The planning program, is the planning results of the performance of the form, usually in text or graphics as a carrier, the planning program originated from the initial idea of the proposer, ending in the program implementer's hand reference, the purpose is to plan the ideas and content of the objective, clear and vivid presentation, and efficiently guide the practice of action. The following is about the hotel opening ceremony planning program sample, please refer to!
Hotel opening ceremony planning program Part 1
A hotel overview
1, the project: x Grand Hotel
x Grand Hotel, the original territorial hotel, due to poor management in June of XX year terminated operations, is now positioned as a local Chinese food hotel in Leshan.
2, the opening theme: flavor Jazhou Le food Kaiyuan
The theme to Kaiyuan Hotel injected into the characteristic flavor of Leshan, giving the hotel its own unique features and style, with distinctive features to attract customers; so that customers in the opening, it will be able to convert the original impression of consumers on the predecessor of the Kaiyuan Hotel to enhance customer interest in Kaiyuan Hotel's dishes tasted.
3, purpose:
At the beginning of the opening of the hotel to put a strong local specialties of Leshan culture, for the future publicity as a pavement;
1), inform the people of Leshan, Kaiyuan Hotel officially opened to welcome guests.
2), the opening activities as a carrier, reflecting the unique business model of Kaiyuan Hotel. Let consumers understand the business taste, philosophy and culture, etc., to establish its unique brand image, for the future in the service industry to win favorable competition to build a good cornerstone.
3), expanding visibility and influence.
4, opening time: booked for September 15 (Saturday)
5, positioning: Leshan local characteristics of the culture of pure Leshan people Chuan taste
6, the form of publicity: the media and on-site activities to interact with the combination.
Second hotel swot analysis
With the continuous development and progress of the economy, the city gradually moved out from the old city. To Leshan New Century Plaza and as the center of radiation to the surrounding area, and gradually formed a new business circle focusing on food and beverage, entertainment and recreation, the current business circle has formed several large and mature hotels: Sansu Hotel, Red Sorghum Seafood Hotel, Hongrui Hotel, Piaoxiang Hotel, and other small and medium-sized hotels.
Advantages (superiority):
1, size: covers a total area of 1180 square meters, for a layer, **** there are 11 rooms, including 7 small rooms, 4 large rooms, the hall can accommodate 8 people table table 10, can accommodate more than 260 people dining at the same time.
2, Leshan unique to pure local culture for the operation of Chinese food hotels, within one kilometer of the surrounding area, the existence of a number of mid-range and high-grade residential neighborhoods, community residents have a certain degree of spending power.
3, Leshan area, the first pure Leshan people taste Sichuan cuisine.
Weaknesses (worst):
1, the store is not prominent enough (store signs are not obvious)
2, the characteristics of the culture can not highlight the characteristics of the hotel, not attractive enough
3, the former territory of the operation of the Grand Hotel will be the failure of the operation of the current Kaiyuan Hotel has a certain negative impact.
Opportunity (opportunity):
1, Leshan City, XX year catering industry accounted for 22% of the gdp, Leshan Tourism Bureau and Leshan Economic and Trade Commission decided to increase the support of local food and beverage enterprises in Leshan, and strive to make the catering industry in the Leshan region bigger and stronger.
2, geographically located in Leshan in the future high-grade economic development near the center circle.
3, Leshan's rapid economic development, business figures are growing at a high rate.
4, in Leshan characteristics of Chinese food industry there is no standard leader.
Threats (threaten):
1, the business circle around the other mature Chinese restaurants on the threat of Kaiyuan Hotel
2, with the development of the hotel itself, other hotels are also in the development
3, the future of the opening of the Grand Hotel on its own threat
4, the nearby major hotels, has been operating a mature, basic source of customers, resulting in the diversion of customers is difficult. Stability, resulting in a difficult diversion of customers
Three front operation
(a) Advertising
1, community advertising: choose the new city area of high-grade district entrance to put 3 months of advertising, high-grade district is the higher income people concentrated place. High-end neighborhood advertising is highly targeted. Say goodbye to the traditional form of promotion and opening ads, say goodbye to the ineffective and costly form of advertising. Utilizing people's curiosity, in the short term, gathering popularity, attracting potential consumers to the attention of Kaiyuan, so that the opening period to Kaiyuan consumption. This can be achieved in the new city 80% of the residents know Kaiyuan Hotel offers, location, the only Leshan characteristics of the Grand Hotel. Enhance its visibility and reputation.
