Valentine's Day Event Theme Program (Selected 5)
What should be the Valentine's Day Event Theme Program to attract popularity effectively? Don't worry too much, the following Valentine's Day event theme program is what I brought for you, I hope it will help you.
Valentine's Day event theme program Part 1
I. Purpose of the event:
1, cultural aspects: so that the metropolis of the excellent single men and women, through this event, brighten up the true me, open up the heart, harvest friendship, meet true love.
2, business:
①, through this activity, to improve the brand appeal of the Moonlight Bar in the surrounding market in the same industry;
②, to increase the average daily turnover of 20%. (Example: average daily turnover of 100,000 yuan * 20% = 120,000 yuan)
Second, the theme of the event:
Tanabata, meet love.
Third, the event time:
20xx Chinese Valentine's Day - Tanabata (20xx.8.19.)
Fourth, the audience:
1. Night Time
2.
2. Moon Dating Alliance.
3. Guest performers.
4. Other ways to register.
V. Activity Methods and Charges:
1. Integrate the customer resources of each department of the company, and release the activity information to the guests in the form of a unified short message;
2. Release the activity information, content, and method of activity to the guests who have been patronizing the company in the near future through the print advertisements, the DJ desk, and the LED display;
3.
3, carefully arranged event venue, and strive to create a romantic, beautiful holiday atmosphere;
4, the bar set up in front of the welcome desk, the participants in the activities of the welcome desk to buy Tanabata activity card, men's Tanabata card: 150 yuan / Zhang, women's Tanabata card: 80 yuan / Zhang;
5, where the 19th visit to the moon dating bar of the female guests, can be received in the signing desk roses
6, the opening of the hall with the station to give two chocolates.
Six, the activities:
1, the first wave of love shock: "looking for the goddess in your heart" (to focus on the consideration)
①, the campaign slogan: love around you;
②, the company's own design of the dating card
①, the company designed its own dating card, male (green), female (pink); dating card content: name (what is the name), age, hobbies, work, his / her requirements;
③, the guests opened the table / card, with the opening of the table / card refreshments given to the guests dating card, so that the guests to fill out their own;
④, the guests can be observed, and then entrusted to the waiter will be given to the dating card to the heart of his / her;
⑤, if both parties are interested, the service will be provided by the service staff to give the card;
⑤, if both parties are interested, they can be provided by the service staff to give the card to the heart of the card.
⑤. If both parties are interested in each other, they can start dating after communicating with each other through the waiter.
⑥, in order to active the business atmosphere of the hall during the event, the company may consider arranging for the DJ waiter who did not enter the room to participate in the event in casual wear. (Specific implementation arrangements to be decided separately)
2, the second wave of love shock: "show yourself, hot MM convening order"
By the activities of the organizers of the evening to observe the female guests, such as the discovery of a youthful and beautiful girls, you can notify the subordinates to invite her to do a simple performance on the stage at a specific time in the company (hosts, performance time to be arranged separately).
The selection of this activity by the company's general manager or director of the signing shall prevail.
3, the third wave of love shock: "true love confession"
Where the night of the Tanabata Valentine's Day patronage of the moon dating bar of the hot couples, the company can provide them with the opportunity to go on the DJ booth, loud expression of love. The company can provide them with the opportunity to express their love by walking on the DJ stage and getting a complimentary bottle of champagne. (Special day special confession of love, how can not move her/him)
4, the fourth wave of love shock: "romantic passion"
During the event, where consumption of more than a dozen beers or consumption of 300, can be obtained on August 19, 0:00 minutes on-site raffle ticket a, and so on. The ticket will be drawn on the spot.
