consumption.
The content entrepreneur commented that on the consumer side, if even short videos are played at a large number of 2x speed, users will be more and more impatient, willing to give a stranger's time and attention will be less and less, for the incremental increase in information on video content, the density of the paragraph package will require more, as content creators, must begin to get used to at least 1.5 times the speed of thinking, focusing on
For the video content, it will be more demanding for the information increment, the density of the paragraph baggage.
For Jitterbug, this may be a small feature to increase user stickiness, "but many of the older generation of content creators may be accelerated out in front of such a trend. I believe this trend is also irreversible." Can Huang said.
User demand is faster
Quartz is a deep user of Jitterbug, and on September 23rd, when he stumbled upon Jitterbug's "multiplier playback" feature, he immediately posted a microblog saying, "I'm so happy to finally be able to brush more videos in a shorter period of time. The first time I saw a video, I was able to see it in a shorter time.
Jitterbug first focused on 15-second short videos, but later, the time of the video began to become longer, and in April 2019, Jitterbug fully opened up the shooting privileges of 1-minute videos for creators, and in August of the same year, Jitterbug announced the launch of the "Creator Growth Program" at the first Creator Conference, gradually opening up 15-minute videos. The first time I saw a video, I was able to see the video.
The short videos that ShakeSound used to make in its iconic "15-second" format are rarely seen today, and on the contrary, videos that are two to three minutes long or even more than five minutes long abound. For example, his favorite video clips are usually three or five minutes long.
Every time he watches a similar video, Quartz longs for the fast-forward feature to `appear,' because he just wants to catch the main plot of it, rather than listen to the blogger's voiceover rambling on endlessly. "I've often thought that if it came online with multiplier playback, I could brush Shake Shack in bed all day."
In fact, ShakeMe has previously added a progress bar to mid-length videos, which can be fast-forwarded by dragging and dropping, but it's the kind of feature that misses out on a lot of content and has a mediocre user experience. "Unless you quit for some reason and reopen it, this feature works and you can skip what you've seen before." The fast-forward function that Quartz aspires to is multiplying the speed of playback, the picture and sound are still there, just accelerated.
Unfortunately, Shake's fast-forward function, Quartz's experience is not good. Compared to the B station or watermelon video long press two seconds and then doubled speed playback, Jieyin need to first long press two seconds, enter another interface to select "doubled speed playback", and most people can not find this feature. The most frustrating thing is that this feature doesn't cover all videos, and can only be set for one video at a time.
However, Jitterbug has always emphasized user experience, and Quartz believes that these issues will be improved in the next update. "The multiply play feature is already live, so features like auto-playing the next segment and the ability to multiply play all videos by selecting them at once are not far behind."
Shake Shack has amassed tens of billions of videos, but a video that doesn't have data for as little as five seconds may never have a chance to get into the big traffic pool and be seen by users.
In doubled speed playback mode, the length of time users watch a single video is shortened, and the amount of exposure to the content increases per unit of time - for example, in doubled speed mode, users can see twice the amount of video they used to see or even more. From this perspective, after fast-forwarding, users will consume the content faster, and the upward slide of Jitterbug will be faster, which will also bring more advertising exposure opportunities.
Previously, in the "Who is watching the paid live broadcast" article, it was pointed out that the content platform's advertising load factor (i.e., the ratio of ads to content) has a ceiling, Facebook's Adload (advertising load factor) is 15%, has been a lot of users complaining about too many ads, according to the Internet Geek Group estimates that the Shake Shack's Adload in 2020 will be around 16-18%, which means that the user experience will also suffer a certain amount of damage. This means that the user experience will also be affected to some extent. Fast-forward and this contradiction could become even more prominent.
Content forced to speed up
"Every video we make needs to hook the viewer in 3 or 4 seconds or they're going to paddle past." Shake Shack blogger "Poverty Cuisine" is a food blogger with 21.45 million followers, and of the more than 700 video entries posted, most are around 2 minutes long, with the longest being closer to 3 minutes.
Their current update cycle is a 3-day period, and their production cycle is considered long in the entire Shakeology ecosystem. Their video shooting cycle is usually three or four hours of shooting, then six or seven hours of editing, and the rest of the time is spent on thinking about creativity, and they don't have a script, which the team thinks is meaningless.
For the double speed play, the team of "poor cuisine" said that the video viewing volume from the "attention" proportion is not large, mainly from the official recommendation of the jittery voice, which means that the number of fans of the account on the jittery voice may not be the key quantity, the jittery voice of the recommendation mechanism is the decisive factor. Recommendation mechanism is the determining factor.
"The entire content ecosystem is getting more and more involved, both in terms of the quality of the video content and the form of expression." The team of "poor cuisine" said that the speed of playback has amplified their anxiety.