The content of the advertisement is mainly: opening time, address, booking phone number, preferential policies, Leshan unique, suitable for wedding party party birthday banquet and other group banquets.
2, with China Telecom, China Mobile, China Unicom and other communications industry cooperation, SMS, with the help of this means can cover the vast majority of people in Leshan city, and the use of phased delivery, on the one hand, you can control the cost of the second can maximize the coverage of consumer groups. At the same time, its high-end vip customers can enjoy 20% discount when ordering food in groups
3, in some free radio station information. Enhance the popularity and reputation of Kaiyuan.
4, in the traffic station information
Content is mainly: opening time, address, booking phone number, preferential policies, Leshan unique, suitable for wedding party birthday party and other group banquets.
The traffic station music channel is a cab, private cars often listen to a program, and our target group is often taxi or private car people. Through the release of information can let the target group know the opening time, address, booking phone number, preferential policies, Leshan unique, suitable for wedding party party birthday banquet and other group banquets and other content, to attract them to spend. It is estimated that it can make the people who play the ` and private car can have 40% people know Kaiyuan. Produce impulse consumption.
5, do dm single or life guide
dm single and life guide issued to different areas, including stores and other high-income people concentrated in the area, and strive to these areas of the crowd have 80% know Kaiyuan Hotel opening time, address, booking phone number, preferential policy, Leshan unique, suitable for wedding parties, parties, such as life banquets and other group banquets and so on the content of the impulse to consume. At the same time in doing dm single or life guide to see the picture of the dish to guess the name of the dish, guess on the free delivery of this dish.
Be sure to Kaiyuan new opening, high-grade enjoyment, Leshan characteristics, mass consumption, suitable for wedding party party life banquet and other group banquets to inform potential consumers.
(B) and some partners:
1, there is no catering inn cooperation. They can give them a 20% discount for bringing guests to spend money. They can collect the money in their bill, and they can have 20% rebate when they bring their guests to consume.
2, and the teahouse foot bath and other cooperation. If the guests to consume can have 20% rebate.
3, and travel agency cooperation travel agency to Kaiyuan consumption can have 20% rebate.
4, and the wedding company or marriage registration office cooperation. They provide information on wedding banquets can enjoy a certain discount commission.
By cooperating with the above companies, you can spend less time soliciting customers and increase turnover.
The planning of the hotel opening ceremony Part 2
I. Overall Idea
1. The ribbon cutting and unveiling ceremony is the main line, through the hotel ribbon-cutting and unveiling, gifts, celebratory cocktail party to complete the whole purpose of the event.
2. Through the entire event and the news media to disseminate the opening of the information to all sectors of society, so that potential customers get information. Through the opening publicity, expand the popularity of the hotel.
3. To fully demonstrate to guests the convenience and comfort of the hotel.
Second, the overall atmosphere of the layout
The entire venue will be in line with the theme of the hotel ribbon-cutting and unveiling and groundbreaking ceremonies, ceremonies should be warm and festive as well as solemn. Hotel twenty ascending balloon hanging in the air, and issued the hotel opening big reward information, so that more consumers get the message.
1. Hotel layout
(1) in front of the hotel placed a relatively large red inflatable arch, and in the arch hanging opening banner.
(2) 20 expected to lift the balloon around the hotel, and hanging colorful banners, which should be marked with your hotel's opening wishes.
(3) Red carpet and flower baskets in front of the hotel.
(4) Insert colorful flags and signs on both sides of the main road.
2. Main venue area
(1) In the main venue area at the entrance to place a signing, placed a long wooden table, and should be covered with a red cloth, by the Miss Manners to guide the guests to sign in and control the order of entry.
(2) In the main venue around the placement of two large sound and rack microphone, easy to speak to the people concerned.
Third, the opening day of the celebration process:
1. 8:00-9:00 on the opening day, by the professional gongs and drums team performance, to create an opening atmosphere.
2. 9:15-10:00 on the opening day, by the dragon and lion dance team and the drum and gong team interspersed performances, gather popularity and create an atmosphere of opening.