First prize: three romantic decorations and a bottle of champagne
Second prize: three large plush toys;
Third prize: ten boxes of chocolate
(the specific implementation of the arrangements to be decided separately)
VII, the scene set up:
1, the main entrance:
①, opposite the gate: 3.5 meters * 2.5 meters billboards two, indicating the event information;
(20xx Valentine's Day activities all strategy: night time to invite you and your him / her to participate in the moon dating bar Tanabata Valentine's Day PARTY, and loud your love out, so that everyone can witness your love, and together with your sweet love, on-site soaring dance, pass the love.)
②, the door glass: paste heart-shaped and rose pattern;
③, the door: pink balloon embellishment.
2, Hall:
①, DJ booth: front panel embellished with multi-colored roses, and carved with foam: "you are my roses, you are my flowers" words;
②, around the hall three weeks over the wall carved silver reflective words. The size varies:
Tang Poetry 1: Begging for a clear umbrella in front of the building, the curved crescent moon mixed with double stars;
The neighboring girls are learned, and the bucket to take the gold basin to divine his life.
Tang Poetry 2: The seventh day of the seventh month in the Hall of Eternal Life, when no one is whispering in the middle of the night.
In the sky, I would like to be a bird with two wings, and in the earth, I would like to be a branch with two trees.
Song 3: "The slender clouds are a delicate touch, the flying star passes on the hate, the Milky Way is a long way away," he said.
The people are countless.
The softness is like water. The first thing you need to do is to get your hands dirty.
If the two love is long time, it is not in the morning and evening.
③, the hall columns with roses and heart-shaped pattern embellishment.
Eight, the activities of the arrangement:
①, the night time in August 15 before the revision of the plan and ready to implement;
②, the moon dating bar in the 17th to do a good job in the production of advertising racks, the installation work;
③, the night time and the moon dating bar to draw manpower to cooperate with the artisan in the 18th do a good job in the work of the field.
④.
④, the moon dating bar to do a good job of raffle tickets and prizes of the arrangements, distribution of work and activities with the purchase of the card;
⑤, the hall DJ desk and the host of the arrangements for the event during the music route, program adjustment;
⑥, night time with the moon **** with the arrangements for good drinks and catering, it is best to contact to the jeweler and the wine merchant *** with the organization of the event (if feasible, another event cooperation program to the cooperation of the program)
Nine, the end:
The event ended at 00:00, the organization can be retired, the DJ put dance music, the participants in the activities of independent entertainment activities.
Valentine's Day Activity Theme Program Part 2 I. Activity Theme (a) Theme: 20xx Tanabata Lover, True Love Unlimited Activity (b) Theme: Love Me, Say It Bravely Activity (c) Theme: Affection is Priceless, Love Me Prizes These themes focus on the cultural marketing of Valentine's Day, which is a very important part of the Valentine's Day program, as well as on the cultural marketing of the city. focus on cultural marketing for Valentine's Day. Tanabata Valentine's Day is a good day for couples and lovers to get together, and men can send beauty and health to their loved ones or lovers. Nail store as the theme, in the development of promotional content, you can be some immediately visible obvious effect of the service is mainly, such as beauty and body. Second, the activities of the object 1, activities (a) for the target audience: tasteful dress, especially in private cars and nail store customers and men; 2, activities (two) for the target audience: activities (a) participants and nail store members of the husband (or boyfriend); 3, activities The three for the target object: activities (two) participants and all the women to participate in the selection; three, the content of the activities activities (a): "20xx Tanabata lovers, true love unlimited" special activities during the activity, all men can buy in the nail store "Couple romantic heart gift" special package to his wife (girlfriend), as a full expression of their love, thanks to his wife (girlfriend) in the past year on their own support and help; nail store customers can also be publicized at the same time (loved ones *** enjoy the activities of the preferential treatment); beautiful heart card to enjoy the nine special privileges: < p> 1, optional basic care project twelve times; 2, optional