In order to ensure that the work or things can be carried out efficiently, it is often necessary to prepare a specific, detailed, targeted program in advance, the program generally includes the guiding ideology, the main objectives, the focus of the work, the implementation of the steps, policies and measures, specific requirements and other items. Write program need to pay attention to what format? The following is I help you organize the supermarket bar and other joyful Mid-Autumn Festival promotional activities program, welcome to learn and reference, I hope to help you.
Supermarkets and bars and other joyful Mid-Autumn Festival promotional activities program 1One: Purpose
Through the atmosphere of the festival to market themselves
Improve the company's visibility
For the popularity of the festival after the foundation
Two: Idea
Since the opening of the Mid-Autumn Festival is a traditional Chinese festival in the city and the countryside side by side with the popularity of the festival, it can be said that the various merchants have gone to great lengths to create value for a great time. And, immediately after the Mid-Autumn Festival is the National Day, the National Day of the seven-day holiday is a rare promotional opportunity in the year.
We to open since, due to the impact of a variety of conditions. Business conditions have not been very ideal, our brand image, no consumer mouth to do a good spread.
The arrival of the two festivals is a major turning point for us. We must let the customer get some value here, so that the creation of mouth beer and create activities after the popularity of our Mid-Autumn Festival, the National Day activities of the main purpose of strengthening the quality of service in the inner periphery, the lineup of performances, preferential gifts with the periphery of the publicity and advertising, I believe that will give consumers a new feeling.
Site layout
Mid-Autumn Festival, National Day are the Chinese people's traditional festivals, in terms of cloth can not be alternative and really want to mass, to the festive way to the main, mainly red, in order to reduce the cost of cloth, may be used in some of the Mid-Autumn Festival, the National Day are to be used in other. Cloth.
1: peripheral to elastic-based, mainly to make up for some of the empty places, so that the whole field becomes more full, will not appear monotonous.
2: stage perimeter, the top, available some dodo gold ball, Vcd disk hanging to subsidize the refraction of light, increase the effect of the scene lighting.
3: Around the ceiling can hang some lanterns, rendering the atmosphere of the Mid-Autumn Festival, to the National Day can be removed, until the Spring Festival can be used again.
4: In the National Day can hang some of the size of the national flag, adding the atmosphere of the motherland's birthday
5: In the entrance to the right side of the glass and running glass can be made of large posters, indicating the content of the activities of the festival
6: In the conspicuous place of the dJ desk side, hanging "Happy Mid-Autumn Festival" "Celebrate the National Day" words
7: the door into the doorway holiday prizes on display
8: stairway and conspicuous place to post ads
Activity preferences
All consumers in the booking of September 28th before the company can be given a gift of snacks
1: Arrange for The chef will present 2 dishes or snacks special for Mid-Autumn Festival and National Day
2: One mooncake will be given to each table and box on the night of Mid-Autumn Festival
3: Consumption of 200 RMB will be given a coupon of 50 RMB in value
4: Any consumption of Moutai will be given a coupon of 50 RMB in value
4: Where consumption of a bottle of Maotai beer to send the night to a prize coupon5: the consumption ability and potential and some of the lady to give a coffee coupon
6: Maotai beer sponsors are asked to consume Maotai beer on the evening of the consumer to give a small gift
7: 9: 00-------17: 00 consumers, you can get the Mid-Autumn Moon Festival mooncake and a special snacks
8: Prizes: September 28: 3,800 yuan
October 1: 3,800 yuan
October 2: 1,800 yuan
October 3: 1,800 yuan
Schedule of the day of the event:
09:00- --- 17:00 daytime business hours
18:30----21:00 pop music, slow-rock music
21:00----24:00 singers, brass, brass show, slow rock
00:00-... 00:20 Event raffle
00:20---- end of slow rocking
Advertising
Outside
1: 40 banners
Small hammer 2 cement nails 1 box of lanterns 20 national flag 30 small flag 300 gilded ball 100 advertising supplies
40 banners leaflets: 120xx copies of the inner periphery of the publicity ads a number of
Supermarkets and bars and other joyful Mid-Autumn Festival promotional activities program 2First, the purpose of the activity
1, grasp the Mid-Autumn Festival promotional opportunities, through the activities of the content and activities of the object of innovation to avoid the "price competition" and "source of competition" vicious competition, and to give the customer a sense of freshness, to stimulate its consumption Third, the activity time
October 1, 20xx ------- October 8 (Mid-Autumn Festival)
Fourth, the object of the activity
For the 20-------30 years old female customers.
V. Activities
"Love Mid-Autumn Festival, the gift of love" special activities
1, full of 100 to send 10 yuan coupon, you can use this 10 yuan coupon in the small store for consumption.
2, a shopping full of 100 plus 2 yuan to send necklaces, shopping full of 200 plus 5 yuan to send silk scarves.
3, shopping over 150 yuan of money free shipping, give free beautiful gift box.
4 As long as the store members, can be through the store in the store shopping points, and then find points for the products I sell.
5, the purchase of 300 yuan can be given holiday shopping coupons, holiday shopping points double.
6, during the event, where the couple of customers, a complimentary love vow card, to participate in the "love words selection activities, have the opportunity to obtain exquisite prizes.
Six, the activities of publicity:
1, publicity focus time: 2 days before the event; 1 day after the Mid-Autumn Festival;
2, means of publicity:
A, QQ groups, B, blogs, postings, c, Wang Wang group.