"The era of individual fame will never happen again, you must have a company or organization behind you." One Jieyin personality said the cost of cultivating a more headline-grabbing personality has reached hundreds of thousands of dollars.
Everyone's life can not be separated from the Internet products, data show that mobile social networking, short videos, mobile games and online video occupy the vast majority of the user's time, the proportion of the total use of time up to 71.5%. The growth of short video is the most obvious, in June 2021, every Chinese Internet user spends up to 90.7 minutes a day on short video, of which the time spent on Jitterbug is about 33 hours a month, an average of 66 minutes a day.
According to data from Ipsos' 2020 Short Video White Paper, 26% of short video users browse movies and TV shows as well as catch up on dramas through short video platforms. This also makes the time users spend watching long videos is declining, the data shows that in 2019 to 2020, a single Chinese Internet user's monthly use of time in the long video from 14.19 hours to 13.81 hours, short video use of time from 30.5 hours to 42.61 hours growth, is nearly three times the long video user time.
There is news that Jittery is testing the "short drama channel", according to the "2020 Jittery Entertainment White Paper", drama content is a strong consumer category in the Jittery station. Shake sound also in June 2021, held a "short drama is very dramatic" 2021 Shake sound short drama conference.
"Jieyin is also happy for creators to power long video content." A product manager said that the video content will only get longer and longer, not shorter and shorter, because all content practitioners of a **** knowledge is that the length of the video and the richness and quality of the content can carry is in direct proportion to the relationship between the amount of information that can be carried by a 2-hour movie is much greater than a 10-minute narration.
As measured by the data from Racer, in Racer, the number of people who watch short dramas every day has exceeded 210 million, with a total viewing time of 35 million hours. This is a considerable volume of time black hole, jittery voice has no reason to give up this position.
Jitterbug still wants to fast-forward
According to Aurora data, in the second quarter of 2021, relying on products such as Jitterbug and Today's Headlines, ByteDance ranked second in terms of the share of user hours, second only to Tencent.
Source / Aurora data "2021 Q2 mobile Internet - industry data product design on"
As we all know, the development of Jitterbug's previous development is a history of fast-forward, born at the end of 2016, Jitterbug's DAU in 2018 has reached 250 million. As of August 2020, including the volcano version of Jitterbug, the daily active users of Jitterbug have exceeded 600 million.
However, the high-speed growth of China's Internet will become difficult in the future, especially in the past, the kind of miracle of adding tens of millions or even hundreds of millions of users a year will not be seen again. Because, China's Internet penetration rate is already approaching the ceiling, as of December 2020, China's Internet users reached 989 million. In the future, the competition for users between Internet companies will enter the competition of the stock market.
In February 2021, Jitterbug took over from Poundland and exclusively titled the CCTV Spring Festival Gala Exclusive Red Packet Interactive Cooperation, but according to Late LatePost, Jitterbug's data during the Spring Festival didn't get the expected growth. This shows that at the current volume, external pure operational activities are difficult to create huge user growth, but also rely on extremely strong product design.
If the "doubled mode", targeting the long video, then the jittery voice in the social, community, e-commerce and other related features design, but also continue to make fine-tuning, for example, increased shake, watch together, joint photo, watch history, takeaway, wine travel and other modules.
"Product design must follow the principle of gradual progress, otherwise it will harm the user, and then cause user loss." A product manager said.
For example, Jitterbug had launched the accompanying shot function in January 2019, which is a casual record of the beautification of life around you, and share it with your friends, and only the friends who are concerned about each other can see your Jitterbug accompanying shot, and it will be visible only to yourself after 72 hours. But the feature was taken offline after 8 months.
Speculation is that the downgrade was data-related, and also related to the positioning of Shake Shots, which was a bit of a stick in the mud between private and public.
A better user experience is always the pursuit of the product. In March 2020, Jitterbug launched the "voice live dating" section; in April, Jitterbug publicly tested the "connect" and "acquaintance" features, which were directed at the "live" and "familiar" users, respectively. In April, Jiyin publicly tested the "connect" and "acquaintance" functions, which point to stranger and acquaintance socialization respectively. In addition, Jitterbug is also constantly adjusting the interaction of friend-related functions, encouraging users to add friends, interact with friends and so on.
On September 30th, Jitterbit added a "playback reminder" feature, which reminds users that if they playback a Jitterbit video in a mobile data or hotspot environment and the volume is too high, it will trigger a reminder that the current volume is too high, and users can "lower the volume" by using the "lower the volume" function. The "Lower Volume" button allows users to quickly turn down the volume.
As we've seen, Jitterbit even offers the option to turn off "personalized content recommendations".
Industry insiders said that compared to WeChat's more than 1.2 billion users, Jitterbug clearly wants to continue the previous high growth, "they feel that there is still a lot of space." In the future, jittery voice will certainly make efforts in the field of long video, social, games, as well as e-commerce, in order to obtain greater user growth.