body care project four times; 3, was awarded the "love unlimited" guest product gift box set (special packaging) to his wife (girlfriend); 4, was awarded a bouquet of flowers (11, color of your choice) and a fine Box of chocolates, sent by a person to the designated person; 5, was awarded a brand-name men's belt (or brand-name shirts, wallets, etc.); 6, was awarded a men's special cleansing milk; 7, was awarded the men's renal maintenance care; 8, was awarded the love oath card to participate in "the best love words Selection of activities, have the opportunity to obtain exquisite prizes; 9, the day of booking can be 10% discount; Note: or married more than three years (including three years, subject to the marriage certificate) can be another 10% discount (on top of the discount) Activity (2): "love me, be brave to say it" love oath expression activities during the The heart-shaped board at the entrance of the nail salon, so that everyone can come together to witness their own feelings for their loved ones, so that their love will never change! Activity (3): "love is priceless, love me with a prize" the best love story selection during the event, all female friends can receive the best love story selection coupon a selection of the best love story expression of their own minds the various awards, all participate in the selection of the female friends can be awarded the nail salon to send out the experience of a coupon (or × × × vouchers), all female friends can be awarded the experience of a coupon (or × × × vouchers). All female friends who participate in the selection will be given an experience coupon (or × × coupon) from the nail salon and participate in the lucky draw to obtain exquisite prizes; August 26, 17:00 on-site announcement of the results of the selection, the evaluation of the "most touching love story award", "the most creative love story award", "the best popularity of the love story award ", "the most simple love story award", "the most humorous love story award" and other five awards, the winners will be awarded free Western restaurant couples package (or free couples movie tickets); at the same time to draw out a number of winners to participate in the selection ( Awards and prizes from the nail store to determine); V. Activity publicity 1, publicity focus on time: five days before the event 2, publicity means: a, hand out a single (theme: to the men's a letter,); b, hanging banners (event theme); c, posters or x-rack display (event content); d, clip the newspaper; e, the banner (event content); d, the banner (event content); e, the poster (event content). d, clip newspaper; e, Tanabata couple advertising balloon publicity (heart-shaped pink balloons); Six, the activities of the note matters: 1, publicity leaflets to have incendiary and infectious, put forward the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - the men; 1, the publicity leaflets to have incendiary and infectious, the most reasonable, the most romantic, the most considerate reasons, in order to move the target object - the men; 2, publicity speech focus: emphasis on sending "couples romantic heart gift" special package is the wife (girlfriend) of one of the most caring, is the love of the actual action performance; 3, the development of activities and sales targets, and decomposition of the corresponding task to the nail technician indicators. The target, after the end of the activity in accordance with the rate of achievement of the situation to reward. 4, nail store store must be properly arranged to create a festive promotional atmosphere, stimulate the customer's desire to buy; such as posting "male guests stop" tips, activities during the period to be withdrawn; at the same time outside the store into the heart-shaped board pay attention to the interference of the city police; 5, can be combined with florists, restaurants, men's clothing stores and other businesses ****. Specialty stores and other businesses **** with the promotion, to enhance the impact of the event; 6, this program is for reference only, the specific promotional content and implementation details should be based on the business district and the actual situation of the nail salon to adjust and supplement. For most nail salons, good nail marketing is not about claptrap. Therefore, I would like to remind nail store operators to develop practical promotions based on their own conditions and strengths, which is the nail store for 20xx Tanabata Valentine's Day activity planning should consider the key issues. Valentine's Day activity theme program Part 3 I. Purpose of the activity: 1. Gathering the popularity of the sales department, expanding the project