3. 10:09 on the opening day, the professional host announced the official start of the opening ceremony of the xx hotel.
4. 10:10-10:20 on the opening day, invited guests to make congratulatory speeches, to be introduced by the host of the guests, and then by the Miss Manners to lead the guests to the stage to make speeches.
5. 10:36-10:38 on the opening day, by the important leaders and guests of the opening ribbon cutting, in the moment of the ribbon cutting to fire a salute, 8 good.
6. 10:38 on the opening day, with the end of the ribbon-cutting, firecrackers again, for 8 minutes.
7. Opening day 10:38, in the sound of firecrackers by the host announced the end of the ceremony.
8. 10:40 on the day of the opening, led by Miss Manners guests into the hotel to rest.
9. When the venue is organized by the professional team of drums and gongs and lion dance team to perform interspersed, the time is 2 hours.
Part 3 of the hotel opening ceremony First, the hotel opening ceremony publicity and preparation work. 1, mobile publicity: (publicity car) 2, printed materials: 3, souvenirs: 4, the production of umbrellas and colorful flags: 5, the production of advertising umbrellas, in case of special circumstances during the celebration of the guests; can also be done as the hotel's advertising promotional items. 6, the production of signs: 7, radio, television and newspaper publicity: 8, the construction of the background frame: 9, the construction of firecracker racks: 10, the preparation of other celebration items for the event. Second, the hotel opening ceremony site layout: 1, professional sound 1 set 2, rainbow door (with slogans) 2 3, red lanterns and hydrogen balloons (with slogans) to decorate the celebration over the site of the 6 4, salute to the cannon 16 5, 30 people of the wind and gong team 6, 30 people of the marching band 7, decorative potted flowers Pots of flowers in front of the podium, placed on both sides of the podium, the podium with a tall green backdrop behind the plant (anemone) 8, firecrackers (1000-type earth red) 99 hang 9, Miss Manners (wearing a uniform dress with a ribbon) 10, VIP flowers 11, salute 2 groups of 16 12, ribbon cutting flowers, scissors, trays 13, photography, photo 14, the hotel hangs on both sides of the machine printing banners (vertical) Third, the hotel's opening ceremony procedures The day before the celebration. 1, build a background frame hanging background spray painting, set up the scene. 2, banners, image flags placed in place. 3, rainbow doors, firecrackers and other related celebration items to the scene. 4, the coordination of issues related to the arrangement is complete (power supply, ribbon-cutting personnel, speeches, urban construction relations coordination, etc.) The day of the celebration: 05:00 minutes: began to set up the scene. 07:00 minutes: all the celebration project installation, put in place, the site layout is complete, debugging equipment. 07:30 minutes: all celebration equipment installation and debugging is completed, personnel in place. 08:00 minutes: the sound playing festive music, gongs and drums, marching band began to play. 09:30 minutes: to participate in the ceremony leaders, guests arrived at the scene of the hotel VIP reception room, listen to the hotel leadership report on the situation. Leaders are invited to make important instructions for the development of the hotel and sign the inscription on the guest nomination book, and the hotel leadership photo. 10:00 minutes: to participate in the hotel opening ceremony leaders, guests arrived at the ceremony site. The host introduced the theme of the event, the content of the arrangement, the company. 10:18 minutes: the ceremony began: The host reads out the list of congratulatory units, news media, relevant departments and units that sent congratulatory letters and telegrams as well as the leaders and guests who came to the ceremony site. The host introduced a guest host to preside over the opening of the ribbon-cutting ceremony. The first item: the hotel is invited to give a welcome speech. (About 5 minutes) The second item: guests on behalf of the congratulatory speech. (About 3 minutes) The third item: Please invite the leaders to speak. (about 3 minutes) The fourth item: Please invite the leader to make a speech. (about 3 minutes) Fifth: Please cut the ribbon for the opening of the hotel! (gunfire and music) (about 5 minutes) Sixth: all the leaders and guests to the stage to take a group photo. Seventh: 11:00 minutes ceremony ended. Invite the leaders and guests present to dine. Fourth, the hotel opening ceremony celebration costs yuan V, the hotel opening ceremony cost budget (attached) Six, the operator division of labor and timetable (omitted) VII, the hotel opening ceremony background spraying effect (omitted) VIII, the hotel opening ceremony floor plan (omitted)