publicity; 2. Increase the number of visits to promote the transaction; 3. Enhance the interactivity with the customer, enhance customer confidence in the project. Second, the time and place of the activity Activity time: February 14, XX 10:00 - 12:00 Activity location: marketing center Third, the theme of the activity I have the honor of having you in my life. I am willing to give you a warm home Fourth, the activities invited Release invited 20 groups of couples Fifth, the form and content of the activities A lifetime of a grand prize: XX yuan of the universal purchase of real estate The Grand Prize: XX RMB universal purchase coupon + a bouquet of roses + a box of Dove chocolates, a pair of Pleasant Goat and Meiyang Sheep. Only Love Prize: XX yuan universal housing coupons, a box of Dove chocolate small box, a pair of Pleasant Goat and Beautiful Goat. Romance Award: A pair of Pleasant Goat and Beautiful Goat, a rose. (Prize box set up: built-in ping-pong balls 52, meaning I love. Only two have numbers, respectively, the number 13, the number 14. The rest are empty balls. If both of them are drawn, it will be the Grand Prize. If only one of the numbers is drawn, it will be the Only Love Prize. If both of them are drawn with empty balls, it will be the Romance Prize). Six, the expected cost: Seven, microblogging online activities: 1. WeChat collection of couples photo activities: February 10th began to collect photos of couples, February 14th the day to select 9 groups out of the award-winning couples, you can with the microblogging to the Department of the gift exchange! A: Dove chocolate small box + two roses! VIII, other content 1. Activity on the day of the next customer, you can get a romantic life gift package. (XX yuan universal purchase credit volume + warm blanket a + water purifier 2. Award-winning customers photographed publicity. 1, the theme description: A group of young people passionate about photography, obsessive, unique vision; A few love of fashion, follow the trend of the beauty of the spreader collided together, became the big easy visual discovery of the beauty of the spread of the love of the literary messenger; to the level of professionalism and a responsible attitude to complete each make-up styling and shooting, leaving a pleasant and unforgettable experience for every couple and themselves. Over the past seven years, we have countless newcomers into fans, countless fans into friends, the work of the big easy vision by more and more attention and pursuit. --- Visual join hands with --- City Civilization Office, --- City Radio and Television, --- Online network to create 2013 Zhangjiagang most beautiful bride. 2, promotional packages: activities during the payment of 1314 deposit; the day of the photo and then pay 2030 yuan can be exchanged for 5099 yuan of senior photography one-on-one creation package; the day of the photo and then pay 3685 yuan can be exchanged for 7099 yuan of senior photography one-on-one creation package The day of the photo and then pay 5985 yuan can be exchanged for 10,099 yuan senior photography one-on-one creation package; Activity Gifts: 1, consulting gift every day before the first 10 consulting customers can be immediately given a gift of surprise, a special surprise, first-come-first-served. (Gift: USB computer vacuum cleaner, USB computer splitter) 2, order gift exhibition site orders, and in the field of Sina microblogging @ -- vision. (Requirements graphic) You can get a deluxe order gift: ① white seven combinations of a set of photo wall ② Lili frame a ③ exquisite Chinese knot crystal pendant a 3, full gift ① out of the field free of charge, if out of the field self-driving can be presented with a 30-inch Korean Lamina plate painting ② happy by double - a picture of Korean Lamina plate ② happiness by double - enjoy a set of clothing "inside a shot two" 4, plus gift warm collection - plus 1499 yuan to get the original price of 2200 yuan Video footage of the video, the film is not a good idea, but it is a good idea. p> Video highlights camera collector's edition of the MV set 5, grab the floor, send ipad2. (Gifts can be exchanged - visual equivalent price of wedding photography or other products) The 19th, 99, 199, 299, 399, 599, 699, 899, 1099, 1199, 1299, 1599, 1899, 2099 The 19th, 99, 199, 299, 299, 399, 599, 699, 899, 1099, 1199, 1299, 1599, 1899, 2099, 2199, 2399, 2599, 2899, 3099, 3399, 3599, 3899, 4199, 4599, 4699, 5199, 5599, 5999, 6599, 7599 floor to get the fifth prize: quota of 30, the wedding photography consumer coupon of 500 yuan; The 999th, 1999, 2999, 3999, 4999 floor won the fourth prize: personalized photo suite 666 yuan (three sets of clothing), quota five; The 520th, 1314th, 7171th floor won the third prize: ipodnano4G player or apple phone mini speaker, quota three; The 8888th floor won the second prize: ipad216G quota a ( The value of 2900 yuan); The 9999th floor to get the first prize: a wedding photo quota (worth 5999 yuan). The rules of this activity 1. This activity is only available in "--- Visual Forum". 2. All users who participate in the activity are considered to voluntarily comply with the relevant rules of the activity. 3. The same ID four consecutive posts are invalid. For example: 196, 197, 198, 199 floor, any one floor winning is considered a violation. 4. An ID can only receive a prize once, if the repeat winners are invalid. 5. If you step on the floor beyond 19999 floors, no more awards will be dispatched; if you do not reach the winning floor, the relevant awards will be automatically canceled. 6. Award-winning netizens must be authenticated by QQ or cell phone, ID card number, or as a voluntary renunciation of the award. 7. Any violation of the award qualification is automatically canceled. 8. After the end of the activity, the staff will contact the winners within 3 days, and in the - visual official website to announce the results of the award. Valentine's Day activity theme program Part 5 Marketing theme: True love is priceless, roses have feelings In Valentine's Day, the main consumer groups are couples in love, married couples, as well as in the golden wedding, silver marriage of the elderly couples, in these groups of people, each other's feelings are very good in the festival of the two people, send each other roses is a very good way to show love. The Lord's Day is a time of love. Main products: Roses Roses symbolize love and sincere and pure love. People mostly use it as a token of love and it is the preferred flower between lovers. 1. The value and meaning of the product itself Red roses represent passionate true love; yellow roses represent precious blessings and jealousy of lost love; purple roses represent romantic true love and precious and unique; white roses represent purity and innocence; black roses represent tenderness and sincerity; orange roses are friendly and youthful and beautiful; and blue roses are generous and kind. Single blue Leprechaun flower language: to keep each other is a promise double blue Leprechaun flower language: meet is a destiny, the meeting of the minds let us have inexhaustible romantic feelings three blue Leprechaun flower language: you are my deepest love, I hope to always remember this beautiful love story of ours. 1 rose represents - my 'heart only you; 2 roses represent - this world only I two; 3 roses represent - I love you; 3 roses represent - I love you; 3 roses represent - I love you; 3 roses represent - I love you; 3 roses represent - I love you. -I love you; 4 roses represent - until death do us part; 5 roses represent - from the heart to appreciate; 6 roses represent 7 roses represent - first love; 8 roses represent - thank you for your care and support and encouragement; 9 roses represent - love and respect for each other; 6 roses represent - respect and love for each other;
10 roses represent - perfect, flawless;
11 roses represent - love you only for the rest of your life;
11 roses represent - love you only for the rest of your life. -I love you only in my whole life;
12 roses stand for - my love for you is increasing day by day;
13 roses stand for - you are my crush;
14 roses stand for - pride;
14 roses stand for - love and love. Rose - Pride;
15 roses - Full moon;
16 roses - Falling under your garnet;
17 roses - Love you more and more;
17 roses - Love you more and more;
18 roses - Love you more and more;
19 roses - Love you more and more;
17 roses stand for - You are my wife;
18 roses stand for - May you always be young and beautiful;
19 roses stand for - Patience and expectation;
19 roses stand for - The night of the full moon;
20 roses represent - I am a sincere heart;
21 roses represent - Sincere love;
22 roses represent
25 roses represent - please love me too;
27 roses represent - wife ~ I love you;
30 roses represent - Love you is my honor;
37 roses represent - I say love you in my heart;
40 roses represent - love till death do us part;
47 roses represent - You are mine;
50 roses represent - Encounter unforeseen;
99 roses represent --100 roses represent - 100 percent love;
101 roses represent - favorite;
108 roses represent - marriage proposal;
144 roses represent - love you forever;
365 roses language - think of you every day! ;
999 roses flower language - the sky will last forever;
1001 roses flower language - until forever;
1314 roses represent- -Love you for a lifetime.
2. Product Packaging
There are many ways to package a bouquet of roses, but if it is for Valentine's Day, you can use special packaging that can create a surprise.
(1) traditional paper packaging, color and flowers need to choose to match, more traditional, but the overall effect of the heart is not contrasting hard to cause a huge surprise.
(2) Transparent plastic paper, looks like a natural feeling, but the color is more monotonous 3. Packed up with ribbons in a spiral, and the prickly part of the bottom with a bit of paper to decorate it.
(3) with large-leafed plants to package, a piece of a piece of lap, wrapped in the outside of the flower, so that the health, although there is not much color, but nature is the color, reflects the calm and dedicated.
Price strategy:
There are many factors affecting the pricing of goods, which can be divided into:
1. Pricing objectives are mainly to be able to make the current profitability as well as market share.
2. The cost of the product to minimize the cost of the product to achieve profitability.
3. Market demand in the program, market demand is the most important, because in the Valentine's Day this important holiday, the rose is a couple of the same needs, should be based on the market price of the general price, and for different colors, different symbols of different quantities of roses are priced separately. For example, in some large supermarkets, Valentine's Day in the morning, a "Blue Banshee" can be sold for 100 yuan or even 150 yuan, and the buyers do not account for a few.
4. Competitors' products and prices.
5. Government policies and regulations.
Propaganda strategy:
Propaganda methods:
1. Set up billboards, in places with high traffic, the city's main traffic, the square, set up billboards, billboards should be eye-catching, the content should be romantic, can incite people's hearts, cause **** Ming, can let people see the ads will be able to feel the atmosphere of Valentine's Day, have to go to the impulse to buy flowers.
2. Printed flyers, in some young people more places, such as college towns, office buildings, etc., distributed flyers, publicizing the Valentine's Day to send roses, true love has a price, roses have feelings.
3. Through the network to publicize, young people are now very familiar with the network, basically more than 90% of the people every day through the computer or cell phone online, all through the network is a very good way. Through the QQ group, microblogging, these more popular, young people like things to publicize, can receive good results.
Sales strategy:
The main sales can be divided into online sales in advance booking, offline physical store sales, street sales of mobile sales of three sales methods.
1. Online advance booking sales: mainly in the major forums, social networking sites, and other high-traffic sites in advance of the pre-sale of the store flower types to take pictures, and attached to the language of flowers, to highlight the warmth of the Valentine's Day atmosphere, into the efforts of the love of the topic of the discussion so as to allow people to immediately order for the pre-sale.
2. Offline physical store sales: In the days before and after Valentine's Day, in the store, outside the store to do enough advertising, to create an atmosphere, you can do some promotional activities, give gifts. Store sales is the main sales method, you can engage in some promotional activities, buy flowers to send couples a small gift, at the same time you can hold interactive activities, so that couples **** with the same to participate in the completion of the activities will get the store to give special gifts.
3. Street mobile sales: through the psychological analysis of people's purchases, the herd mentality, the psychology of bragging, the psychology of comparison, the psychology of face, to find the market, to get a premium, to achieve sales. According to these kinds of psychological mobile sales, can stimulate consumer buying behavior, and then increase sales.
Cost budget:
Store store decorations: replacement of some of the old ornaments, there is a red carpet from the store entrance to the store, store decorations and pro store compared to the prominent point, to attract passers-by the desire to enter the store, about 2,000 yuan.
Advertising and publicity costs: a banner 300 yuan, flyers 10,000 about 800 yuan, rent the nearby display board about 5, about 500 yuan, a total of 3600 yuan.
Summary:
Should be based on the needs of the buyer, multifaceted services, such as: delivery to the home, send flowers to send surprises, in circulation, to achieve timely time, location and other quality services accurately. In the sales process to check for gaps, timely correction of errors, add feasibility to promote the strategy of roses.
;